Tattoo or taboo? Tattoo stigma and negative attitudes toward tattooed individuals

Tattoos are common in the United States; however, tattooed persons may be perceived as having more negative character and as more deviant than people without tattoos. College students (Study 1) and community members (Study 2) viewed images of men and women with tattoos or the same images with the tattoos digitally removed and rated the targets’ characteristics. Half of the participants viewed a target with a tattoo, and half viewed that target without it, allowing for both within- (participants all rated one male and one female target with a tattoo and another without) and between-participants (participants rated either the tattooed or non-tattooed version of a single target) comparisons. Tattooed targets, especially women, were rated as stronger and more independent, but were rated more negatively on other character attributes than the same target images with the tattoos removed. The stigma associated with tattoos appears to still exist, despite the prevalence of tattoos in modern culture.     

Modifying the body: motivations for getting tattooed and pierced

Body modifications have been prevalent for centuries and are practiced for a great variety of reasons. Lately, tattoos and body piercings have become increasingly popular. Thus, a profound understanding of the underlying motivations behind obtaining tattoos and body piercings nowadays is required. A considerable body of research on motivational aspects already exists, mainly using explorative approaches to describe motivations. In this paper we provide a review of the existing relevant literature. Furthermore, we establish ten broad motivational categories, comprising motivations for getting tattooed and body pierced, for reference in future research.     

Requencies and relations of body piercing and sexual experience in college students

This research examined the relation between having a body piercing and having engaged in premarital sexual intercourse. Data were gathered from a convenience sample of 450 college students. 72% were women; 85% were ages 18 to 22 years (M=20.9, SD=4.5), 80% were Euro-American. Women with piercings reported substantively and significantly greater frequency of sexual activity than college students without piercings. There were no significant differences in sexual experience between men with piercings and those without. These findings differ from previous research comparing the sexual activity of college students with and without tattoos.     

College students with tattoos and piercings: motives, family experiences, personality factors, and perception by others

The motives, family experiences, and personality characteristics of 341 college students with and without tattoos or piercings were studied. Participants completed Lippa's 1991 measures of the Big Five personality factors, a shortened version of the Body Cathexis Scale, a series of questions about their childhood experiences, and questions about risk-taking behaviors. In addition, reasons to have or not have body modifications and the perceptions of people with body modifications were investigated. Of the 116 men and 186 women, 25% and 33%, respectively, had at least one tattoo or body piercing. There were very few differences in the childhood experiences or personality characteristics of people with or without body modifications. Although people with body modifications did not differ from people without modifications on the Big Five personality measures, people without modifications perceived people with modifications as much different from themselves on these measures. These results indicate that tattoos and piercings in college students are associated with significantly more risk-taking behavior, greater use of alcohol and marijuana, and less social conformity. However, the traditional stereotype that body modifications are indicators of social or personal pathology does not describe contemporary college students.     

Differences in personality characteristics between body-modified and non-modified individuals: associations with individual personality traits and their possible evolutionary implications

After a long history of negative stigmatisation, the practices of tattooing and body piercing have become fashionable in the last decade. Today, 10% of the population in modern western societies have some form of body modification. The aim of this study was to quantify the demographic and personality traits of tattooed and pierced individuals and to compare them with a control group of individuals without body modifications. These comparisons are based on questionnaires completed by 359 individuals that investigate the details of body modification, and which incorporate five personality scales. We describe several sex differences in ornament style and location. We found no relevant differences between modified and non-modified individuals in relation to demographic variables. This indicates that some of the traditional attitudes towards tattoos and piercings appear to be outdated. However, we found striking differences in personality traits which suggest that body-modified individuals are greater sensation seekers and follow a more unrestricted mating strategy than their non-modified contemporaries. We discuss these differences in light of a potential signalling function of tattoos and piercings in the mating context. Copyright © 2007 John Wiley & Sons, Ltd.     

Beauty and the burn: tanning and other appearance-altering attitudes and behaviors

Tanning is often prompted by appearance concerns, yet little is known about associations between tanning and other appearance-altering behaviors. In the current study, we examined potential correlates of indoor and outdoor tanning that, like tanning, may enhance appearance but present health risks. College students (N = 284; Mage = 20.14, SD = 3.39) completed a survey. The main outcome measures were indoor tanning and outdoor sunbathing. Participants also answered questions pertaining to piercings and tattoos, healthy and unhealthy dieting behaviors, cigarette smoking, and interest in cosmetic surgery and enhancements. Results indicate that indoor tanners were more likely to have piercings, tattoos, to engage in healthy dieting behaviors, and to express interest in cosmetic enhancements. Outdoor sunbathers were more interested in cosmetic enhancements than non-outdoor sunbathers, and female outdoor sunbathers reported more unhealthy dieting behaviors than male outdoor sunbathers. These findings provide evidence for college students’ engagement in a constellation of appearance-oriented risk behaviors.     

