Can negative affect eliminate the power of first impressions? Affective influences on primacy and recency effects in impression formation

Can good or bad mood influence the common tendency for people to form judgments based on first impressions? Based on research on impression formation and recent work on affect and social cognition, this experiment predicted and found that positive mood increased, and negative mood eliminated the primacy effect. After an autobiographical mood induction (recalling happy or sad past events), participants (N = 284) formed impressions about a character, Jim described either in an introvert-extrovert, or an extrovert-introvert sequence (Luchins, 1958). Impression formation judgments revealed clear mood and primacy main effects, as well as a mood by primacy interaction. Primacy effects were increased by positive mood, consistent with the more assimilative, holistic processing style associated with positive affect. Negative mood in turn eliminated primacy effects, consistent with a more accommodative, externally focused processing style. The relevance of these findings for first impressions in everyday judgments is considered, and their implications for recent affect-cognition theories are discussed.     

Students' perceptions and reported use of their memories after a memory-improvement course

23 college students who had taken a memory-improvement course completed a questionnaire at three different times: the beginning of the course, the end of the course, and two months after the end of the course. The questionnaire assessed the students' perceptions of their memory abilities, e.g., how good their memories were and how confident they were in their memories and knowledge about their memories, and their reported use of the memory techniques; it did not assess actual memory performance or ability. The students' responses to the questionnaire were compared with those of 23 control students who completed the questionnaire at the same three times. The memory students reported more positive changes in how they perceived their memory abilities and knowledge, and these reported changes in perceptions were still evident two months later. The students also reported that they were still using their memory techniques two months later.     

Epinephrine enhancement of human memory consolidation: interaction with arousal at encoding

Abundant evidence indicates that endogenous stress hormones like epinephrine and cortisol modulate memory consolidation in animals. Despite this evidence, there has been no demonstration that endogenous stress hormones modulate memory consolidation in humans. In the present study, healthy subjects viewed a series of 21 slides, and immediately after received an intravenous infusion of either saline or epinephrine (40 or 80 ng/kg/min). Memory for the first three (primacy) and last three (recency) slides viewed was assessed with an incidental free recall test one week later. Epinephrine dose-dependently increased memory for the primacy slides, but did not affect memory of the recency slides. A subsequent experiment involving new subjects revealed significantly higher electrodermal responses to the primacy compared with recency slides. These findings support the view (Gold & McGaugh, 1975) that endogenous stress hormones modulate memory consolidation for experiences that induce their release. Additionally, they suggest that in humans these hormones may interact with the degree of arousal at initial encoding of information to modulate memory consolidation processes for that information.     

Making judgments in a two‐sequence cue environment: The effects of differential cue strengths,order sequence,and distraction

Consumers frequently evaluate multiple sequential cues of varying strengths in order to draw inferences about a product's quality. The results of three experiments show that when consumers are not distracted, they judge a product's quality more favorably following a strong–weak cue sequence relative to a weak–strong sequence (a primacy effect). However once consumers are distracted from the evaluation task, the primacy effect reverses to a recency effect, whereby consumers judge a product's quality more favorably following a weak–strong cue sequence. Process tests suggest that distraction crowds consumers' short-term working memory and inhibits the spontaneous rehearsal and the subsequent recall of the cue presented first in the information sequence.     

The Attainment of Concepts: I. Terminology and Methodology

On the assumption that serial recall tasks reflect spatial memory rather than verbal rehearsal, the purpose of this experiment was to determine what effect stimulus familiarity had on the spatial primacy performance of 20 retarded and 20 normal boys and girls. Linear presentation effects of familiar and nonfamiliar pictures upon serial position curve performance when overt verbalization was suppressed were investigated. Results indicated that an interaction of stimulus familiarity and spatial memory is responsible for the primacy effect found in serial position curves. No primacy effect for either the normal or retardate group was found in the nonfamiliar stimulus condition. No overall developmental effects were found between groups of children on serial position performance. Consistent with Craik and Lockhart's memory processing model, the present results indicated stimulus familiarity provided deeper levels of processing, thereby facilitating primacy effects.     

