The effects of majority size on minority influence

Two experiments investigated the role of majority size (social pressure) in minority influence. Opposite predictions were derived from an attributional account and two social impact models. In Experiment 1 there was a tendency for minority influence to decrease with increasing majority size when the minority argued against gay rights. The results were stronger and clearer in Experiment 2. For pro-abortion minorities, the minority's impact clearly declined as the size of the opposing majority increased. As predicted by the social impact models, this decline occurred during the initial increase of the majority size. The limitations of the mathematical models are discussed.     

Psychologization and processes of minority and majority influence

Minority influence, although possible, is relatively difficult for an active minority to achieve. One of the obstactes encountered by a minority in the diffusion of an innovation is psychologization which consists in the establishment of a link between the ideological positions defended by the source of influence and psychological characteristics which are specific to that source. The experiment presented here seeks to show that psychologization constitutes an ideological barrier only to minority influence while this mode of interpretation of the source does not reduce the influence of a majority. The results obtained seem to confirm this hypothesis, above all when subjects possess opinions relatively close to those of the influence source. When on the other hand subjects have opinions that are relatively distant from those defended by the source, the explicit induction of psychologization does not seem to affect the degree of influence. It was also found that in the absence of such induction, ‘distant’ subjects would ‘spontaneously’ psychologize a minority source, in particular attributing its arguments to psychological imbalance.     

Minority influence: The effect of majority reactionaries and defectors,and minority and majority compromisers,upon majority opinion and attraction

The effects of shifting opinions within a group upon majority opinion, communication between members and perceived attractiveness of other members were studied. Each subject perceived himself to be a member of the majority in a group whose opinion was divided 6–2 on an important issue. But later one to three group members changed their vote. Six conditions of change were established: Control, majority reactionary, majority compromise, majority defection (5-3), minority compromise, minority compromise plus majority reactionary. Only majority compromise or defection affected majority opinion (private and public). Majority members were disliked when they deviated from majority opinion, but particularly so when they shifted toward minority opinion. Minority members were liked most when they induced a majority member to compromise (but not defect). Majority communication to minority occurred most when the minority was compromising, but most disagreement with minority opinion was expressed when a majority member had either compromised or defected.     

Indirect majority and minority influence: An exploratory study

In a 2 × 2 design, 85 subjects were asked to estimate the size of angles (direct influence) that were either 90 or 85°, after being confronted with incorrect judgements of a majority (88 per cent) or a minority (12 per cent) of people estimating the angles at 50°. Additionally, pre- and post-test measures were used to establish indirect influence on subjects' judgements pertaining to acute angles (i.e. on the estimation of the length of lines constituting the angles, and on the imaginary weight of figures represented by these angles). Overall, little direct influence is observed. This may partly be due to the introduction of a denial of the credibility of the source in all conditions. In fact, some evidence of direct influence is only found in the majority–85° angles condition. An instance of indirect influence (on the estimation of length of lines) appeared as the result of a majority stance when the angles in the experimental phase were 90°. When these angles were 85°, indirect minority influence (on the estimation of weight of figures) was observed. These effects had been predicted on the basis of the hypothesis stating that indirect majority influence would be possible when subjects expected consensus on the correct response (in the 90° angles condition), without being able to reach consensus at the manifest level (because of the denial and the restriction imposed by the clear shape of 90° angles). Indirect minority influence was hypothesized to be stronger in a situation that allows for diverse responses (i.e. for 85° angles).     

Minority influence: the role of the rate of majority defection and persuasive arguments

An experiment employing the Twelve Angry Men paradigm was conducted to determine the role of the rate of majority defection to the minority position and the use of persuasive arguments by the minority on minority influence. Subjects were more influenced by the minority when it provided persuasive arguments by refuting the majority viewpoint than when the minority did not. More minority influence occurred when the minority obtained majority defectors than when the minority did not. Moreover, the rate of majority defection made a difference. Minority influence was not obtained with the initial acquisition of a single defector and the significant influence that occurred with the acquisition of four defectors was not further increased by the acquisition of additional defectors. The results for the number of majority defectors were generally consistent with Tanford and Penrod's social influence model. Finally, the issue of the number of majority defectors versus the speed at which they defect is discussed. © 1998 John Wiley & Sons, Ltd.     

Minority versus majority influence and uncertainty orientation: processing persuasive messages on the basis of situational expectancies

The authors examined the effects of uncertainty orientation on processing persuasive messages from minority sources versus majority sources. The authors gave participants a proattitudinal or counterattitudinal message that either a numerical majority or a numerical minority endorsed and that contained strong or weak arguments. In support of the hypothesis that was related to message scrutiny, uncertainty-oriented individuals engaged in greater message scrutiny when the Source-Position (i.e., minority/majority-pro/con) pairing was imbalanced (in majority-con, minority-pro conditions) than when it was balanced (in majority-pro, minority-con conditions). Certainty-oriented participants showed the opposite pattern, scrutinizing the message more when the situation was balanced than when the situation was imbalanced. Support for the hypothesis that was related to nonsystematic processing was less clear because the majority appeared to have played a greater role in accounting for the aforementioned interaction than did the minority. Additional analyses supported this interpretation. However, in all cases, individual differences in uncertainty orientation moderated strength and direction of information processing.     

The influence of in-group and out-group favouritism on the disciplinary practice of ethnic majority and minority preservice teachers

Social Psychology of Education - Teacher judgments and the disciplinary sanctioning of pupils can be understood as a function of the ethnic match, which means whether or not teachers and pupils...     