Do the “Savage Origins” of Tattoos Cast a Prejudicial Shadow on Contemporary Tattooed Individuals?

We investigated whether increases in tattooing rates and designs have eradicated or altered traditional delinquent tattooing stereotypes. We tested the perceived suitability of tattooed and non‐tattooed individuals for 2 different jobs. Affective evaluations mediated judgments of job suitability, with those displaying traditional tattoos being rated as less suitable for employment than those who were not tattooed and those displaying contemporary tattoos. Those with a contemporary tattoo were judged in the same manner as those who were not tattooed (even by observers who neither had a tattoo nor were considering getting one). These results suggest that the savage associations of tattooing continue for some, but suggest that for other tattoo enthusiasts, a new stereotype has emerged reflecting a shift toward respectability.     

Understanding Differences in Mental Health History and Behavioral Choices in a Community Sample of Individuals with and without Body Modifications

This study investigated the differences in mental health history and social, health, alcohol and substance, and sexual behaviors of individuals with and without body modification in a community sample. Previous research primarily focused on negative behavioral and psychological correlates of body modification practices in college student, juvenile delinquent, inpatient, and incarcerated populations. This tendency does not take into account changes in the demographics and motivations of individuals who obtain body modifications in the last two decades. The Community Body Modification Checklist was developed based on previous studies; reliability and validity for the measure were established using Cronbach’s alpha and factor analysis. The results indicated that individuals with body modifications were not more likely to engage in risky behaviors or report a history of mental health problems when compared to non-modified persons; however, they were more likely to engage in social and health behaviors. These findings may be best explained by the body modification community becoming diversified by the middle class whose meanings, motivations, and usage of tattoos and piercings are unique.     

Unattractive, promiscuous and heavy drinkers: perceptions of women with tattoos

This study examined social and physical perceptions of blonde and brunette women with different degrees of tattooing. Eighty-four female and 76 male undergraduates rated a series of 16 female line drawings that varied in 2 levels of hair colour and 8 levels of tattooing. Ratings were made for physical attractiveness and sexual promiscuity, as well as estimates of the number of alcohol units consumed on a typical night out. Results showed that tattooed women were rated as less physically attractive, more sexually promiscuous and heavier drinkers than untattooed women, with more negative ratings with increasing number of tattoos. There were also weak interactions between body art and hair colour, with blonde women in general rated more negatively than brunettes. Results are discussed in terms of stereotypes about women who have tattoos and the effects of such stereotypes on well-being.     

Perceptions of a photograph of a woman with visible piercings

To examine perceptions of people with visible piercings 105 undergraduate students from four different courses on campus (85 women, 20 men; M age=20.0 yr., SD=3.4) were randomly assigned to rate a photograph of a women with or without piercings on her eyebrow, ear, lip, and nose on 13 characteristics. Analysis indicated the model with visible piercings was rated less religious and more creative, artistic, and mysterious. These findings differ from previous findings on perception of tattoos. Implications and directions for research with different age groups are discussed.     

Meaning‐making in women's tattooed bodies

Tattooed women's practices of resistance and conformity are constituted within social, cultural, and historical contexts that produce normative values around “good” and “bad” tattoos. Tattoos enable the performance of multiple femininities, constructing the female body in a way that is personal and meaningful to that individual and opening an agentic space in which they can do so. The vast majority of research that is available on tattoos concerns mostly men or, at least, does not fully understand the implications of specific gendered discourses that regulate the (feminine) body. In this paper, we argue that meaning‐making for women's tattoos serves to function as legitimating, producing tattooed feminine bodies as more acceptable. We argue for a closer examination of the regulatory discourses that feed into the choices that women make in relation to their tattooed bodies.     

Self-enhancement in Japan and America

North Americans view themselves in more positive terms than they view most other people. In the present paper, we report three studies showing that this bias is also found in Japan. For highly valued traits and abilities, Japanese students rated themselves and their best friends in more positive terms than they rated most other students (Study 1 and Study 2) and most other Japanese (Study 2). In Study 3, a sample of older Japanese displayed the same tendency when evaluating themselves and a member of their family. We discuss the theoretical importance of the findings.     

