The effects of valence‐based and discrete emotional states on aesthetic response

There is increasing recognition that consumer aesthetics—the responses of consumers to the aesthetic or appearance aspects of products—has become an important area of marketing in recent years. Consumer aesthetic responses to a product are a source of pleasure for the consumer. Previous research into the aesthetic responses to products has often emphasized exterior factors and visual design, but studies have seldom considered the psychological aesthetic experience of consumers, and in particular their emotional state. This study attempts to bridge this gap by examining the link between consumers’ emotions and their aesthetic response to a product. Thus, the major goal of this study was to determine how valence‐based and discrete emotional states influence choice. In Studies 1 and 2, positive and negative emotions were manipulated to implement two different induction techniques and explore the effect of emotions on participants’ choices in two separate experiments. The results of both experiments confirmed the predictions, indicating that aesthetic responses and purchase intention are functions of emotional valence, such that both are stronger for people in a positive emotional state than for those in a negative emotional state. Study 2 also used a neutral affective state to establish the robustness of this observed effect of incidental affect. The results of Study 3 demonstrate that aesthetic response and purchase intention are not only a function of affect valence, but also are affected by the certainty appraisal associated with specific affective states. This research, therefore, contributes to the literature by offering empirical evidence that incidental affect is a determinant of aesthetic response.     

不同类型美感体验的自主反应特点

不同美感体验类型有何特异的生理反应？美感的生理反应是否类似于积极情绪？本研究以音乐和图片两类材料为刺激,以心率、皮肤电为生理反应指标,测量了不同审美状态下的自主生理反应情况。结果发现：不论是听觉还是视觉通道,优美、壮美、悲剧、喜剧4种审美风格的刺激都使被试心率和皮肤电下降;不同的美感形态所引起的反应不同,喜剧和壮美风格刺激诱发的自主生理反应变化相对于其他两种风格显得更明显,喜剧风格效果尤为突出;不同美感体验类型特异生理反应具有跨通道的一致性;四种美感体验类型的生理反应都不同于消极情绪,而类似积极情绪,从生理反应视角证明了美感体验递属于积极情绪。     

Defensive emotions and evaluative judgements: Sensitivity to anger and fear predicts moral judgements,whereas sensitivity to disgust predicts aesthetic judgements

Aesthetic and moral evaluations engage appetitive and defensive emotions. While the role played by pleasure in positive aesthetic and moral judgements has been extensively researched, little is known about how defensive emotions influence negative aesthetic and moral judgements. Specifically, it is unknown which defensive emotions such judgements tap into, and whether both kinds of judgement share a common emotional root. Here, we investigated how participants' individual sensitivity to disgust, fear, anger and sadness predicted subjective judgements of aesthetic and moral stimuli. Bayesian modelling revealed that participants who were more sensitive to anger and fear found conventional and moral transgressions more wrong. In contrast, participants who were more sensitive to disgust disliked asymmetrical geometric patterns and untidy rooms more. These findings suggest that aesthetic and moral evaluations engage multiple defensive emotions, not just disgust, and that they may rely on different defensive emotions as part of their computational mechanism.     

The Role of Consumption Emotions in the Satisfaction Response

We report 2 studies that served to clarify the role of consumption emotions in the satisfaction response. In the 1st study, we examined the role of consumption emotions within the expectancy‐disconfirmation model of consumer satisfaction and investigated whether consumption emotions are a result of product performance or disconfirmation. The findings show that both positive and negative emotions are primarily a function of product performance and influence satisfaction even when the effects of expectations, performance, and disconfirmation are controlled. In the 2nd study, we proposed and tested an alternative framework for understanding the role of consumption emotions in the satisfaction response for situations in which consumers use more of an experiential perspective to anticipate and experience consumption. According to this model, consumers form affective expectations about how consumption of the product will make them feel, experience positive or negative emotions as a result of these expectations and product consumption, and evaluate the discrepancy between experienced and anticipated emotions. All 3 variables, then, impact satisfaction. The results empirically support many of the relations in the new model of the experiential satisfaction response but also raise several interesting avenues for future research.     

