Influence of Future Choice Importance and Arousal upon the Halo Effect

Two determinants of the magnitude of the influence of anticipated choice on the halo effect are investigated: importance of future choice and arousal. Male subjects ranked photographs on positive personality traits. Half of the photographs were of persons about which they anticipated making a choice. In confirmation of the hypotheses, (a) the intercorrelation of the rankings was greater for the choice photographs than for the nonchoice photographs when the subjects anticipated an important choice, but not when they anticipated an unimportant choice; and (b) the intercorrelation was greater for the choice photographs than for the nonchoice photographs when the subjects were aroused by caffeine and uninformed as to the source of their arousal, but not when they were informed as to the source of their arousal or not aroused.     

Anger arousal,deindividuation, and aggression

We tested the notion that angered persons' aggression would be increased through a process of excitation transfer when they are deindividuated, but that individuated subjects would be most aggressive in circumstances under which they could use the information that they had ingested an arousing drug as a pretext for their aggression. Sixty-two male undergraduates participated under either deindividuated or individuated conditions, ingested either 350 mg of caffeine or a placebo, were informed that they had either taken a stimulant or a nonarousing drug, and were all angered by a confederate. According to prediction, when deindividuated and aroused by caffeine the amount of noxious stimulation subjects delivered to the provocateur was greater if they believed that the drug they had taken was nonarousing than if they thought it was a stimulant; in contrast, individuated subjects' aggression was greater when aroused subjects believed the drug was a stimulant. The results are discussed in terms of excitation transfer and the effect of aggression inhibition on the use of information about one's arousal.     

Enhancement of experienced sexual arousal in response to erotic stimuli through misattribution of unrelated residual excitation.

In a pretest, three phases of recovery from a standard physical exercise were determined. In Phase 1, subjects experienced high levels of physiological excitation and recognized that their arousal was due to exercise. In Phase 2, subjects maintained substantial excitatory residues from the exercise but felt that their arousal had returned to base level. In Phase 3, subjects' excitatory responses had decayed, and they knew they had recovered from the exercise. Subjects in the main experiment were exposed to an erotic film in the first, second, or third recovery phase after performing the exercise. Subjects viewing the film during the second recovery phase reported being more sexually aroused by the film and evaluated the film more positively than subjects in the other two conditions. Counter to the notion of arousal as a simple energizer of all behavior, these findings were interpreted as supporting excitation-transfer theory, which posits that residual excitation enhances emotional responses to unrelated, immediately present stimuli only when the prevailing arousal cannot be attributed to its actual source.     

The role of attribution in the experience of crowding

The theory that the subjective experience of crowding results from an attribution of arousal process was examined. Specifically, it was predicted that subjects who were aroused by having their personal space violated would experience less crowding if they were led to believe that some other environmental factor was responsible for the arousal. Groups of subjects were placed in a room in which their personal space was either violated or not violated. Some subjects were told that either an arousing or a relaxing subliminal noise would be played into the room. (Actually there was no noise.) Other subjects were told nothing about subliminal noise. The subjects worked on a number of tasks and were then asked to report how crowded they felt. The noise manipulation had no effect on subjects' performance nor on feelings of crowdedness when their personal space was not being violated. However, when there was a violation of personal space, subjects who felt the noise would arouse them reported being less crowded and performed better than subjects in the relaxing noise or no explanation conditions. It was suggested that subjects attributed their arousal to the “arousing noise” and hence felt less crowded.     

Sexual arousal in response to aggression: ideological, aggressive, and sexual correlates

In two experiments we assessed the impact of aggression on nonrapists' sexual arousal. In the first, both male subjects (n = 37) and female subjects (n = 43) reported more sexual arousal in response to nonaggressive than to aggressive depictions when the portrayals were sexually explicit, but the opposite occurred when the portrayals were nonsexual. Only male subjects (N = 359) participated in the second experiment. On the basis of their self-reported sexual arousal to the use of force, they were classified into the no arousal, moderate arousal or high arousal from force groups. To evaluate the veridicality of this classification, we assessed some subjects' (n = 118) penile tumescence in response to various depictions. The findings generally replicated those of the first experiment and confirmed the accuracy of the arousal-from-force classification. The no arousal and the moderate arousal from force subjects were less sexually aroused by aggressive than by nonaggressive portrayals, but the opposite was found for the high arousal from force group. Using the entire sample (N = 359), we also assessed differences on various factors among these three groups. We found strong differences on ideological factors, including acceptance of violence against and dominance over women. We also found differences in acceptance of nonsexual aggression and in subjects' beliefs that they might actually use force against women. In contrast, differences were not found on sexuality factors. The data's implications for theories on the causes of rape are discussed.     

