Real or blarney? A cross‐cultural investigation of the perceived authenticity of Irish pubs

• In recent years, themed Irish pubs have grown in popularity. Marketers often strive to create the perception of authenticity when creating these themed environments. This study seeks to understand the importance of authenticity, tangible and intangible elements that constitute authenticity, and consumers' ability to delineate the ‘real’ from simulacra. We employed an online cross‐cultural methodology that compared perceptions of Irish pubs among respondents in Australia, Ireland, and the United States. The results of this study support our contention that perceived authenticity is a construct that is dependent on both marketers and consumers. Findings revealed, among other things, that the role of patrons and employees was deemed an equal, if not more important, atmospheric component than tangible interior design elements in the creation of a ‘true’ Irish pub experience. Marketing and research implications of this study are provided.

Copyright © 2006 John Wiley & Sons, Ltd.     

Culturally sensitive therapy? Examining the practice of cross‐cultural family therapy

This article is drawn from a research project that examines cross‐cultural family therapy sessions in order to consider what constitutes culturally sensitive practice. A discourse analytic approach was adopted in the analysis of three sessions from two families where the family and the therapists originated from different ethnic backgrounds. This article is based around part of the research findings connected to one of the families, and focuses upon the ways in which ‘culture’ is talked about in therapy (the term ‘culture’ will be referred to in inverted commas in order to acknowledge its complexity as is emphasized in this article). This allows for an examination of the cultural assumptions that we hold as therapists, which are enacted in therapy with effects on all participants and upon the course of the therapy. The value of qualitative research methods in examining the cultural assumptions we bring to therapy is highlighted as one way of improving culturally sensitive therapeutic practice, especially with regard to therapist reflexivity.     

Do cultural values predict individuals' moral attitudes? A cross‐cultural multilevel approach

This study examined whether cultural values predict individuals' moral attitudes. The main objective was to shed light on the moral universalism and relativism debate by showing that the answer depends on the moral issues studied. Using items from the Morally Debatable Behaviours Scale (MDBS) fielded in the World Value Survey (WVS), we found that moral issues can be differentiated cross‐culturally into attitudes towards (1) dishonest–illegal and (2) personal–sexual issues. Drawing upon evolutionary and cultural theories, we expected that the former moral domain is not related to cultural values, whereas the latter is influenced by cultural conceptions of the self (i.e. independent versus interdependent selves). We used multilevel modelling with Schwartz' cultural values as the independent variables and the two moral domains as assessed through the MDBS as dependent variables to test our hypothesis. After controlling for individual‐level differences in moral attitudes as well as the socio‐economic development of countries, our findings confirmed that attitudes towards dishonest–illegal issues were not related to cultural values whereas attitudes towards personal–sexual issues were predicted by the Autonomy–Embeddedness value dimension. We conclude that our study sheds not only light on the universalism and relativism debate, but also on the discriminant validity of cultural values. Copyright © 2011 John Wiley & Sons, Ltd.     

Do groups lie more than individuals? Honesty and deception as a function of strategic self-interest

An experiment tested whether groups lie more than individuals. Groups lied more than individuals when deception was guaranteed to maximize economic outcomes, but lied relatively less than individuals when honesty could be used strategically. These results suggest that groups are more strategic than individuals in that they will adopt whatever course of action best serves their economic interest.     

Why so curious? Validation and cross‐cultural investigation of the Hindi Epistemic Curiosity Scale

Epistemic curiosity (EC) is the motive and need to seek knowledge. The present work entails validation of the English EC Scale translated into the Hindi language. Study 1 comprised confirmatory factor analysis of the Hindi scale using a sample of 223 bilingual Indians (143 females). The 10‐item two‐factor structure with Interest and Deprivation subscales was validated for the Hindi EC Scale. Convergent and discriminant validity was established, and model fits were assessed separately for males and females, along with measurement invariance testing. In Study 2, linguistic invariance testing and cross‐cultural comparisons were undertaken for a sample of 151 Indians (93 females) and 219 Americans (179 females) for the EC scales, to assess similarities in the underlying factor structure. Indians did not differ from Americans in their responses to the English EC Scale, but slight differences were observed for the Hindi EC Scale, suggesting an interplay of language and culture. Further, independent t tests compared the two samples on measures of curiosity, gossip, personality, and affect. Americans had a higher tendency toward interpersonal curiosity and agreeableness whereas Indians scored higher on intellect. Cross‐cultural and linguistic differences as well as future work are presented. In sum, the Hindi EC Scale is a valid and reliable instrument that can facilitate further translations into other Indian languages.     

Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example

This paper investigates whether culture can be used to segment a market. Using Indians, resident in Britain (British Indians) as an example, previous research suggests that culture's manifestation within buyer behaviour provides sufficient evidence to justify its use as a market segment variable. Using brown goods (television sets, video equipment, music systems etc) a comparative quantitative study examined the impact of a range of cultural values upon the buying behaviour of British Indians and British Caucasians, to identify significant differences between the two. Although a significant difference was found, the amount of similarity between the two sample groups suggests culture should not be used as a segmentation variable. This research has implications for organisations seeking to develop ethnic minority orientated marketing strategies. Copyright © 2003 Henry Stewart Publications.     

