Pancultural self-enhancement

The culture movement challenged the universality of the self-enhancement motive by proposing that the motive is pervasive in individualistic cultures (the West) but absent in collectivistic cultures (the East). The present research posited that Westerners and Easterners use different tactics to achieve the same goal: positive self-regard. Study 1 tested participants from differing cultural backgrounds (the United States vs. Japan), and Study 2 tested participants of differing self-construals (independent vs. interdependent). Americans and independents self-enhanced on individualistic attributes, whereas Japanese and interdependents self-enhanced on collectivistic attributes. Independents regarded individualistic attributes, whereas interdependents regarded collectivistic attributes, as personally important. Attribute importance mediated self-enhancement. Regardless of cultural background or self-construal, people self-enhance on personally important dimensions. Self-enhancement is a universal human motive.     

Suddenly included: Cultural differences in experiencing re‐inclusion

In the current research, we examined whether re‐inclusion (i.e. the change from a previous state of exclusion to a new state of inclusion) was perceived differently by people with individualistic and collectivistic cultural backgrounds. Individualists (German and Austrian participants) but not collectivists (Chinese participants) experienced re‐inclusion differently than continued inclusion: While collectivistic participants did not differentiate between both kinds of inclusion, individualistic participants showed reduced fulfilment of their psychological needs under re‐inclusion compared to continued inclusion. The results moreover revealed that only participants from individualistic cultures expressed more feelings of exclusion when re‐included than when continually included. These exclusionary feelings partially mediated the relationship between the different states of inclusion and basic need fulfilment.     

Measuring individual and cultural differences in implicit trait theories

A new measure of implicit theories or beliefs regarding the traitedness versus contextuality of behavior was developed and tested across cultures. In Studies 1 (N = 266) and 2 (N = 266), these implicit beliefs dimensions were reliably measured and replicated across U.S. college student samples and validity evidence was provided. In Study 3, their structure replicated well across an individualistic culture (the United States; N = 249) and a collectivistic culture (Mexico; N = 268). Implicit trait and contextual beliefs overlapped only modestly with implicit entity theory beliefs and were predicted by self-construals in ways that generally supported cultural psychology hypotheses. Implicit trait beliefs were fairly strongly endorsed in both cultures, suggesting that such beliefs may be universally held.     

Reproduction of cultural values: a cross-cultural examination of stories people create and transmit

Narratives are one of the oldest and universal forms of communication in human societies. In the present research, the authors hypothesized that narratives play an important role in the reproduction of cultural values. To test this idea, Study 1 examined the contents of stories created by American and Japanese participants for their reflection of individualistic and collectivistic values, and Study 2 examined whether information consistent with cultural values would be more likely to be retained and passed onto others. The studies found that American participants created stories that reflected individualistic values and retained more individualistic information than collectivistic information when they transmitted a story to others. In contrast, Japanese participants created stories that reflected collectivistic values and retained more collectivistic information than individualistic information when they transmitted a story to others. These findings support the idea that narrative communication is an important part of cultural reproduction mechanism.     

Autonomy and relatedness in psychopathology and treatment: a cross-cultural formulation

A cross-cultural view of psychopathology is proposed, contending that there are two basic systems of self-organization. These two systems of self-organization, labeled autonomy and relatedness, are essential to a person's well-being regardless of the culture or society to which the person belongs. The degree of autonomy and relatedness required to maintain mental health in a specific society is affected by cultural mores. People in collectivistic (primarily non-Western) cultures require high levels of relatedness and moderate levels of autonomy to maintain mental health. People in individualistic (primarily Western) cultures require high levels of autonomy and moderate levels of relatedness to maintain mental health. This view, based on a review of past work in various areas of psychology, is discussed in the context of various forms of psychotherapy existing in individualistic and collectivistic cultures.     

Chinese Cultural Collectivism and Work-Related Stress: Implications for Employment Counselors

The influence and damage of work-related stress on employees from different cultures may well be the same, but the form of stressors may not be so. Stress is influenced by cultural and social variables such as values, attitudes, and perceptions. The collectivism-individualism construct was suggested to measure cultural variables and attempt to explain the differences of some social behaviors between Eastern and Western people. Eastern cultures like the Chinese and the Japanese are collectivistic, whereas Western cultures such as the American and Canadian are individualistic. As members of an Asian collectivistic society, Hong Kong Chinese workers tend to interpret and handle work-related stress differently from Westerners, despite the fact that they have been exposed to western business practices. Like Asian Americans, they are often caught between their collectivistic tradition and an increasingly competetive individualistic market place. Employment counselors should take cultural issues into consideration as they provide consultation or counseling services to people who are searching for satisfying work environments.     

