Spatial inattention abolishes voice adaptation

Adaptation to male voices causes a subsequent voice to be perceived as more female, and vice versa. Similar contrastive aftereffects have been reported for phonetic perception, and in vision for face perception. However, while aftereffects in the perception of phonetic features of speech have been reported to persist even when adaptors were processed inattentively, face aftereffects were previously reported to be abolished by inattention to adaptors. Here we demonstrate that auditory aftereffects of adaptation to voice gender are eliminated when the male and female adaptor voices are spatially unattended. Participants simultaneously heard gender-specific male or female adaptor voices in one ear and gender-neutral (androgynous) adaptor voices in the contralateral ear. They selectively attended to the adaptor voices in a designated ear, by either classifying voice gender (Exp. 1) or spoken syllable (Exp. 2). Voice aftereffects were found only if the gender-specific voices were spatially attended, suggesting capacity limits in the processing of voice gender for the unattended ear. Remarkably, gender-specific adaptors in the attended ear elicited comparable aftereffects in test voices, regardless of prior attention to voice gender or phonetic content. Thus, within the attended ear, voice gender was processed even when it was irrelevant for the task at hand, suggesting automatic processing of gender along with linguistic information. Overall, voice gender adaptation requires spatial, but not dimensional, selective attention.     

Perceiving vocal age and gender: An adaptation approach

Aftereffects of adaptation have revealed both independent and interactive coding of facial signals including identity and expression or gender and age. By contrast, interactive processing of non-linguistic features in voices has rarely been investigated. Here we studied bidirectional cross-categorical aftereffects of adaptation to vocal age and gender. Prolonged exposure to young (~ 20 yrs) or old (~ 70 yrs) male or female voices biased perception of subsequent test voices away from the adapting age (Exp. 1) and the adapting gender (Exp. 2). Relative to gender-congruent adaptor-test pairings, vocal age aftereffects (VAAEs) were reduced but remained significant when voice gender changed between adaptation and test. This suggests that the VAAE relies on both gender-specific and gender-independent age representations for male and female voices. By contrast, voice gender aftereffects (VGAEs) were not modulated by age-congruency of adaptor and test voices (Exp. 2). Instead, young voice adaptors generally induced larger VGAEs than old voice adaptors. This suggests that young voices are particularly efficient gender adaptors, likely reflecting more pronounced sexual dimorphism in these voices. In sum, our findings demonstrate how high-level processing of vocal age and gender is partially intertwined.     

What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

The outcomes of 2 experiments investigating the effectiveness of advertisements that use (non)traditional stereotypes of women (Experiment 1) or men (Experiment 2) are reported. Effectiveness of the ads was tested in relation to perceivers' attitudes toward female or male gender roles, respectively. The main finding was that for both male and female versions of the advertisements, the paternalistic ad strategies were more effective than were the envious ones, supporting the predictions of the stereotype content model over the classic prediction of negative effects of nontraditional gender portrayals for advertising effectiveness. Moreover, attitudes toward gender roles played only a limited role in determining ad effectiveness. Theoretical and practical implications are discussed.     

Sex differences and individual consistency in voice identification

Results were combined from 5 experiments by Cook in 1998 with 728 participants who listened to one male voice and one female voice each saying a sentence, then attempted to recognise the voices from line-ups of six voices presented a week later. While 352 male listeners did not differ significantly in recognising female and male voices (38% correct vs 41%), 376 female listeners were significantly more likely to recognise female than male voices (51% vs 43% correct). There was no evidence for individual differences in voice recognition in that listeners who recognised the male voice were no more likely to recognise the female voice than those who failed to recognise the male voice.     

The Effects of Musical and Voice “Fit” on Responses to Advertisements1

Research on musical “fit” suggests that listeners might recall more of a radio advertisement if it features musical/voice content that corresponds with features of the advertised brand. This is because the music/voice should prime certain aspects of listeners' knowledge. Two studies were carried out to test this, each involving 5 specially prepared radio ads. The first indicated that musical fit enhanced recall of the products advertised, the brands advertised, and specific claims made during the course of the ad copy; and also participants' ratings of liking for the ad and likelihood of purchasing the advertised product. A second similar study considered voice fit and found that this could also promote recall of specific product claims and lead to higher ratings of liking for the ad and likelihood of purchasing the advertised product. These results confirm that both musical and voice fit can prime certain aspects of listeners' knowledge and also increase liking for ads, such that it might improve knowledge-based and affective responses to advertising. The theoretical implications of this are discussed in terms of the concept of involvement and what precisely is meant by musical/voice fit.     

