Young People and Volunteerism: A Model of Sustained Volunteerism During the Transition to Adulthood

A model of sustained volunteerism in young people is proposed. The longitudinal study addresses the questions “Why do young people decide to continue to volunteer over an extended period of time?” There were 158 volunteers (82 female and 76 male). The volunteers completed measures of motivation to volunteer, integration, and satisfaction with the organization, merged effects due to voluntary service, social support, identity, and intention to volunteer on a first (Time 1) and a second research wave (Time 2). Results show that both dispositional and organizational variables are important in determining long-term volunteerism in young people and confirmed that role identity is the best predictor of intention to volunteer.     

Identity and the Theory of Planned Behavior: Predicting Maintenance of Volunteering After Three Years

Is identity an important predictor of social behavior? The present longitudinal study is focused on identity in order to understand why people continue to volunteer over an extended period of time. The theory of planned behavior and the role identity model of volunteering are used as theoretical framework. Two hundred thirty Italian volunteers were sampled and followed for 3 years. We analyzed functions of role identity as a volunteer. Results showed a significant impact of role identity in predicting volunteer performance after 3 years, mediated through behavioral intentions. Role identity fully mediated the relationships between behavioral intention and attitude, social norms, past behavior and parental modelling.     

Drivers' compliance with speed limits: an application of the theory of planned behavior

The theory of planned behavior (TPB; I. Ajzen, 1985) was applied to drivers' compliance with speed limits. Questionnaire data were collected for 598 drivers at 2 time points separated by 3 months. TPB variables, demographic information, and self-reported prior behavior were measured at Time 1, and self-reported subsequent behavior was measured at Time 2. In line with the TPB, attitude, subjective norm, and perceived control were positively associated with behavioral intention, and intention and perceived control were positively associated with subsequent behavior. TPB variables mediated the effects of age and gender on behavior. Prior behavior was found to moderate the perceived control-intention and perceived control-subsequent behavior relationships. Practical implications of the findings for road safety and possible avenues for further research are discussed.     

Intrinsic vs. extrinsic motivational orientations and the volunteer process

The present study incorporated the constructs of intrinsic and extrinsic motivation into an investigation of dispositional factors that contribute to volunteering. Recent research has conceptualized motivational tendencies as akin to personality variables, stable across time and situations. Volunteer motives, volunteer role identity, and prosocial personality were assessed, along with motivational orientation and time devoted to volunteering. Intrinsic motivation was positively associated with a volunteer self-concept, prosocial personality, volunteer time, and motive strength. This was particularly true for “internal” motives, those that are satisfied by the volunteer activity itself. Extrinsic orientation was most closely associated with “external” motives (specifically career aspirations), which require an outcome separate from the volunteer work in order to be fulfilled. The study was the first to consider constructs from the prevailing conceptual view of the volunteer process in the context of motivational orientation. The wider theoretical perspective offers insight into human behavior beyond volunteerism.     

Motivation as Mediator Between National Identity and Intention to Volunteer

Although there is a large volume of research on the relationship between social identity and volunteerism, little attention was given to national identity in volunteerism research. This study examined the role of national identity in motivating people to volunteer in the Chinese culture and its role in differentiating those who showed no interest in voluntary work (i.e. non‐volunteers) from those who wanted to volunteer but did not (i.e. potential volunteers). Two hundred ninety‐nine participants (age, M = 34.14 years) filled out a questionnaire on their demographics, experience of volunteering, intention to volunteer, volunteer motivations, and national identity. Results showed that a stronger national identity was associated with greater volunteer motivations. Mediation analyses further supported the positive indirect effect of national identity on intention to volunteer through strengthening volunteer motivations. Marital status was the only significant factor that differentiated current volunteers from potential volunteers. We concluded that citizens’ volunteer motivation increases with national identity, yet concrete measures to bring potential volunteers to actual volunteering need to be further explored. Copyright © 2012 John Wiley & Sons, Ltd.     

