Disentangling recoding processes and evaluative associations in a gender attitude implicit association test among adult males

The course of male development of implicit gender attitudes between young age (N?=?30, age 17–26 years) and old age (N?=?34, age 56–78 years) was investigated. The findings demonstrated that younger males had a stronger implicit preference for females relative to males than did older participants, shedding light on the nature of age differences in gender attitudes in regard to implicit measures. Although younger and older participants demonstrated different levels of gender bias on an implicit association test (IAT), the application of the ReAL model [Meissner, F., &; Rothermund, K. (2013). Estimating the contributions of associations and recoding in the implicit association test: The ReAL model for the IAT. Journal of Personality and Social Psychology, 104(1), 45–69.] showed that evaluative associations of both female and male were activated at equivalent levels among both the young and old age groups, but younger males were more able to recode the female gender and a positive evaluation into common categories. Thus, the differences in attitudinal responses between younger and older males exaggerated the differences in the underlying evaluative associations with respect to gender and concealed the differences in recoding processes. These findings have important implications for the measurement and interpretation of implicit gender attitudes.     

Measuring implicit alcohol associations via the Internet: Validation of Web-based implicit association tests

Given the potential advantages of online assessment of implicit alcohol-related cognitive processes, the goal of this study was to empirically validate the online administration of the implicit association test (IAT). First, we examined whether an Internet-delivered IAT programmed in Flash can be as effectively used to assess implicit alcohol-related associations as equivalent IAT versions that are programmed in local lab software, such as Inquisit. Second, participants performed the IAT versions once in the controlled laboratory setting and once on their home computers via the Internet. Findings with the alcohol IAT versions were robust and did not vary systematically with respect to setting (home or lab) or assessment software (Flash or Inquisit). Importantly, there were also indications that IAT versions performed at home were more strongly related to explicit measures and drinking behavior than were lab-based IAT versions. Together, these findings demonstrate that the alcohol IAT can be validly administered online via participants’ home computers.     

Validity of the salience asymmetry interpretation of the implicit association test: comment on Rothermund and Wentura (2004)

The Implicit Association Test (IAT) requires responding to category contrasts such as young versus old, male versus female, and pleasant versus unpleasant. In introducing the IAT, A. G. Greenwald, D. E. McGhee, and J. L. K. Schwartz (1998) proposed that IAT measures reflect mental structures involving the nominal features of the IAT's categories (e.g., age, gender, or valence features). In contrast, K. Rothermund and D. Wentura proposed that IAT performance is dominated by salience asymmetries of the IAT's pairs of contrasted categories. To assess relative contributions of nominal feature contrasts versus salience asymmetries, the authors (a) briefly summarize the extensive evidence now available to support construct validity of the IAT as a measure based on nominal category features and (b) present 2 new experiments that yielded results problematic for the salience asymmetry interpretation.     

Method-specific variance in the implicit association test

The Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) can be used to assess interindividual differences in the strength of associative links between representational structures such as attitude objects and evaluations. Four experiments are reported that explore the extent of method-specific variance in the IAT. The most important findings are that conventionally scored IAT effects contain reliable interindividual differences that are method specific but independent of the measures' content, and that IAT effects can be obtained in the absence of a preexisting association between the response categories. Several techniques to decrease the impact of method-specific variance are evaluated. The best results were obtained with the D measures recently proposed by A. G. Greenwald, B. A. Nosek, and M. R. Banaji (2003).     

Measuring implicit attitudes of 4-year-olds: the preschool implicit association test

The Preschool Implicit Association Test (PSIAT) is an adaptation of an established social cognition measure (IAT) for use with preschool children. Two studies with 4-year-olds found that the PSIAT was effective in evaluating (a) attitudes toward commonly liked objects (flowers = good) and (b) gender attitudes (girl = good or boy = good). The gender attitude PSIAT was positively correlated with corresponding explicit attitude measures and also children’s actual sex. The new implicit and explicit measures of gender attitudes demonstrated discriminant validity; each predicted variance in children’s gendered play activities beyond that predicted by the other. Discussion describes potential uses of the PSIAT to investigate development of societally significant attitudes and stereotypes at younger ages than are achievable with currently available methods.     

Testing the semantic differential as a model of task processes with the implicit association test

In this study, we examined the hypothesis that semantic judgment tasks share overlapping processes if they require processing on common dimensions but not if they require processing on orthogonal dimensions in semantic space (Osgood, Suci, & Tannenbaum, 1957). We tested the hypothesis with the implicit association test (IATl Greenwald, McGhee, & Schwartz, 1998) in three experiments. Consistent with the hypothesis, IAT effects (costs in reaction time because of incompatible response mapping between associated judgment tasks) occurred consistently when judgment tasks tapped into common semantic dimensions, whereas no IAT effect appeared when judgment tasks entailed processing on orthogonal semantic dimensions.     