Culture, cross-role consistency, and adjustment: testing trait and cultural psychology perspectives

Trait and cultural psychology perspectives on cross-role consistency and its relation to adjustment were examined in 2 individualistic cultures, the United States (N=231) and Australia (N=195), and 4 collectivistic cultures, Mexico (N=199), the Philippines (N=195), Malaysia (N=217), and Japan (N=180). Cross-role consistency in trait ratings was evident in all cultures, supporting trait perspectives. Cultural comparisons of mean consistency provided support for cultural psychology perspectives as applied to East Asian cultures (i.e., Japan) but not collectivistic cultures more generally. Some but not all of the hypothesized predictors of consistency were supported across cultures. Cross-role consistency predicted aspects of adjustment in all cultures, but prediction was most reliable in the U.S. sample and weakest in the Japanese sample. Alternative constructs proposed by cultural psychologists--personality coherence, social appraisal, and relationship harmony--predicted adjustment in all cultures but were not, as hypothesized, better predictors of adjustment in collectivistic cultures than in individualistic cultures.     

Cross‐cultural differences in emotion suppression in everyday interactions

Previous research suggests that in collectivistic cultures, people tend to suppress their emotions more than in individualistic cultures. Little research, however, has explored cross‐cultural differences in emotion regulation in everyday interactions. Using a daily social interaction method, we examined whether people from collectivistic backgrounds (Chinese exchange students and immigrants from the Moluccas, Indonesia) living in the Netherlands differed from those from individualistic backgrounds (Dutch natives) in emotion suppression during everyday interactions. We also examined whether this depended on their relationship with the interaction partner(s). We found that Chinese participants suppressed positive and negative emotions more than Dutch and Moluccan participants and that this was related to differences in interdependent and independent self‐construal across the samples. We also found that Chinese participants suppressed positive emotions less in interactions with close others, whereas Dutch participants suppressed negative emotions more with non‐close others. No such differences were found for Moluccans. Our findings support the idea that people from collectivistic cultures suppress emotions more than those from individualistic cultures, but they also suggest that this depends on who the interaction partner is. Furthermore, they suggest that emotion suppression may change when people with collectivistic backgrounds have been raised in individualistic cultures.     

Transition to market economy promotes individualistic values: Analysing changes in frequencies of Russian words from 1980 to 2008

Google Books Ngram was used to assess changes in frequency of usage in words corresponding to collectivistic and individualistic values in Russia during the time of economic changes. It was found that in many domains transition to market economy was associated with a rise in the use of words corresponding to individualistic values and a decrease in the use of words associated with collectivistic values. In several cases, words corresponding to collectivistic terms were used more often than words corresponding to individualistic values. The results suggest that economic changes lead to a change in values structure, but that individualistic and collectivistic values can co‐exist because of the transitional sate of the Russian society.     

Reactions to Violation of Normative Standards: A Cross-Cultural Analysis of Shame and Guilt

This study investigates the responses from individuals from three culture groups (Germans, Kurds, and Lebanese) following the violation of legal, religious, and traditional norms. The three samples formed two main groups with regard to their cultural orientation; the German sample showed an individualistic orientation whereas the other two samples (Kurds and Lebanese) showed a clear collectivistic orientation. As hypothesized by cross-cultural researchers, it was expected that individuals from collectivistic cultures would respond to normative violations with more shame and individuals from individualistic orientations with more guilt. The findings show that subjects from collectivistic cultures respond with more shame and guilt than subjects from the individualistic culture. However, there was no distinction with regard to the degree of guilt between the two main culture groups. Since the three culture groups show a similar religious outlook in terms of monotheism (Christianity and Islam), it was suggested that this factor increases the degree of guilt even for subjects with a collectivistic background. Moreover, it was found that the Kurds and Lebanese showed a greater willingness to keep to the norms of religion and tradition, and less willingness to allow state laws to intervene in family and ingroup disputes.     