The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudí Historic House Museums in Barcelona,Spain

ABSTRACT

This study examined an integrated model of behavioral intentions toward historic house museums, through the simultaneous relationships among visitors' perceptions of the historic house museum, crowding, interactions with employees, emotions about their visit, intention to revisit the museum and recommend it to others, and the moderator effect of price fairness. Seven hundred thirty-six visitors were surveyed after visiting La Pedrera and Casa Batlló, the historic house museums of the architect Antoni Gaudí in Barcelona. The results from a structural equation model indicate that visitors' perception of the historic house museum (i.e., their appreciation of the houses' architecture, aesthetic quality, artistic work, and accessibility), visitors' positive interactions with employees, and low levels of crowding are antecedents of positive emotions, and visitors' positive emotions about their visit are a predictor of intentions to revisit and recommend the museum to others. In addition, price fairness was tested as a moderator effect using multigroup analysis. This analysis consists of comparing two subsamples of visitors, which were selected according to whether they believe the admission price is fair or unfair. The effect between perceptions of the historic house museum and positive emotions, and the effect of positive emotions on behavioral intentions is greater for visitors who found the price fair than for those who found the price unfair. The results lead to recommendations for cultural heritage managers.     

社会支持对抑郁影响的中介模型探讨

本研究旨在探索预先应对和积极情绪在社会支持和抑郁间的中介作用。采用两个时间点的纵向数据搜集方式对181名大学生施以量表,然后通过路径分析对假设的中介模型进行拟合度检验,结果表明：（1）预先应对是社会支持和积极情绪之间的部分中介变量;（2）积极情绪是社会支持和预先应对与抑郁间的中介变量。结论：社会支持是预防抑郁的重要途径,提升预先应对策略和积极情绪的体验可以进一步增进社会支持对抑郁的缓解作用。     

How does it feel? Workplace bullying,emotions and musculoskeletal complaints

The present study examines experienced emotions among self-labelled victims of ongoing workplace bullying and tests whether emotions mediate the relationship between exposure to bullying and health in the form of musculoskeletal complaints. A total of 1,024 employees from a Norwegian public transport company participated in the study, in which 116 self-labelled victims were identified. Ten positive and 10 negative emotions were measured (PANAS). The results showed significant differences in emotional experiences between victims and non-victims regarding all 10 negative emotions and one out of 10 positive emotions. Victims felt less "interested" and more "afraid," "upset," "angry," "guilty," "nervous," "hostile," "frustrated," "ashamed," "scared" and "stressed" than did non-victims. Further, the results pointed to both positive and negative emotions as mediators of the relationship between exposure to bullying and musculoskeletal complaints. In particular the negative emotion "stress" acted as a significant mediator regarding this relationship. Hence, emotions seem to be central to understanding the detrimental effects of bullying on the victims' health.     

社会交往情境中权力和反馈对情绪的影响

以往关于权力是否影响情绪的研究存在结果争议,这意味着可能存在其它因素的作用。本研究基于权力控制理论和社会距离理论,探究了社交情境中权力和反馈对情绪的影响。研究1采用经验取样法收集了140名被试五天内的1706段社交经历,研究2采用实验法考察了148名被试的社交经历。结果表明,权力和反馈对情绪存在交互影响:(1)当个体处于低权力情境时,反馈影响情绪,反馈越积极,情绪也越积极;(2)当个体获得积极反馈时,权力不影响情绪;当个体获得消极反馈时,权力影响情绪,权力越高,情绪相对更积极。本研究有助于厘清以往研究关于权力与情绪关系的争议。     

情绪对跨期决策的影响：来自单维占优模型的解释

跨期决策的研究表明, 积极情绪和消极情绪状态下的跨期决策行为存在显著差异。本研究从单维占优模型的角度, 揭示情绪影响跨期决策的过程机制。实验1通过诱发被试的积极和消极情绪, 发现积极情绪下被试的时间折扣率更低, 有更强的选择延迟选项的倾向。实验2运用“模拟天平任务”测量了跨期决策时的维度间差异比较, 检验单维占优模型对情绪影响跨期决策的解释性。结果发现, 维度间差异比较在情绪对跨期决策的影响中起中介作用。实验3a和实验3b分别运用时间和金钱启动策略操纵维度间差异比较过程, 再次验证单维占优模型的解释作用。 结果发现, 情绪对跨期决策的效应随着时间和金钱的启动而消失, 进一步支持了维度间差异比较的中介作用。本研究从决策过程的角度, 揭示了情绪影响跨期决策的心理机制, 并进一步为单维占优模型对跨期决策行为的解释性增加了支持性证据。     

Emotional labor among trainee police officers: The interpersonal role of positive emotions

The aim of this study is to get an insight of the interpersonal process of emotional labor, and the role of positive emotions in the interaction between the sender and receiver, while taking both the perspective of the sender and the receiver into account. We tested the influence of the perceived display of positive emotions of Dutch trainee police officers (N?=?80) during an interaction with offenders on perceived authenticity and perceived performance success, incorporating the senders’ emotion regulation technique (i.e., deep acting and surface acting). Consistent with hypotheses, results of structural equation modeling analyses showed that perceived authenticity mediates the relationship between the perceived display of positive emotions and perceived performance success, while the specific senders’ emotion regulation technique was not related to perceived performance success. Furthermore, results showed that perceived performance success mediated the relationship between the perceived display of positive emotions and senders’ felt positive emotions after the interaction, controlling for senders’ positive affect.     