Infants' Bimodal Perception of Gender

Two experiments were independently conducted in separate labs to determine whether infants are sensitive to intermodal information specifying gender across dynamic displays of faces and voices. In one study, 4- and 6-month-old infants were presented simultaneously with a single videotape of a male face and a female face accompanied by a single voice for two 2 min trials. In the second study 3 112 and 6 month olds were also presented videotapes of male and female faces accompanied by a single voice but for a series of short trials. Temporal synchrony between face and voice was controlled in both studies by presenting both male and female faces speaking in synchrony with a single soundtrack. In both experiments the 6 month olds showed evidence of matching faces and voices on the basis of gender. They significantly increased their looking to a face when the gender-appropriate voice was played. Four month olds gave evidence for matching the faces and voices based on gender information only on the second trial of Experiment 1, whereas the 3 and a half month olds failed to show any preferential looking.     

Women's reactions to discrimination from members of the same or opposite sex

The effects upon women's self-evaluations of experiencing varying severity of failure in interpersonal competition against male vs. female opponents were explored. The results supported the hypothesis that self-esteem in women is more vulnerable to interpersonal rejection from men as opposed to other women. Specifically, subjects reported lower self-esteem when severe failure was due to the actions of alleged, male opponents rather than female ones. Also, severe failure elicited less favorable self-evaluations than mild failure only when the female subjects confronted male opponents. Finally, contrary to a defensive self-presentation hypothesis, subjects did not respond to discrimination from men by presenting themselves as being discrepant from the stereotype of women. Instead, subjects who interpreted their failure as reflecting prejudice on the part of men evaluated themselves more favorably on positive traits underlying the female stereotype.     

Evaluative expectations and the gender schema: Is failed inconsistency better?

Are evaluative assessments a part of the information that constitutes the gender stereotype? Two studies tested this question by presenting participants (50 female and 43 male college students, for whom English was their native language) with information that manipulated both the knowledge of gender roles and the evaluative assessments of performance in those roles. Participants tried to learn statements like “Jane is a good nurse” or “John is a bad nurse.” Memory for these relationships was then tested. Results indicated that when the person's name and the role were consistent with the gender stereotype, a positive evaluative connection made the statement easier to recall than a negative evaluative connection. However, an inconsistent name—role pairing was easier to recall when the evaluative connection was negative rather than positive. The results are interpreted as support for an evaluative bias that is part of the knowledge associated with gender differences.     

Gender bias in fame judgments: Implicit gender stereotyping or matching study phase fame?

Familiarized names are falsely judgedfamous more often than nonfamiliarized names. Banaji and Greenwald (1995) demonstrated a gender bias in thisfalse fame effect, with the effect being larger for male than for female names. This effect was interpreted as reflecting the operation of a gender stereotype. However, the famous male names were, in fact, better known than the famous female names. Thus, the presence of more famous male names during study may have contributed to the observed male-famous association. If so, there should be no gender bias if the studied famous male and female names are equally famous, and a reversed gender bias should emerge if the famous female names are more famous than the male names. In two experiments, these predictions were corroborated. A “classical” gender bias was found only when the famous males were more famous than the famous females. These findings are consistent with the hypothesis that the gender bias in fame judgments, rather than showing implicit gender stereotyping in the sense of a transsituational judgment bias, reflects the fact that, in test, participants select a proportion of fame judgments to male and female names so that it matches the relative degree of fame of male and female names encountered during study.     

Why are familiar-only experiences more frequent for voices than for faces?

Hanley,Smith, and Hadfield (1998) showed that when participants were asked to recognize famous people from hearing their voice , there was a relatively large number of trials in which the celebrity's voice was felt to be familiar but biographical information about the person could not be retrieved. When a face was found familiar, however, the celebrity's occupation was significantly more likely to be recalled. This finding is consistent with the view that it is much more difficult to associate biographical information with voices than with faces. Nevertheless, recognition level was much lower for voices than for faces in Hanleyet al.'s study,and participants made significantly more false alarms in the voice condition. In the present study, recognition performance in the face condition was brought down to the same level as recognition in the voice condition by presenting the faces out of focus. Under these circumstances, it proved just as difficult to recall the occupations of faces found familiar as it was to recall the occupations of voices found familiar. In other words, there was an equally large number of familiar-only responses when faces were presented out of focus as in the voice condition. It is argued that these results provide no support for the view that it is relatively difficult to associate biographical information with a person's voice. It is suggested instead that associative connections between processing units at different levels in the voice-processing system are much weaker than is the case with the corresponding units in the face-processing system. This will reduce the recall of occupations from voices even when the voice has been found familiar. A simulation was performed using the latest version of the IAC model of person recognition (Burton, Bruce, & Hancock, 1999) which demonstrated that the model can readily accommodate the pattern of results obtained in this study.     

