The role of message framing in promoting MMR vaccination: evidence of a loss-frame advantage

This study examined the effects of message framing on intentions to obtain the measles, mumps and rubella (MMR) vaccine for one's child and investigated whether Theory of Planned Behaviour (TPB) and perceived outcome efficacy variables mediate and/or moderate message framing effects. One hundred and forty women read either a loss-framed or gain-framed message and then completed measures assessing their intentions to obtain the MMR vaccine for their child, and TPB and outcome efficacy variables. Exposure to the loss frame increased intentions to obtain the MMR vaccine and influenced perceptions of outcome efficacy. This suggests that outcome efficacy, but not other TPB variables may mediate framing effects within the context of MMR vaccination. Message frame, in addition to TPB variables, significantly predicted unique variance in behavioural intentions. These findings are discussed within the context of Prospect Theory, perceived risk and prevention/detection behaviours.     

Studying, Practicing, and Mastering: A Test of the Model of Goal-Directed Behavior (MGB) in the Software Learning Domain

The present study tested the model of goal-directed behavior (MGB). The model proposes that behavioral intentions to perform instrumental behaviors are primarily motivated by desires to perform the acts. In turn, desires mediate the effects of attitudes, subjective norms, perceived control, and anticipated emotions on intentions. Construct validity for MGB variables is assessed, and the predictive utility of the MGB is compared with that of the theory of planned behavior (TPB). College students ( N = 102) provided measures for MGB and TPB variables while participating in a training program to use statistical software. We focused on two goal-related instrumental behaviors: studying handbooks and practicing with the package. The results show that the MGB accounts for a greater proportion of variance in intentions and instrumental behaviors than does TPB. Although desires mediate most of the effects of other predictors on intentions to perform the instrumental behaviors, it is proposed that when the behavior is normatively relevant, or when self-efficacy appraisals play a major role, subjective norms and perceived behavioral control may directly affect intentions.     

A Tale of Two Cities: Predicting Homeless People's Uptake of Outreach Programs in London and New York

Two studies involved structured interviews with 203 homeless people to examine the impact of sociodemographic variables, prior behavior, and the theory of planned behavior (TPB) variables, attitudes, subjective norms, perceived behavioral control, and intention, on uptake of outreach services. Study 1 was conducted in London, and Study 2 involved a comparable sample in New York. In line with previous research, the psychological variables accounted for more variance than the sociodemographic variables, and there was no evidence that the effects of TPB variables were moderated by sociodemographics. In London intentions and behavior were most affected by perceived control and subjective norms. In New York they were most affected by perceived control and attitude. These differences may be attributable to different institutional structures and opportunities for service uptake in the two cities. Sensitivity of the TPB to social context and implications for intervention strategies are discussed in light of these differences.     

Fit for persuasion: the effects of nonverbal delivery style,message framing,and gender on message effectiveness

This study examined two experimental variables, delivery style and message framing, that have yet to be examined together in the regulatory fit literature. College students (mean age = 30) watched a video message encouraging regular exercise delivered in an eager or vigilant nonverbal style and framed in terms of gain or loss. Results revealed significant fit effects involving gender, delivery style, and message framing. The eager message was perceived as more effective by men whereas the vigilant message was perceived as more effective by women. A message framing by delivery style fit effect also emerged for perceived message effectiveness. The implications and limitations of these findings are discussed.     

Predicting Intentions to Conserve Water From the Theory of Planned Behavior,Perceived Moral Obligation,and Perceived Water Right1

This study tested the explanatory power of Ajzen's (1991) theory of planned behavior (TPB), and a modified TPB model including perceived moral obligation (PMO) and perceived water right (PWR), to predict people's intentions to conserve water. The study had 244 government employees who participated. The TPB variables improved the prediction of intention to use less water, but were less successful in predicting intention to install water-efficient appliances. A significant interaction was found between attitude and subjective norm, suggesting that past studies have overlooked moderating effects in the TPB model. In addition to the TPB variables, PWR further improved the prediction of intention to install water-efficient appliances. Results also suggest that water-saving procedures should be differentiated into curtailment and efficiency procedures.     

