Fear versus humor: the impact of sensation seeking on physiological, cognitive, and emotional responses to antialcohol abuse messages

This study investigates the differences in physiological, cognitive, and emotional responses to existing emotional antialcohol abuse advertisements (fear vs. humor appeal) between high and low sensation seekers. A 2 (Message Type) x 2 (Sensation-Seeking Tendency) x 4 (Message Repetition) mixed-model experiment with repeated measures was conducted with 71 college students. The results, based on self-reports, indicated that fear messages generated more interest and perceived danger of excessive drinking regardless of sensation-seeking tendency, whereas humorous messages were rated as more likeable than fear messages, and the difference was bigger among low sensation seekers than among high sensation seekers. One interesting finding was that for both fear and humor appeals, low sensation seekers showed greater emotional responses (greater corrugators activities and greater zygomatic activities) than high sensation seekers overall. The implications of the current study as well as suggestions for future study were discussed.     

Sensation seeking and the aversive motivational system

Sensation seeking (SS) has traditionally been viewed as a phenomenon of the appetitive motivational system. The limited SS research exploring contributions from the aversive motivational system reveals greater anxious reactivity to dangerous activities among low sensation seekers. The present study extends this line of work by comparing levels of fear and anxiety during anticipation of predictable and unpredictable aversive stimuli across high- and low-SS groups. Low sensation seekers displayed greater fear-potentiated startle (FPS) to predictable aversive stimuli, and only those low on SS showed FPS and skin conductance response effects during experimental contexts in which aversive stimuli were delivered unpredictably. Findings implicate enhanced apprehensive anticipation among those low on SS as a potential deterrent for their participation in intense and threatening stimulus events.     

Program Context,Sensation Seeking,and Attention to Televised Anti-Drug Public Service Announcements

This study examined effects of message and program sensation value, sensation seeking, and drug use on visual attention to televised anti-drug public service announcements (PSAs) among 318 18–22-year-olds, who were placed individually in a simulated home environment with the opportunity to read from print media selections and/or watch a half-hour TV program including two presentations of the test PSA. The TV program was high or low in sensation value. High sensation seekers paid greater attention to high sensation value programming and to PSA embedded in such programming, whereas low sensation seekers paid greater attention to PSA embedded in low sensation value programs. Ongoing attention to a program may help to sustain attention to a subsequent PSA. The findings relate to an activation model of information exposure and indicate that program sensation value and sensation seeking are important factors to be considered in the placement oftelevised drug abuse prevention messages.     

Reciprocal Communication in Online Health Support Groups: Effects of Message Format and Social Support on Individual Responses to Health Issues

This study examines the extent to which message format and social support may affect individuals’ participatory responses in online health support groups and their subsequent affective and attitudinal responses. An experiment with a 2 (message format: narrative vs. nonnarrative) × 2 (social support: emotional support vs. informational support) between-subjects factorial design was conducted among 98 participants. Results indicated that narrative messages facilitated reciprocal communication. In turn, participants who provided such participatory responses reported less fear and sadness, more favorable health attitudes, and greater behavioral intentions.     

It's an Arousing,Fast-Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance-Abuse PSAs

This article investigates how sensation seeking and age influence televison viewers' online information processing of substance-abuse public service announcements (PSAs). College students and adolescents viewed 30 PSAs that varied in terms of arousing content and production pacing. Dependent variables included substance use, self-reported emotional responses (valence and arousal), physiological responses (heart rate and skin conductance response), and recognition. Results show that high-sensation seekers prefer all messages, remember more, and exhibit lower arousal compared to low-sensation seekers. Adolescents remember more information from the PSAs than college students. All participants exhibit cognitive overload at the same point in time.     

Sensation seeking and financial risk taking in everyday money matters

The present study investigated the degree to which the previously established relationship between sensation seeking and risk taking associated with gambling could be extended to everyday financial matters (e.g., personal banking activities). The subjects, classified into high and low sensation seekers, were asked to make a series of everyday financial decisions that varied in their degrees of risk. Overall, the results indicate high sensation seekers displayed greater risk-taking tendencies in everyday financial matters than low sensation seekers. This difference in everyday financial risk taking between high and low sensation seekers was also found within each gender group. Implications and suggestions for future research involving sensation seeking in other personal and professional financial decision-making areas are also presented.     