The role of positive and negative emotions in life satisfaction judgment across nations

This study examined how the frequency of positive and negative emotions is related to life satisfaction across nations. Participants were 8,557 people from 46 countries who reported on their life satisfaction and frequency of positive and negative emotions. Multilevel analyses showed that across nations, the experience of positive emotions was more strongly related to life satisfaction than the absence of negative emotions. Yet, the cultural dimensions of individualism and survival/self-expression moderated these relationships. Negative emotional experiences were more negatively related to life satisfaction in individualistic than in collectivistic nations, and positive emotional experiences had a larger positive relationship with life satisfaction in nations that stress self-expression than in nations that value survival. These findings show how emotional aspects of the good life vary with national culture and how this depends on the values that characterize one's society. Although to some degree, positive and negative emotions might be universally viewed as desirable and undesirable, respectively, there appear to be clear cultural differences in how relevant such emotional experiences are to quality of life.     

The changing psychology of culture in German‐speaking countries: A Google Ngram study

This article provides evidence for the long‐term affiliation between ecological and cultural changes in German‐speaking countries, based on the assumptions derived from social change and human development theory. Based on this theory, the increase in urbanisation, as a measure of ecological change, is associated with significant cultural changes of psychology. Whereas urbanisation is linked to greater individualistic values and materialistic attitudes, rural environments are strongly associated with collectivistic values like allegiance, prevalence of religion, and feelings of belonging and benevolence. Due to an increase in the German urbanisation rate over time, our study investigates whether Germany and the German‐speaking countries around show the presumed changes in psychology. By using Google Books Ngram Viewer, we find that word frequencies, signifying individualistic (collectivistic) values, are positively (negatively) related to the urbanisation rate of Germany. Our results indicate that predictions about implications of an urbanising population for the psychology of culture hold true, supporting international universality of the social change and human development theory. Furthermore, we provide evidence for a predicted reversal for the time during and after World War II, reflecting Nazi propaganda and influence.     

Context and culture in the socialization and development of personal achievement values: Comparing Latino immigrant families,European American families,and elementary school teachers

We documented cross-cultural similarities and differences in values concerning personal achievement between Latino immigrant parents, a group of multiethnic teachers, and European American parents. We also explored intergenerational similarities and differences between parents and their fifth-grade children. The theoretical premise was that sociodemographic factors, such as education, drive cultural values, with more formal education associated with individualistic values and less formal education associated with collectivistic/familistic values. Responding to open-ended social dilemmas relevant to family life, Latino immigrant parents, averaging a fifth-grade education, responded more familistically than the more highly educated multiethnic teachers or European American parents. In contrast, no group differences in values showed up in situations where school practices do not directly impact family life. Intergenerational differences were few; but, in family-centered scenarios, European American fifth graders were significantly more collectivistic than European American parents, a finding that suggested the possibility that, in an individualistic culture, individualism is socialized with age.     

Cultural evolution over the last 40 years in China: Using the Google Ngram Viewer to study implications of social and political change for cultural values

Chinese people have held collectivistic values such as obligation, giving to other people, obedience and sacrifice of personal interests for thousands of years. In recent decades, China has undergone rapid economic development and urbanisation. This study investigates changing cultural values in China from 1970 to 2008 and the relationship of changing values to ecological shifts. The conceptual framework for the study was Greenfield's (2009) theory of social change and human development. Changing frequencies of contrasting Chinese words indexing individualistic or collectivistic values show that values shift along with ecological changes (urbanisation, economic development and enrollment in higher education), thereby adapting to current sociodemographic contexts. Words indexing adaptive individualistic values increased in frequency between 1970 and 2008. In contrast, words indexing less adaptive collectivistic values either decreased in frequency in this same period of time or else rose more slowly than words indexing contrasting individualistic values.     

Cultural differences in levels of autonomous orientation in autobiographical remembering in posttraumatic stress disorder

This study investigated cultural differences in levels of autonomous orientation (the tendency to express autonomy and self‐determination) in autobiographical remembering in those with and without posttraumatic stress disorder (PTSD). Trauma survivors with PTSD and without PTSD from individualistic and collectivistic cultures (N = 101) provided self‐defining, everyday and trauma autobiographical memories. Memories were coded for levels of autonomous orientation and interdependence. It was found trauma survivors from individualistic cultures with PTSD had lower levels of autonomous orientation in their autobiographical remembering than trauma survivors from individualistic cultures without PTSD. In contrast, trauma survivors from collectivistic cultures with PTSD had higher levels of autonomous orientation in their autobiographical remembering than trauma survivors from collectivistic cultures without PTSD. The results suggest the cultural distinction in self‐impacts on the relationship between the nature of autobiographical remembering and posttraumatic psychological adjustment. Copyright © 2010 John Wiley & Sons, Ltd.     

