Culturally divergent responses to mortality salience

Two experiments compared the effects of death thoughts, or mortality salience, on European and Asian Americans. Research on terror management theory has demonstrated that in Western cultural groups, individuals typically employ self-protective strategies in the face of death-related thoughts. Given fundamental East-West differences in self-construal (i.e., the independent vs. interdependent self), we predicted that members of Eastern cultural groups would affirm other people, rather than defend and affirm the self, after encountering conditions of mortality salience. We primed European Americans and Asian Americans with either a death or a control prime and examined the effect of this manipulation on attitudes about a person who violates cultural norms (Study 1) and on attributions about the plight of an innocent victim (Study 2). Mortality salience promoted culturally divergent responses, leading European Americans to defend the self and Asian Americans to defend other people.     

Mortality salience effects on modesty and relative self-effacement

Terror management theory argues that mortality salience (MS) enhances adherence to cultural norms. Recent cross-cultural research has suggested that Japanese culture emphasizes modesty and the enhancement of important others compared to the self. Thus, it was predicted that Japanese would show increased modesty and relative self-effacement in response to MS. In addition, the moderating effects of degree of enculturation were examined in two studies investigating Japanese undergraduates. Those strongly enculturated to the Japanese worldview showed a tendency to evaluate success more negatively (Study 1) and self-efface more relative to their close friends (Study 2). A view which regards both Easterners' self-effacement and Westerners' self-enhancement after MS to be a reflection of efforts to fit into cultural norm is presented.     

Stereotypes and terror management: evidence that mortality salience enhances stereotypic thinking and preferences

If stereotypes function to protect people against death-related concerns, then mortality salience should increase stereotypic thinking and preferences for stereotype-confirming individuals. Study 1 demonstrated that mortality salience increased stereotyping of Germans. In Study 2, it increased participants' tendency to generate more explanations for stereotype-inconsistent than stereotype-consistent gender role behavior. In Study 3, mortality salience increased participants' liking for a stereotype-consistent African American and decreased their liking for a stereotype-inconsistent African American; control participants exhibited the opposite preference. Study 4 replicated this pattern with evaluations of stereotype-confirming or stereotype-disconfirming men and women. Study 5 showed that, among participants high in need for closure, mortality salience led to decreased liking for a stereotype-inconsistent gay man.     

Desire in the face of death: Terror management,attachment, and sexual motivation

Four studies examined the impact of mortality salience (MS) on sexual motivation. In Studies 1–3, participants were primed with death‐related thoughts and then rated their desire to engage in sex in different contexts. Study 4 included an assessment of reasons for engaging in sex. Results showed that MS increased the desire for romantic sex, regardless of gender, and the desire for casual sex among more avoidant men. Sexual desire was fueled by distinct patterns of motives among highly anxious and avoidant people. These findings suggest that the variety of meanings sexual behavior has for different people may explain why, in some cases, sexual behavior may function as a defense against mortality concerns, whereas in other cases, it may exacerbate threat.     

From the grave to the cradle: evidence that mortality salience engenders a desire for offspring

On the basis of terror management theory, the authors hypothesized that reminders of mortality (mortality salience) should promote the desire for offspring to the extent that it does not conflict with other self-relevant worldviews that also serve to manage existential concerns. In 3 studies, men, but not women, desired more children after mortality salience compared with various control conditions. In support of the authors' hypothesis that women's desire for offspring was inhibited as a function of concerns about career success, Study 3 showed that career strivings moderated the effect of mortality salience on a desire for offspring for female participants only; furthermore, Study 4 revealed that when the compatibility of having children and a career was made salient, female participants responded to mortality salience with an increased number of desired children. Taken together, the findings suggest that a desire for offspring can function as a terror management defense mechanism.     

The control of death and the death of control: The effects of mortality salience,neuroticism, and worldview threat on the desire for control

Two studies were designed to examine whether neuroticism would moderate the effect of mortality salience on desire for control. In Study 1, participants completed a neuroticism scale, contemplated their mortality or a control topic, and then completed a desire for control scale. Results indicated that those low in neuroticism evidenced an increase in desire for control following mortality salience whereas those high in neuroticism showed decreased desire for control. Study 2 used a 2 (neuroticism level) ×2 (worldview threat) ×2 (mortality salience) design to examine whether confident faith in a belief system is responsible for the increased desire for control among low neuroticism participants. Here results indicated that if participants scoring low in neuroticism were confronted with a threat to their worldview and were then reminded of their death, they showed reduced desires for control. Discussion focuses on the implications of these results for understanding the relationship between neuroticism, desire for control, and terror management processes.     

Mortality salience and the desire for offspring

Research on terror management theory (TMT) illustrates that following mortality salience (MS) people defend their cultural worldviews and bolster self-esteem to transcend death. Recently, research additionally showed that MS increased self-reports of the number of children desired in Dutch men but not in Dutch women. We conducted three studies to further investigate the role of desire for offspring in terror management. In Study 1, we conceptually replicated previous findings for Germany and found increased desire for offspring following MS in both men and women. Extending prior research Study 2 revealed that following MS not only was the accessibility of death-related thoughts increased, but also the accessibility of thoughts related to offspring. Finally, Study 3 suggested that the MS effect on ingroup bias was eliminated under conditions of offspring salience. Relating these findings to TMT, anticipated or actual offspring is discussed as a buffer against existential anxiety.     