Investigating the motivational factors influencing drivers intentions to unsafe driving behaviours: Speeding and overtaking violations

Achieving road safety depends on driver attitudes and behaviours in handling the vehicle on roads. The availability of good road, improvement of vehicle designs and drivers experience lead to reduction in crashes but not prevention of crashes. The study aims to predict the drivers’ intentions towards speeding and overtaking violations when under the influence of motivational factors using belief measure of TPB and DBQ variables. To achieve this, questionnaires were randomly administered to a sample of Ghanaian drivers (N = 354) who held valid driving licenses. This study applied regression techniques. The result shows that the components of TPB and DBQ variables were able to predict drivers’ intentions towards speeding and overtaking violations. The study further shows that components of TPB made larger contributions to the prediction of divers’ intentions to speeding and overtaking than the DBQ. Further analysis revealed that, in the prediction of drivers’ intentions, speeding attitude was the most frequent violations compared to overtaking. The drivers tend to involved in overtaking violations when they perceived the driving motivations would enhance the performance of the behaviour. Additionally, control belief has been the strongest predictor of drivers’ intentions under the influence of motivations to speeding and overtaking violations. It appeared that the drivers who intended to involve in speeding and overtaking violations had strong beliefs in the factors and are more likely to violate based on their beliefs. The practical implications of the findings for the development of interventions to promote road safety and positive changes are also discussed.     

Stress appraisals influence athletic performance and psychophysiological response during 16.1 km cycling time trials

ObjectivesWe examined how stress appraisals were associated with emotions, coping behaviours, as well as subjective and objective measures of performance.DesignProspective field- and laboratory-based studies.MethodsIn Study 1, 192 athletes completed process-oriented psychometrics pertaining to the aforementioned constructs throughout a sporting competition. Study 2 utilised an experimental design to assess the causal influence of stress appraisals on performance, cortisol, and psychological variables. Thirty gender-matched athletes were randomly assigned to either a stress appraisal (e.g., challenge, threat, benefit, or harm/loss) or the control group. Participants completed three 16.1 km cycling time trials (TT) on a cycle ergometer, with their appropriate stress appraisal engendered via falsified performance feedback throughout the final TT. Salivary cortisol samples and psychometrics (e.g., appraisals, emotions, and coping) were collected before and after each TT.ResultsThe results of Study 1 revealed a sequential link between challenge stress appraisals and perceived goal attainment via pleasant emotions and task-oriented coping behaviours. Threat stress appraisals inversely related to goal attainment via unpleasant emotions and both distraction- and disengagement-oriented coping. In Study 2, no significant psychophysiological or performance differences were found across genders. The temporal orientation of stress appraisals influenced objective cycling TT performance. Benefit and harm/loss stress appraisals significantly facilitated or inhibited performance, respectively. Cortisol spikes were observed in the stress appraisal group’s threat, challenge, and benefit, with a decline detected within the harm/loss group. Whilst the process of winning is physiologically stressful, the fear of defeat may be more stressful than losing itself.ConclusionStress appraisals influence subjective and objective performance, as well as neuroendocrine and psychological responses to stress.     

Using the Theory of Planned Behavior to Predict Intention to Use Condoms Among Male and Female Injecting Drug Users

This study tested the utility of the theory of planned behavior (TPB) for understanding and predicting condom use intentions among male and female injecting drug users (IDUs). Interviews were conducted with 405 male and 315 female sexually active IDUs. Participants indicated their intentions to use condoms with main and nonmain sexual partners as well as attitudes, social norms, partner norms, and perceived behavioral control relevant to condom use with each partner type. The TPB accounted for 36 to 48% of the variance in intentions to use condoms. Intentions were related to attitudes, regardless of partner type. Partner norms were related to intentions to use condoms with main partners (men and women) and nonmain partners (men only). Social norms did not predict intentions, regardless of partner type. Perceived behavioral control was related to intentions to use condoms with main partners (men and women) and nonmain partners (women only). The findings are interpreted in light of the roles of cooperation, intimacy, and concern about self-protection.     