Neural Correlates of Emotional Reactivity in Sensation Seeking

ABSTRACT— High sensation seeking has been linked to increased risk for drug abuse and other negative behavioral outcomes. This study explored the neurobiological basis of this personality trait using functional magnetic resonance imaging (fMRI). High sensation seekers (HSSs) and low sensation seekers (LSSs) viewed high- and low-arousal pictures. Comparison of the groups revealed that HSSs showed stronger fMRI responses to high-arousal stimuli in brain regions associated with arousal and reinforcement (right insula, posterior medial orbitofrontal cortex), whereas LSSs showed greater activation and earlier onset of fMRI responses to high-arousal stimuli in regions involved in emotional regulation (anterior medial orbitofrontal cortex, anterior cingulate). Furthermore, fMRI response in anterior medial orbitofrontal cortex and anterior cingulate was negatively correlated with urgency. Finally, LSSs showed greater sensitivity to the valence of the stimuli than did HSSs. These distinct neurobiological profiles suggest that HSSs exhibit neural responses consistent with an overactive approach system, whereas LSSs exhibit responses consistent with a stronger inhibitory system.     

高感觉寻求者对危险意义声音的自动加工优势：N1、P2和MMN的证据

Zuckerman关于感觉寻求特质的唤醒理论认为,高感觉寻求者为提高其大脑唤醒,会不惜以冒险方式来寻求高强度、变化、新异和复杂的刺激经验。既往研究已经证实了高感觉寻求者对高强度的、变化的和新奇的刺激材料的认知加工偏向,但尚缺乏来自复杂的和具有危险意义刺激材料的研究证据。我们运用反转Oddball实验范式,以听觉N1、P2和MMN（Mismatch negativity）为ERPs指标,系统比较了高、低感觉寻求者对危险意义声音的自动唤醒、注意偏向和特征探测这三个方面的认知加工差异。结果发现,高感觉寻求者的N1、P2和MMN波幅均显著大于低感觉寻求者。结果表明,高感觉寻求者对危险意义声音产生了更高的唤醒水平、注意偏向和特征探测自动加工优势,这些优势可能是其偏于冒险行为的认知神经机制。     

Examining the Role of Trait Reactance and Sensation Seeking on Perceived Threat,State Reactance,and Reactance Restoration

The present investigation sought to advance Psychological Reactance Theory (PRT) by examining whether trait reactance and sensation seeking influence the magnitude of a perceived threat, state reactance, and reactance restoration. Results revealed that high trait reactant (HTR) and low trait reactant (LTR) individuals and high sensation seekers (HSS) and low sensation seekers (LSS) processed persuasive messages similarly, adding credibility to recent PRT advances. Dogmatic and vivid language were perceived as a threat for most individuals. An interaction between dogmatic and vivid language on perceived threat was found for HTR and HSS for the sunscreen message. An indirect effect connecting language features and state reactance through perceived threat was supported. Regression analysis revealed that trait reactance and sensation seeking predict variables associated with state reactance.     

Mitigating Psychological Reactance: The Role of Message‐Induced Empathy in Persuasion

This article examines the role of message‐induced state empathy in persuasion. Message‐induced empathy is conceptualized as a perception–action process that consists of affective, cognitive, and associative components. Twenty professionally produced public service announcements (PSAs) were used as stimuli messages in a 2 (high vs. low empathy) × 2 (antismoking vs. drunk driving) × 5 (messages) mixed‐design quasi‐experimental study. The 289 participants were randomly assigned to each cell and watched five PSAs presented in a random sequence. Results showed that state empathy has unique contribution to predicting persuasion outcomes above and beyond the individual's affective and cognitive responses to the messages. In addition, state empathy also has an indirect effect on persuasion via mitigating psychological reactance.     

