How do shoppers behave online? An observational study of online grocery shopping

The pace of online shopping revenue growth means it is important for retailers and manufacturers to understand how consumers behave online compared with their behaviour in brick and mortar stores. We conducted a study in which the detailed behaviour of 40 shoppers was screen recorded while they each undertook an online shopping ‘trip’. The shopping trip comprised purchasing a basket of 12 commonly bought grocery categories at one of two major retailers. The shoppers were all inexperienced in online grocery shopping. Results show that online grocery shopping is fast, even for these consumers who were new to it – half of the online shoppers spent less than 10 seconds purchasing from a category. This result is very similar to that of past studies in physical stores. Indeed, half of all the 12 item‐shopping trips took less than 10 minutes. Also, most purchases were made from the first category page displayed in the retailer's online store. Shoppers also consistently used the default display options chosen by the retailers but used a combination of navigational tools to find their products. We conclude that online shoppers do not behave differently from those offline in terms of time spent or effort expended. Online shopping, in the grocery context at least, seems to primarily reflect a desire for time efficiency on the part of the shopper. In that regard, online shopping seems very similar to in‐store shopping. The study begins the job of documenting shopper behaviour into this new channel and provides practical knowledge for retailers and manufacturers. Copyright © 2015 John Wiley & Sons, Ltd.     

Studying sense of agency online: Can intentional binding be observed in uncontrolled online settings?

Intentional binding is often used as an implicit index of the sense of agency. However, intentional binding research has primarily been conducted in controlled lab environments. During the COVID-19 global pandemic, there has been a shift to implementing studies using online platforms and it is an open question whether the intentional binding effect can be found using an online experimental set-up and participant sample. Here, we address this question by asking online participants to complete the Libet clock version of the intentional binding task, which we make freely available to researchers as a jsPsych (De Leeuw, 2014) plugin. Intentional binding was observed in the form of later keypress estimates and earlier auditory tone estimates, when the auditory tone followed the keypress. These findings confirm that intentional binding can be assessed in online contexts. We discuss these findings in relation to the broader intentional binding literature.     

How informed is online informed consent?

We examined participants' reading and recall of informed consent documents presented via paper or computer. Within each presentation medium, we presented the document as a continuous or paginated document to simulate common computer and paper presentation formats. Participants took slightly longer to read paginated and computer informed consent documents and recalled slightly more information from the paginated documents. We concluded that obtaining informed consent online is not substantially different than obtaining it via paper presentation. We also provide suggestions for improving informed consent--in both face-to-face and online experiments.     

Is no feedback perceived as a risk in online reviews?

Online reviews are critical in consumer decision-making regarding making online purchases. Given that reviews allow consumers to leave personal feedback about a product or service, it is unclear why some choose not to. This study is an examination of whether consumers tend to perceive no feedback as a sign of risk in online product listings along with the effects of no feedback on purchase intention. Regulatory focus theory is also applied to elucidate the differences in perceived risk between offerings with either high or low numbers of transactions accompanied by no feedback. Through online survey, data were gathered with 450 participants who had used any online marketplaces within 3 months. Consumers with a focus on both prevention and promotion perceive higher risk when there are many transactions with no feedback (high number of no-feedback condition), whereas consumers with a promotion focus perceive significantly lower risk when there are few transactions with no feedback (low number of no-feedback condition). From the analyses of regression and structural equation modeling, perceived risk negatively affected purchase intention in both the high and low number of no-feedback condition. Also in both the promotion and prevention focus groups, purchase intention is significantly higher in the low no feedback condition than the high no feedback. This study's findings confirm that consumers perceive offerings with high no feedback as high risk.     

Baby FaceTime: can toddlers learn from online video chat?

There is abundant evidence for the ‘video deficit’: children under 2 years old learn better in person than from video. We evaluated whether these findings applied to video chat by testing whether children aged 12–25 months could form relationships with and learn from on‐screen partners. We manipulated social contingency: children experienced either real‐time FaceTime conversations or pre‐recorded Videos as the partner taught novel words, actions and patterns. Children were attentive and responsive in both conditions, but only children in the FaceTime group responded to the partner in a temporally synced manner. After one week, children in the FaceTime condition (but not the Video condition) preferred and recognized their Partner, learned more novel patterns, and the oldest children learned more novel words. Results extend previous studies to demonstrate that children under 2 years show social and cognitive learning from video chat because it retains social contingency. A video abstract of this article can be viewed at: https://youtu.be/rTXaAYd5adA     

Is she the one? Personality judgments from online personal advertisements

The authors examined the linguistic cues that inform personality judgments from online personal advertisements, and whether these judgments are accurate. Advertisers reported their personality, and 2 sets of naïve judges—including one that was seeking a romantic partner—rated advertisers' personality after reading their ads. Judges' impressions of extraversion, agreeableness, and emotional stability—3 traits that are strongly desired in a romantic partner—were influenced by particular lexical cues, such as word count, emotionality, and profanity. Both sets of judges formed accurate impressions for extraversion, but not other traits. These findings suggest that online daters use linguistic cues to judge the desirability of a potential romantic partner's personality, but that the impressions driven by these cues are not always accurate.     

