Message framing with respect to decisions about vaccination: The roles of frame valence,frame method and perceived risk

People respond differently when information is framed either positively or negatively (frame valence). Two prominent models propose that the effects of valence are moderated by (1) the method of framing (attributes vs. goals: Levin, Schneider, & Gaeth, 1998 ) and (2) perceived risk ( Rothman & Salovey, 1997 ). This experiment (N = 200) explores the joint influence of both of these moderators with respect to decisions about a flu vaccination. The study extends previous work by integrating these two models and exploring the moderating effects of two different aspects of perceived risk (personal outcome effectiveness and procedural risk). The results show that personal outcome effectiveness indirectly links frames to intentions. Procedural risk moderates the relationship between valence and method in a manner consistent with predictions from Levin et al.. Partial support for the model proposed by Rothman and Salovey are observed for goal frames only.     

The effect of message framing on breast self-examination attitudes, intentions, and behavior

In this study we tested the framing hypothesis that a pamphlet stressing the negative consequences of not performing breast self-examination (BSE) would be more persuasive than a pamphlet emphasizing BSE's positive consequences. College-aged female subjects were exposed to a loss-frame pamphlet, a gain-frame pamphlet, or a no-arguments pamphlet, or they received no pamphlet describing the importance of and the techniques for performing BSE. Attitudes toward BSE and intentions to perform BSE were assessed immediately after this intervention and again 4 months later. The follow-up also assessed subjects' postexperimental BSE behavior. Consistent with predictions, subjects who read a pamphlet with arguments framed in loss language manifested more positive BSE attitudes, intentions, and behaviors than did subjects in the other three conditions. The greater impact of the loss pamphlet could not be attributed to greater fear arousal, better memory for pamphlet content, greater perceived susceptibility to breast cancer, or stronger beliefs in BSE's efficacy on the part of the loss subjects. Only measures of perceived self-efficacy in performing BSE were differentially affected by the framing manipulation, with loss subjects reporting the greatest levels of self-confidence. The results are discussed in terms of prospect theory's framing postulate and a simpler negativity-bias conceptualization, and underlying mechanisms such as differential salience and vividness are considered. Clinical implications of the findings are also explored.     

The valence-specific laterality effect in free viewing conditions: The influence of sex, handedness, and response bias

The right hemisphere has often been viewed as having a dominant role in the processing of emotional information. Other evidence indicates that both hemispheres process emotional information but their involvement is valence specific, with the right hemisphere dealing with negative emotions and the left hemisphere preferentially processing positive emotions. This has been found under both restricted (Reuter-Lorenz & Davidson, 1981) and free viewing conditions (Jansari, Tranel, & Adophs, 2000). It remains unclear whether the valence-specific laterality effect is also sex specific or is influenced by the handedness of participants. To explore this issue we repeated Jansari et al.'s free-viewing laterality task with 78 participants. We found a valence-specific laterality effect in women but not men, with women discriminating negative emotional expressions more accurately when the face was presented on the left-hand side and discriminating positive emotions more accurately when those faces were presented on the right-hand side. These results indicate that under free viewing conditions women are more lateralised for the processing of facial emotion than are men. Handedness did not affect the lateralised processing of facial emotion. Finally, participants demonstrated a response bias on control trials, where facial emotion did not differ between the faces. Participants selected the left-hand side more frequently when they believed the expression was negative and the right-hand side more frequently when they believed the expression was positive. This response bias can cause a spurious valence-specific laterality effect which might have contributed to the conflicting findings within the literature.     

Approach/avoidance motivation, message framing, and health behavior: understanding the congruency effect

Health messages framed to be congruent with individuals’ approach/avoidance motivations have been found to be more effective in promoting health behaviors than health messages incongruent with approach/avoidance motivations. This study examines the processes underlying this congruency effect. Participants (undergraduate students, N=67) completed a measure of approach/avoidance orientation (the BIS/BAS scales) and read either a gain- or loss-framed message promoting dental flossing. Results demonstrated a congruency effect: Participants who read a congruently framed message had greater flossing efficacy, intended to floss more, and used more dental flosses than did the participants who read an incongruent message. Moreover, intention to perform the behavior predicted the congruency effect and self-efficacy mediated participants’ intentions to perform the health behavior. Discussion centers on the role of personality factors and situational factors in models of behavior change.