Workers' perceptions of discrepancies between chronological age and personal age: you're only as old as you feel

A large manufacturing organization was surveyed to determine whether workers perceive discrepancies between their chronological ages and the ages they "feel" themselves to be. A substantial proportion (61.5%) of the sample did report such discrepancies. Feeling "younger than one's years" was reported significantly more frequently than feeling "older than one's years"; the mean magnitude of discrepancies was 5.6 years. However, age of respondent affected both the magnitude and the direction of perceived discrepancies. Younger respondents were more likely to perceive themselves as older than their chronological ages, and older respondents were more likely to report that they felt themselves to be younger than their chronological ages. The implications of these observations for the understanding and measurement of subjective age and other age-related variables is discussed.     

An Examination of the Actor-Observer Effect in Young Drivers' Attributions for Their Own and Their Friends' Risky Driving

The attributions of 70 young drivers for their own and their friends' risky driving were examined using open-ended questions to determine if there were self-other differences consistent with the actor-observer effect. Six response categories were created, 4 of which were rated as more dispositional than situational by a subsample of the participants and 2 of which were rated as more situational than dispositional. While the largely dispositional category "Showing off, acting cool" was used significantly more for friends than for self, and the largely situational "In a hurry, late" was used significantly more for self than for friends, there was only limited support for the actor-observer effect overall. The participants also rated their friends as taking more risks than themselves. The actor-observer differences are suggested to be influenced primarily by motivational factors and the context in which young people observe their friends' driving. New approaches to traffic safety interventions are suggested.     

Self-organization of alcohol-related attitudes and beliefs in a campus housing complex: an initial investigation.

The self-organization of college students' alcohol-related attitudes and their beliefs about other students' attitudes were assessed within a campus housing complex. Pluralistic ignorance was widespread, in that, compared with their own self-ratings, students rated their friends and the "typical" student as being more in favor of alcohol and more lax in the number of drinks per hour that were acceptable and the number of drinks that were acceptable before driving. They also perceived typical students as more risky than their friends. Dynamic social impact theory was also supported, as students' dormitory building and floor of residence reliably predicted both their personal drinking attitudes and their beliefs about the drinking attitudes of other students.     

Body piercing,tattooing, self-esteem,and body investment in adolescent girls

Postmodern perspectives of body piercing and tattooing interpret these as signifiers of the self and attempts to attain mastery and control over the body in an age of increasing alienation. In this exploratory study, 79 adolescent females, ages 15 to 18 (M = 16.08, SD = 1.36), completed the Coopersmith Self-Esteem Inventory (SEI; Coopersmith, 1981), the Beck Depression Inventory (BDI; Beck, 1978), the Body Investment Scale (BIS; Orbach & Mikulincer, 1998), and the State-Trait Anger Expression Inventory (STAXI-2; Spielberger, 1996). Analyses revealed that body piercings and tattoos were significantly correlated with trait anger (Angry Reaction subscale scores). A multiple regression analysis indicated that three of the dependent variables (Trait Anger-Reaction, BDI, and Feeling subscale of the BIS) were predictors of the total number of body piercings and tattoos.     

Self-labeling by educably mentally retarded high school students in their mainstream and special education classes

Educably mentally retarded (EMR) students and nonhandicapped students from their mainstream classes completed semantic differential ratings of a stereotypic popular teen-ager, juvenile delinquent, and special education student. Subjects also rated their global self-concepts and situation-specific self-concepts within the mainstream and the special class settings. Ratings were done at the beginning (Time 1) and the end (Time 2) of a semester. Results showed that mainstream classes did not "de-label" EMR students. Within the mainstream class, the number of EMR students who saw themselves as similar to a special education student significantly increased over time. Moreover, at Time 2, EMR students were more likely to think of themselves as similar to a special education student in their mainstream class than in their special education class. However, EMR subjects' global self-concepts did not change. Implications for mainstreaming are discussed.     

Body Use and Reference Group Impact: With Whom Do We Compare Our Bodies?

Fifty U.S. Olympic speedskating team members, 50 professional models, and 80 college students completed the Body Esteem Scale (BES: Franzoi & Shields, 1984) and indicated for each of the 35 BES items whether when evaluating themselves they most frequently use as a comparison standard same-sex people in general, same-sex professional models, or elite same-sex athletes. Consistent with social comparison theory that people seek similar others as comparison targets, college students were more likely than Olympic athletes or professional models to compare themselves to people in the general population, athletes were more likely than students or models to compare themselves to elite athletes, and models tended to be more likely than students or athletes to compare themselves to elite models. As hypothesized, college women more frequently than college men compared themselves to professional models when evaluating body aspects associated with weight concern and sexual attractiveness, and the more female skaters’ compared themselves to models, the more their negative body attitudes associated with weight concern increased and the more interested they were in changing weight-related body aspects.