Adolescents' and emerging adults' social networking online: Homophily or diversity?

More than half of all online American adolescents and emerging adults have created personal profiles for social networking on the Internet. Does homophily in their offline friendships extend online? Drawing mainly on research of face-to-face friendship, we collected data from the public spaces, called “walls”, of 129 young Americans ages 16 to 19 with active MySpace profiles to test several hypotheses concerning number of online social interactions and whether characteristics of online “friends” are similar to or different from characteristics of young social networkers. Number of listed friends and comments ranged widely. Most interactions were with females and with persons of the same ethnicity, age, and state, although ethnic differences and diversity were sometimes indicated. Adolescents showed greater age homophily than emerging adults, and females received a greater proportion of comments than males from same-gender friends. Possible implications of the slight majority of interactions with similar others are discussed.     

Cybertherapy or psychobabble? A mixed methods study of online emotional support

ABSTRACT

The provision of online counselling and emotional support is a subject of intense debate among service providers. The subject is explored here by triangulating data from a statistical analysis of data from a children's helpline, interviews with practitioners and a focus group. Despite practitioners' concerns relating to misinterpretation, misrepresentation and the lack of non-verbal cues, online conversations are shown to span a greater variety of topics and focus on more sensitive issues than verbal sessions. Online services have potential for reaching clients in accessible and meaningful ways. However, practitioners need to consider online-specific issues, undertake specialised training and become comfortable with these new communication formats.     

Working with psychosis Part 4: Therapy online – ending by email

This is the fourth and concluding paper from a series about psychotherapy with a man suffering from a psychotic illness. The paper describes the ending of the therapy which was precipitated by my decision to leave the country. News of ending was extremely disturbing for my client and stirred fears that he would again break down and need re-admission to hospital. Six weeks before the ending he stopped attending but continued to stay in contact by email. I decided to reply to his emails during the session times, and we developed what he came to call his ‘email therapy’. This online technology provided a means for my client and me to separate, to find a third perspective and to begin to mourn this ending without him losing his mind and breaking down. Following James Fisher's ideas about ‘mourning in the presence of the loved object’ I understand aspects of this email ending as enabling a relinquishing of projective identification used to possess and control, a recognition of the freedom of the other and of the need to mourn omnipotence. I discuss some of the problems presented by premature ending with a vulnerable client – problems which can be seen in my difficulty of mourning and working through the ending reflected in the long time it has taken to finish writing this paper.     

Judging credibility: Can spaced lessons help students think more critically online?

Despite the prevalence of the spacing effect in the psychological literature, the impact of lesson timing has not yet been fully explored in real classrooms. The current study examined whether spacing could improve long‐term retention of both factual and critical thinking curriculum‐based teaching materials for children. Students 9 to 12 years old were taught to judge the credibility of websites in either three consecutive days of lessons or one lesson per week. Thirty‐five days after the final lesson, students were tested on factual knowledge and applied their knowledge to evaluating a new website. Students in the spaced condition remembered more facts from the lessons and were better able to explain their website ratings than students in the massed group.     

Why do we share aggressive online content? Testing a short cycle model

The present study aimed to observe the impacts of aggressive online content exposure and personality on aggressive content sharing, considering the mediating role of positive and negative affects. A total of 302 Brazilians, equally divided into two groups, participated in a social network simulation, being exposed to aggressive (experimental group) or neutral (control group) posts and choosing what they would like to share on this site (among aggressive or nonaggressive material). A factorial MANOVA showed a significant difference for positive and negative affects and aggressive content sharing (Wilks' Λ = 0.936; F[3, 298] = 6.812; p = .001; η² = 0.064). Through structural equation modeling, an explanatory model was also tested, in which this behavior was directly predicted by aggressive online content exposure and suffered indirect effects from openness, conscientiousness, and extroversion, mediated by positive affects (goodness-of-fit index = 0.997, comparative fit-index = 0.998, Tucker-Lewis index = 0.996, SRMR = 0.028, root-mean-square error of approximation = 0.035, CI = 0.003−0.054). It is possible to conclude that the objectives are met, highlighting the contribution to understanding aggressive online behavior through the proximal processes described in the general aggression model.     

Paper-and-pencil or online? Evaluating mode effects on measures of emotional functioning and attachment

The viability of using the World Wide Web to collect data from three widely used instruments by clinicians and researchers was investigated. The instruments were the Inventory of Parental and Peer Attachment, the Negative Mood Regulation Scale, and the Trait Meta-Mood Scale. Data were collected from two comparable groups of college students, and differences in response patterns on paper-and-pencil and World Wide Web versions of the measures, at both the item level and scale score level, were documented. Although mode of administration effects were statistically significant, the magnitude of the effects was in general very small. The basic similarity of the properties of the measures using paper-and-pencil and online Internet modes of administration suggests the viability of the Internet for assessing these and other psychological phenomena.     

Learner control of the pacing of an online slideshow lesson: Does segmenting help?