Reacting to reactance: An Interpersonal interpretation of the need for freedom

This study was designed to investigate the conditions under which the negative consequences of social influence attempts can be mitigated by freedom-affirming interventions. Eighty-eight high school girls received an influence message, presumably written by a co-worker, containing either a threat or a promise. In addition, subjects were or were not given a choice option as to mode of compliance, if they chose to comply with the message. In half the cases, the Interpersonal condition, subjects received their choice/no choice option from their co-worker; in the other half of the cases, the Noninterpersonal condition, subjects were assigned the choice/no choice option by a random event unknown to the influencing agent. As anticipated, in the Interpersonal as compared to the Noninterpersonal condition, (a) threats produced greater compliance when a choice was offered than when it was not, and (b) promises and threats were more equivalent in gaining compliance when a choice was offered than when it was not. These results, which suggest that in a social setting individuals' concerns about freedom are interpersonally motivated, are discussed in terms of their relation to and implications for reactance theory.     

Tunnel memory for traumatic events

In four experiments subjects remembered the critical information in a traumatic slide as either more focused spatially than in its original presentation or more focused spatially than information in a matched neutral slide. Subjects comprehend a neutral scene by automatically extending its boundaries and understanding the visual information in a broader external context. However, when subjects are negatively aroused by a scene, they process more elaborately those critical details that were the source of the emotional arousal, and they maintain or restrict the scene's boundaries. ‘Tunnel memory’ results from this greater elaboration of critical details and more focused boundaries. Tunnel memory may explain the superior recognition and recall of central, emotion-arousing details in a traumatic event, as shown in previous research on emotion and memory. © 1998 John Wiley & Sons, Ltd.     

Salience of arousal as a mediator of misattribution of transferred excitation

An experiment was conducted to test Zillmann's hypothesis that misattribution of residual arousal in the excitation transfer paradigm is influenced by the salience of perceived arousal symptoms at the point of potential misattribution. Eighty subjects in a 2×2×2 design were either physiologically aroused or not aroused, and were subsequently subjected to a procedure designed to induce either positive mood (elation) or negative mood (depression). Simultaneously, they were either made self-aware or not. It was reasoned that self-focused attention would lead to heightened awareness of residual arousal and that, if the salience of arousal hypothesis is correct, this would prevent misattribution of arousal and the resultant intensification of experienced emotion from occurring. In accord with this reasoning, it was found that aroused and self-aware subjects experienced residual arousal significantly more intensely, were less prone to misattribute it, and did not show an excitation transfer effect. These results were, however, obtained only for subjects in the negative mood condition.     

Instructional Orientation,Self-attention,and Responses to Erotica Among Persons High in Sex Guilt

In previous research, persons high in sex guilt reported being less aroused by erotica than persons low in sex guilt, when self-attention was enhanced. That finding is interpretable in either of two ways: (a) self-focus led to suppression of the arousal response among those subjects, or (b) self-focus led to denial of experienced arousal among those subjects. The present study tested the denial interpretation, based on the following assumption. If the context does not lead arousal to be labeled as sexual in nature, any arousal experienced should not be threatening to persons high in sex guilt, and denial should not occur. Subjects high in sex guilt were exposed to sexually arousing visual Stimuli under one of two instructional orientations. They were led to assess either (a) the sexual arousal, or (b) the undifferentiated arousal, which they experienced in response to the stimuli. As expected, self-attention led to reports of less intense arousal only when the arousal had been labeled as sexual in nature.     

Affect as a mediator of attributional egotism

A three-stage model of the relationships among achievement outcomes, outcome-related affect, attribution, and emotion is tested in two studies. It is suggested that success and failure elicit positive and negative affective states due to prior conditioning. These affective states then lead to an attribution process that serves to defend and enhance self-esteem. Next, emotional labels are chosen that are consistent with the affective states and the attributions. Two studies were designed to test the proposed relationships among achievement outcomes, affective states, and attributions. In the first study, subjects received information indicating that they were strongly or mildly aroused as a result of receiving outcome feedback on an achievement task. The results indicated that low arousal reduced egotistical attributions to internal factors. In the second study, subjects either succeeded or failed on an achievement task. Half of the subjects were provided with an opportunity to misattribute the arousal elicited by their outcomes to an irrelevant source. Subjects in the misattribution condition made less egotistical attributions to external factors than subjects who were given no opportunity to misattribute their arousal. The results of both studies suggest that outcome-related affect mediates the relationship between outcomes and attributions in achievement situations.     

