Pink for Girls,Red for Boys,and Blue for Both Genders: Colour Preferences in Children and Adults

Colours carry social connotations like pink for girls and blue for boys. In a cross-sectional study, we investigated whether such early gender coding might be reflected in absolute colour preferences in children and adults of both genders. In two studies, participants selected their favourite (and least favourite, Study 2) colour from an unrestricted sample of colours. We tested 129 Swiss children (Study 1, 10–14 years-old, 68 boys) and 180 Swiss adults (Study 2, 17–48 years-old, 88 men). In children, we observed that girls chose pink/purple as their favourite hue more often than boys did, the most common favourite hue in girls and boys was blue, and boys chose red as their favourite more often than girls did. In adults, we observed that both genders almost never choose pink as their favourite, blue was a common favourite colour, and women were more likely to favour red than were men. In an additional study (n?=?183 Swiss participants, 47 men), we tested whether liking of pink, blue, and red was related to emotion associations with these colours. Pink was associated with positive emotions to the same extent as blue and red. Women further associated more positive emotions with pink than did men. We conclude that some commonalities (blue) and gender differences (pink and red) exist in absolute colour preferences. These differences, however, cannot be fully accounted by emotional associations. We speculate about these gendered colour preferences in relation to gender stereotypes and status differences between men and women.

     

颜色偏好的性别差异研究进展

颜色偏好是人在心理上所喜爱或偏好的颜色,性别是影响颜色偏好的重要因素之一。本文区分一般人群和特殊人群,结合不同的心理发展阶段,评述对抽象颜色和具体物色的偏好的性别差异研究进展,具体比较了打猎者-采摘者理论、视锥-对立对比成分理论、性别图式理论以及生态效价理论等,并且讨论分析了以往研究者在内容和理论解释等方面存在的不足。未来研究者应采用多元化的方法,深入探索颜色偏好性别差异的机制,期望整合得到解释力更强的理论观点。     

4～6岁幼儿颜色偏好实验研究

本实验采用对偶比较法．对4—6岁幼儿进行颜色偏好实验研究,结果表明：在4—6岁的年龄段中,幼儿颜色偏好顺序依次为：红、黄、橙、蓝、紫、绿;男女幼儿的颜色偏好有明显差异;不同年龄之间的幼儿颜色偏好没有明显差异。     

抽象颜色偏好实验研究

本实验采用对偶比较法对4～21岁人群779名被试进行抽象颜色偏好调查研究,得出以下结果：（1）4～21岁人群抽象颜色偏好顺序依次是蓝、橙、红、黄、紫、绿;（2）男生和女生对抽象颜色的偏好具有明最差异;（3）不同年龄段的人群时抽象颜色偏好具有明显差异;（4）抽象颜色偏好虽然随着时代的变迁发生变化,但是仍有一定的规律性。     

Pretty in pink: The early development of gender‐stereotyped colour preferences

Parents commonly dress their baby girls in pink and their baby boys in blue. Although there is research showing that children prefer the colour blue to other colours (regardless of gender), there is no evidence that girls actually have a special preference for the colour pink. This is the focus of the current investigation. In a large cross‐sectional study, children aged 7 months to 5 years were offered eight pairs of objects and asked to choose one. In every pair, one of the objects was always pink. By the age of 2, girls chose pink objects more often than boys did, and by the age of 2.5, they had a significant preference for the colour pink over other colours. At the same time, boys showed an increasing avoidance of pink. These results thus reveal that sex differences in young children's preference for the colour pink involves both an increasing attraction to pink by young girls and a growing avoidance of pink by boys.     

"Blue and seven phenomena" among Japanese students

To investigate color and number preferences in Japan, 586 university undergraduates (239 men and 347 women; M age = 20.9 yr.) were asked to name a color (Question 1), to name their preferred color (Question 2), and to name their preferred number between zero and nine (Question 3). The results showed that Japanese students chose blue (33.5%) or red (26.0%) when asked to name a color but that red was not chosen as frequently as blue as a preferred color (red: 11.1%, blue: 37.1%). Sex differences were found on both Questions 1 and 2 by chi-squared test. Black was chosen more by men, while pink was selected more by women. 22.5% subjects also selected the number seven, supporting Simon's observation of the "blue-seven phenomenon." The reasons given for the choice showed that seven was "a lucky number" and "represented happiness" among Japanese students. Four colors (blue, red, white, and black) accounted for 76.8% and 65.1% of responses to Questions 1 and 2, respectively, and odd numbers 68.4% for Question 3.     

