Individualism/Collectivism and Social Identity

On the basis of data collected in three representative national surveys carried out in 1990, 1991 and 1993, the relationship between an individualistic/collectivistic orientation and social identity is investigated. Individualism/collectivism is measured using a specially constructed Bulgarian scale. Individualists and collectivists are characterized by specific profiles of social self-identification which differ only slightly from one another. The characteristic of the individualists' profile is that they tend to identify themselves with the political opposition as being republicans, as not being religious, as being distant from those who are rich and close to those of low social status. In contrast, the collectivists profile themselves as people who identify with a socialist political orientation, as being monarchists, religious, close to those who are rich, as standing higher in the social hierarchy and as connected with the structures of power. In terms of the direction of social transition, collectivists emerge as the more conservative part of Bulgarian society. A strongly European identity is associated with those who score highly on the individualism scale. (© 1997 by John Wiley & Sons, Ltd.)     

大学生文化取向内隐效应的实验研究

分别采用自陈式量表和内隐联想测验(IAT)对424名大学生外显文化取向与内隐文化取向状况及其关系进行研究。结果表明,大学生的外显文化取向以水平个人主义文化取向为主;在IAT测验中,集体主义信息和积极性词汇联结的平均反应时小于其和消极性词汇联结的平均反应时,且差异显著,表明大学生的集体主义文化取向;内隐文化取向的IAT测验与外显文化取向的自陈式量表所测结果之间无显著性相关;不同性别、父母不同文化程度的被试的内隐文化取向无显著性差异,但在外显文化取向上发现有显著差异。     

个人主义与集体主义结构的验证性研究

本文用实证方法通过对中国大陆303名被试的调查,对个人主义、集体主义的维度及其测量问卷的构想效度进行初步验证,结果支持Triandis提出的个人主义、集体主义可以分成水平、垂直两个维度,在个人水平上,个人主义与集体主义有四种类型的构想。验证性因素分析表明,Singelis的问卷有较好的构想效度,但在中国被试的测试结果上表现出一些题目的不适合,有待于进一步修正。     

Individuals in mind,mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity

It has been argued that groups with individualistic norms are more creative than groups with collectivistic norms (Goncalo & Staw, 2006). This conclusion, however, may be too unspecific, as individualism–collectivism denotes a multidimensional continuum and may affect people's self-construal and values. This study analyzed to what extent these dimensions differentially impact upon group creativity. After manipulating self-construal and value orientation, 58 triads engaged in a brainstorming task. Groups with collectivistic value orientation generated more ideas than groups with individualistic value orientation. Furthermore, there was an interaction between value orientation and self-construal on originality: ideas were more original when group members combined collectivistic value orientation with individualistic self-construal. Thus, groups should integrate elements of both individualism and collectivism to ensure high creativity.     

Relationships among individualism--collectivism, gender, and ingroup/outgroup status, and responses to conflict: a study in China and the United States

Responses to conflict were studied in samples of college students from a highly collectivistic society (China, n = 207) and a highly individualistic society (United States n = 209). As predicted, the collectivistic society reported more conflict-reducing behaviors and less verbal or physical aggression. However, the effect of individualism/collectivism was moderated by both the ingroup/outgroup status of the target and gender of the participant. Chinese and US women did not differ on any measure. However, of the four groups, Chinese men reported the most conflict-reducing behaviors and the least physical aggression, whereas US men reported the fewest conflict-reducing behaviors and the greatest physical aggression. As predicted, conflict-reducing behaviors were more common in the ingroup condition and both verbal and physical aggression was more common in the outgroup condition. However, the latter were moderated by gender of the participant. US men reported greater physical aggression than any other group. Neither gender nor society had any effect on the level of indirect aggression. There were no gender or individualism/collectivism effects on indirect aggression. Observed gender effects were attributed to differences in how collectivistic and individualistic societies conceptualize masculinity. The effect sizes associated with the ingroup/outgroup condition were consistently and substantially larger than effect sizes associated with individualism/collectivism or gender.     