Status of the provoker,opportunity to retaliate,and interest in video violence

Two hypotheses derived from affect-dependent stimulus arrangement theory [Zillmann D, Bryant J (1985): In: “Selective Exposure to Communication.” Hillsdale, NJ: Erlbaum Associates.] were tested: (1) provoked persons will express less interest in seeing video violence than will those not provoked, unless they anticipate an opportunity to retaliate against their provocateur; and (2) when provoked persons anticipate an opportunity to retaliate against a provocateur who is not high status, they will express greater interest in seeing video violence than will those not provoked. After being provoked or not provoked by a high or low status experimenter, half the 160 male college student participants were led to believe that their evaluation of the experimenter would determine the experimenter's grade for conducting the research, and half were not given any reason to expect an opportunity to evaluate him. Then each man indicated his degree of interest in seeing each of twelve video selections that had been described in brief paragraphs, three each in four content categories: aggressive, humorous, mildly erotic, and neutral. In confirmation of the first hypothesis, provoked subjects who did not anticipate opportunity to retaliate expressed less interest in seeing aggressive material than did those not provoked. In relationship to the second hypothesis, provoked subjects showed the greatest interest in aggressive video material when they anticipated an opportunity to retaliate against a low status provocateur, but their interest was not greater than corresponding nonangered subjects. The effect of provocation upon interest in the other categories of video material was generally in line with what would be predicted from the theory. When there was no anticipated opportunity to retaliate, interest in humorous material was greater in provoked subjects than in those not provoked. In the case of the mildly erotic category of video selections, there was less interest expressed among provoked subjects when they anticipated having a chance to retaliate against a low status experimenter.     

Focus of attention and placebo utility

The effects of focus of attention and expected drug effects on reactions to a placebo were examined in two experiments. In the first experiment self-aware and non-self-aware subjects were given a placebo that was said to be either performance-facilitating or inhibiting and then they worked on a set of arithmetic problems. It was expected that the non-self-aware subjects, but not the self-aware subjects, would display a self-serving bias in their attributions regarding the effects of the placebo. Specifically, it was predicted that non-self-aware subjects would attribute more arousal to the performance-inhibiting drug than the performance-facilitating drug since such attributions would be more psychologically beneficial or “useful” in the sense that they would make actual performance on the task look more impressive. Consistent with these predictions, there was evidence of a self-serving bias in drug reactions only among the non-self-focused subjects. Those who were made self-aware did not respond differentially to the two types of drug information. Instead, they appeared to respond in line with their actual (aroused) internal states by attributing some arousal to both drugs. In the second experiment arousal was reduced by eliminating the task, and this time self-focused subjects again appeared to be more aware of their actual internal states, as they reported less reaction to the placebo, regardless of the effects ascribed to it. Two conclusions are drawn from these results: (a) perceived drug utility does effect placebo responsiveness, and (b) self-focused attention increases awareness of internal states, but not necessarily the causes of those states.     

Impulsivity, caffeine, and proofreading: a test of the Easterbrook hypothesis

Easterbrook's (1959) suggestion that arousal is inversely related to the range of cue utilization has been frequently cited as an explanation for the curvilinear relationship between arousal and performance. There is very little empirical support for this position, however. As a test of the Easterbrook hypothesis, 60 undergraduates who varied in their impulsivity level were given caffeine or placebo and then asked to proofread several passages. Estimates of sensitivity were calculated using signal detection techniques. It was predicted that high arousal would reduce sensitivity to interword errors, which require a broad range of cue utilization, but that the observed levels of arousal would not affect sensitivity to intraword errors, which require a minimal range of cue utilization. A significant crossover interaction between impulsivity and drug for interword errors indicated that caffeine increased the error detection rate of the (less aroused) more impulsive subjects but lowered the error detection rate of the (more aroused) less impulsive subjects. The results of this study support the suggestion that arousal has direct effects on the capacity for simultaneous information processing, independent of its effects on performance speed.     