Ceci n'est pas la mort: Evidence for the recruitment of self‐reference from surrealistic art under mortality salience

Previous research has demonstrated that death reminders influence how we perceive art. In the context of terror management theory, this has been explained by the death‐transcending quality of art to convey cultural meaning. In two studies, we examined psychological and neurocognitive responses to naturalistic and surrealistic art when death was primed. We found that naturalistic paintings were evaluated similarly in terms of personal reassurance in both mortality salience and control condition, whereas surrealistic paintings were evaluated as more reassuring in the mortality salience condition than in the control condition. Using high‐field functional magnetic resonance imaging in a second study, we found a similar pattern of results, showing specific activation in the precuneus, a brain area associated with self‐related operations, in all prime conditions for the viewing of naturalistic paintings, but only in the death and disgust prime conditions when viewing surrealistic paintings. Our results suggest motivated self‐reference when viewing both naturalistic and surrealistic artworks under mortality salience. Copyright © 2014 John Wiley & Sons, Ltd.     

Exploring individual differences in reactions to mortality salience: does attachment style regulate terror management mechanisms?

Five studies examined the contribution of attachment style to mortality salience effects. In Study 1, mortality salience led to more severe judgments of transgressions only among anxious-ambivalent and avoidant persons but not among secure persons. In addition, whereas anxious-ambivalent persons showed immediate and delayed increases in severity judgments, avoidant persons showed this response only after a delay period. In Study 2, anxious-ambivalent persons showed immediate and delayed increases in death-thought accessibility after death reminders. Avoidant and secure persons showed this effect only after a delay period. Study 3 revealed that worldview defense in response to mortality salience reduced death-thought accessibility only among avoidant persons. Studies 4-5 revealed that mortality salience led to an increase in the sense of symbolic immortality as well as in the desire of intimacy only among secure persons, but not among avoidant and anxious-ambivalent persons.     

Structured Terror: Further Exploring the Effects of Mortality Salience and Personal Need for Structure on Worldview Defense

ABSTRACT Previous research indicates that people respond to heightened death‐related cognition with increased defense of predominant cultural beliefs (cultural worldview defense). However, recent research indicates that individual differences in personal need for structure (PNS) impact responses to threatening thoughts of death such that those high, but not low, in PNS respond to death thoughts by seeking a highly structured, clear, and coherent view of the world. Research has yet to fully consider the extent to which PNS affects the cultural worldview defenses typically exhibited after death is rendered salient. The current 3 studies examine the potential for PNS to determine the extent to which people respond to mortality salience with increased worldview defense. In all three studies PNS was measured and mortality salience induced. Subsequently, university‐related (Study 1) or religious (Studies 2 and 3) worldview defense was assessed. Only individuals high in PNS responded to mortality salience with increased worldview defense.     

Mortality salience,self‐esteem,and defense of the group: mediating role of in‐group identification

Numerous studies have shown that mortality salience strengthens defense of cultural institutions and that this effect is buffered by self‐esteem. The present study examines a novel prediction, based on social identity processes, that group identification mediates the impact of the interaction of mortality salience and self‐esteem on worldview defense. Self‐esteem and mortality salience were manipulated using Greenberg and colleagues' standard methods, the dependent measure was defense of America, and the mediating variable was identification with America. As predicted, mortality salience only increased identification with America and defense of America when self‐esteem was not enhanced, enhancing self‐esteem attenuated the effects of mortality salience. Also following predictions, the interactive effect of mortality salience and self‐esteem on defense of America was mediated by identification with America.     

Social identity and worldview validation: the effects of ingroup identity primes and mortality salience on value endorsement

In this article, the authors report an investigation of the relationship between terror management and social identity processes by testing for the effects of social identity salience on worldview validation. Two studies, with distinct populations, were conducted to test the hypothesis that mortality salience would lead to worldview validation of values related to a salient social identity. In Study 1, reasonable support for this hypothesis was found with bicultural Aboriginal Australian participants (N = 97). It was found that thoughts of death led participants to validate ingroup and reject outgroup values depending on the social identity that had been made salient. In Study 2, when their student and Australian identities were primed, respectively, Anglo-Australian students (N = 119) validated values related to those identities, exclusively. The implications of the findings for identity-based worldview validation are discussed.     

What would you have as a last supper? Thoughts about death influence evaluation and consumption of food products

Terror Management Theory posits that after thinking about their own deaths, people take sides with and defend their culture by either increasing their support for worldview-consistent examples, decreasing support for worldview-threatening examples, or both. We tested the hypothesis that mortality salience leads to an increased preference for products from one’s own culture as compared to products from a foreign culture in terms of evaluation and consumption. In a product test, participants sampled local and foreign soft drinks (Study 1) or local and foreign chocolates (Study 2). As expected, relative to a control condition, mortality salience led to more accentuated evaluative preferences for local as compared to foreign products. Furthermore, the preference for the local product in terms of actual consumption was greater under mortality salience. Independent from cultural worldview defense effects mortality salience led to more impulsive behavior as indicated by an increased correspondence between eating behavior and an implicit measure tapping into impulsive processes in Study 2.     