Me, My Mobile, and I: The Role of Self- and Prototypical Identity Influences in the Prediction of Mobile Phone Behavior

This study examined the effect of and relationship between self- and prototypical identity influences on high-level mobile phone use from a theory of planned behavior (TPB) perspective. Participants were 252 university students who completed 2 questionnaires, 1 week apart. The first questionnaire assessed the standard TPB constructs (attitude, subjective norm, perceived behavioral control), as well as self- and prototypical identity influences. The second questionnaire assessed level of mobile phone use in the previous week. Support was found for the TPB in predicting high-level mobile use intentions and behavior. Self-identity and prototype similarity, but not prototype favorability, also significantly predicted intentions. The effects of prototype similarity on intentions were mediated via self-identity processes.     

To Be a Donor or Not to Be? Applying an Extended Theory of Planned Behavior to Predict Posthumous Organ Donation Intentions

Using a theory of planned behavior (TPB) perspective, individual intentions to register and discuss the decision of organ donation with significant others were examined. In addition to standard TPB variables (attitude, subjective norm, and perceived behavioral control [PBC]), self-identity and moral norm were incorporated into the TPB as predictors. Australian university students ( N  = 303) completed a survey comprising standard and additional TPB constructs. Separate analyses were conducted for both registered and nonregistered participants. In general, results provide support for the extended TPB model in predicting intentions to register and discuss the donation decision, with the exceptions that self-identity did not predict discussion intentions for either registered or nonregistered participants, and PBC did not predict discussion intentions for nonregistered participants.     

The Theory of Planned Behavior and Ecstasy Use: Roles for Habit and Perceived Control Over Taking Versus Obtaining Substances

Despite increasing use of the illicit substance known as ecstasy , there is a paucity of research concerning psychosocial correlates of its use. A prospective study examined the ability of variables specified by the theory of planned behavior (TPB) to predict ecstasyuse intentions and behavior. Regression analyses showed that theory of reasoned action and TPB variables provided good prediction of intentions to use the substance. Moreover, support was obtained for a distinction between perceptions of behavioral control over taking ecstasy vs. control over obtaining the substance in the prediction of intentions. Habit contributed additional variance to the prediction of intentions, and reduced the effects of perceived behavioral control over taking ecstasy to nonsignificance. Ecstasy use over 2 months was directly predicted from intentions to use the substance.     

Predicting Psychologists' Intentions to Integrate Complementary and Alternative Therapies Into Their Practice

Drawing on an extended Theory of Planned Behaviour (TPB) framework, we employed a cross‐sectional design study to investigate psychologists' intentions to integrate complementary and alternative therapies (CAT) into their practice via recommending CAT to clients or referring clients to CAT practitioners. Participants were registered practicing psychologists from a range of therapeutic orientations (e.g., narrative, cognitive behavioural, psychodynamic). The psychologists were either recruited by phone, following a search of the Internet, or were contacted through their place of employment (hospitals, university counselling service). Those who agreed to participate (N = 122; n = 88 females, n = 34 males) completed a questionnaire that included standard TPB items of attitude, subjective norm, and perceived behavioural control, along with items measuring perceived risk, past behaviour, CAT knowledge, and gender. The outcome variables of interest were (a) intention to recommend CAT to clients and (b) intention to refer clients to CAT practitioners. Structural equation modelling revealed that the extended model was a good fit, explaining 69% (recommending CAT) and 51% (referring to CAT practitioners) of the variance in intentions. For both behaviours, direct paths from attitude and subjective norm to intentions were observed, with perceived risk and past behaviour influencing the TPB predictors of attitudes, subjective norm, and perceived behavioural control. The findings illustrate the role that cognitive and risk factors have on psychologists' decisions to integrate CAT into their practice. Understanding psychologists' cognitions and decisions about CAT integration forms an important basis on which to consider future changes in policy or practice.     