The association between psychological distance and construal level: evidence from an implicit association test

According to construal level theory (N. Liberman, Y. Trope, & E. Stephan, in press; Y. Trope & N. Liberman, 2003), people use a more abstract, high construal level when judging, perceiving, and predicting more psychologically distal targets, and they judge more abstract targets as being more psychologically distal. The present research demonstrated that associations between more distance and higher level of construal also exist on a pure conceptual level. Eight experiments used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to demonstrate an association between words related to construal level (low vs. high) and words related to four dimensions of distance (proximal vs. distal): temporal distance, spatial distance, social distance, and hypotheticality. In addition to demonstrating an association between level of construal and psychological distance, these findings also corroborate the assumption that all 4 dimensions of psychological distance are related to level of construal in a similar way and support the notion that they all are forms of psychological distance.     

Decoding the implicit association test: Implications for criterion prediction

The implicit association test (IAT) is believed to measure implicit evaluations by assessing reaction times on two cognitive tasks, often termed “compatible” and “incompatible” tasks. A common rationale for studying the IAT is that it might improve our prediction and understanding of meaningful psychological criteria. To date, however, no clear psychometric theory has been advanced for this measure. We examine the theory, methods and analytic strategies surrounding the IAT in the context of criterion prediction to determine measurement and causal models a researcher embraces (knowingly or unknowingly) by using the test. Our analyses reveal that the IAT revolves around interpretation of two distinct relative constructs, one at the conceptual level and one at the observed level. We show that interest in relative implicit evaluations at the conceptual level imposes a causal model that is restrictive in form. We then examine measurement models of the IAT and show how computing a difference score at the observed level may lack empirical justification. These issues are highlighted in a study replicating an effect established in the literature (Study 1). We then introduce a new variant of the IAT and use it to evaluate the reasonableness of traditional IAT methods (Study 2).     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

Using the implicit association test across cultures: A case of implicit self-esteem in Japan and Canada

Previous research has suggested that implicit self-esteem might be universally positive. In the present study implicit self-esteem, as measured by the implicit association test (IAT), was found to be positive in both Japanese and Canadian participants. However, contrary to prior research, Japanese participants were found to have significantly lower implicit self-esteem than Canadians. Japanese participants also had lower scores on an exploratory measure of collective implicit self-esteem. In general, the results of the present study point to the complexities in the study of implicit self-esteem across cultures. Inconsistencies between the present and previous research might reflect divergent methodologies used in the IAT. The applicability of the IAT in a cross-cultural setting is discussed.     

An implicit test of the associations between children and sex in pedophiles

Pedophiles are motivated to disguise their thoughts and feelings about their sexual beliefs and attraction toward children. New developments using implicit measures of associations have been successful in accessing socially stigmatic beliefs, even in cases in which the participant is resistant to this disclosure. Using an implicit measure, the authors show that pedophiles have an association between children and sex, whereas nonpedophilic offenders have an association between adults and sex. The task can therefore identify a core cognitive abnormality that may underpin some pedophilic deviant sexual behavior.     

Bridging the gap between explicit and implicit measurement of personality: The questionnaire-based implicit association test

This study presents the questionnaire-based implicit association test (qIAT), a method that resembles the assessment procedures of self-report scales and allows an implicit assessment of constructs measured by such instruments. The qIAT measures the speed of association between ordinary questionnaires’ items (i.e., short statements rather than single words) and true versus false self-related sentences. Participants completed self-report measures of all Big-Five domains and the qIAT that measured extraversion. The qIAT implicit extraversion score showed good levels of internal consistency and it correlated with explicit extraversion but not with other explicit scales, thus supporting the convergent and discriminant validity of this measure. It also predicted a criterion behavior, and this prediction was incremental to self-report assessment of the same set of items. The qIAT opens the door for the indirect assessment of numerous psychological phenomena measured by existing self-report scales.     

Measuring self-esteem using the implicit association test: the role of the other

In two experiments, the use of a self-other Implicit Association Test (IAT) as a measure of implicit self-esteem was examined. In Study 1, participants completed two self-other IATs: one in which the other was unspecified and one in which the other was specified to be a close friend. Esteem-IAT scores were significantly higher for the unspecified other-IAT (d = .82), indicating that the content of the other has a considerable influence on the over-all esteem-IAT scores. Study 2 provided a conceptual replication of these results and provided some initial evidence that the valence of an unspecified other is negative. Across both studies, the nature of the mental representation of the self, as measured by an esteem-IAT, changed as a function of the mental representation of the other. The crucial role of the other-associations in the esteem-IAT calls into question its use and interpretation as a measure of self-esteem.     

A public versus private administration of the implicit association test

This research includes two experiments that examined (a) whether the assessment situation in which individuals complete an implicit measure of bias alters their responses and (b) whether the hypothesized effect of the assessment situation on implicitly assessed bias reflects socially desirable responding. Participants in Experiment 1 (N = 151) completed an IAT measuring bias toward homosexuality in either a public or a private assessment situation. Consistent with studies of explicitly assessed attitudes, implicitly assessed bias toward homosexuality was significantly lower when assessed in a public versus a private assessment situation. Participants in Experiment 2 (N = 102) completed an IAT measuring bias toward homosexuality in a public assessment situation under a bogus pipeline or no‐bogus pipeline condition. Results indicated that participants' implicitly assessed bias did not significantly differ across these conditions. The authors discuss these findings in terms of possible automatic processes affecting the malleability of implicitly assessed attitudes. Copyright © 2006 John Wiley & Sons, Ltd.     

