The perceived impact of the mass media: Reconsidering the third person effect

Communication scholars describe a pervasive ‘third person effect’ wherein people see mass media as more likely to affect other people than themselves. Two experiments are reported demonstrating that this effect is not a universal response to the issue of social influence, but occurs in specific social comparative contexts. In Experiment I respondents judged the impact on self and other of three types of media content-negative content, positive content, and public service campaigns. Comparison others varied on two dimensions, vagueness and closeness. A third person effect was found for both negative and positive content, but was more pronounced for negative content. The effect was also more pronounced in comparisons with vague and distant others. In contrast, respondents saw themselves as relatively vulnerable to influence from public service campaigns. Moreover, the direction of perceived self-other differences varied with respondents' perceptions of the desirability of the intended influence. In Experiment 2 respondents judged the impact on self and other of media violence and drink-driving campaigns. Results confirmed a perception of relative invulnerability to negative content and indicated that comparisons with vague others, and particularly with vague-distant others like ‘the average person’, facilitate such perceptions. Perceived self-other differences on the issue of drink-driving were less evident and varied with the perceived desirability of the intended influence. Results are discussed in terms of the ego-defensive and self-enhancing functions of social comparisons.     

The third person effect: Social distance and perceived media bias

Two studies were conducted to determine the conditions under which the third person effect (Davison, 1983) operates. It was hypothesized that the effect would be accentuated as target groups of others became more remote from the self. A second objective was to determine whether the effect operates in the absence of overtly persuasive intent in the media. Television programmes concerned with moral themes were employed as stimuli. The results further support Davison's claim that overestimation of media effects is greater when people imagine the responses of others whom they do not know than those of familar individuals. The results also indicate that the third person effect does operate in the absence of perceived persuasive intent, but is accentuated when bias is perceived by viewers.     

Theory of Mind in schizophrenia: first person vs third person perspective

Patients suffering from schizophrenia have an impaired meta-representation also known as Theory of Mind (ToM). Moreover, the presence of delusions or other positive symptoms of schizophrenia has been correlated to poor ToM performances. Lack of insight is a common symptom of schizophrenia and can be considered a critical manifestation of impaired ToM abilities. In particular, the present study addresses the role of perspective ToM ability in schizophrenic patients. Thirty severely delusional schizophrenic patients completely lack insight when interviewed about their delusions. Seven subsequently gain insight about their mental state when perspective is shifted from the first person to third person. These data suggest that in some delusional schizophrenic patients, it may be possible to gain access to and modify their mental states.     

The generation effect: Software demonstrating the phenomenon

The generation effect occurs when people demonstrate better memory for material that they have generated than for material that they have merely read. The software described here allows students to participate in replications of generation effect experiments. The program can be used with its default settings to present simple experiments. I have used this feature in research methods courses to provide data for writing research reports. The program can also be modified to allow students to design and conduct their own variations of generation effect experiments.     

Learning the deictic meaning of third person pronouns

Journal of Psycholinguistic Research - Forty-two children (2;8–5;7) viewed video-taped “scenes” in which a SPEAKER addressed sentences containing a personal pronoun which refereed...     

The negative generation effect: Delineation of a phenomenon

In four experiments employing between-list designs, generation was found to have negative effects on free recall of word pairs and on cued recall of the second word. In addition, generation had negative effects on measures of word-pair integration and on clustering in recall. In contrast, positive effects of generation were found on free recall of second words alone, and on a recognition test for memory of the second word. It was concluded that in between-list designs, generation led to greater individual-item processing of the generated term than reading, but this processing occurred at the expense of processing the relation between the words in a pair and processing the relations between different pairs in a list.     

The other-race effect: Holistic coding differences and beyond

We evaluate claims that the other-race effect in face memory reflects stronger holistic coding of own-race than other-race faces. Considering evidence from a range of paradigms, including the inversion effect, part–whole effect, composite effect, and the scrambled/blurred task, we find considerable inconsistency, both between paradigms and between participant ethnicities. At the same time, however, studies that isolate configural and component feature processing consistently show better featural, as well as better configural, processing of own-race faces, for both Caucasian and Asian participants. These results raise the possibility that the key feature of own-race face processing is not stronger holistic processing per se, but rather more effective processing of all types of face information (featural as well as holistic).     

Incorporating if...then...personality signatures in person perception: beyond the person-situation dichotomy

Three studies investigated conditions in which perceivers view dispositions and situations as interactive, rather than independent, causal forces when making judgments about another's personality. Study 1 showed that perceivers associated 5 common trait terms (e.g., friendly and shy) with characteristic if...then... (if situation a, then the person does x, but if situation b, then the person does y) personality signatures. Study 2 demonstrated that perceivers used information about a target's stable if...then... signature to infer the target's motives and traits; dispositional judgments were mediated by inferences about the target's motivations. Study 3 tested whether perceivers draw on if...then... signatures when making judgments about Big Five trait dimensions. Together, the findings indicate that perceivers take account of person-situation interactions (reflected in if...then... signatures) in everyday explanations of social behavior and personality dispositions. Boundary conditions are also discussed.     

The response order effect: People believe the first person who remembers an event

When groups of people remember an event, the order in which they discuss their memories is important. In three experiments, a response order effect was shown in which participants believed the first speaker to be more accurate and more confident than a subsequent speaker. Further, participants were more likely to report as their own memory what the first speaker reported than what a subsequent speaker reported. The experiments showed that the response order effect was not due to intrinsic characteristics of what the first speaker said. Even when participants chose the response order themselves and the speakers’ dialogue was counterbalanced, participants still believed that the first speaker was more accurate and confident than a subsequent speaker. Because in most situations the person who introduces a particular topic into a discussion is more accurate, people may assume that this is true, even when the response order is random.     

