What we regret most... and why

Which domains in life produce the greatest potential for regret, and what features of those life domains explain why? Using archival and laboratory evidence, the authors show that greater perceived opportunity within life domains evokes more intense regret. This pattern is consistent with previous publications demonstrating greater regret stemming from high rather than low opportunity or choice. A meta-analysis of 11 regret ranking studies revealed that the top six biggest regrets in life center on (in descending order) education, career, romance, parenting, the self, and leisure. Study Set 2 provided new laboratory evidence that directly linked the regret ranking to perceived opportunity. Study Set 3 ruled out an alternative interpretation involving framing effects. Overall, these findings show that people's biggest regrets are a reflection of where in life they see their largest opportunities; that is, where they see tangible prospects for change, growth, and renewal.     

Consequences of regret aversion in real life: The case of the Dutch postcode lottery

Although ample research has shown that decisions may cause regret and that the anticipation of regret may influence decision-making, this previous research was largely limited to hypothetical choices with student participants. The current research replicates and extends these findings for real life lottery participation decisions in non-student samples. Four studies are reported in which two lotteries in the Netherlands, the Postcode Lottery and the National State Lottery, were compared. The State Lottery is a traditional lottery in which one has to buy a ticket with a number printed on it. In the Postcode Lottery, one’s postcode is the ticket number, and hence even if not participating one may still find out that one would have won had one played. As our research shows, this particular feedback that is present in the Postcode Lottery but absent in the State Lottery influences the level of anticipated post-decisional regret, and moderates the influence that anticipated regret has on lottery participation. Study 1, 100 street interviews, confirmed our expectations that the Postcode Lottery may elicit regret. Study 2 found under controlled conditions, that people anticipate more regret over not playing when there is feedback about the neighbors winning a prize in the Postcode Lottery than in the State Lottery. However, when this feedback is absent they anticipate equal amounts of regret over not playing. Study 3 replicated these findings for regret, while showing that the two lotteries do not differ with respect to envy and jealousy, emotions that might also be invoked in this context. Study 4 validated that, as we predicted, anticipations of post-decisional regret influence decisions to play the Postcode lottery, but not the State Lottery. These findings demonstrate the external and discriminant validity of anticipated regret for decision-making, and indicate its pragmatic relevance. The implications or recent developments in regret research are discussed.     

A direct test of the original version of regret theory

This paper reports on a direct experimental test of the original version of Regret Theory using a total of 64 subjects in three groups. The experiment, which was run on PCs, was designed to elicit from subjects' responses the two key elements in this theory: namely the basic utility function, and the regret/rejoicing function. It was also designed to provide a quick direct test of the implications of the theory. We found that the evidence refuted this original version of Regret Theory.     

Regulatory mode effects on counterfactual thinking and regret

The present studies examined the influence of two regulatory mode concerns—a locomotion concern with movement from state to state and an assessment concern with making comparisons [see Higgins, E. T., Kruglanski, A. W., & Pierro, A. (2003). Regulatory mode: Locomotion and assessment as distinct orientations. In M. P. Zanna (Ed.), Advances in Experimental Social Psychology (Vol. 35, pp. 293-344). New York: Academic Press]—on engaging in counterfactual thinking and experiencing post-decisional regret. When contemplating a decision with a negative outcome, it was predicted that high (vs. low) locomotion would induce less counterfactual thinking and less regret, whereas the opposite would be true for high (vs. low) assessment. Locomotion and assessment orientations were measured as chronic individual differences in Study 1 and 2, and were induced experimentally in Study 3. In Study 1 and 3 a purchase scenario with a negative outcome was used to elicit counterfactuals and regret, while in Study 2 participants were asked to recall one of their own personal purchases that had a negative outcome. The results supported our predictions. We discuss the implications of these findings for the nature of counterfactual thinking and regret from the perspective of their relation to regulatory mode.     

Looking back with regret: Visual perspective in memory images differentially affects regret for actions and inactions

People can regret things they've done and things they've failed to do. However, the experience of a regrettable action tends to be painful, while regrettable inactions tend to be painful only when one considers the inaction's impact in the broader context of one's life as a whole (Gilovich & Medvec, 1995). Three experiments manipulated the visual perspective (own first-person vs. observer's third-person) that participants used to picture regretted actions or inactions from their lives. Imagery perspective influences the degree to which people's understanding of events is determined by features of the event itself (first-person) or by the integration of the event with broader self-knowledge (third-person) (Libby & Eibach, in press-b). As predicted, relative to first-person imagery, third-person imagery reduced regret for actions but increased regret for inactions. Results provide new insight into the relationship between imagery perspective, meaning-making, and emotion, and suggest ways to strategically increase or decrease regret.     

