My word! Interference from reading object names implies a role for competition during picture name retrieval

A related word prime has been found to interfere with picture naming after unrelated intervening trials (word-to-picture interference). Recently, Stroop-type picture–word interference effects have been interpreted in terms of a postlexical response exclusion process rather than a competitive lexical selection process. An experiment is reported that examines whether word-to-picture effects could reflect response exclusion mechanisms and, more generally, strategic processing of the word prime. Forty-eight volunteer university students named aloud sequences of semantically related (and unrelated) word primes and picture targets, separated by two unrelated filler stimuli. On half of the trials, participants were asked to count backwards in threes from a random number presented immediately after naming the prime word. They were also given a surprise recall test at the end of the naming block. Results for naming times and errors indicated a main effect of relatedness; semantic interference effects were not dependent on the unfilled gap following the word prime trial and were also not tied to episodic recall of prime words. The data indicate that slowed picture naming times are more likely to emerge from processes intrinsic to word prime naming rather than controlled processing and do not readily fit the postlexical response exclusion account. The results are considered in relation to two recent accounts of interference over unrelated trials, which refer to some form of competition at, or prior to, lexical access.     

My word! Interference from reading object names implies a role for competition during picture name retrieval

A related word prime has been found to interfere with picture naming after unrelated intervening trials (word-to-picture interference). Recently, Stroop-type picture-word interference effects have been interpreted in terms of a postlexical response exclusion process rather than a competitive lexical selection process. An experiment is reported that examines whether word-to-picture effects could reflect response exclusion mechanisms and, more generally, strategic processing of the word prime. Forty-eight volunteer university students named aloud sequences of semantically related (and unrelated) word primes and picture targets, separated by two unrelated filler stimuli. On half of the trials, participants were asked to count backwards in threes from a random number presented immediately after naming the prime word. They were also given a surprise recall test at the end of the naming block. Results for naming times and errors indicated a main effect of relatedness; semantic interference effects were not dependent on the unfilled gap following the word prime trial and were also not tied to episodic recall of prime words. The data indicate that slowed picture naming times are more likely to emerge from processes intrinsic to word prime naming rather than controlled processing and do not readily fit the postlexical response exclusion account. The results are considered in relation to two recent accounts of interference over unrelated trials, which refer to some form of competition at, or prior to, lexical access.     

Cross-notation number priming investigated at different stimulus onset asynchronies in parity and naming tasks

In this paper, a parity judgment task and a number naming task were used to investigate cross-notational number priming. Primes and targets could be verbal (e.g., seven) or Arabic numbers (e.g., 7), and were always presented in a different notation within the same trial (either a verbal prime and an Arabic target or an Arabic prime and a verbal target). Previous experiments showed that response latencies increase when the distance between prime and target increases (for example, in a naming task, seven is pronounced faster after 6 than after 5). This semantic distance priming effect was the same for Arabic and verbal targets and was the same for within-notation trials as for cross-notation trials. In the present experiments, we wanted to investigate whether the cross-notational priming effect also occurs at SOAs shorter than the ones used in previous experiments. Therefore, we used SOAs of 43, 57, 86, and 115 ms. Semantic distance effects were indeed present at these shorter SOAs: Processing times in the semantic parity judgment task and in the non-semantic naming task increased when the distance between prime and target increased. The results are discussed and integrated within an interactive dual-route model of number processing that postulates that the impact of the semantic and the non-semantic route depends on the task and the notation of the stimuli.     

Response-bound primes diminish affective priming in the naming task

We found affective priming in the naming task (i.e., faster naming of a target picture that follows a valence-congruent prime picture compared to an incongruent prime) significantly reduced if prime stimuli were strongly bound to a naming response compared to when primes did not elicit a naming response. This result indicates that affective priming in the naming task originates from encoding facilitation processes, which are usually overshadowed by response conflict due to primes that also trigger a naming response.     