Could sex difference in color preference and its personality correlates fit into social theories? Let Chinese university students tell you

The unclear picture of the sex difference in color preference might result from personality variations. We invited 359 Chinese university students (166 men and 193 women) to undergo a color preference test and the Zuckerman-Kuhlman Personality Questionnaire (ZKPQ), a five-factor model test. Depressive trends were measured by the Plutchik-van Praag Depression Inventory (PVP). There was no significant difference between men and women regarding either ZKPQ or PVP scale scores. However, men preferred blue and green significantly more, and their preference order of yellow was negatively correlated with ZKPQ Sociability. Women preferred purple, pink and white significantly more, their preference order of gray was positively correlated with Neuroticism-Anxiety, and the order of orange negatively with Aggression-Hostility. Our results suggest that, partly from a biological layout, men as hunters and women as gatherers prefer some different colors on the one hand, but from a social structural layout, they might try to adjust some personality traits by preferring other colors on the other, in order to attain a sex-equality but polychromatic world.     

3～6岁儿童对11种基本颜色命名和分类研究

对3~6岁儿童11种基本颜色的命名和分类进行了研究。结果表明:⑴汉语儿童对11种基本颜色的正确命名率随年龄增长而提高,顺序是白、黑、红、黄、绿、蓝、粉红、紫、橙、灰和棕。(2)汉语儿童对基本颜色分类能力随年龄增长而提高。3~4岁儿童对基本颜色没有明确的分类标准。5岁儿童有了一定标准,并出现按“彩色/非彩色”和“冷色/暖色”分类的倾向。6岁儿童颜色分类标准更明确,开始由主观标准向客观标准转变。     

Pink or blue: Environmental gender stereotypes in the first two years of life

The physical environment of 120 girls and boys was compared in order to study the emergence of gender differences in infancy. Three age groups were investigated, 5, 13, and 25 months, with 40 children in each group. The quantity and types of toys, the colors and types of clothing, and the colors and motifs of the children's room were noted on a checklist by an observer who visited their homes. The results showed that boys were provided with more sports equipment, tools, and large and small vehicles. Girls had more dolls, fictional characters, child's furniture, and other toys for manipulation. They wore pink and multicolored clothes more often, had more pink pacifiers and jewelry. Boys wore more blue, red and white clothing. They had more blue pacifiers. Yellow bedding was more frequently observed in the girls' rooms, while blue bedding and curtains were more prevalent in the boys' rooms. Women were the predominant providers of toys for children. It thus seems that, nowadays, very early in their development, girls and boys already experience environments which are dissimilar. We may hypothesize that these differential environments will have an impact on the development of specific abilities and preferential activities in children.This research was supported by grants from the Natural Sciences and Engineering Research Council of Canada, and FCAR, Québec. We thank France Frenette and Diane Mathurin for their assistance in the collection of data, and Tibie Rome-Flanders for her comments on a first draft of the paper.     

Building a Pink Dinosaur: the Effects of Gendered Construction Toys on Girls’ and Boys’ Play

Play with building toys such as LEGO® sets promotes spatial learning in children. The present study examined the effects of the color of the bricks (either pink or blue) and the femininity/masculinity of the object built on boys’ and girls’ play with LEGO® sets. Children (n = 116, M _age  = 7.27 range = 5–10) were given the opportunity to build with LEGO® brick sets, both instructed and free play tasks. For the instructed task, the type of object (feminine: cat; masculine: dinosaur) and color of the bricks (pink, blue) were counterbalanced across participants. Their play was coded for accuracy of following the instructions and time to complete the task. In the free play task, brick color (pink, blue) was counterbalanced across participants, and structures were coded for femininity/masculinity and the number of bricks used. Overall, children took longer to build a feminine object with blue bricks than with pink bricks. In the free-play task, boys built more masculine objects than girls did, regardless of the color of bricks they were given. Results showed that boys completed the LEGO® tasks faster than did girls, controlling for interest in and experience with LEGO® play. These findings suggest that toy color and type can impact how children interact and play with toys.     