The Motivations to Volunteer: Theoretical and Practical Considerations

Why do significant numbers of people engage in the unpaid helping activities known as volunteerism? Drawing on functional theorizing about the reasons, purposes, and motivations underlying human behavior, we have identified six personal and social functions potentially served by volunteering. In addition to developing an inventory to assess these motivational functions, our program of research has explored the role of motivation in the processes of volunteerism, especially decisions about becoming a volunteer in the first place and decisions about continuing to volunteer.     

Religion and Volunteering Over the Adult Life Course

Previous studies have not longitudinally assessed whether religion is related to individuals’ movement into volunteering activities across the adult life course. Using four waves of panel data, I present evidence that religion is associated with individuals’ movement into religious institution and nonreligious institutional forms of volunteerism—volunteering for a religious congregation or other religious organization, and volunteering for a nonreligious institution, respectively. I consider the general religious mechanisms of changes in motivation to volunteer through enhanced religious beliefs and increased opportunities to volunteer through greater religious service attendance and involvement. Increased religious belief and attendance result in a greater probability that individuals engage in religious institution volunteerism. Religious institution volunteering increases the likelihood of movement into other formal volunteering over the adult life course. This analysis offers evidence that religious institutions are feeder systems, as increased involvement yields more opportunities for formal volunteerism over the adult life course, irrespective of underlying personality traits. Additionally, the findings suggest that religious mechanisms may operate differently across Christian religious traditions.     

Building a Committed Hospice Volunteer Workforce—Do Variables at the Experience Stage Matter?

Volunteers are crucial to the survival of non‐profit organisations, who therefore have a fundamental interest in sustaining voluntary engagement over time. A central variable regarding sustained voluntary engagement is volunteers' organisational commitment, which has so far been a neglected research issue. The study at hand therefore explicitly focuses on hospice volunteers' commitment. Starting from the assumption that variables at the experience stage of volunteerism may be relevant in predicting volunteer commitment, questionnaire data on volunteers' motives, motive fulfilment and role identity were collected in a sample of hospice volunteers (N = 276). Results of multiple regression analyses show positive relationships between altruistic motive fulfilment and a volunteer role identity on the one hand and volunteer commitment on the other. Observed interaction effects imply that altruistic motive fulfilment is of importance both at the initial phase of volunteering and for long‐term volunteers. Moreover, interaction effects provide evidence that the fulfilment of egoistic motives is of particular importance amongst volunteers to whom egoistic motives are central. Thus, the fulfilment of altruistic motives and facilitating the development of a volunteer role identity should be permanent concerns in building a committed workforce. Egoistic motive fulfilment in contrast is of special relevance, when egoistic motives for volunteering are strong. Copyright © 2014 John Wiley & Sons, Ltd.     

Pizza and pop and the student identity: the role of referent group norms in healthy and unhealthy eating

Using the Theory of Planned Behavior (I. Ajzen, 1985, 1991) and referent group (student) norms and identification (D. J. Terry & M. A. Hogg, 1996), the authors longitudinally predicted healthy eating intentions and behavior in a sample of 137 university students. Specifically, attitudes, subjective norms, and perceived control predicted intentions at Time 1, which predicted self-reported behavior at Time 2. There was also a link between intentions and observed behavior at Time 2. Beyond the planned behavior variables, referent group norms for university students' eating behavior interacted with participants' identification as students to predict healthy eating intentions. The authors discussed implications for researcher's conceptualization of normative influence and for interventions into this group's eating behavior.     

Volunteer work in youth organizations: predicting distinct aspects of volunteering behavior from self‐ and other‐oriented motives

This study examined the impact of motivational underpinnings of volunteerism on self‐reported volunteer behaviors and satisfaction. Data from 153 volunteers in youth organizations supported a two‐dimensional structure of self‐ and other‐oriented motives. Self‐oriented motives were more important in explaining in‐role volunteer behavior, while other‐oriented concerns were also important in predicting extra‐role volunteer behavior and satisfaction. These findings are discussed in the context of a functional approach to volunteerism and linked to recent findings regarding the role of self‐ and other‐oriented motives from the organizational literature. Suggestions for recruiting and motivating young volunteers in youth development organizations are presented.     