Infants' memory processing of a serial list: list length effects

Six-month-olds, trained with a three-mobile serial list, exhibit a primacy effect 24 h later. In three experiments, we demonstrated that increasing list length impairs their memory for serial order. In all experiments, 6-month-olds were trained with a five-mobile list. In Experiment 1, infants failed to exhibit a primacy effect on a 24-h delayed recognition test, recognizing mobiles from all serial positions. In Experiment 2, infants did exhibit a primacy effect on a reactivation (priming) test, suggesting that they may originally have encoded serial-order information. Experiment 3 confirmed that serial-order information was represented in infants' training memory. After the reactivation treatment, infants were precued with one list member and tested for recognition of another. When precues specified valid order information, infants recognized test mobiles from the later serial positions. The memory dissociation for serial order on delayed recognition and reactivation tests adds to the growing evidence that young infants possess two functionally distinct memory systems.     

Primacy and recency in primed free association and associative cued recall

Two experiments compared the serial positions of primed words in an implicit free association test with words recalled in a cued recall test. In both tests, weakly or strongly related word pairs were studied, and the first words of each pair formed the test cues. In the implicit test, weakly related words pairs showed primacy and extended recency effects but strongly related word pairs did not. In the explicit test, both weakly and strongly related word pairs showed primacy and extended recency effects. These functional dissociations between implicit and explicit memory tests indicate that strongly related word pairs are encoded together because they have unitized memory representations that function as integrated units without requiring any additional associative links to be made, but that an additional system or process is required to strengthen weakly related word pairs during encoding. In addition, a further additional system or process is accessed by explicit retrieval.     

Serial position effects in visual short-term memory for words and abstract spatial patterns

Two experiments tested the effects of list postion, and retention-interval in recognition for two distinct stimulus categories in young adults. Stimulus categories were spatial abstract patterns and words presented on a computer screen. At short delay intervals recency effects predominates and at longer delay intervals a primacy effect predominates in both experiments, indicating similar basic memory processes producing the serial position functions for the two different categories of visual stimuli, but as length of retention-interval increases, memory for first list items improves for words and remains constant for abstract patterns. Recency functions are similar for both stimulus categories tested.     

Serial position phenomena: Training and retrieval effects

With successive free recall lists primacy items are usually among the first to be reported on the initial list. Recency items will then take over and be first reported on later lists. This retrieval shift was studied under varied list conditions designed to counteract ordinary position effects, and proved to be a stable and resistent effect. One experiment had subjects practice on five different free recall lists over three trials, and the results agreed with the hypothesis that primacy reduction is caused by proactive interference rather than by the primacy to recency report shift. Experiments of the usual one-session laboratory type have consistently failed to show practice effects on serial lists with incompatible spatial and temporal order cues. In a case study of five subjects examined over a period of three months only slight improvement on single-trial lists was observed. However, when naive subjects were given four successive trials with the same type of cue-conflict list, prominent practice effects were easily demonstrated. Observations confirmed the assumption that repeated presentations of items located in middle list positions may counteract the privilege of primacy and recency positions. When repetitions were made within contracting and expanding lists, the results proved that active anchoring, making itself visible as primacy effects, is feasible with contracting lists but difficult with expanding lists. Active performance of list learning strategies generally results in primacy effects; whereas passive shortcut procedures, in learning and retrieval of information, produce recency effects. Predominant recency effects are symptoms of difficult task situations only partially mastered by the learner; primacy effects point to more successful elaboration. Overall, serial position effects do not seem to be due to structural memory stores so much as to the working of cognitive strategy factors. A problem-solving theory was presented as an alternative to information-processing models of serial learning and memory.     