The politics of color: Preferences for Republican red versus Democratic blue

The present study reveals that Election Day differentially affects the color preferences of US Republicans and Democrats. Voters’ preferences for Republican red and Democratic blue were assessed, along with several distractor colors, on and around the 2010 interim and 2012 presidential elections. On non-Election Days, Republicans and Democrats preferred Republican red equally, and Republicans actually preferred Democratic blue more than Democrats did. On Election Day, however, Republicans’ and Democrats’ color preferences changed to become more closely aligned with their own party’s colors. Republicans liked Republican red more than Democrats did, and no longer preferred Democratic blue more than Democrats did. These results are consistent with the hypothesis that color preferences are determined by people’s preferences for correspondingly colored objects/entities (Palmer & Schloss in Proceedings of the National Academy of Sciences 107:8877–8882, 2010). They further suggest that color preferences are calculated at a given moment, depending on which color–object associations are currently most activated or salient. Color preferences are thus far more dynamic and context-dependent than has previously been believed.     

The role of perception, language, and preference in the developmental acquisition of basic color terms

When learning basic color vocabulary, young children show a selective delay in the acquisition of brown and gray relative to other basic color terms. In this study, we first establish the robustness of this finding and then investigate the extent to which perception, language, and color preference may influence color conceptualization. Experimental tasks were designed to measure different aspects of perceptual color processing (discrimination and saliency), color preference and objective counts of color term frequency in preschool-directed language (books and mothers' speech) were used to compare the acquisition of three groups of colors: primary colors, secondary colors (orange, pink, and purple) that appear at the same time as the primary colors, and secondary colors (brown and gray) that appear late. Although our results suggest that perception does not directly shape young children's color term acquisition, we found that children prefer brown and gray significantly less than basic colors and that these color terms appear significantly less often in child-directed speech, suggesting that color preference, linguistic input, and developing color cognition may be linked.     

Constitutional biases in early perceptual learning: I. Preferences between colors, patterns, and composite stimuli of colors and patterns in genetically manipulated and imprinted quail chicks (C. coturnix japonica)

Bidirectional genetic selection of quail for early color preferences, for eighteen generations, resulted in nearly perfect choices of blue over red in one and red over blue in the other selected line. It also enhanced the preference of a grated over a dotted black-and-white pattern. Color and pattern preferences in hybrids of selected and control lines fell back to about halfway between parental values. Choices between composite stimuli of colors and patterns indicated summation of the respective, genetically influenced preference values, with partial dominance of color over pattern effects. Exposure to colors modified color choices. Exposure to colored patterns likewise modified color choices, but it did not change, or only marginally changed, choices between patterns. The phenotypic expression of this selective learning, however, was influenced by the genetically manipulated preference values and preference combinations of colors and patterns in the stimuli with which postexposure performances were tested. Overall, the data highlighted the need for concepts that would discriminate between the developmental and the episodic expression of genetic influences and genotype--environment interactions in behavior.     

3—6岁不同民族儿童颜色命名发展的比较

该文报告了我国大陆地区的汉族、蒙族、维族、壮族、白族及哈尼族3-6岁儿童的颜色命名发展的水平与差异。采用8种常见色片,即红、橙、黄、绿、蓝、紫及黑、白作为本实验用色样。结果表明：6个不同民族儿童的颜色正确命名率均随年龄增长而提高,不同民族儿童的颜色正确命名率存在一定差异。从总平均结果值来看,汉族儿童正确命名率为75．7％,蒙族为74．9％,哈尼族为59．8％,壮族为57．8％,白族为56．3％,维族为42．9％。对不同颜色的正确命名难易程度是不同的,但总的发展趋势是一致的,正确命名颜色的先后发展次序是：先是黑色、红色、白色,然后是黄色和绿色,再后是蓝色,最后是紫色与橙色。对儿童给予早期颜色命名教育可以明显提高和促进其颜色命名能力的发展。     

大学生颜色词分类的研究

运用自然分类和多维标度法．对279名大学生进行了11种基本颜色词的分类研究、结果表明,大学生将11种基本颜色词分成三类：(1)非彩色,包括黑、白、灰,也包括色彩暗淡的棕色;(2)暖色,包括红、橙、黄和粉红色;(3)冷色．包括绿、蓝和紫。基本颜色词的语义空间有两个纬度：(1)彩色／非彩色;(2)冷色／暖色。不同专业大学生对颜色词分类基本一致,但也具有专业特点。     

Color preferences of art students: surface colors: II.