Mortality salience increases adherence to salient norms and values

Four studies indicate that mortality salience increases adherence to social norms and values, but only when cultural norms and values are salient. In Study 1, mortality salience coupled with a reminder about cultural values of egalitarianism reduced prejudice toward Blacks among non-Black participants. In Studies 2 through 4, a mortality salience induction (e.g., walking through a cemetery) increased self-reported and actual helping behavior only when the cultural value of helping was salient. These results suggest that people may adhere to norms and values so as to manage awareness of death.     

Ethnicity and Gender Stereotypes of Emotion

In three studies we investigated gender stereotypes of emotions among four ethnic groups in the U.S., using persons from these groups as informants about their own groups. European Americans’ reports of stereotypes were compared to those of African Americans (Study 1), Hispanic Americans (Study 2), and Asian Americans (Study 3). The examination of group differences was interpreted based on variations across ethnicities in norms concerning emotional expression and gender roles. Overall, gender stereotypes of emotion were evident among all ethnic groups studied, but European Americans’ gender stereotypes were the most gender differentiated. For example, European American stereotypes held that men express more pride than women do, but African Americans’ stereotypes of pride for men and women did not differ. Similarly, whereas among European Americans, women were stereotyped to express much more love than men do, the gender difference was smaller among Hispanic Americans and Asian Americans. These different norms may pose challenges for inter-cultural interactions, and they point to the importance of considering both gender and ethnicity simultaneously in the study of emotions.     

To belong or not to belong,that is the question: terror management and identification with gender and ethnicity

The terror management prediction that reminders of death motivate in-group identification assumes people view their identifications positively. However, when the in-group is framed negatively, mortality salience should lead to disidentification. Study 1 found that mortality salience increased women's perceived similarity to other women except under gender-based stereotype threat. In Study 2, mortality salience and a negative ethnic prime led Hispanic as well as Anglo participants to derogate paintings attributed to Hispanic (but not Anglo-American) artists. Study 3 added a neutral prime condition and used a more direct measure of psychological distancing. Mortality salience and the negative prime led Hispanic participants to view themselves as especially different from a fellow Hispanic. Implications for understanding in-group derogation and disidentification are briefly discussed.     

Explaining Gender‐Based Language Use: Effects of Gender Identity Salience on References to Emotion and Tentative Language in Intra‐ and Intergroup Contexts

An experiment tested hypotheses derived from self‐categorization theory’s explanation for gender‐based language use. Under high or low conditions of gender salience, men and women sent e‐mail to an ostensible male or female recipient yielding either an intra‐ or an intergroup setting. Gender salience was manipulated so that the stereotypically feminine characteristic of supportiveness was the sole attribute that defined the prototype of intergender relations. Messages were examined for references to emotion and tentative language. Women referenced emotion significantly more than men in the high gender salience condition, but this gender difference was reduced when salience was low. Moreover, women with high gender salience in an intergroup context referenced emotion more than women with high salience in an intragroup setting or men with high salience in either an intra‐ or an intergroup context. Tentative language use, however, was similar across all conditions as anticipated.     

The role of control motivation in mortality salience effects on ingroup support and defense

Terror management research has shown that mortality salience (MS) leads to increased support and defense of cultural ingroups and their norms (i.e., worldview defense, WD). The authors investigated whether these effects can be understood as efforts to restore a generalized sense of control by strengthening one's social ingroup. In Studies 1-3, the authors found that WD was only increased following pure death salience, compared with both dental pain salience and salience of self-determined death. As both the pure death and the self-determined death conditions increased accessibility of death-related thoughts (Study 4), these results do not emerge because only the pure death induction makes death salient. At the same time, Study 5 showed that implicitly measured control motivation was increased in the pure death salience condition but not under salience of both self-determined death and dental pain. Finally, in Study 6, the authors manipulated MS and control salience (CS) independently and found a main effect for CS but not for MS on WD. The results are discussed with regard to a group-based control restoration account of terror management findings.     

Mortality salience, martyrdom, and military might: the great satan versus the axis of evil

Study 1 investigated the effect of mortality salience on support for martyrdom attacks among Iranian college students. Participants were randomly assigned to answer questions about either their own death or an aversive topic unrelated to death and then evaluated materials from fellow students who either supported or opposed martyrdom attacks against the United States. Whereas control participants preferred the student who opposed martyrdom, participants reminded of death preferred the student who supported martyrdom and indicated they were more likely to consider such activities themselves. Study 2 investigated the effect of mortality salience on American college students' support for extreme military interventions by American forces that could kill thousands of civilians. Mortality salience increased support for such measures among politically conservative but not politically liberal students. The roles of existential fear, cultural worldviews, and construing one's nation as pursing a heroic battle against evil in advocacy of violence were discussed.