Positive academic emotions moderate the relationship between self‐regulation and academic achievement

Background. Research has shown how academic emotions are related to achievement and to cognitive/motivational variables that promote achievement. Mediated models have been proposed to account for the relationships among academic emotions, cognitive/motivational variables, and achievement, and research has supported such mediated models, particularly with negative emotions. Aims. The study tested the hypotheses: (1) self‐regulation and the positive academic emotions of enjoyment and pride are positive predictors of achievement; and (2) enjoyment and pride both moderate the relationship between self‐regulation and achievement. Sample. Participants were 1,345 students enrolled in various trigonometry classes in one university. Methods. Participants answered the Academic Emotions Questionnaire‐Math (Pekrun, Goetz, & Frenzel, 2005) and a self‐regulation scale (Pintrich, Smith, Garcia, & McKeachie, 1991) halfway through their trigonometry class. The students’ final grades in the course were regressed to self‐regulation, positive emotions, and the interaction terms to test the moderation effects. Results and Conclusions. Enjoyment and pride were both positive predictors of grades; more importantly, both moderated the relationship between self‐regulation and grades. For students who report higher levels of both positive emotions, self‐regulation was positively associated with grades. However, for those who report lower levels of pride, self‐regulation was not related to grades; and, for those who reported lower levels of enjoyment, self‐regulation was negatively related to grades. The results are discussed in terms of how positive emotions indicate positive appraisals of task/outcome value, and thus enhance the positive links between cognitive/motivational variables and learning.     

Nuanced aesthetic emotions: emotion differentiation is related to knowledge of the arts and curiosity

The ability to distinguish between emotions is considered indicative of well-being, but does emotion differentiation (ED) in an aesthetic context also reflect deeper and more knowledgeable aesthetic experiences? Here we examine whether positive and negative ED in response to artistic stimuli reflects higher fluency in an aesthetic domain. Particularly, we test whether knowledge of the arts and curiosity are associated with more fine-grained positive and negative aesthetic experiences. A sample of 214 people rated their positive and negative feelings in response to various artworks including positive and negative themes. Positive ED was associated with the embracing sub-trait of curiosity that reflects engagement and enjoyment of novelty and complexity, but was unrelated to artistic knowledge and perceived comprehension. Negative ED was associated with higher curiosity and particularly more knowledge of the arts. This relationship was mediated by appraised comprehension suggesting that deeper engagement with art, by those with more art knowledge, is associated with more fine-grained emotional experiences. This finding extends ED beyond well-being research and suggests that more nuanced emotional experiences are more likely for those with expertise in the arts and motivation for exploration.     

积极情绪与身心健康关系研究的进展

积极情绪与身体健康、心理健康和社会适应有密切的关系。首先,积极情绪不仅能够降低传染性疾病的感染风险,能够影响非传染性疾病病情、病程及死亡率。其次,积极情绪能够降低个体的心理易感性,使个体更好的应对负性或压力事件。最后,现有的研究表明积极情绪和社会交往存在相互促进的关系。现存的直接效应模型和压力缓冲模型解释了积极情绪直接和间接促进健康的机制。未来的研究还需在研究方法和模型完善等方面进一步改进。     

Does Feeling Happy Contributes to Flexible Thinking: Exploring the Association Between Positive Emotions and Cognitive Flexibility

This study examined the association between positive emotions and cognitive flexibility. The study comprises of two experiments which examine the influence of positive/neutral writing and watching positive movie (methods of emotion induction) on cognitive flexibility. Cognitive flexibility was observed on a shape detection task. The results do not lend support to the association between positive emotions and cognitive flexibility. The results are discussed in light of the existing literature and issues for further research are indicated.     