Locus of semantic priming effects in speeded naming

The locus of semantic priming effects was examined by measuring onset and rime durations as well as response latencies of words with consistent and inconsistent pronunciations, using the postvocalic naming task. We found that the effect of a semantic prime on naming duration was localized rather than spread across the entire word; onset durations were shorter in the related condition than in the unrelated condition, but rime durations were equal in the two prime conditions. Moreover, the priming effect on onset durations was larger for words with inconsistent than for those with consistent pronunciations. These duration results cannot be accounted for by previous proposals, but they can be accounted for by models in which phonemes are activated in parallel rather than serially from left to right and in which motor programs are based on phonemes rather than syllables. Contrary to previous reports of an interaction of prime and regularity (a factor closely related to consistency) on naming latency, we found no interaction of prime and consistency on response latency. We argue that this conflict is only apparent and arises because naming latency conflates response latency and initial phoneme duration for some targets.     

Will Julia Roberts harm Nicole Kidman? Semantic priming effects during face naming

Three experiments are reported, which examine whether face naming is vulnerable to semantic competition in a similar way to object naming. Previous experiments with object naming have shown that a related prime picture presented 3 trials before a target picture results in an increase in error rate and naming latencies when compared to unrelated prime conditions. The experiments here use the same paradigm, with errors as the main dependent variable. In Experiment 1, the prime and target faces were from the same occupational category (e.g., politicians, actors), and in Experiment 2, the primes and target faces were also associated to each other. In Experiment 3, the prime was presented as a name to be read aloud. Unrelated filler stimuli intervened between prime and target. In all experiments, there was a reduction in target-naming errors in the related conditions, and in Experiment 3 this was shown to be largely a reduction in naming failures. The results suggest that related name representations for famous people are not activated in parallel and in competition, and that there is some evidence for a relatively long lasting facilitatory effect. These results require some modification to any serial account of face naming to differentiate it from the generally well-established serial account of object naming.     

Will Julia Roberts harm Nicole Kidman? Semantic priming effects during face naming

Three experiments are reported, which examine whether face naming is vulnerable to semantic competition in a similar way to object naming. Previous experiments with object naming have shown that a related prime picture presented 3 trials before a target picture results in an increase in error rate and naming latencies when compared to unrelated prime conditions. The experiments here use the same paradigm, with errors as the main dependent variable. In Experiment 1, the prime and target faces were from the same occupational category (e.g., politicians, actors), and in Experiment 2, the primes and target faces were also associated to each other. In Experiment 3, the prime was presented as a name to be read aloud. Unrelated filler stimuli intervened between prime and target. In all experiments, there was a reduction in target-naming errors in the related conditions, and in Experiment 3 this was shown to be largely a reduction in naming failures. The results suggest that related name representations for famous people are not activated in parallel and in competition, and that there is some evidence for a relatively long lasting facilitatory effect. These results require some modification to any serial account of face naming to differentiate it from the generally well-established serial account of object naming.     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

Semantic priming in number naming

The issue of semantic and non-semantic conversion routes for numerals is still debated in numerical cognition. We report two number-naming experiments in which the target numerals were preceded by another numeral (prime). The primes and targets could be presented either in arabic (digit) notation or in verbal (alphabetical) notation. The results reveal a semantically related distance effect: Latencies are fastest when the prime has the same value as the target and increase when the distance between prime and target increases. We argue that the present results are congruent with the idea that the numerals make access to an ordered semantic number line common to all notations, as the results are the same for within-notation priming (arabic-arabic or verbal- verbal) and between-notations priming (arabic-verbal or verbal-arabic). The present results also point to a rapid involvement of semantics in the naming of numerals, also when the numerals are words. As such, they are in line with recent claims of rapid semantic mediation in word naming.     

Identity primes produce facilitation in a colour naming task

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

A study of masked form priming in picture and word naming

We report a series of picture- and word-naming experiments in which the masked priming paradigm with prime exposures brief enough to prevent prime identification were used. Experiment 1 demonstrates that the prior presentation of the same word prime facilitates both picture and word naming independently of target frequency. In Experiments 2 and 3, primes that were pseudohomophones of picture targets produced facilitatory effects compared with orthographic controls, but these orthographically similar nonword primes did not facilitate picture naming compared with unrelated controls. On the other hand, word targets were primarily facilitated by orthographic prime— target overlap. This marked dissociation in the priming effects obtained with picture and word targets is discussed in relation to different explanations of masked form priming effects in visual word recognition and current models of picture and word naming.     