Sensation seeking, recognition memory, and autonomic arousal

Substantial evidence shows that sensation seeking impacts memory; however, research has not examined how sensation seeking impacts automatic familiarity and conscious-controlled recollection memory systems. The present study (N = 80) examined high and low sensation seekers’ familiarity and recollection of high and low arousal images with negative valence using behavioral and skin conductance measures. Low sensation seekers had more accurate familiarity judgments to high than low arousal images, reflecting a heightened aversive motivational system. High sensation seekers showed an opposite pattern with memory enhancement for low arousal images, regardless of old-new status. The lack of any sensation seeking effects in relation to recollection judgments suggests that this personality trait is more influential on automatic than conscious controlled memory systems.     

Social fear and expressive reactions to social stimuli

This study explored whether subjects high as compared to low in social fear react with a more negative emotional response, measured as facial electromyographic (EMG) activity, when exposed to social stimuli (pictures of angry and happy facial expressions). It was found that subjects who rated themselves as relatively high in public speaking fear gave larger negative facial EMG responses (Corrugator supercilii muscle activity) to angry faces than did the low fear subjects. Low fear subjects, on the other hand, gave larger positive facial EMG responses (Zygomatic major muscle activity) to happy faces than did the high fear subjects. It was further found that happy stimuli were rated as more hostile and less friendly and happy by the high fear group. Consistent with earlier findings, it was concluded that the facial EMG technique is sensitive to detecting different reactions among subjects relatively high and low in social fear.     

Sensation seeking, television viewing motives, and home television viewing patterns

This study examined the relationships between sensation seeking and television viewing motives and home TV viewing preferences. A total of 189 participants completed a sensation seeking scale, rated the importance of several global television viewing motives, and indicated viewing frequency for 18 categories of TV programming. Findings indicated that, contrary to previously-reported results, high sensation seekers did not watch less television or rate it as less important in their lives compared to low sensation seekers. Sensation seekers did, however, indicate several program viewing preferences. Compared to low sensation seekers, high sensation seekers watched more music videos, daytime talk shows, stand-up comedy programs, documentaries, and animated cartoons; they watched fewer newscasts and drama series. Findings are discussed in terms of selective exposure processes and social-environmental influences on behavioral manifestations of sensation seeking.     

Sensation seeking and selective attention: focused and divided attention on a dichotic listening task.

Differences in selective attention as a function of sensation seeking, extraversion, neuroticism, and psychoticism were examined in 108 undergraduates using a dichotic listening task. Dependent measures included shadowing performance, reaction times to a secondary light task, target detection, and recall. The results suggested that high sensation seekers have better focused attention than low sensation seekers, and these effects were strongest on the 1st trials of the shadowing tasks. High sensation seekers did not attend differently than low sensation seekers to words related to their interests (sexual, violent, or drug related). Extraversion was associated with greater recall of these kinds of words, although there were no overall differences in selective attention as a function of Eysenck's dimensions. The role of arousal in personality and attention is discussed, particularly in regard to the response of sensation seekers to task novelty.     

Pleasures and subjective well‐being

In two daily diary studies we examined the moderating role of sensation seeking in the patterns of relations between physical pleasure and life satisfaction. In study 1 (a 52‐day daily diary study), daily physical pleasure was a significantly stronger predictor of daily social satisfaction among high sensation seekers than among low sensation seekers. We extended the finding of study 1 to more general daily satisfaction in study 2 (a 23‐day diary study). The present findings indicate that physical pleasure is associated with daily satisfaction to the degree that one seeks for such an experience. In addition, we tested whether the association between physical pleasure and daily satisfaction would be moderated also by other facets of extraversion and extraversion as a whole. With the exception of the positive emotion facet in study 1, no facet or extraversion as a whole moderated the relation between physical pleasure and daily satisfaction. The present studies show specificity and replicability of the role that sensation seeking plays in understanding the link between daily physical pleasure and daily satisfaction. Copyright © 2001 John Wiley & Sons, Ltd.     