“美男诱惑”真的奏效吗：男性代言女性产品对女性消费者产品评价的影响

男性代言女性产品的广告策略真的奏效吗?本文旨在探讨女性产品代言人性别与女性消费者对该产品评价之间的关系。4个实验的结果显示, 与女性代言女性产品相比, 男性代言时女性消费者对该产品的评价会显著降低。该影响是通过身份威胁感的中介实现的。此外, 身份肯定对该效应存在调节作用。具体来讲, 当被试受到女性身份肯定操控时, 主效应会加强。本文实证研究了男性代言女性产品可能带来的负面效应, 基于性别认同一致性理论拓展了产品性别属性的下游结果。     

“美男诱惑”真的奏效吗:男性代言女性产品对女性消费者产品评价的影响

男性代言女性产品的广告策略真的奏效吗?本文旨在探讨女性产品代言人性别与女性消费者对该产品评价之间的关系。4个实验的结果显示,与女性代言女性产品相比,男性代言时女性消费者对该产品的评价会显著降低。该影响是通过身份威胁感的中介实现的。此外,身份肯定对该效应存在调节作用。具体来讲,当被试受到女性身份肯定操控时,主效应会加强。本文实证研究了男性代言女性产品可能带来的负面效应,基于性别认同一致性理论拓展了产品性别属性的下游结果。     

Stereotype reactance at the bargaining table: the effect of stereotype activation and power on claiming and creating value

Two experiments explored the hypothesis that the impact of activating gender stereotypes on negotiated agreements in mixed-gender negotiations depends on the manner in which the stereo-type is activated (explicitly vs. implicitly) and the content of the stereotype (linking negotiation performance to stereotypically male vs. stereotypically female traits). Specifically, two experiments investigated the generality and limits of stereotype reactance. The results of Experiment 1 suggest that negotiated outcomes become more one-sided in favor of the high power negotiator when masculine traits are explicitly linked to negotiator effectiveness. In contrast, the results of Experiment 2 suggest that negotiated outcomes are more integrative (win-win) when feminine traits are explicitly linked to negotiator effectiveness. In total, performance in mixed-gender negotiations is strongly affected by the cognitions and motivations that negotiators bring to the bargaining table.     

Candidate Voice Pitch Influences Election Outcomes

A growing literature in psychology shows that human voice pitch—perceived “highness” or “lowness” as determined by the physiology of the throat—influences how speakers are perceived. This leads to the prediction that candidate voice pitch influences voters. Here this question is addressed with two studies. The first is an experiment conducted with a large national sample of U.S. adults. The results show that men and women prefer to vote for male and female candidates with lower pitched voices. The second study examines the outcomes of the 2012 U.S. House elections. When facing male opponents, candidates with lower voices won a larger vote share. However, when facing female opponents, candidates with higher voices were more successful and particularly so in the case of male candidates. In synthesizing research on the human voice and voter behavior and triangulating evidence from a controlled experiment and a large observational study of actual elections, this article illustrates that candidate voice pitch influences election outcomes.     

Attention, rehearsal, and memory for serial order

In three experiments, subjects attended to one of two simultaneous nine-digit sequences, presented binaurally in different voices (one male, one female). Substantial repetition effects (defined as gains in immediate memory performance for previously presented sequences relative to novel ones) were found for two exposure conditions: (a) one that required reproduction of the full sequence on each exposure (Experiment 1), and (b) one that required recall of a different two-digit subsequence on each exposure (Experiment 2). In Experiment 3, the following conditions produced no repetition effects, even though tests had substantial power to detect small effects: 10 consecutive presentations in the unattended voice; 4 prior presentations in a task that required attention to each digit as it was presented (but not to digit order); and 4 prior presentations in a task that required attention to digit order during their presentations. These results, together with those of previous studies, support the conclusion that repetition effects on immediate memory occur only with procedures that encourage covert rehearsal of full-sequence order on each exposure. These findings also limit the generality of others' conclusions that event order is automatically encoded for attended events, and extend previous findings showing unattended exposures to be without effect on recall measures.     

STEREOTYPE THREAT AND THE GENDER GAP IN POLITICAL KNOWLEDGE

Men tend to achieve higher response accuracy than women on surveys of political knowledge. We investigated the possibility that this performance gap is moderated by factors that render the communicative context of a survey intellectually threatening to women and thereby induce stereotype threat. In a telephone survey of college students' political knowledge, we manipulated two factors of the survey context: the alleged diagnosticity of the question set (i.e., whether it was portrayed as being sensitive to potential gender differences) and the gender of the interviewer. Consistent with previous studies of political knowledge, men scored higher than women overall. However, as predicted, this difference was reliably moderated by the manipulated factors. Women's scores were not reliably different from men's when the survey was portrayed as nondiagnostic and when women were interviewed by female interviewers. Diagnosticity and interviewer gender had no effects on men's scores. Consistent with previous research on stereotype threat, these results suggest that explicit and implicit cues reminding women of the possibility that they might confirm a negative gender stereotype can impair their retrieval of political knowledge.     

Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements

Portrayals of women in advertisements have a significant impact on the maintenance of gender stereotypes in society. Therefore, the present research investigates the effectiveness of communal and agentic female characters in advertisements as well as the question how evaluations of such characters are influenced by perceivers' sexist attitudes toward women. Results show that communal female advertising characters are evaluated more favorably than agentic ones and that these evaluations predict advertising effectiveness. Benevolent sexism predicts more positive evaluations of communal female advertising characters (studies 1 and 2). Moreover, hostile sexism predicts less positive evaluations of agentic female advertising characters when it is assessed under time pressure (Study 2). Implications of these findings for the perpetuation of gender stereotypes in advertisements and in society are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Brain potentials reflect violations of gender stereotypes

Event-related brain potentials (ERPs) were recorded while 14 males and 14 females read sentences containing a reflexive pronoun that referred to a definitionally or stereotypically male or female antecedent noun. Pronouns that disagreed with the gender definition or gender stereotype of the antecedent elicited a large-amplitude positive wave. Violations of gender definitions elicited a larger positive wave than did violations of gender stereotypes. Furthermore, the positive wave elicited by stereotype violations persisted even when subjects judged these sentences to be acceptable. Finally, female subjects exhibited larger positivities than did male subjects, regardless of whether the gender mismatch involved a definitional or stereotypical antecedent. These results are taken to indicate that ERPs are sensitive to violations of gender-based occupational stereotypes and that the ERP response to stereotype violations is similar to the P600 effect elicited by a variety of syntactic anomalies.     

Prenatal discrimination of a male and a female voice uttering the same sentence

Using a habituation/dishabituation procedure, near-term foetuses (36-39 weeks gestational age) were tested in a low variability HR state, to examine whether they could discriminate between a male and a female voice repeatedly uttering the same short sentence. Prosody and loudness of the two voices were controlled. Once the foetal heart rate (HR) habituated to the first voice, the effect of a second voice was investigated in two experimental conditions: male/female voice and female/male voice. HR variations after the onset of the second voice were compared to those occurring in two control conditions in which the same voice was presented twice (male/female voice and female/female voice). Highly conservative statistical criteria taking each subject's pre-stimulus HR variability into account showed that most foetuses exposed to the voice change displayed decelerative cardiac changes, with no significant difference between the two conditions. These HR decelerations were found in the first seconds following the onset of the new voice, and reached their peak amplitude within 10 s in most subjects. These responses lasted more than 10 s for two-thirds of the experimental subjects. Mostly transient HR accelerations and only a few decelerative changes were recorded in the control subjects. Furthermore, mean amplitudes of these changes were significantly lower than the HR decelerations induced by the new voice in the experimental conditions, suggesting that the latter were not spontaneous HR modifications but rather cardiac responses to the voice change. It is argued that near-term foetuses may perceive a difference between voice characteristics of two speakers when they are highly contrasted for fundamental frequency and timbre.     

Cross-Cultural Sexism and the Effectiveness of Gender (Non)Traditional Advertising: A Comparison of Purchase Intentions in Poland,South Africa,and the United Kingdom

Findings regarding the effectiveness of (non)traditionally gendered advertisements are mixed and largely emanate from the United States. We tested the stereotype content model and ambivalent sexism theory cross-nationally in an advertising context and predicted that paternalistic (vs. envious) female stereotypes will trigger higher purchase intent (PI) irrespective of country (Hypothesis 1), viewers’ benevolent sexism will positively predict PI for paternalistic housewife advertisements (Hypothesis 2a), viewers’ hostile sexism will negatively predict PI for envious businesswoman advertisements (Hypothesis 2b), and these relationships with sexism will be confined to less gender egalitarian countries (i.e., Poland and South Africa) (Hypothesis 3). Statistical analyses of data from 468 Polish, South African, and British university students supported Hypothesis 1 and partially supported Hypotheses 2 and 3. The predicted patterns held for South Africa, but in Poland, viewers’ benevolence positively predicted PI for both advertisement types, with the exception of highly hostile women. British viewers’ hostility positively predicted PI for the housewife advertisement. Our findings support the cross-cultural applicability of the stereotype content model to advertising and suggest that the predictive role of sexism changes depending on its type, advertisement type, country, and gender. We recommend that advertisers should adopt a nuanced approach in predicting the effectiveness of gendered advertisements.