A derived transfer of functions and the implicit association test

Participants were trained in a series of interrelated conditional discriminations that aimed to establish four 4-member equivalence classes (i.e., A1-B1-C1-D1, A2-B2-C2-D2, A3-B3-C3-D3, A4-B4-C4-D4). During this training, the four A stimuli (i.e., A1, A2, A3, and A4) were compounded with pictures containing positive or negative evaluative functions (A1/A2 negative & A3/A4 positive). The transfer of evaluative functions to directly and indirectly related members of the equivalence classes (i.e., B, C, and D stimuli) was measured using an Implicit Association Test (IAT). During consistent test blocks, participants were required to press the same response key for target words that were related to those A stimuli that possessed similar evaluative functions (A1/A2-left key & A3/A4-right key). During inconsistent test blocks, target words that were related to those A stimuli with different evaluative functions were assigned to the same response key (A1/A4-left key & A2/A3-right key). Results showed that all 8 participants, who passed a matching-to-sample equivalence test following the IAT, responded more rapidly on consistent relative to inconsistent test blocks. This typical IAT effect was not observed for those participants who did not pass the equivalence test. The results suggest that the IAT effect may arise from formally untested derived relations, and supports the argument that such relations could provide a valid behavioral model of semantic categories in natural language.     

Using the implicit association test to measure self-esteem and self-concept

Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept measures. Compared with well-established explicit measures, the IAT measures revealed triple the difference in measured masculinity-femininity between men and women. Again, CFA revealed construct divergence between implicit and explicit measures. Experiment 3 assessed the self-esteem IAT's validity in predicting cognitive reactions to success and failure. High implicit self-esteem was associated in the predicted fashion with buffering against adverse effects of failure on two of four measures.     

The single category implicit association test as a measure of implicit social cognition

The Single Category Implicit Association Test (SC-IAT) is a modification of the Implicit Association Test that measures the strength of evaluative associations with a single attitude object. Across 3 different attitude domains--soda brand preferences, self-esteem, and racial attitudes--the authors found evidence that the SC-IAT is internally consistent and makes unique contributions in the ability to understand implicit social cognition. In a 4th study, the authors investigated the susceptibility of the SC-IAT to faking or self-presentational concerns. Once participants with high error rates were removed, no significant self-presentation effect was observed. These results provide initial evidence for the reliability and validity of the SC-IAT as an individual difference measure of implicit social cognition.     

On associations between computers and restaurants: Rapid learning of new associations on a conceptual implicit memory test

A novel event-based conceptual implicit memory test was designed to tap the development of new associations between objects and ad hoc categories. At study, participants were presented with a plausible story that linked an incongruous object (computer) with an ad hoc category (restaurant). At test, participants judged whether a given object was typically found in a restaurant. In Experiment 1, judgment time was significantly slower for the incongruous object (computer) when the story had previously linked the computer to the restaurant, relative to when it had not. Experiment 2 replicated this effect and ruled out the alternative interpretation that this interference effect was attributable to a general slowing of responses to all studied items. Unlike in prior studies, this demonstration of associative priming cannot be attributed to perceptual priming or to test awareness in memory-intact participants. The paradigm therefore offers a unique opportunity to study single-trial conceptual learning in memory-intact and memory-impaired populations.     

A threat in the computer: the race implicit association test as a stereotype threat experience

Three experiments test whether the threat of appearing racist leads White participants to perform worse on the race Implicit Association Test (IAT) and whether self-affirmation can protect from this threat. Experiments 1 and 2 suggest that White participants show a stereotype threat effect when completing the race IAT, leading to stronger pro-White scores when the test is believed to be diagnostic of racism. This effect increases for domain-identified (highly motivated to control prejudice) participants (Experiment 2). In Experiment 3, self-affirmation inoculates participants against stereotype threat while taking the race IAT. These findings have methodological implications for use of the race IAT and theoretical implications concerning the malleability of automatic prejudice and the potential interpersonal effects of the fear of appearing racist.     

Understanding and using the implicit association test: I. An improved scoring algorithm

In reporting Implicit Association Test (IAT) results, researchers have most often used scoring conventions described in the first publication of the IAT (A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998). Demonstration IATs available on the Internet have produced large data sets that were used in the current article to evaluate alternative scoring procedures. Candidate new algorithms were examined in terms of their (a) correlations with parallel self-report measures, (b) resistance to an artifact associated with speed of responding, (c) internal consistency, (d) sensitivity to known influences on IAT measures, and (e) resistance to known procedural influences. The best-performing measure incorporates data from the IAT's practice trials, uses a metric that is calibrated by each respondent's latency variability, and includes a latency penalty for errors. This new algorithm strongly outperforms the earlier (conventional) procedure.