The effects of sensation seeking and misattribution of arousal on attraction toward similar or dissimilar strangers

While previous research has indicated that certain situational variables can mediate the typical positive relationship between attitudinal similarity and attraction, investigations focusing on the impact of individual difference variables on this relationship have typically yielded unimpressive results. The present experiment was conducted to test the prediction that individual differences in sensation seeking do moderate this relationship. The major results showed that, as predicted, high sensation seekers were more attracted than low sensation seekers to dissimilar others, whereas low sensation seekers were more attracted than high sensation seekers to people with similar attitudes. The data also indicated that a misattribution of arousal manipulation serves to increase attraction under certain conditions. Specifically, misattribution of aversive arousal increased low sensation seekers' attraction to a dissimilar stranger and increased high sensation seekers' attraction to a similar stranger.     

Weight Stigmatization Moderates the Effects of Sugar-Sweetened Beverage-Related PSAs Among U.S. Parents

Research indicates that media campaigns targeting weight-related behaviors can make overweight individuals feel stigmatized and may create backlash effects in weight-related health behavior. Using weight-based identity threat theory as a guiding framework, this study investigates the role of prior weight stigmatization in adults’ reactions to public service advertisements (PSAs) encouraging sugar-sweetened beverage (SSB) reduction. In an online survey experiment among 807 U.S. parents, participants were randomly assigned to view anti-SSB PSAs containing one of three persuasive appeals (fear, humor, or nurturance). Emotional responses, evaluation of argument strength, and intention to reduce SSB consumption were measured following PSA exposure. Non-stigmatized parents felt less empowerment and hope and perceived weaker arguments if they viewed humorous PSAs instead of fear-based PSAs. Argument strength and empowerment or hopeful emotions predicted increased intention to reduce SSB consumption, regardless of whether participants had been stigmatized. There was weak support for the moderation of emotional responses on intentions by stigmatization history such that negative emotions were associated with lower SSB-reduction intentions only among stigmatized participants. Experiences of stigmatization can shape audiences’ responses to health-related messages in unintended ways. The findings suggest that campaign designers should choose empowering messages with strong arguments and avoid evoking negative emotions.     

Examining Adolescents' Responses to Antimarijuana PSAs

The research reported here investigated sensation seeking as a moderating variable of 368 adolescents' reactions to antimarijuana public service announcements. Participants rated the perceived message sensation value of 3 antimarijuana TV ads, their processing of the consequences of marijuana use, their affective responses to the ads, and antimarijuana attitudes. Two structural equation models—1 for high sensation seekers and the other for low sensation seekers—revealed 2 very different styles of processing the ads. Specifically, antimarijuana attitudes for high sensation seekers were influenced directly and indirectly by sympathetic distress and directly by argument‐based processing. In contrast, antimarijuana attitudes for low sensation seekers were influenced solely by argument‐based processing.     

Who Fights,Who Flees? An Integration of the LC4MP and Psychological Reactance Theory

ABSTRACT

This study tests the hypothesis that defensive message processing, like defensive behaviors in the real world, has two directions, fight-and-flight. The Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) characterizes defensive message processing by increases in unpleasantness and arousal reports, and accelerated heart rate indicating either a focus on internal processing (internal thoughts) or the active withdrawal of cognitive resources from processing highly arousing and unpleasant media messages. However, the LC4MP has not included direct measures that allow discrimination between fight-and-flight responses. Psychological reactance theory (PRT) predicts defensive responses including anger and counterarguments (reactance) when media messages threaten viewers’ freedom and autonomy. We hypothesized that PRT provides the LC4MP with the appropriate measures (anger and counterarguments) needed to discriminate fight-or-flight responses. Results supported this prediction. Participants (N = 49 adult-smokers) high in defensive and low in appetitive reactivity (risk-avoiders) withdrew from the message (fled: characterized by low anger and counterarguments) while those high in appetitive and low in defensive reactivity (risk-takers) experienced reactance (fought: characterized by high anger and counterarguments) in response to freedom threatening antitobacco messages that are highly arousing and unpleasant. Moreover, both reactance and message withdrawal yielded the same cognitive, emotional, and physiological responses predicted by the LC4MP as indicators of defensive message processing. Theoretical and message design recommendations are discussed.