Are belief‐based justifications associated with metalinguistic awareness? A cross‐sectional study in school‐age children

Previous research has consistently demonstrated that false‐belief (FB) understanding correlates with and predicts metalinguistic ability in preschoolers. Surprisingly, however, there is scant evidence on the question of whether this relation persists at later ages. The present cross‐sectional study sought to fill this gap by examining the association between FB understanding, belief‐based justifications and metalinguistic awareness. A sample of 150 children primary‐school children between 8 and 11 years of age were administered a test of receptive language, a second‐order theory‐of‐mind task and a comprehensive metalinguistic battery. The results of correlational and regression analyses showed that explicit metalinguistic awareness (in particular, performance in the Ambiguity and Phonemic Segmentation subtests) was significantly predicted by children's belief‐based responses to the justification question in the theory of mind task but only for children with small receptive vocabularies; in contrast, FB understanding made no independent contribution (either alone or in interaction with other measures). These findings complement and advance existing data by showing that, in school‐age children, the association between the 2 domains involves more mature, verbally explicit levels of FB understanding and metalinguistic awareness.

Highlights

• We examined the relation between metalinguistic awareness and theory‐of‐mind in primary‐school children.
• Metalinguistic awareness was associated to belief‐based justifications, but only for children with small vocabulary.
• In school‐age children the ability to provide verbal justifications plays a key role in the relation between theory‐of‐mind and metalinguistic awareness.

     

Are you really just friends? Predicting the audience challenge in cross‐sex friendships

Cross‐sex friends experience a variety of challenges including the audience challenge: when cross‐sex friends are mistaken for a romantic couple by other members of their social network. This research sought to explore the various factors that might influence cross‐sex friends' experience of the audience challenge. Cross‐sex friends who were strictly platonic were less likely to experience the audience challenge and less likely to be concerned about the audience challenge than individuals in mutual romance, desires romance, or reject romance friendships. Regression analyses indicated cross‐sex friends tend to experience the audience challenge the least when their friendship network is supportive of cross‐sex friends. The relation between network support and the audience challenge is moderated by romantic desire and sexual activity.     

Are cultural differences overrated? Examining the influence of national culture on international buyer‐seller relationships

The notion that differences in national culture influence international buyer‐seller relationships (and, indeed, all aspects of international management) is not only held as true but also axiomatic. This study questions the degree to which cultural differences impact upon buyer‐seller relations for seven key dimensions using Hofstede's indices of culture. Via two stages of data collection using two methodological approaches (seven interviews and 322 useable responses from a mail survey), the impact of culture on international buyer‐seller relationships was examined. The study's findings identified little evidence to support the popular idea that culture exerts a significant influence on international business relationships. Instead, the findings suggest that some managers perceived factors such as communication/language barriers, political barriers, geographic distance, economic factors, industry barriers, time differences, technology barriers, legal differences and infrastructure barriers as being more likely to have a greater impact on cross‐national relationships. Copyright © 2003 Henry Stewart Publications.     

Who is more ethical? Cross‐cultural comparison of consumer ethics between religious and non‐religious consumers

Religion is a significant part of daily life that affects consumers' decisions and behaviors. Religious consumers are predicted to be more ethical than non‐religious consumers. Nonetheless, past research suggests mixed results. Hence, the present study has two main objectives: (1) to examine differences in moral ideologies and ethical beliefs among religious and non‐religious consumers in Indonesia and Australia and (2) to investigate the impact of moral ideologies and religiosity on consumer ethical beliefs. This is one of the first cross‐cultural studies to compare consumer moral ideology (specifically, idealism and relativism) and consumer ethical beliefs between religious and non‐religious consumers. The results show that religious consumers tend more toward idealism than relativism and have stronger ethical beliefs regarding negative consumer ethical behaviors compared with non‐religious consumers. However, for ethical beliefs regarding specific consumer behaviors, namely, recycling and software piracy/buying counterfeit, the effect of religion was overshadowed by cultural differences between the two countries. This study contributes to the debate on the impact of moral ideologies and religiosity on consumer ethical beliefs. The findings may assist managers and public policymakers in their efforts to mitigate unethical consumer activities. Copyright © 2016 John Wiley & Sons, Ltd.     

Are archetypes transmitted more by culture than biology? Questions arising from conceptualizations of the archetype

The archetype is one of the most important, if not the central concept of analytical psychology. Nevertheless from the beginning the concept was controversial. This paper attempts to review the debate around the term archetype and tries to point out some of the main problems the concept has in the light of contemporary knowledge especially in genetics and neurosciences. It becomes clear that for its use in the practice of Jungian psychotherapy the element of universality in the concept of archetypes is crucial. However, it must be concluded that there is still no firm scientific foundation for the claim that complex symbolic patterns (as for example the myth of the hero) can be transmitted in a way that every human individual has access to them. The paper attempts to show possible ways in which this transmission may be more successfully conceptualized. I would like to have Jung have the last word here. We find a hint in Jung's work where he opens up to ideas much like the ones I have developed here, and this is where Jung says: culture is part of man's nature.     