How can we improve the instructional effectiveness of an online slideshow lesson? In the present study, college students received a 12‐slide multimedia slideshow lesson on how a geographic information system works. In a 2 × 2 design, the lesson was presented one complete slide at a time (large segment) or added one section of the slide at a time (small segment) when the student pressed the CONTINUE key, and the words were presented in printed form (text) or spoken form (voice). Students performed significantly better on a transfer posttest when the lesson was paced in small segments rather than large segments (d = 0.34); there was no effect or interaction involving modality. The small‐segment version was rated as less difficult than the large‐segment version (d = 0.43). The segmenting principle was supported in the context of online slideshows.     

Perceived impact of online written feedback on students’ writing and learning: a reflection

In this reflective study, I perceive the impact of my own written feedback on students’ academic writing skills in particular and on learning in general. Anchored on Schon’s reflection-on-action (ROA) framework, my reflection arose from a content analysis of my written feedback on 80 student drafts and 44 feedback responses. I found that my written feedback is of two types: focus on form and focus on meaning. Coding the feedback led to an identification of six feedback functions: instructive/using imperatives (18.36%); suggestive (15.31%); asking questions/probing (23.98%); stating a personal opinion (6.12%); corrective (29.59%); and affirming/negating (6.63%). The categorisation of feedback according to these functions was influenced by Wolsey’s feedback functions (2008) which was adapted by Alvarez, Espasa and Guasch. Results revealed that I employ corrective feedback, probing questions and instructive feedback more frequently than suggestive feedback, personal statement or affirmation/negation. I also found that my feedback on form (59%) is higher than my feedback on meaning (41%). I explain the relationship of these findings by identifying some confounding factors that enabled me to interrogate my assumptions, along with a discussion of their implications.     

Reserve price and competing bids: Reference points for product evaluations in online auctions?

With an increasing number of products sold in online auctions, the effect of reference points on consumers' product valuations has received much attention in the literature. Two potentially relevant factors affecting bidders' preferences are the sellers' reserve price and the competing bids by other bidders. The current evidence regarding these reference points is mixed. We argue that a focus on studying bids prevents a clear identification of reference point effects. Directly observing product valuations, in two experiments, we find that willingness to pay in online auctions is affected by both reserve prices and competing bids, supporting the constructed values paradigm. Copyright © 2015 John Wiley & Sons, Ltd.     

Motivation in a MOOC: a probabilistic analysis of online learners’ basic psychological needs

Self-determination theory (SDT) is one of the most well-known approaches to achievement motivation. However, the three basic psychological needs of SDT have not received equivalent attention in the literature: priority has been given to autonomy, followed by the need for competence, with research into relatedness lacking (Bachman and Stewart in Teach Psychol 38: 180–187, 2011. doi: 10.1177/0098628311411798). One new educational setting where relatedness may be particularly important is massive open online courses (MOOCs), which provide unprecedented opportunities for either relatedness or isolation. The purpose of the research was to use Bayesian networks (BN) to establish probabilistic relationships between learners’ basic psychological needs in the context of one MOOC. The majority (59 %) of participants (N = 1037; 50 % female and 50 % male) were under 45 (age range was 18–74 years). This sample represented approximately 88 regions and countries. Participants completed a revised Basic Student Needs Scale (Betoret and Artiga in Electron J Res Educ Psychol 9(2): 463–496, 2011). In order to reveal the best structural understanding of SDT within a MOOC learning environment, analysis of the data involved the development of a BN probabilistic model. The best fitting BN model included autonomy, competence, and relatedness—resulting in a probabilistic accuracy of 77.41 %. Analyses revealed participants with high autonomy had an 80.01 % probability of having a moderate level of competence. Relatedness was distinct from the autonomy and competence relationship. The strong inter-connections between autonomy and competence support existing research. The notion that relatedness may be a distinct need, at least in this context, was supported and warrants future research.     

Gamers just want to have fun? Toward an understanding of the online game acceptance

This study sought to examine the factors affecting the acceptance of an entertainment medium, particularly online games, by expanding the technology acceptance model. To measure factors affecting the acceptance of online games, we fielded a survey with 244 gamers serving as respondents. Perceived usefulness, enjoyment, and economic value were found to have a positive influence on attitude toward gaming, whereas perceived ease of use was not a significant predictor. In addition, we found that gender and game type (multiplayer or not) showed differing patterns of results. Interestingly, perceptions of mass acceptance of gaming were found to have a negative effect on attitude toward online games. Theoretical and practical implications of these findings are discussed.     

What predicts first date success? A longitudinal study of modality switching in online dating

This study uses a longitudinal design to investigate the effects of online dating sites on first date success. Participants were surveyed before their first date with someone from an online dating site (N = 186) and again after meeting their partner in person (N = 94). As part of the survey, they also supplied the e‐mails they had sent to their partner through the dating site so their actual communication could be examined. Findings indicated that first date success was predictable from features of participants' online impressions and relational dynamics. The results are discussed in terms of their theoretical and methodological contributions to the literature on relationship development, as well as their practical implications for online dating sites and users.