Receiving advice on matters of taste: Similarity, majority influence, and taste discrimination

People routinely consider the opinions of others prior to making decisions on matters of taste (e.g., a restaurant or movie). Our theoretical framework highlights the role of two sources, social (majority) influence and similarityamong advisors, in such decisions. We suggest that individuals’ use of these sources depends on their taste discrimination. While highly discriminating judges seek the opinion of a similar advisor rather than the majority opinion, less discriminating judges do so less. In four studies participants made musical choices based on recommendations. The studies document the great appeal of behavioral similarity and the role of demographic similarity. They also provide evidence for the discrimination hypothesis. A formal simulation is developed to account for the relationship between taste discrimination and the predictive accuracy of the majority and of similar advisors. The results shed light on theories of advice utilization and social influence, and are connected with applications involving personalized recommendation systems.     

Creative problem solving as a result of majority vs minority influence

A comparison of influence processes exerted by a majority versus a minority is made, both theoretically and empirically. In this study, comparing the two processes in the same experimental setting, it was hypothesized that subjects would ‘follow’ the majority more than the minority, that is, they would be more influenced to adopt the exact same position. However, it was predicted that subjects exposed to the minority would be stimulated to find new solutions to the problem, solutions that were not offered by the minority but that the subjects would not have found by themselves. Further, these solutions would tend to be correct rather than incorrect. Results support these predictions.     

Minority influence: The role of argument refutation of the majority position and social support for the minority position

This study was conducted to determine the impact of social support for the minority position and the minority's argument refutation of the majority viewpoint. The results indicated that both the minority's refutation of majority arguments and majority defection to the minority position enhanced minority influence. Subjects changed more toward the minority position when the minority could refute the majority position than when the minority could not; the more arguments the minority refuted, the greater was minority influence. In addition, minority influence was a positive function of the number of the majority members who deserted to the minority position.     

Perception of the minority's collective identity and voting behavior: the case of the Palestinians in Israel

The author investigated how Palestinian (n = 130) and Jewish (n = 153) Israeli university students perceived the collective identity of the Palestinian minority in Israel. The Palestinian and Jewish respondents perceived the "identity space" of the minority as linear, or bipolar, with 1 pole defined by the national (Palestinian) identity and the other defined by the civic (Israeli) label. The Palestinian respondents defined their collective identity in national (Palestinian, Arab) and integrative (Israeli-Palestinian) terms; the Jewish respondents perceived the minority's identity as integrative (Israeli-Palestinian). Different political outlooks among Palestinian respondents were related to their identification with the civic (Israeli) identity but not to their identification with the national (Palestinian) identity. In contrast, different political outlooks among Jewish respondents were related to their inclusion, or exclusion, of the national (Palestinian) component in their definition of the minority's identity. Implications of the results are discussed in terms of a minority acculturation model (J. Berry, J. Trimble, & E. Olmedo, 1986).     

Psycholinguistic abilities and their influence on creative expression.

Comparison of scores for 20 girls and 20 boys in Grade 3 obtained on the Illinois Test of Psycholinguistic Abilities and the Torrance Tests of Thinking Creatively, Verbal and Nonverbal, Form A produced significant small to moderate correlations between figural fluency and Auditory Reception, Visual Association, Visual Sequential Memory and Sound Blending; figural flexibility and Auditory Reception, Auditory Closure and Sound Blending; figural originality and Sound Blending; figural elaboration and Auditory Reception, Visual Association, Visual Sequential Memory, Grammatic Closure, Manual Expression, Auditory Closure, and Sound Blending. Manual Expression correlated significantly with verbal fluency, flexibility and elaboration.     

The influence of norms and social identities on children's responses to bullying

Background. Research on bullying increasingly focuses on social processes, showing that group membership affects children's responses to bullying scenarios. Additionally, correlational research has shown links between norms of cooperation and prosocial behaviour, and between competition and more aggressive forms of behaviour. Aims. This paper focuses on how children's peer group membership affects their group‐based emotions in response to an intergroup bullying incident, and the action tendencies that these emotions predict, in the context of different background norms (for competitive or cooperative behaviour). Sample. Italian schoolchildren, 10–13 years old (N= 128, 65 males) took part in this study. Methods. Participants were randomly assigned to the group of a perpetrator, target, or third‐party group member described in a scenario. Next, they played a game designed to induce a cooperative, competitive, or neutral norm, and read the scenario. They then answered a questionnaire measuring their group‐based emotions. Results. Results underscored the role of norms and group processes in responses to bullying. In particular, children exposed to a cooperative norm expressed less pride and more regret and anger about the bullying than those in other conditions. Conclusions. This study indicates that the influence peer groups have on bullying may be tempered by the introduction of a cooperative normative context to the school setting.     

Women's studies classes and their influence on student development.

It has been asserted that women's studies classes profoundly influence the students who take them (e.g., Musil, 1992a). This paper reviews the literature on the changes that take place in students as a result of these classes, including changes in self-expression, sense of commitment and responsibility, critical thinking, empowerment, and acknowledgment of diversity. Students have been found to become more liberal in their attitudes toward women, and their feminist identity, job motivation, job certainty, and self-esteem to increase, after taking a women's studies class. The psychological literature reveals a lack of exploration of students' identity development in relation to women's studies. Finally, methodological concerns are discussed, and directions for future research are presented.