Does serving the community also serve the company? Using organizational identification and social exchange theories to understand employee responses to a volunteerism programme

Little is known about how employees might respond to their company's socially responsible business practices. Hypotheses derived from organizational identification and social exchange theories were tested to explain why employees (N=162) may respond positively to their company's volunteerism programme, a programme through which employees could spend time volunteering during their paid work hours. Support was found for mediated effects suggesting that employees' attitude towards the volunteerism programme ultimately predicted outcomes (e.g., intentions to stay) through its effect on organizational identification. Results also showed that exchange ideology moderated the effects of volunteer‐programme attitudes on supervisor‐reported organizational citizenship behaviour measured 6 months later, suggesting that some employees reciprocate the benefits they receive from a volunteerism programme. The implications of these findings are discussed for theory and research, and for leveraging volunteerism programmes and other socially responsible business practices to benefit companies and their employees.     

Mindfulness and the intention-behavior relationship within the theory of planned behavior

The present study examined moderating effects of mindfulness on the intention-behavior relationship within the theory of planned behavior. Mindfulness describes a quality of consciousness characterized by heightened clarity and awareness of present experiences and functioning. Study 1 showed that mindfulness moderated the intention-behavior relationship in a leisure-time physical activity context such that intentions predicted physical activity among mindful individuals and not among less-mindful individuals. Study 2 measured counterintentional habits relating to binge-drinking and found that habitual binge-drinking obstructed the enactment of physical activity intentions among individuals acting less mindfully but not among individuals acting mindfully. Finally, Studies 1 and 2 demonstrated that the effects of mindfulness on physical activity were independent of effects observed for habit and variables contained in the theory of planned behavior. These findings suggest that mindfulness is a useful construct that helps understand the intention-behavior relationship within the theory of planned behavior.     

Prediction of longevity of volunteer service: a basic alternative proposal

A problem for many organizations is the low continuity of volunteers. Diverse theoretical models have been developed to explain sustained volunteerism, but most of these models have focused on the study of welfare volunteerism and not have verified whether their results could be generalized to other types of volunteerism. In this study, we propose a basic model to explain sustained volunteerism in any type of volunteerism. The aim of this study is to examine this basic model empirically in a sample of socio-assistential volunteers and in a sample of environmental volunteers. For this purpose, 290 volunteers completed a questionnaire and subsequently, two telephone follow-ups were carried out to determine whether the volunteers remained in the NGO one year later. The results show that the basic model offers an acceptable explanation of sustained volunteerism in the two types of volunteer samples studied, but it accounted for a low percentage of variance of the duration of service in both samples. Various relevant implications for the practical management of volunteerism in organizations are derived from theses findings.     

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior1

The value of personal norms (Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (e.g., Vining & Ebreo, 1992), but not in addition to the theory of planned behavior (Ajzen & Madden, 1986). In the present study, this combination was investigated by means of a mail survey among a sample of 305 Dutch citizens who were enlisted to participate in a behavioral change intervention program on environmentally relevant behavior. Personal norms appear to increase the proportion of explained variance in 5 intentions and 4 self-reported measures of performed environmentally relevant behaviors beyond that explained by three of the theory of planned behavior constructs (i.e., attitude, subjective norm, and perceived behavioral control). Issues evoked by these results are discussed.     

Narcissism and the Motivation to Engage in Volunteerism

Two studies investigated the extent to which narcissism was associated with volunteer motivation. Study 1 investigated a sample of United Way volunteers and Study 2 examined a sample of college student volunteers. As hypothesized, results found that narcissists tend to volunteer for self-interest rather than for humanitarian values. Results remained significant even while controlling for self-esteem (Studies 1 and 2) and empathic concern (Study 2). Discussion involves the current climate for volunteerism, which includes mandated volunteering as part of high school graduation and other requirements.     