Misattribution, preparatory information, and speech anxiety

In two experiments with undergraduate subjects, I compared the effects of misattribution versus information manipulations on speech anxiety. In Experiment 1, some subjects were allegedly exposed to subliminal noise while reading a speech in front of a camera. These subjects were told that subliminal noise makes people feel either unpleasantly aroused or pleasantly relaxed or that it has no effect. Subjects in a fourth condition were given accurate information about how they would feel (unpleasantly aroused) but were not exposed to the subliminal noise misattribution source. In Experiment 2, I replicated the arousing noise and accurate information conditions from the first study and added two new groups incorporating a delay that should preclude misattribution. In both experiments, the alleged presence of arousing subliminal noise reduced subjects' speech dysfluencies during the speech task, whereas the presentation of accurate information alone did not have a comparable ameliorative effect. Thus, both experiments supported the misattribution interpretation of why neutral labels for arousal can reduce emotionality.     

The effects of expected future interaction and prior group support on the conformity process

Previous results indicate that people conform more to group judgments when they have received unanimous group support for their opinions than when they have received no support. The present study tested the hypothesis that these differences would be attenuated when future interaction with the group members was anticipated. The 70 male subjects were tested in a Crutchfield-type conformity situation, where prior group support (100 vs 0%) and anticipation of future interaction (alone vs group) were manipulated. Predictions were based on an examination of conformity incentives that considered normative and informational sources of social influence, as well as Hollander's model of idiosyncracy credit. Consistent with predictions, conformity in the 0% prior support condition was greater when subjects anticipated future group interaction than when they did not, whereas the reverse was true in the 100% prior support condition. In addition, conformity was correlated negatively with both confidence in task ability and feelings of group acceptance when future interaction with the group was anticipated. These data suggest that when future group activity is expected, the tendency to reciprocate past treatment from the group is reduced.     

The relationship between arousal and positive self-presentation

Investigated the validity of the hypothesis that subjects would experience arousal if they received information suggesting that they were presenting themselves to others in a negative manner. Twenty-seven subjects were randomly assigned to a control, evaluation apprehension, or negative feedback group. Subjects' heart-rate was continuously monitored as subjects' rated a series of photographs. Subjects in the evaluation apprehension group were given a cue as to how to present themselves positively whereas subjects in the negative feedback group were told, following their response to the 15th photograph, that their responses suggested maladjustment. Heart-rate change above a baseline measure revealed that an increase in heart-rate occurred only when subjects were informed that they were transmitting negative information. Such a finding supports a positive self-presentation explanation of subject motives in the psychological experiment.     

On the cultural guises of cognitive dissonance: the case of easterners and westerners

Cognitive dissonance and effects of self-affirmation on dissonance arousal were examined cross-culturally. In Studies 1 and 2, European Canadians justified their choices more when they made them for themselves, whereas Asian Canadians (Study 1) or Japanese (Study 2) justified their choices more when they made them for a friend. In Study 3, an interdependent self-affirmation reduced dissonance for Asian Canadians but not for European Canadians. In Study 4, when Asian Canadians made choices for a friend, an independent self-affirmation reduced dissonance for bicultural Asian Canadians but not for monocultural Asian Canadians. These studies demonstrate that both Easterners and Westerners can experience dissonance, but culture shapes the situations in which dissonance is aroused and reduced. Implications of these cultural differences for theories of cognitive dissonance and self-affirmation are discussed.     

Physiological arousal, dissonance, and attitude change: evidence for a dissonance-arousal link and a "don't remind me" effect

Two experiments replicated and extended research by Croyle and Cooper (1983) indicating that cognitive dissonance involves physiological arousal. In Experiment 1, subjects wrote counterattitudinal essays under conditions of high or low choice, and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only, and regardless of effort, subjects showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Experiment 2, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Experiment 1, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When subjects were not given an attitude change opportunity, however, arousal did decline. Thus, dissonance seems to create arousal, but attitude change sustains rather than reduces the arousal. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting.     

Sexual Arousal and the Polarization of Perceived Sexual Attractiveness

It was predicted that sexual arousal would lead to polarized evaluations of the sexual attractiveness and desirability of those of the opposite sex. More specifically, sexual arousal was hypothesized to enhance the perceived sexual attractiveness of medium and highly attractive target persons but to decrease the perceived sexual attractiveness of unattractive target persons. Sexually aroused and nonaroused subject's of both sexes rated the sexual attractiveness, dating desirability, and marriage desirability of low, medium, and high attractive people of the opposite sex. As expected, sexually aroused subjects rated medium and high attractive targets as more sexually attractive but low attractive targets as less sexually attractive than did nonaroused subjects. The findings were interpreted as consistent with a two process evaluative polarization hypothesis but also discussed in terms of arousal misattribution and arousal transfer hypotheses.