Variations in apparent spatial frequency with stimulus orientation: IL Matching data collected under normal and interferometric viewing conditions

Using an adjustment procedure, human observers matched the apparent spatial frequencies of sinusoidal gratings presented in different orientations (0, 45, 90, and 135 deg). Matches were made between all possible pairwise orientation combinations. Significant match deviations indicated that the apparent frequency of a grating depends on its orientation. The most consistent deviations were found between horizontal and vertical gratings, with horizontal gratings appearing to be of a lower spatial frequency than vertical gratings. These effects were relatively independent of stimulus contrast and persisted when the optics of the eye were bypassed with laser interferometry. A neurophysiological explanation of these effects is proposed.     

Basic visual perceptual processes in children with typical development and cerebral palsy: The processing of surface,length, orientation,and position

The present study aims to assess how the processing of basic visual perceptual (VP) components (length, surface, orientation, and position) develops in typically developing (TD) children (n = 215, 4–14 years old) and adults (n = 20, 20–25 years old), and in children with cerebral palsy (CP) (n = 86, 5–14 years old) using the first four subtests of the Battery for the Evaluation of Visual Perceptual and Spatial processing in children. Experiment 1 showed that these four basic VP processes follow distinct developmental trajectories in typical development. Experiment 2 revealed that children with CP present global and persistent deficits for the processing of basic VP components when compared with TD children matched on chronological age and nonverbal reasoning abilities.     

The effect of viewing fitness imagery on body dissatisfaction: sex and physical activity differences

Exposure to cultural bodily ideals featuring thinness and muscularity can have deleterious effects on body satisfaction. The current study explores the effect of exposure to such imagery on body dissatisfaction and the influence of internalisation of cultural and athletic ideals. 188 (97 male) adults (18–25yrs; M = 20.97) were grouped according to a 2 × 2 × 2 mixed between-within subjects design (male/female; high/low physical activity; intervention/control). Participants were exposed to images of idealised physiques or neutral images. Internalisation-general, sex, physical activity levels, and Body Mass Index were associated with baseline levels of body dissatisfaction. Internalisation of cultural ideals appears to be an important factor for the prediction of body dissatisfaction. Exposure to idealised images resulted in increases in body dissatisfaction across all groups compared to controls. Neither sex nor physical activity levels buffer young adults from the negative effects of viewing images featuring idealised bodies.     

Determinants of the rod and frame effect: The role of retinal size

In Experiment 1, base-out prisms were used to alter perceived size and distance to a luminous rod and frame while the retinal size remained unchanged. The rod-and-frame effect (RFE) was the same, whether the display was viewed directly or through the prisms. In Experiment 2, one large and one small rod-and-frame display were placed at distances such that they produced identical retinal angles. This was replicated at three different sets of distances. Perceived size and distance of the large and small frame of identical retinal angle interacted with the observation distance, such that at near distances the large frame was perceived as larger and farther than the small frame while, at far distances, both types of estimates converged to a constant value. In contrast, the RFE was identical for the large and small frames matched in retinal angle, but diminished with distance. In both experiments, the RFE varied precisely with variation in retinal angle. Implications of the role of retinal angle in the RFE and for the interpretation of individual differences were discussed.     

The impacts of goal orientation,terminology effect,and source credibility on communication effectiveness

This research explores the interaction effect of terminology and source credibility on communication effectiveness between prevention‐focused and promotion‐focused individuals. Results reveal that communication messages containing terminologies are more effective than those containing no terminologies for promotion‐focused individuals, whereas messages containing no terminologies are more effective than those containing terminologies for prevention‐focused individuals. Furthermore, messages containing terminologies endorsed by either a high‐ or a low‐credibility source are more effective than those containing no terminology information for promotion‐focused individuals. However, for prevention‐focused individuals, communication messages containing terminologies endorsed by a highly credible source are more effective than those containing no terminology information. Alternatively, communication messages containing no terminology information are more effective than those containing terminologies endorsed by a low credible source.     