High Power,Low Power,and Equality: Culture Beyond Individualism and Collectivism

Models of culture are operationalized as individualism and collectivism and have not given sufficient attention to other organizing axes—especially how a society handles power, dependence, and equality. Shavitt, Lalwani, Zhang, and Torelli (2006) make a significant contribution by first reminding the field of power distance (Hofstede, 1980) and then moving beyond a single factor to highlight benefits of Triandis’ (1995) horizontal (valuing equality) individualism–collectivism and vertical (emphasizing hierarchy) individualism–collectivism model. But this approach makes it difficult to disentangle the effects of power and individualism or collectivism; priming procedures and experimental variations of power can counter this limitation. Moreover, current horizontal/vertical approaches do not distinguish between having and not having power, although social cognition research documented differential effects of high and low power on content of self‐concept, relationality, and cognition, which suggest previously neglected cultural differences.     

The impact of individualistic and collectivistic orientation on the judgment of self‐presentation

The aims of this paper are two‐fold: (i) to examine the impact of audience individualism and collectivism orientation on the judgment of strategic self‐presentations and (ii) to test whether audience individualism and collectivism orientation would affect the importance of likeability and competence in determining social outcomes. In two studies, participants evaluated modest and boastful presentations in an achievement context. It was found that the more collectivistic the audience was, the more likely the modest presenter was to be rated as likable, competent, and deserving of a desirable social outcome. In contrast, the more individualistic the audience was, the more likely the boastful presenter was to be rated as likeable, competent, and deserving of a desirable social outcome. The importance of likeability and competence in predicting the final social outcome was moderated by audience individualism and collectivism orientation. Likeability was more important in deciding the social outcome for those who were more collectivistic than for those who were less so (Study 1). Competence was more important in determining the social outcome for those who were more individualistic (Study 2). These studies build a potential theoretical bridge between social influence and social perception/social judgment literature. Copyright © 2012 John Wiley & Sons, Ltd.     

Not all cultural values are created equal: Cultural change in China reexamined through Google books

Given its major transformations in recent decades, China has figured prominently in research on cultural change. Previous research converges in showing a general trend towards individualism in contemporary China while noting that rising individualism tends to coexist with enduring collectivism. To further understand this, we tested whether perceived traditional importance of cultural values would modulate the trajectory of cultural change reflected in word usage frequencies in published books. We re‐analysed Google's Chinese corpus since 1980 based on a broad sample of words associated with individualism–collectivism. We replicated the pattern of rising individualism and declining collectivism among words of modest and low perceived traditional importance. Most important, however, collectivistic words of high perceived traditional importance increased in usage frequencies with time, thus departing from the general trend towards individualism. Overall, our research underscores the role of core culture in cultural maintenance during times of rapid cultural change.     

The Impact of Culture and Individualism–Collectivism on the Creative Potential and Achievement of American and Chinese Adults

ABSTRACT: This research explored the relation between culture and creative potential in highly educated adults. It was hypothesized that culture would influence creative potential and achievement, largely through how individualistic (citizens serving themselves) or collectivistic (citizens serving society) the society of origin was. To this end, 55 American and 56 Chinese doctoral students were surveyed concerning their creative potential, their sense of individualism or collectivism, and their Graduate Record Examination quantitative subtest scores. Americans displayed significantly higher scores on a measure of creative potential than the Chinese. As expected, Americans showed greater individualism. Chinese were more collectivistic. Chinese had significantly higher skill mastery in the domain of mathematics. Theoretical and practical implications of these findings for understanding cultural differences in creativity are considered.     

Dimensionality of individualism–collectivism and measurement equivalence of Triandis and Gelfand’s scale

Despite researchers’ strong interest in individualism and collectivism (I–C), the conceptualization and measurement of I–C constructs remain controversial. Through a cross-cultural study, the present research examines the dimensionality of I–C and tests equivalence of a measurement scale recently developed by Triandis and Gelfand. Through confirmatory factor analyses, the authors find that conceiving I–C as separate constructs with multiple dimensions is superior and better fits the data. The measurement scale developed based on such a conceptualization is found warrantable although refinements can be made. The results suggest a need for future research on further testing the dimensionality and measurement of the individualism and collectivism scale.     