Why do non-color words interfere with color naming?

In the non-color-word Stroop task, university students' response latencies were longer for low-frequency than for higher frequency target words. Visual identity primes facilitated color naming in groups reading the prime silently or processing it semantically (Experiment 1) but did not when participants generated a rhyme of the prime (Experiment 3). With auditory identity primes, generating an associate or a rhyme of the prime produced interference (Experiments 2 and 3). Color-naming latencies were longer for nonwords than for words (Experiment 4). There was a small long-term repetition benefit in color naming for low-frequency words that had been presented in the lexical decision task (Experiment 5). Facilitation of word recognition speeds color naming except when phonological activation of the base word increases response competition.     

Threshold-style processing of Chinese characters for adult second-language learners

To assess the learning of word form and meaning in an unfamiliar writing system, we carried out primed-naming experiments with learners of Chinese at the end of their first and second terms in a Chinese class at an American university. The subjects were required to name a target Chinese character after a prime character had been presented for 500 msec. There were three priming conditions defined by the relation between the prime and the target: orthographically similar, homophonic, and semantically related. At the end of the first term, there was a significant facilitation for naming speed in the orthographic condition, but not in the homophonic or semantic conditions. However, at the end of the second term, orthographical facilitation disappeared. Instead, naming speed was facilitated by semantically related primes. A threshold-style framework was proposed to illustrate the processing of Chinese orthography, phonology, and semantics by second-language learners.     

Words, pictures, and priming: on semantic activation, conscious identification, and the automaticity of information processing

We investigated the encoding mechanisms involved in the perceptual recognition of words and pictures. Latencies in naming word and picture targets were analyzed as a function of several characteristics of a preceding prime, including whether it was a word or a picture, its duration of exposure, the interval between the prime and target onset, and whether or not the prime was consciously identified and reported by the subject. Results indicated that a common semantic code is available that can represent the meaning of either a word or a picture. This semantic representation, however, appears to be more easily activated by picture primes than by word primes and seems to benefit the naming of picture targets more than the naming of word targets. Despite the advantage for pictures with respect to semantic activation, overall processing in the naming task was slower and more attention demanding for pictures than for words. Comparison of our data with data on classification, in which an opposite pattern occurs (overall processing appears to be slower and more attention demanding for words than for pictures), suggests that, on the average, pictures have faster and more automatic access to their meanings than to their names but that words have faster and more automatic access to their names than to their meanings. This conclusion concerning the relative ability of stimuli to activate different kinds of internal representations has implications for a theory of the basis and development of automaticity.     

Categorizing chairs and naming pears: Category differences in object processing as a function of task and priming

Four experiments are reported examining the locus of structural similarity effects in picture recognition and naming with normal subjects. Subjects carried out superordinate categorization and naming tasks with picture and word forms of clothing, furniture, fruit, and vegetable exemplars. The main findings were as follows: (1) Responses to pictures of fruit and vegetables (\ldstructurally similar\rd objects) were slowed relative to pictures of clothing and furniture (\ldstructurally dissimilar\rd objects). This structural similarity difference was greater for picture naming than for superordinate categorization of pictures. (2) Structural similarity effects in picture naming were reduced by repetition priming. Repetition priming effects were equivalent from picture and word naming as prime tasks. (3) However, superordinate categorization of the prime did not produce the structural similarity effects on priming found for picture naming. Furthermore, such priming effects did not arise for picture or word categorization or for reading picture names as target tasks. It is proposed that structural similarity effects on priming object processing are located in processes mapping semantic representations of pictures to name representations required to select names for objects. Visually based competition between fruit and vegetables produces competition in name selection, which is reduced by priming the mappings between semantic and name representations.     