A discrete emotions approach to positive emotion disturbance in depression

Converging findings suggest that depressed individuals exhibit disturbances in positive emotion. No study, however, has ascertained which specific positive emotions are implicated in depression. We report two studies that compare how depressive symptoms relate to distinct positive emotions at both trait and state levels of assessment. In Study 1 (N=185), we examined associations between depressive symptoms and three trait positive emotions (pride, happy, amusement). Study 2 compared experiential and autonomic reactivity to pride, happy, and amusement film stimuli between depressive (n=24; DS) and non-depressive (n=31; NDS) symptom groups. Results indicate that symptoms of depression were most strongly associated with decreased trait pride and decreased positive emotion experience to pride-eliciting films. Discussion focuses on the implications these findings have for understanding emotion deficits in depression as well as for the general study of positive emotion.     

Social anxiety and positive emotions: a prospective examination of a self-regulatory model with tendencies to suppress or express emotions as a moderating variable

The purpose of the present study was to examine social anxiety as a predictor of positive emotions using a short-term prospective design. We examined whether the effects of social anxiety on positive emotions are moderated by tendencies to openly express or supress emotions. Over the course of a 3-month interval, people with excessive social anxiety endorsed stable, low levels of positive emotions. In addition, people with low social anxiety who frequently display their emotions openly, whether negative or positive, reported the greatest increases in positive emotions. Similar results were found when using a measure of emotion suppression (low social anxiety and less tendency to rely on these types of regulatory acts led to the greatest positive emotions). These social anxiety main and interactive effects could not be attributed to depressive symptoms. Our findings suggest that relations between social anxiety and positive emotional experiences over time are best understood in the context of meaningful individual differences such as affect regulatory strategies.     

Flourishing students: A longitudinal study on positive emotions,personal resources,and study engagement

The aim of this two-wave questionnaire study with a 4-week interval among 391 Dutch university students was to test a gain cycle of positive emotions, personal resources, and study engagement. As a theoretical basis, this study drew on the broaden-and-build (B&B) theory and the conservation of resources (COR) theory. More specifically, it was hypothesized that the experience of positive emotions predicts students’ future personal resources and study engagement. Moreover, it was expected that there is a longitudinal relationship between personal resources and study engagement. Furthermore, we hypothesized that positive emotions, personal resources, and study engagement are reciprocally related. Results, obtained by means of structural equation modeling, confirmed both causal (except for the positive relationship between positive emotions and study engagement) and reciprocal hypotheses, thereby successfully integrating the B&B theory with the COR theory.     

中学生的道德情绪内隐观研究

以974名14-18岁的中学生为被试,通过道德情绪的词汇评定和情境评定,考察中学生对典型道德情绪种类和道德情绪典型属性的认识。结果表明,中学生对典型道德情绪的认识涉及情境性、导向性、批评性、赞誉性等多种情绪类别,并在总体上更容易把正性情绪词汇认同为道德情绪。在判断与评价具体情境中的道德情绪过程中,中学生更倾向把无私和有私因素诱发的情绪显著地聚类区分,从而将无私诱因视为其认同道德情绪的典型标准,这种内隐观不受其学段、性别的影响和情绪效价效应的干扰。     

Psychologie du frisson esthétique

This study concerns the problem of aesthetic emotions and that of aesthetic chills in particular. We asked thirty subjects to describe a narrative structure (film, play, book) eliciting chills and the phenomenology of the aesthetic experience. A number of non-random redundancies are observable. The stimuli eliciting positive aesthetic chills in our population have a sensorial dimension and their particular properties are often the selfless actions, existential considerations of a very general nature (e.g., the meaning of life), moments of inner recollection or quiet reflection, situations of solidarity and communion (family, couple, friends) or, on the contrary, situations of violent separation (family, couple, friends). In general, when real events are at stake (and not fictional scenes as in a film or a novel), subjects describe situations where they are safe, where they trust the environment.     

What goes around comes around: The integrated role of emotions on consumer ethical decision‐making

The current study aims to further our understanding of the integrated role of emotions on consumer decision‐making involving ethical issues, by considering the influence of both positive and negative emotions on ethical decision‐making process. It considers not only the emotions experienced prior to ethical decision‐making (pre‐decision emotions) but also those resulting from the course of action chosen (post‐decision emotions). Scenarios are used, and the results of the structural modelling analyses support the proposed relationships between current emotions, consumers' ethical decision‐making, post‐decision emotions and future ethical behavioural intentions. The data suggest the possible existence of a “virtuous ethical cycle”, whereby positive emotions lead to more ethical consumer decisions and behaviours; and these in turn lead to more positive (post‐decision) emotions, which have a positive and significant effect on future ethical behavioural intentions. In addition, happiness emerges as exerting a pivotal role in predicting consumer ethical decisions.