Individualism and sociocultural adaptation: Discrimination and social capital as moderators among rural‐to‐urban migrants in China

This study examined the associations of sociocultural adaptation with individualism and collectivism and the moderating roles of discrimination and social capital in the associations among rural‐to‐urban migrants (N = 641) in Beijing, China. Results indicated that individualism was associated with poorer adaptation for migrants reporting low perceived discrimination or low social capital. However, migrants reporting high perceived discrimination showed poorer adaptation, regardless of individualism; and migrants reporting high social capital showed better adaptation, regardless of individualism. Collectivism was not related to adaptation. Findings suggest that individualism may be detrimental to migrants’ adjustment to a collectivistic society.     

The relationship between relational models and individualism and collectivism: evidence from culturally diverse work groups

Relational models theory (Fiske, 1991 ) proposes that all thinking about social relationships is based on four elementary mental models: communal sharing, authority ranking, equality matching, and market pricing. Triandis and his colleagues (e.g., Triandis, Kurowski, & Gelfand, 1994 ) have suggested a relationship between the constructs of horizontal and vertical individualism and collectivism and Fiske's relational models. However, no previous research has examined this proposed relationship empirically. The objective of the current study was to test the association between the two frameworks in order to further our understanding of why members of culturally diverse groups may prefer different relational models in interactions with other group members. Findings from this study support a relationship between Triandis' constructs and Fiske's four relational models and uphold Fiske's ( 1991 ) claim that the use of the relational models is culturally dependent. As hypothesized, horizontal collectivism was associated with a preference for equality matching and communal sharing, vertical individualism was related to a preference for authority ranking, and vertical collectivism was related to a preference for authority ranking and communal sharing. However, contrary to expectations, horizontal individualism was not related to a preference for equality matching and market pricing, and vertical individualism was not associated with market pricing. By showing that there is a relationship between Triandis' and Fiske's frameworks, this study closes a gap in relational models theory, namely how culture relates to people's preferences for relational models. Thus, the findings from this study will enable future researchers to explain and predict what relational models are likely to be used in a certain cultural context.     

An unsupported common view: Comparing Japan and the U.S. on individualism/collectivism

It has long been believed that the Japanese are more collectivistic than the Americans. To assess the validity of this common view, we reviewed 15 empirical studies that compared these two nations on individualism/collectivism. Surprisingly, 14 studies did not support the common view; the only study that supported it turned out to bear little relevance to the ordinary definition of individualism/collectivism. An examination of the supportive evidence of the common view disclosed that this view had been formed on an unexpectedly flimsy ground. It further turned out that the wide acceptance of the common view may have been the result of the fundamental attribution error, which may have led to an underestimation of situational factors in interpreting the past obviously collectivistic behavior of the Japanese.     

The influence of self‐efficacy,subjective norms,and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US

This study examined the extent to which individualism‐collectivism moderates the relative effects of agency control beliefs (i.e., self‐efficacy), social norms (i.e., subjective norms), and risk perception (perceived vulnerability and perceived severity) on behavioral intention to engage in self‐protection behavior in the context of the H1N1 flu pandemic. Using multistage stratified sampling, the present study sampled people from the US (n = 399) and Korea (n = 500), two countries that have been found to be prototypical of individualistic and collectivistic national cultures, respectively. Consistent with the contrast between individualism and collectivism, the results of moderated regression analyses showed that intrapersonal control beliefs (i.e., self‐efficacy) and risk perception (i.e., perceived severity) had stronger effects on behavioral intention in the American sample than in the Korean sample, whereas social norms (i.e., subjective norms) had a stronger predictive power for the Korean sample than for the American sample. Overall, the findings contribute to health and risk studies by specifying which aspects of risk perceptions or beliefs are affected by national culture and how this translates into cross‐national variations in health risk behavioral intention.     