When curiosity killed regret: Avoiding or seeking the unknown in decision-making under uncertainty

In two experimental studies we investigated how curiosity and regret aversion affect decision-making under uncertainty. Building on insights derived from information-gap theory [Loewenstein, G. (1994). The psychology of curiosity: a review and reinterpretation. Psychological Bulletin, 116, 75-98], we demonstrate that curiosity may overcome regret aversion. In Experiment 1, we concentrate on the reluctance to opt for alternatives with uncertain outcomes and demonstrate that curiosity about the uncertain outcomes may override regret aversion. In Experiment 2, we focus on reluctance to expose oneself to potential regret-inducing information and demonstrate that curiosity may overcome this reluctance.     

Regret aversion and decision process quality: Effects of regret salience on decision process carefulness

A considerable amount of past research has examined the effects of regret aversion on which options decision makers choose. However, past research has largely neglected to address the effect of regret aversion on the decision process. We conducted five experiments to examine the effect of making regret salient on decision process quality. We predicted that increased regret aversion would lead to more careful decision processing. The results consistently supported this prediction across the different decision situations, incentive structures, regret salience manipulations, and dependent variables used. In all experiments making regret salient led decision makers to take significantly longer to reach a decision. In Studies 2a, 2b, and 4 it also led participants to collect significantly more information before making a choice. Implications and future directions are discussed.     

Learning to de-escalate: The effects of regret in escalation of commitment

The current research investigates whether and how individuals are able to learn from one escalation situation to another, hypothesizing that post-escalation regret will reduce subsequent escalation. In Experiment 1, individuals participated in an escalation task after escalating their commitments in a first escalation situation. In Experiment 2, participants’ regret was manipulated by asking them to imagine engaging in an escalation situation. The experiments expand our theoretical and practical understanding of how to prevent escalation of commitment by demonstrating that escalation-specific regret—either experienced from an earlier escalation or primed through imagining an escalation scenario—reduced subsequent escalation in a different context. The discussion focuses on the theoretical and practical impact of regret and emotions in general in escalation of commitment.     

The influence of social comparison on career decision-making: Vocational identity as a moderator and regret as a mediator

This study investigated the influence of social comparison on career choice certainty and its potential mechanisms: regret as a mediator and vocational identity as a moderator. Before the formal experiment, 30 pairs of vocational values representing typical conflicts in career decision-making for Chinese university students were obtained. The formal experiment adopted a single-factor (social comparison VS no comparison) between-subject design with vocational identity as an independent covariate. Ninety-eight junior and senior undergraduate students and graduate students in a university in China were invited to participate in the computer-controlled experiment, which involved vocational identity assessment, social comparison manipulation, and analogue career-choice scenario tests. Path analysis showed that: (a) Social comparison significantly and negatively predicted career choice certainty; (b) Regret partially mediated the effect of social comparison on career choice certainty; and (c) Vocational identity did not moderate the path between social comparison and regret, but significantly moderated the negative effect of regret on career choice certainty. These results indicated that in the collectivistic Chinese culture, individuals' career development trajectories may not be totally independent and are subject to influences by other people's choices, while emotion of regret and vocational identity development all play significant roles in this intricate process.     

Myopic regret avoidance: Feedback avoidance and learning in repeated decision making

Decision makers can become trapped by myopic regret avoidance in which rejecting feedback to avoid short-term outcome regret (regret associated with counterfactual outcome comparisons) leads to reduced learning and greater long-term regret over continuing poor decisions. In a series of laboratory experiments involving repeated choices among uncertain monetary prospects, participants primed with outcome regret tended to decline feedback, learned the task slowly or not at all, and performed poorly. This pattern was reversed when decision makers were primed with self-blame regret (regret over an unjustified decision). Further, in a final experiment in which task learning was unnecessary, feedback was more often rejected in the self-blame regret condition than in the outcome regret condition. We discuss the findings in terms of a distinction between two regret components, one associated with outcome evaluation, the other with the justifiability of the decision process used in making the choice.     

When experienced regret refuses to fade: Regrets of action and attempting to forget open life regrets

The emotional experience of regret often persists rather then fading over time. The present experiment with 101 student participants investigated whether recollecting life regrets of action, construing life regrets as psychologically open, or attempting to forget versus remember regret-related thoughts interfered with the fading of affect over a two-week interval. Results showed that regrets of action failed to show a fading affect pattern. In addition, disappointment failed to fade for regrets of inaction construed as open. Experienced regret failed to fade for regrets construed as open followed by attempts to forget regret-related thoughts. Intrusive and avoidant thoughts co-occurred with the latter disruptions in fading affect. Discussion concerns the causal relationship of memory and fading affect, and the different processes underlying fading of affect for discrete emotions.     