Is more similar,better? Interacting effect of the cognitive‐style congruency and tacitness of knowledge on knowledge transfer in the mentor–protégé dyad

This study explored the effects of cognitive‐style congruency on knowledge transfer in the mentor–protégé dyadic relationship and the moderating effect of tacitness of knowledge in this relationship. Using data from 148 sales personnel dyads, we found that the more congruent the cognitive style between a mentor and a protégé, the more effective the knowledge transfer between them. Moreover, the tacitness of knowledge moderated this association as expected. When the knowledge to be transferred was organized, systematic, and clear, this positive relationship was weakened. This relationship was particularly strong when the knowledge to be transferred was tacit, ambiguous, and unclear.     

Role of emotions and behavioural responses in mediating the impact of face loss on relationship deterioration: Are Chinese more face‐sensitive than Americans?

Face loss, defined as the deterioration in one's social image, has been regarded as a consequence of interpersonal conflict and a provocation for counter-attack. The present research was aimed at assessing whether the role of face loss in leading to relationship deterioration has more impact for Chinese than for Americans. We hypothesized that the linkage from face loss to relationship deterioration is mediated by two social-emotional complexes (anger and shame) and two behavioural reactions (retaliation and avoidance) arising from interpersonal harm. Structural equation modelling confirmed this mediation model, and indicated that in both cultures, the linkage between face loss and relationship disintegration was mediated by shame and avoidance, but not by anger and retaliation. Consistent with widely held hypotheses, face loss was found to be more influential in directly provoking a target's anger and relationship deterioration, and more influential in inhibiting a target's retaliating responses, for Hong Kong Chinese than for Americans.     

Working together or separately? The role of identity and cultural self‐construal in well‐being among Japanese youth

Young people develop a sense of personal identity during the transition to adulthood, a time when individuals choose and adhere to a specific set of goals, values, and beliefs. In addition, in many contemporary Asian societies, youth are expected to acquire and balance traditional and Western cultural views of the self — that is, independent and interdependent self‐construal. To understand the relationships between the personal and cultural facets of the transition to adulthood, this study examined (a) associations between personal identity and well‐being and (b) the possible moderating role of cultural self‐construal (independence and interdependence) in this link. These hypotheses were tested in a sample of 520 Japanese university students (52.6% female). The results indicated that personal identity predicted each dimension of well‐being, suggesting that the importance of personal identity in promoting youth's well‐being can be understood as a universal phenomenon. Moreover, because the moderating role of self‐construal in the links between identity and well‐being was found to be limited, personal identity can be viewed as operating separately from self‐construal in well‐being to a large extent. Implications and suggestions for future research are discussed.     

How we think they see us? Valence and difficulty of retrieval as moderators of the effect of meta‐stereotype activation on intergroup orientations

Previous research indicates that meta‐stereotypes are predominantly negative. However, the valence of the meta‐stereotypes may not be the only factor accounting for the detrimental effects associated with their activation. In addition to valence, we propose that the subjective difficulty of retrieving the meta‐stereotype might critically determine whether its activation deteriorates intergroup orientations. An experimental study showed that the effect of the meta‐stereotype activation on the desire to interact with outgroup members was moderated by the interaction between the valence of the meta‐stereotype and its difficulty of retrieval. In particular, the activation of a positive meta‐stereotype deteriorated intergroup orientations when the difficulty of retrieval was high as compared with a condition in which the difficulty of retrieval was low. In sharp contrast, the activation of a negative meta‐stereotype worsened intergroup orientations when the difficulty of retrieval was low as compared with a condition in which the difficulty of retrieval was high.     

We talk,therefore we think? A cultural analysis of the effect of talking on thinking

The Western assumption that talking is connected to thinking is not shared in the East. The research examines how the actual psychology of individuals reflects these different cultural assumptions. In Study 1, Asian Americans and European Americans thought aloud while solving reasoning problems. Talking impaired Asian Americans' performance but not that of European Americans. Study 2 showed that participants' beliefs about talking and thinking are correlated with how talking affects performance, and suggested that cultural difference in modes of thinking can explain the difference in the effect of talking. Study 3 showed that talking impaired Asian Americans' performance because they tend to use internal speech less than European Americans. Results illuminate the importance of cultural understanding of psychology for a multicultural society.     

Are false memories more difficult to forget than accurate memories? The effect of retention interval on recall and recognition

What is the effect of retention interval on accurate and false recollection in the Deese, Roediger, and McDermott (DRM) procedure? Previous research has suggested that false recall is more persistent than accurate recall, but the recognition results have been inconsistent. In two parametric studies, we tested recall and recognition for the same DRM lists, over retention intervals that ranged from no delay to a 2-month delay. We found that accurate and false memory were diminished by increases in retention interval, false memory persistence was present for recall and recognition, greater persistence for false memory than for accurate memory was more readily observed for recall than recognition, and the highthreshold (Pr), signal detection (d’), and nonparametric (A’) recognition measures differed in their sensitivity for detecting change. The effect of retention interval on accurate and false memory is consistent with expectations from fuzzy trace theory. In the DRM procedure, truth is not more memorable than fiction.