The horizontal and vertical attributes of individualism and collectivism in a Spanish population

The authors examined the dimensionality and factorial structure of individualism and collectivism in Spanish participants (N = 526). A series of confirmatory factor analyses were performed on responses to the 32-item individualism-collectivism measure reported by T. M. Singelis, H. C. Triandis, D. S. Bhawuk, and M. Gelfand (1995). Consistent with earlier data, the best fitting model was multidimensional: a vertical versus a horizontal attribute crossed with individualism and collectivism dimensions. Whereas the overall fit of the data to a LISREL model was moderate, additional self-report data on respondents' interpersonal experiences supported the construct validity of the 4 factors. The authors suggest that the additional complexity is useful in explaining Spanish social behavior.     

Horizontal and vertical individualism and collectivism among college students in the United States, Taiwan, and Argentina.

Among college students in the United States, Taiwan, and Argentina, the author examined the strength of 4 cultural patterns (horizontal collectivism, vertical collectivism, horizontal individualism, vertical individualism; H. C. Triandis, 1995). A 3-group confirmatory factor analysis established the measurement equivalence among the 3 samples before the comparison. The Taiwanese and the Argentine samples were more vertically collectivist than the U.S. sample. The U.S. and the Taiwanese samples were more vertically individualistic than the Argentine sample. The U.S. sample was more horizontally individualistic than the Argentine sample, which, in turn, was more horizontally individualistic than the Taiwanese sample.     

Cultural Background and Individualistic–Collectivistic Values in Relation to Similarity, Perspective Taking, and Empathy

A path model testing antecedents and consequences of perceived similarity was examined for Asian and European Australian participants ( N  = 240). Cultural background and values were measured, and participants read scenarios describing a target in distress acting according to individualistic or collectivistic values. Consistent with past research, feeling similar to the target was linked to perspective taking and empathy. Moreover, Asian participants were more collectivistic, and collectivistic values were linked to higher empathy. In the present data, however, both endorsed higher levels of collectivism than individualism; individualism scores were equal; and the two values were positively correlated. Moreover, neither cultural background nor values were consistently linked to similarity. Implications are discussed for research on cultural background, values, and social interactions.     

理解个人主义要正本清源——兼与黄显中同志商榷

个人主义作为资本主义社会的主流意识形态 ,有其深刻的现实根源 ,并不是理性发展的结果。市民社会与个人主义之间并没有必然联系。个人主义与集体主义存在根本的冲突。为了巩固集体主义在公民道德建设的主导地位 ,我们必须全面地认识个人主义。     

“I” value competence but “we” value social competence: The moderating role of voters' individualistic and collectivistic orientation in political elections

This investigation distinguishes interpersonally oriented social competence from intrapersonally oriented competence. It examines the influence of voters' individualism and collectivism orientation in affecting the roles of these two dimensions in predicting electoral outcomes. Participants made judgments of personality traits based on inferences from faces of political candidates in the U.S. and Taiwan. Two social outcomes were examined: actual election results and voting support of the participants. With respect to actual electoral success, perceived competence is more important for the candidates in the U.S. than for those in Taiwan, whereas perceived social competence is more important for the candidates in Taiwan than for those in the U.S. With respect to subjective voting support, within cultural findings mirror those found cross-culturally. Competence is valued more among voters who are more individualistic, and social competence is valued more among voters who are more collectivistic. These results highlight important omissions in the social perception/judgment literature.     

Relationships between individualism-collectivism, gender, and direct or indirect aggression: a study in China, Poland, and the US

Direct and indirect aggression were studied in college students from China (women n=122; men n=97), a highly collectivistic culture; the US (women n=137; men n=136), a highly individualistic culture; and Poland (women n=105; men n=119), a culture with intermediate levels of collectivism and individualism. Consistent with a hypothesis derived from national differences in relative levels of collectivism and individualism, both direct and indirect aggression were higher in the US than in Poland and higher in Poland than in China. The theoretical implication of these results and directions for future research were discussed.