Matching Messages to Motives in Persuasion: A Functional Approach to Promoting Volunteerism1

This study examined a functional strategy for investigating audience responses to motivationally-based persuasive appeals. It was predicted that people exposed to advertisements informing them how they could satisfy personally relevant motivations through volunteering (i.e., functionally matched messages) would judge these ads to be more persuasive, more emotionally positive, and would report being more likely to volunteer than people exposed to advertisements unrelated to their personally relevant motivations (i.e., functionally mismatched messages). These predictions were confirmed in an experiment wherein participants whose attitudes toward volunteerism served a Social Adjustive, Value Expressive, Utilitarian, Knowledge, or Ego Defensive function viewed advertisements promoting volunteerism that either matched or mismatched their personally relevant motivations. Results confirmed predictions as participants responded more favorably to the functionally matched than mismatched messages. The implications of this research for understanding the mechanisms by which functionally matched messages exert persuasive influence and the ramifications of the research for the practice of volunteerism are discussed.     

Drivers’ decision to speed: A study inspired by the theory of planned behavior

Using structural equation modeling (LISREL 8.71), drivers’ everyday speeding behavior was predicted using the theory of planned behavior as a frame of reference. One hundred and twelve test drivers had a device installed in their vehicles that continuously logged their speeding behavior in a large area under an extended period of time. The test drivers also completed a questionnaire including questions inspired by the theory of planned behavior. It was found that the independent variables stipulated in the theory afforded a level of prediction of drivers’ self-reported speeding as well as of their logged speeding. Attitude towards speeding, subjective norm, and perceived behavioral control were significant determinants of self-reported speeding. Self-reported speeding, and subjective norm, but not perceived behavioral control, did then contribute to the prediction of drivers’ logged speeding. The fact that perceived behavioral control did not directly contribute to the prediction of drivers’ logged speeding may be due to the possibility that drivers with several years of experience already take into account the actual control they have over the target behavior. As the theory of planned behavior can be used as a frame of reference to predict drivers’ everyday speeding behavior, it is suggested that the drivers might decide on a target behavior and in living up to this decision they continuously monitor their target speed during everyday driving.     

Volunteerism in a Community‐Based Sample of Women Aged 50 to 80 Years1

This paper has 2 purposes: (a) to present the differences in demographic and health characteristics of older women volunteers and nonvolunteers in a community‐based sample; (b) to identify the motivations of current and past volunteers, as contrasted with those who have never volunteered. A population‐based survey was conducted with a sample of 1,104 women aged 50 to 80 years in the state of Washington. Nonvolunteers were less likely to be married and were slightly less likely to be White than were current or past volunteers. Demographic variables (e. g., age) and health status predicted level of reported motivation for volunteering. These data provide us with population‐based estimates of volunteering and motivations for older women.     

What predicts Australian university students' intentions to volunteer their time for community service?

University students represent one target population with great potential to serve as volunteers. The primary focus on describing the characteristics of students who choose to volunteer, however, has resulted in limited understanding of the psychosocial factors impacting on students' decisions to volunteer. To bridge this gap, we used an extension of a well‐known theoretical framework, the theory of planned behaviour (TPB), to predict students' intentions to volunteer for community service. Using content and thematic analysis, we explored also students' motivations and constraints for volunteering. Students (N = 235; M age = 22.09 years) self‐reported their attitude, normative influences, control perceptions, moral obligation, past behaviour, demographic characteristics, and intentions for volunteering via questionnaire. Regression analyses showed that the extended TPB explained 67% of the variance in students' volunteering intentions. In qualitative analyses, themes primarily represented the factors contributing to low efficacy for volunteering (e.g., time constraints). Control perceptions and perceived moral obligations related to volunteering represent important future targets to encourage student volunteering for organisations providing critical services for those most in need.