The effects of managerial regulatory fit priming on reactions to explanations

We investigated the interactive effects of regulatory focus priming and message framing on the perceived fairness of unfavorable events. We hypothesized that individuals’ perceptions of fairness are higher when they receive a regulatory focus prime (promotion versus prevention) that is congruent with the framing of an explanation (gain versus loss), as opposed to one that is incongruent. We also hypothesized that these effects are mediated by counterfactual thinking. Three studies revealed that primed regulatory fit (promotion/gain or prevention/loss) led to higher levels of justice perceptions than regulatory misfit (promotion/loss or prevention/gain). Additionally, “could” and “should” counterfactuals partially mediated the relationship between regulatory fit and interactional justice (Study 3).     

Development and test of an integrative model of job search behaviour

Research on job search and the theory of planned behaviour (TPB) has identified job search attitude, subjective norm, and job search self-efficacy as the most proximal determinants of job seekers’ search intentions and subsequently job search behaviours. However, we do not yet know how more distal individual differences (e.g., personality) and situational factors (e.g., social context) might help to predict these key TPB determinants of job search behaviour. In an integrative model of job search behaviour, we propose specific relationships between these distal variables and the TPB determinants, which in turn are expected to mediate the effects of individual differences and situational factors on job search behaviour. The hypothesized model is tested in a large representative sample of 1,177 unemployed Flemish job seekers using a two-wave design and provides a satisfactory fit to the data. Extraversion, conscientiousness, core self-evaluations, employment commitment, financial need, and social support are found to differentially relate to instrumental job search attitude, affective job search attitude, subjective norm, and job search self-efficacy. In addition, all distal variables are indirectly related to job search behaviour through their effects on the TPB variables. These results support our expanded and integrative model of job search behaviour.     

Distracted pedestrians in crosswalks: An application of the Theory of Planned Behavior

Thousands of adult pedestrians are killed or injured each year. In spite of ever growing knowledge of correlates of risk pedestrian behavior, much remains to be learned. A small body of research has applied the Theory of Planned Behavior (TPB) to the problem of risky crossing decisions. We employed TPB to examination of intentions to cross under varying types of distraction. Eighty adults completed measures of injury exposure, followed by a questionnaire structured around TPB assessing intentions to cross streets under common conditions of self-imposed distraction. Results were similar to other research, suggesting attitude and perceived behavioral control predicted intentions to cross streets while distracted. Results are discussed in the context of similar studies, and with regard to future directions and injury prevention efforts.     

Antecedents of children's physical activity intentions and behaviour: Predictive validity and longitudinal effects

Abstract

This study examined the predictive validity and time-lagged relationships in a model of children's physical activity intentions, attitudes, perceived behavioural control (PBC), behaviour and past behaviour using the Theory of Planned Behaviour (TPB; Ajzen, 1985) as a framework. In Study 1, 386 children aged 12–14 years completed measures of intentions, attitudes, subjective norm, PBC and past behaviour. Their physical activity behaviour was assessed one week later. Structural equation analyses supported the construct and predictive validity of the TPB with the exception of subjective norms which did not predict intentions. In Study 2,70 children completed measures of their physical activity attitudes, intentions, PBC and past behaviour. Attitudes, intentions, PBC and recent behaviour were re-assessed five weeks later. The cognitions demonstrated a moderate degree of stability over time and there were some cross-lagged effects between attitudes and PBC. Past behaviour demonstrated additive rather than attenuating effects. These results support the use of the TPB cognitions and past behaviour as a framework to examine children's physical activity behaviour.     

Group commitment in the face of discrimination: The role of legitimacy appraisals

In contrast to everyday use of the term discrimination, we propose that discrimination can be appraised as either illegitimate or legitimate, and a comprehensive analysis of responses to discrimination needs to account for both ways of experiencing discrimination. We examine how perceived pervasiveness of discrimination and legitimacy appraisals affect group commitment among women in academia (Study 1) and tobacco smokers facing an upcoming smoking ban (Study 2). We found support for our hypothesis that legitimacy of discrimination appraisals moderates the effect of pervasiveness of discrimination. In both studies, group identification and collective action intentions were undermined most when the ingroup claimed that discrimination against them was legitimate and discrimination was perceived as pervasive. In both studies, group identification mediated the effects on collective action intentions. The results highlight the important role of legitimacy appraisals in understanding disadvantaged group members' responses to discriminatory treatment. Copyright © 2010 John Wiley & Sons, Ltd.