In a previous study (G?tz & G?tz, 1974b) the preferences of 14 surface colors were analyzed. While this set contained only one red, one blue, one yellow, etc., the color set of the present investigation was extended, and the preferences of 5 different reds, blues, yellow, etc. were analyzed. Between the five variations of red and yellow, respectively, the greatest affective differences were found, while the opposite was true for the 5 oranges, pinks, and grays. The most preferred colors are 2 reds, 2 blues, and 2 yellows; least preferred are a greenish yellow, a penetrating red-violet, and all 5 pinks. Significant sex differences were found for 8 colors.     

患者的药物颜色偏好

本研究比较了患者的一般颜色与药物颜色偏好的不同,探究患者对药物颜色的态度及服药时间对二者的影响。通过对699名患者的调查发现,其一般颜色偏好仍是蓝、红、绿、紫、黄,但药物颜色偏好紫色。与深色相比,患者更偏好浅色药物。患者认为药物颜色的作用主要是区分药物种类,而且服药时间越久,对这种功能的需求越强。这些结果支持了生态效价理论,并有很重要的实用价值。药物颜色偏好的其它影响因素和心理效应是未来研究的方向。     

Color preferences in infants and adults are different

Adults commonly prefer blues most and greenish yellows least, but these hue preferences interact with lightness and saturation (e.g., dark yellow is particularly disliked: Palmer & Schloss (Proceedings of the National Academy of Sciences 107:8877–8882, 2010)). Here, we tested for a similar hue-by-lightness interaction in infant looking preferences, to determine whether adult preferences are evident early in life. We measured looking times for both infants and adults in the same paired-comparison task using all possible pairs of eight colors: four hues (red/yellow/green/blue) at two lightness levels (dark/light). The adult looking data were strikingly similar to other adults’ explicit preference responses, indicating for the first time that adults look longer at colors that they like. Infants showed a significant hue-by-lightness interaction, but it was quite different from the adult pattern. In particular, infants had a stronger looking preference for dark yellow and a weaker preference for light blue than did adults. The findings are discussed in relation to theories on the origins of color preference.     

Infant color preference for red is not selectively context specific

It has been proposed that human infants, like nonhuman primates, respond favorably to red in hospitable contexts, yet unfavorably in hostile contexts (Maier, Barchfeld, Elliot, & Pekrun, 2009). Here, we replicate and extend the study (Maier et al., 2009) whose findings have been used to support this hypothesis. As in Maier et al., 1-year-old infants were shown a photograph of a happy or angry face before pairs of colors were presented, yet in the current study, the set of stimuli crucially included two colors that are typically preferred by infants (red and blue). The percentage of times that infants looked first at the colors was analyzed for the two emotional "contexts." Following the happy face, infants looked first at red and blue equally, but significantly more than green. Following the angry face, the pattern of looking preference was the same as following the happy face, but the variation across the three colors was reduced. Contrary to Maier et al.'s hypothesis, there was no evidence that infants are selectively averse to red in angry contexts: following the angry face, "preference" for both red and blue was reduced, but was not significantly below chance. We therefore suggest an alternative account to Maier et al.'s evolutionary hypothesis, which argues that an angry face merely removes infant color preference, potentially due to the perceptual characteristics of the angry face disrupting infants' encoding of color. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Preschool children's preferences and recall for stereotyped versus nonstereotyped stories

This study assessed children's preferences and recall for stereotyped versus non-stereotyped stories. The sample consisted of 32 preschool children, ranging in age from 60 months to 75 months. Four stories with boys or girls as the main character, each portraying typically masculine or feminine activities, were read to each child. Both preference and recall measures were obtained immediately and one day later. The hypothesis was confirmed that the stories were differentially preferred by boys and girls as a function of stereotyping of story. Girls preferred the story with a female character and a feminine activity and least preferred the story with a male character and a masculine activity. For boys, the reverse was true. The second choice for both boys and girls involved preference for activity, not sex of main character. A cross-lagged panel revealed that preference at Time 1 was causally related to recall at Time 2. The children remembered the most at Time 2 about the stories they liked the least at Time 1.This article is based on the first author's master's thesis, submitted in partial fulfillment of the requirements for a M.S. degree at the University of Georgia. A summary of this research was presented at the Fourth Annual Southeastern Conference on the Family and the Child, Athens, Ga., 1979.