Measuring Associative Strength: Category-Item Associations and Their Activation from Memory

Three measures of the strength of association between a category and members of the category were investigated: (a) a naming measure, in which the participants (93 undergraduates) were asked to list the members of a category and the listing order was assumed to reflect associative strength; (b) a latency measure, which assessed the latency to correctly identify specific items as members or nonmembers of a given category; and (c) a facilitation measure, in which the spontaneous activation of an item upon presentation of a category label as a prime was assessed by considering the extent to which the prime facilitated recognition of an initially degraded (visually obscured) item. The three measures correlated substantially, thus validating the naming and latency measures as reasonable approximations of the likelihood that a given item will receive activation in memory when the category is presented. Many of the constructs of interest to survey researchers can be viewed similarly as associations in memory, and the naming and latency measures can be fruitfully used in surveys; research attesting to the utility of namingand latency data is reviewed.     

A funny thing happened on the way to articulation: N400 attenuation despite behavioral interference in picture naming

We measured Event-Related Potentials (ERPs) and naming times to picture targets preceded by masked words (stimulus onset asynchrony: 80 ms) that shared one of three different types of relationship with the names of the pictures: (1) Identity related, in which the prime was the name of the picture ("socks" - ), (2) Phonemic Onset related, in which the initial segment of the prime was the same as the name of the picture ("log" - ), and (3) Semantically related in which the prime was a co-category exemplar and associated with the name of the picture ("cake" - ). Each type of related picture target was contrasted with an Unrelated picture target, resulting in a 3×2 design that crossed Relationship Type between the word and the target picture (Identity, Phonemic Onset and Semantic) with Relatedness (Related and Unrelated). Modulation of the N400 component to related (versus unrelated) pictures was taken to reflect semantic processing at the interface between the picture's conceptual features and its lemma, while naming times reflected the end product of all stages of processing. Both attenuation of the N400 and shorter naming times were observed to pictures preceded by Identity related (versus Unrelated) words. No ERP effects within 600 ms, but shorter naming times, were observed to pictures preceded by Phonemic Onset related (versus Unrelated) words. An attenuated N400 (electrophysiological semantic priming) but longer naming times (behavioral semantic interference) were observed to pictures preceded by Semantically related (versus Unrelated) words. These dissociations between ERP modulation and naming times suggest that (a) phonemic onset priming occurred late, during encoding of the articulatory response, and (b) semantic behavioral interference was not driven by competition at the lemma level of representation, but rather occurred at a later stage of production.     

The left-to-right nature of the masked onset priming effect in naming

Two experiments were performed to investigate the nature of the masked onset priming effect in naming, that is, the facilitation in naming latency that is observed when a target shares the initial grapheme/phoneme with a masked prime. Experiment 1 showed that the effect is not due to position-independent letter priming, since the naming of nonword targets preceded by masked primes was facilitated only if the prime shared the initial letter with the target (e.g., suf-SIB) and not if the prime shared the final letter (e.g., mub-SIB). Experiment 2 showed that the effect reflects the sharing of onsets rather than the initial letter, since facilitation due to an overlap of the initial letter was observed only for the simple onset target (e.g., penny-PASTE) for which the letter corresponded to the onset, and not for complex onset targets (e.g., bingo-BLISS). It is argued that the serial nature of the masked onset priming effect is best interpreted as the planning of articulation, rather than as the computation of phonology from orthography.     

Resolving ambiguity: the effect of experience on interpretation of ambiguous events in generalized social phobia

The authors examined the effect of learning on multiple encounters with sources of social ambiguity in individuals with generalized social phobia (GSP). The authors modified G. B. Simpson and H. Kang's (1994) paradigm and presented prime-target word pairs to individuals with GSP and nonanxious controls (NACs) to prime threat and nonthreat meanings of homographs and examine the effect of this priming on later encounters with that homograph. Consistent with previous research, NACs showed faster response latencies naming a target primed by a homograph with the same meaning activated in two successive trials than naming the same target primed by an unrelated word. Furthermore, NACs showed slower response latencies naming a target when a different meaning of the homograph prime was activated in successive trials than naming a target primed by an unrelated word. GSP participants did not show this pattern in learning a nonthreat meaning of a homograph. These results support the hypothesis that a faulty learning mechanism may be involved in social anxiety.