Just Another Face in the Crowd? Distinctiveness Seeking in Sweden and Britain

Previous literature on the impact of culture on distinctiveness seeking shows diverging predictions and inconclusive results. We propose that this may be partly due to the fact that distinctiveness can be sought on various levels of awareness. We theorize that cultural values will influence explicit, intentional forms of distinctiveness seeking, but will not necessarily moderate the underlying strength of the identity motive for distinctiveness. Participants in the UK and Sweden completed a measure of cultural values and explicit and implicit measures of distinctiveness seeking. National differences were found in two explicit measures of distinctiveness seeking, and these were partially mediated by individual differences in value priorities. However, no difference was found in our implicit measure of the distinctiveness motive. These findings highlight the importance of attending to the multi-faceted and culturally flexible nature of identity motives.     

Individualism–collectivism and group creativity

Current research in organizational behavior suggests that organizations should adopt collectivistic values because they promote cooperation and productivity, while individualistic values should be avoided because they incite destructive conflict and opportunism. In this paper, we highlight one possible benefit of individualistic values that has not previously been considered. Because individualistic values can encourage uniqueness, such values might be useful when creativity is a desired outcome. Although we hypothesize that individualistic groups should be more creative than collectivistic groups, we also consider an important competing hypothesis: given that collectivistic groups are more responsive to norms, they might be more creative than individualistic groups when given explicit instructions to be creative. The results did not support this competing hypothesis and instead show that individualistic groups instructed to be creative are more creative than collectivistic groups given the same instructions. These results suggest that individualistic values may be beneficial, especially when creativity is a salient goal.     

Self-concept,aspirations, and well-being in South Korea and the United States

The authors examined the similarities and differences between 3 dimensions that represent people's focus on self vs. other: individualistic vs. collectivistic nations, independent vs. interdependent self-concepts, and intrinsic vs. extrinsic aspirations. In samples of South Korean and U.S. college students, the authors found that each of these dimensions was interrelated in expected ways and that each also was independently associated with different aspects of participants' self-report of their own well-being (i.e., self-actualization, vitality, happiness, anxiety, and physical manifestations). The authors concluded that environmental circumstances and personality characteristics that focus on personal needs are more likely to provide experiences supportive of psychological well-being.     

Cultural differences in asymmetric beliefs of interpersonal knowledge in vertical and horizontal relationships

Previous studies have reported that our interpersonal knowledge shows an asymmetry; that is, we tend to believe that we know and understand other people's thoughts and feelings better than other people know and understand our own thoughts and feelings. In the present study, the authors compared American (114 men, 192 women) and Korean (99 men and 98 women) students to examine whether the asymmetry is greater in collectivistic than in individualistic culture in two types of relationships: horizontal (with best friends) and vertical (with parents). On all three items--Know, Understand, and Visibility--asymmetry was found for both horizontal and vertical relationships. Further, the Understand and Visibility items showed greater asymmetry for the Korean group than for the American group. It was concluded that asymmetry is greater in collectivistic than in individualistic culture. The cultural differences can be explained by self-consistency, sensitivity to social consequences, parent-child interaction, and living arrangement.     

Cultural Background and Individualistic–Collectivistic Values in Relation to Similarity, Perspective Taking, and Empathy

A path model testing antecedents and consequences of perceived similarity was examined for Asian and European Australian participants ( N  = 240). Cultural background and values were measured, and participants read scenarios describing a target in distress acting according to individualistic or collectivistic values. Consistent with past research, feeling similar to the target was linked to perspective taking and empathy. Moreover, Asian participants were more collectivistic, and collectivistic values were linked to higher empathy. In the present data, however, both endorsed higher levels of collectivism than individualism; individualism scores were equal; and the two values were positively correlated. Moreover, neither cultural background nor values were consistently linked to similarity. Implications are discussed for research on cultural background, values, and social interactions.