Task framing and perceived fit: The role of personality,task label,and partner involvement

Two experiments tested the hypothesis that individual differences in social connectedness moderate the association between task frame and perceptions of the task. In experiment 1, 75 participants completed an assessment of relational self-construal prior to engaging in an interview with a partner. Participants then received an explanation that the interview enhanced either relationship skills or occupational skills. Results indicated that high relationals perceived their partner more favorably when the task was framed as relational then when it was framed as occupational. In experiment 2, 185 participants completed self-construal and agreeableness assessments before completing an interview task with or without a partner. Participants then received relational or occupational explanations for the task. The results replicated the findings among high relationals, and also showed that agreeable individuals responded positively when they engaged in a relationally framed interview with a partner. Implications for person–environment fit theory are discussed.     

The effect of learning condition on perceptual anticipation, awareness, and visual search

The efficacy of explicit and implicit learning paradigms was examined during the very early stages of learning the perceptual-motor anticipation task of predicting ball direction from temporally occluded footage of soccer penalty kicks. In addition, the effect of instructional condition on point-of-gaze during learning was examined. A significant improvement in horizontal prediction accuracy was observed in the explicit learning group; however, similar improvement was evident in a placebo group who watched footage of soccer matches. Only the explicit learning intervention resulted in changes in eye movement behaviour and increased awareness of relevant postural cues. Results are discussed in terms of methodological and practical issues regarding the employment of implicit perceptual training interventions.     

The effects of viewing physical and relational aggression in the media: Evidence for a cross-over effect

Research has shown that viewing violence in the media can have a profound impact on aggressive thoughts and behaviors. However, the impact of viewing relational aggression in the media has rarely been examined. This paper presents the results of an experimental study that examines the impact of viewing relational and physical aggression in the media on subsequent aggression. In this study, adult females were shown video clips containing no-aggression, relational aggression, or physical aggression. Their aggressive behavior was measured through the use of a competitive reaction time task (physical aggression) and evaluations of a confederate of the experiment (relational aggression). As a whole, participants viewing either relational or physical aggression behaved similarly. Specifically, participants who viewed either type of aggression were subsequently more physically and relationally aggressive than those who viewed the non-aggressive clip. The results show evidence for a generalization effect of viewing media aggression, in that viewing one form of aggression can influence the manifestation of other forms. This is the first study to show that viewing relational aggression in the media can increase subsequent physical aggression. Implications for parents, media producers, and policy makers are discussed.     

Troubling spaces: Ecological risk,narrative framing,and emotional engagement in The Age of Stupid

Franny Armstrong’s The Age of Stupid (2009) presents itself as a documentary about ecological risk and environmental injustice in different geographical regions, while at the same time appealing strongly to our emotions by showing us something we are not yet able to see: the possibly catastrophic future consequences of our present behavior. Through the use of spatial and temporal framing, Armstrong creates a strong cognitive and affective link between the documentation of current social and environmental practices and the imagination of future ecological devastation. Drawing on the pioneering work of cognitive film theorists and other scholars interested in the emotional appeal of non-fiction film, I investigate how The Age of Stupid mediates threatened ecological spaces and associated environmental risks in order to provoke strong affective and cognitive responses from viewers and, ideally, move them to action.     

The gap between rod and frame influences the rod-and-frame effect with small and large inducing displays

The role of the spatial separation between the ends of a rod and a frame’s inner edge (gap) in modulating the rod-and-frame effect (RFE) has been studied here with frames subtending either large or small retinal angles. With a large frame, rod settings were always in the direction of frame tilt (direct effects) and varied inversely with gap size. With a small frame, rod settings were in the direction of frame tilt for tilts between 7.5° and 15°; with larger frame tilts, rod settings in the direction opposite that of the frame were observed (indirect effects). Increasing gap size produced a tendency toward negativity (away from frame tilt). Consequently, direct effects were larger for small gaps, while the opposite was true for indirect effects. Overall, these results point to the importance of gap size in modulating the RFE, for both large and small displays.