Narcissism beyond Gestalt and awareness: The name letter effect

‘Mere belongingness to self’ is tested as a sufficient condition for the enhancement of the attractiveness of visual letter stimuli. Experimental evidence is presented that, independent of visual, acoustical, aesthetic, semantic and frequency characteristics, letters belonging to own first and/or family name are preferred above not-own name letters. The effect is obtained in the absence of awareness of the Gestalt of any name, thus challenging current understanding of fundamental affective processes.     

“一”人代言的魅力：品牌代言人数如何影响消费者的品牌态度

有的品牌仅邀请一位名人代言, 而有的品牌由多位名人代言, 那么一人代言还是多人代言会更有效?为了回答该问题, 研究基于形象转移视角和单人积极偏差, 深入探究了品牌代言人数因素(一位代言人vs.多位代言人)对品牌态度的影响机制和边界条件。研究发现：相比品牌多人代言, 品牌单人代言使消费者的品牌态度更高。原因在于消费者与一位(vs.多位)品牌代言人的自我-品牌联结更紧密, 进而促进品牌态度。该品牌代言人效应仅局限于象征型产品, 而对于非身份象征型产品, 品牌单人代言(vs.品牌多人代言)对品牌态度无显著差异。此外, 当多位品牌代言人为一个团体时, 品牌代言人数效应将被逆转, 即品牌多人代言(vs.品牌单人代言)对品牌态度的影响更高。     

Subject in first person--subject in third person: subject, subjectivity, and intersubjectivity

In this article, the author traces the history of the concepts of subject, subjectivity, and intersubjectivity in different psychoanalytic theories in the last decades. She argues that the uniqueness of these concepts and their different implications were not emphasized enough. The author discusses the various implications and contexts of the concept of subject in psychoanalytic theory proper and to relate as to: (1). The need to distinguish between the concepts of subject and subjectivity; (2). The mutual interdependence of the subject and his subjectivity and the intersubjective domain (both in the development of the individual and in theoretical thought pertaining to it). Her point of departure is from the position of the subject as a free creature, the centrality of the experiencing individual, from his/her perspective—the subject in the first person. She tries to explain the paradox implicit in the experiential dimension, the place of the other as participant, as both negating and recognizing—the subject in the third person. She suggests the interdependency of the first-person experience of subjectivity on the intersubjective dimension.     

The effect of implicit person theory on performance appraisals

Four studies examined whether implicit person theory (IPT) regarding the malleability of personal attributes (e.g., personality and ability) affects managers' acknowledgment of change in employee behavior. The extent to which managers held an incremental IPT was positively related to their recognition of both good (Study 1) and poor (Study 2) performance, relative to the employee behavior they initially observed. Incremental theorists' judgments were not anchored by their prior impressions (Study 3). In the 4th study, entity theorists who were randomly assigned to a self-persuasion training condition developed a significantly more incremental IPT. This change in IPT was maintained over a 6-week period and led to greater acknowledgment of an improvement in employee performance than was exhibited by entity theorists in the placebo control group.     

Processing style and person recognition: Exploring the face inversion effect

It has frequently been reported that recognition performance is impaired when faces are presented in an inverted rather than upright orientation, a phenomenon termed the face inversion effect (FIE). Extending previous work on this topic, the current investigation explored whether individual differences in global precedence—the propensity to process nonfacial stimuli in a configural manner—impacts memory for faces. Based on performance on the Navon letter-classification task, two experimental groups were created that differed in relative global precedence (i.e., strong global precedence [SGP] and weak global precedence [WGP]). In a subsequent face-recognition task, results revealed that while both groups demonstrated a reliable FIE, this effect was attenuated among participants displaying WGP. These findings suggest that individual differences in general processing style modulate face recognition.     

The SNARC effect is not a unitary phenomenon

Models of the spatial–numerical association of response codes (SNARC) effect—faster responses to small numbers using left effectors, and the converse for large numbers—diverge substantially in localizing the root cause of this effect along the numbers’ processing chain. One class of models ascribes the cause of the SNARC effect to the inherently spatial nature of the semantic representation of numerical magnitude. A different class of models ascribes the effect’s cause to the processing dynamics taking place during response selection. To disentangle these opposing views, we devised a paradigm combining magnitude comparison and stimulus–response switching in order to monitor modulations of the SNARC effect while concurrently tapping both semantic and response-related processing stages. We observed that the SNARC effect varied nonlinearly as a function of both manipulated factors, a result that can hardly be reconciled with a unitary cause of the SNARC effect.     

The effect of rearing environments on the contrafreeloading phenomenon in rats

Eight naive rats were reared in enriched or impoverished environments for 39 days after weaning and then lived in operant chambers, in which they could obtain food pellets freely or by lever pressing, for 25 or 30 days. The animals raised in an impoverished environment acquired the bar-press response quickly when placed in the operant chambers and maintained a preference for obtaining food via bar pressing. Animals raised in an enriched environment did not learn to lever press, as demonstrated by low levels of responding and the lack of bar pressing when free food was subsequently removed. It was concluded that restricting animals' postweaning environments facilitated learning in a choice situation, probably because of increased activity levels. The results are interpreted in relation to previous studies on rearing environments and on contrafreeloading.