Do Feminist Women Feel Better About their Lives? Examining Patterns of Feminist Identity Development and Women’s Subjective Well-being

Relations between women’s patterns of feminist identity development and their subjective well-being were explored through an online study with a sample of 691 women ages 18 to 83 from across the United States. The results of a hierarchical cluster analysis indicated that women fall into three groups based on their feminist identity development processes: Women with Traditional Values, Women with Moderate Values, and Women with Feminist Values. The results of the analysis of covariance showed that women who held feminist and moderate values scored significantly higher on a measure of overall well-being—particularly on subscales measuring purpose in life, autonomy, and personal growth—than women with traditional values.     

Personality characteristics of women with alcohol addiction: A Rorschach study of women in an early treatment programme

This study identifies personality characteristics in a group of Swedish women (N=60) attending their first treatment for alcohol problems.The treatment programme specifically addressed women in an early phase of their drinking career, and was called "Early Treatment of Women with Alcohol Addiction" (EWA). Rorschach personality profiles of the 60 women differed significantly in almost all investigated aspects in a psychopathological direction from norms reported by Exner for a reference group of female non-patients. The findings are consistent with the assumption that, although the EWA women were socially well-functioning and fairly early in their drinking career, they nevertheless reveal serious underlying psychopathology. Clinical implications of the findings are discussed.     

What Was Not Discussed: Reply to Comments

Here I respond to comments and questions raised in commentary papers (Castro and Lafuente, Integrative Psychological and Behavioral Science, 42, 2007; Charles, Integrative Psychological and Behavioral Science, 42, 2007; Woodward and Hetley, Integrative Psychological and Behavioral Science, 42, 2007) and address three issues not discussed on my previous paper: (1) the historiography used in the history of Japanese psychology, (2) the first generation of Japanese women psychologists to flesh out the history of psychology in Japan, and (3) how applied psychology and psychical research existed in the early phase of psychology in Japan. Consequently, this paper, together with the previous one, provides a broader picture of the development of psychology in Japan.

Comparison of women engineers who persist in or depart from engineering

The current research examined differences between women engineers who persisted in an engineering career versus those who left engineering using a combination of two prominent theories of career change: social cognitive career theory (SCCT, Lent, Brown & Hackett, 1994; 2002) and integrated model of career change (Rhodes & Doering, 1983). The two groups of women did not differ in three domains of self-confidence or outcome expectations (engineering tasks, navigating organizational climate, or multiple roles), in vocational interests, or in workplace barriers. Women who continue in engineering do differ from those who leave in their experience of workplace supports and their levels of occupational commitment. Engineering turnover intentions and occupational commitment emerged as the two key variables that explained 33.4% of the variance in persistence in engineering careers. We discuss the implications of the results in terms of theoretical development and practical implications for organizations.     

Differences in the cognitive accessibility of action and inaction regrets

This paper investigates the temporal pattern of experienced regret and provides insight into the underlying factors leading to differential cognitive accessibility of actions and inactions over time. Across three studies, we find increased cognitive accessibility of inactions in the long term with no difference in the accessibility of actions and inactions in the short term. We find support for the depth of impact, breadth of impact, and frequency of thought as explanations for this differential accessibility.     

Mothers' speech to children of four different ages

This study reports analyses, in terms of five different measures, of the speech on two standard tasks of 32 middle-class mothers to their children aged 1 1/2, 2 1/2, 4, and 6 years. Sex and birth order of child were not found to be related to mothers' speech. On four of the measures, both task and age of child had strongly significant effects. In general, with increasing age of child, mothers spoke more, in longer and grammatically more complex utterances, with greater diversity of vocabulary. The differences in speech addressed to 1 1/2-year-olds and that addressed to 2 1/2-year-olds were particularly marked.     

What we fear most: A developmental advantage for threat-relevant stimuli

Fear is one of our most basic emotions. It is an important social signal and alerts us to when a situation is safe or risky. Interestingly, not all fears are created equal: Several researchers have proposed that humans develop specific fears, such as fear of threatening stimuli, more readily than others. Here we discuss three major theories of fear acquisition, and consider the possibility that some fears are privileged in learning. Second, we review a growing literature that suggests that humans have perceptual biases that quickly draw attention to threatening stimuli in the environment. In particular, we highlight recent developmental work that shows that even infants and young children respond rapidly to the presence of threat well before they acquire any threat-relevant fears. Finally, we argue that such biases may play a causal role in privileging fear learning for certain threats, and we suggest directions for future work that can clarify whether early biases in perception indeed facilitate the development of our most common fears.     

Complexity and colour preferences in chicks of different ages

Five- and six-day old chicks were found to prefer a complex stimulus to a simple one, whilst 2-day old ones showed no such preference; but a red stimulus, whether simple or complex, tended to be preferred at both age levels when it was paired with a non-coloured complex stimulus. Preference for complexity may be usefully viewed in any species in the context of the behavioural development of the individual.