Memory for lists of spatial events in the rat

Three experiments are reported in which rats were presented with lists of spatial events or responses in distinct visual contexts, and retention subsequently was measured for the events occuring at each serial position. In Experiments 1 and 2, lists contained different numbers of forced choices on successively presented T-mazes, and memory for each serial position was tested on each trial. In Experiment 3, lists were made up of different numbers of forced entries into randomly ordered arms on the eight-arm radial maze, and memory for one serial position was probed on each trial. All three experiments yielded serial position curves which demonstrated recency effects but no primacy effects. Comparisons of retention for different list lengths within each experiment indicated that retention of shorter lists was equivalent to retention of the final items of longer lists and superior to retention of the initial items on longer lists. This pattern of results indicated that there was no evidence of proactive inhibition in the serial position curves. Analysis of input and output interference effects and the results of control tests suggested that both retroactive inhibition and time-based forgetting processes were responsible for recency effects.     

Spatial memory and radial arm maze performance of rats

Rats were tested on an elevated radial maze for their ability to choose each of 17 different arms once without repeating any choices. The first experiment indicated that the animals performed well, choosing an average of more than 14 different arms in the first 17 choices. Subsequent experiments demonstrated that: (a) response patterns, general algorithms, or intramaze markings were not necessary for correct choices: (b) there was interference among choices within a test so that the probability of a correct response decreased as the number of choices increased; (c) there was no serial-order effect (primacy or recency); (d) animals tested in a procedure which did not require prior shaping showed no evidence of a general predisposition not to repeat choices. The results are discussed in terms of capacity, accuracy, and other characteristics of working spatial memory.     

Auditory List Memory in Rhesus Monkeys

Auditory memory of 2 rhesus monkeys was tested in a serial probe recognition task. Lists of four environmental or natural sounds were followed by a retention interval and a test. The test matched one of the list items on half of the trials. The retention interval was varied across sessions. Six experiments showed similar results and changes in the serial position function. At short retention intervals, there was good memory for first list items (primacy effect) and poor memory for last list items. At intermediate retention intervals, memory improved for last list items (recency effect). At long retention intervals (20 s and 30 s), the recency effect was strong, and the primacy effect had dissipated. These auditory primacy and recency effects and their changes with retention interval were opposite to those for visual memory. Implications for processes and mechanisms of memory are discussed.     

Free recall and complexity of pictorial stimuli

In order to explore variables underlying primacy and recency effects in free recall of pictorial material, norms were developed using 120 subjects who rated the vividness and complexity of slides. Two experiments were then run in which two levels of each of these variables (extreme high and low ratings) were factorially combined. In the first experiment 24 subjects were shown three mixed lists, two short and one long (consisting of materials of all four combinations of vividness and complexity), and in the second experiment 12 subjects were shown four pure lists (consisting of materials of a single type). Analysis of variance showed list length in the mixed list experiment and complexity in both experiments to be strong determinants of recall. Greatest recall was for items of low complexity in short lists. Weak, but statistically significant, serial position effects were evident, particularly for less complex items. The effects of primacy and recency seem to decrease with increasing complexity of visual materials, perhaps because of the greater difficulty in rehearsing more complex pictures either verbally or iconically.     

Evidence for similar principles in episodic and semantic memory: The presidential serial position function

When people recall a list of items that they have just experienced (an episodic memory task), the resulting serial position function looks strikingly similar to that observed when people are asked to recall the presidents of the United States (a semantic memory task). Despite the similarity in appearance, there is disagreement about whether the two functions arise from the same processes. A local distinctiveness model of memory, SIMPLE, successfully fit the presidential data using two underlying dimensions: one corresponding to item (or presidential) distinctiveness and the other to order (or positional) distinctiveness. According to the model, presidential primacy and recency are due to the same mechanisms that give rise to primacy and recency effects in both shortand long-term episodic memory. All of these primacy and recency effects reflect the relative distinctiveness principle (Surprenant & Neath, 2009): Items will be well remembered to the extent that they are more distinct than competing items at the time of retrieval.