Dissociating the effects of attention and contingency awareness on evaluative conditioning effects in the visual paradigm

Two experiments are described that investigate the effects of attention in moderating evaluative conditioning (EC) effects in a picture-picture paradigm in which previously discovered experimental artifacts (e.g., Field & Davey, 1999 ) were overcome by counterbalancing conditioned stimuli (CSs) and unconditioned stimuli (USs) across participants. Conditioned responses for individuals who had attention enhanced were compared against a control group and groups for whom attention was impeded using a distracter task. In a second experiment the effects of attention were dissociated from those of contingency awareness by using backward-masked US presentations. The results of these experiments indicate that although associative EC effects may not be disrupted by a lack of contingency awareness, attention is an important factor in establishing conditioning. These results shed some light onto the possible boundary conditions that could explain past inconsistencies in obtaining EC effects in the visual paradigm.     

Successful differential evaluative conditioning using simultaneous and trace conditioning procedures in the picture-picture paradigm

This paper describes a study designed to investigate the efficacy of two traditional classical conditioning procedures in generating evaluative conditioning (EC) in the picture-picture paradigm in human participants. Differential EC was found using both simultaneous and trace conditioning procedures. In addition, the use of a block-subblock (BSB) nonpaired control condition and full counterbalancing of conditioned stimulus-unconditioned stimulus (CS-UCS) pairings across participants indicated that the observed EC effects were the result of associative learning. Examination of whether successful conditioning could take place with or without conscious awareness of CS-UCS contingencies was inconclusive. The results provide evidence for EC as an associative process and also provide some insight into the possible conditioning parameters that might successfully generate EC.     

Context effects in evaluative conditioning of implicit evaluations

Propositional models of evaluative conditioning postulate that the impact of stimulus pairings on liking should depend not on the pairings themselves but on what the pairings imply about the relation between stimuli. Hence, context manipulations that change the implications of stimulus pairings should moderate evaluative conditioning. We manipulated context by varying the way in which context cues were paired with affective outcomes while keeping the pairings between target cues and affective outcomes constant. All participants saw one target cue compound that was followed by a positive outcome (XF+) and another target cue compound that was followed by a negative outcome (YG?). In condition Same, each context cue was consistently paired with a positive or negative outcome, regardless of whether it was presented alone or in compound with another cue (A+, B+, AB+; C?, D?, CD?). In condition Opposite, however, a context cue was paired with a certain outcome when presented alone and with an outcome of the opposite valence when presented in a compound with another cue (A+, B+, AB?; C?, D?, CD+). Employing several implicit measures, we assessed the implicit evaluations of the target cues X and Y. In all three studies, the outcome of the measurement procedure differed between conditions. In condition Same, the positively paired cue X was evaluated more positively than the negatively paired cue Y. In condition Opposite, however, this preference was not present. This pattern of results suggests that EC is determined not only by the objective pairings but also by the context in which these pairings occur. Implications for models of evaluative conditioning are discussed.     

A calibration explanation of serial position effects in evaluative judgments

Judges often evaluate stimulus series on dimensions for which no physical scale exists; for example, when judging academic ability in oral examinations. We propose that judges deal with this problem by calibrating an internal judgment scale that maps stimulus input onto available judgment categories. This calibration process implies serial position effects: Judges should initially avoid extreme categories, because using extreme categories reduces judgmental degrees of freedom, thereby increasing the possibility of internal consistency violations. In four experiments, we show that judgments become indeed more extreme later in a series of judgments. Judges evaluated the same good (poor) performances more positive (negative) at the end of a sequence compared to the beginning. Judges’ expertise did not prevent the effect, but allowing end-of-sequence judgments reduced serial position effects. We discuss the implications and possible remedies of these calibration effects on judgment extremity.     

Genetic background differences and nonassociative effects in mouse trace fear conditioning

Fear conditioning, including variants such as delay and trace conditioning that depend on different neural systems, is widely used to behaviorally characterize genetically altered mice. We present data from three strains of mice, C57/BL6 (C57), 129/SvlmJ (129), and a hybrid strain of the two (F(1) hybrids), trained on various versions of a trace fear-conditioning protocol. The initial version was taken from the literature but included unpaired control groups to assess nonassociative effects on test performance. We observed high levels of nonassociative freezing in both contextual and cued test conditions. In particular, nonassociative freezing in unpaired control groups was equivalent to freezing shown by paired groups in the tests for trace conditioning. A number of pilot studies resulted in a new protocol that yielded strong context conditioning and low levels of nonassociative freezing in all mouse strains. During the trace-CS test in this protocol, freezing in unpaired controls remained low in all strains, and both the C57s and F(1) hybrids showed reliable associative trace fear conditioning. Trace conditioning, however, was not obtained in the 129 mice. Our findings indicate that caution is warranted in interpreting mouse fear-conditioning studies that lack control conditions to address nonassociative effects. They also reveal a final set of parameters that are important for minimizing such nonassociative effects and demonstrate strain differences across performance in mouse contextual and trace fear conditioning.     

Human evaluative conditioning: Order of stimulus presentation

In an experiment designed to demonstrate evaluative conditioning, subjects were shown 48 pictures of sculptures that they rated on a scale with 21 categories (?10 to +10). Then, the two most liked pictures (L) were paired with pictures from the categories ?1, 0, or +1 (N). In contrast to prior experiments, subjects were given either forward conditioning (N-L) or backward conditioning (L-N) trials but not both. Four other neutral stimuli were paired with each other (N-N) and acted as control stimulus pairs. After conditioning, the stimuli were rated a second time. There was a statistically significant difference in evaluative ratings showing a change of the evaluative tone of the previously neutral stimuli in a positive direction only after forward conditioning. This finding is inconsistent with results of prior experiments and challenges the assumption of Martin and Levey (1987) that evaluative conditioning is different from human classical conditioning.     

Human evaluative conditioning: acquisition trials, presentation schedule, evaluative style and contingency awareness.

Two different processes may be operative in human Pavlovian conditioning: signal learning and evaluative learning. Whereas most studies on evaluative conditioning focused on a mere demonstration of the phenomenon or on a theoretical analysis of the underlying processes, some basic parameters of evaluative learning are still unexplored. Hence, using the standard neutral picture--(dis)liked picture pairing paradigm (Baeyens, Eelen & Van den Bergh, 1990), in this study the effect of two parameters of evaluative conditioning was assessed on a between-subjects base, namely the Number of Acquisition Trials (2/5/10/20) and the Presentation Schedule of the stimulus pairs (blockwise or random). Additionally, the study included an exploratory analysis of the potential effects of the Evaluative Style of subjects (Feelers vs Thinkers, operationalized in terms of speed of emitting evaluations). Finally, the relationship between contingency awareness and evaluative learning was reassessed. Neutral-liked conditioning was found to be quadratically related to the number of acquisition trials (increase in effect up to 10 trials, decrease from 10 to 20 trials), whereas neutral-disliked conditioning linearly increased with increasing numbers of trials. Randomized vs blockwise presentation schedules of the stimulus pairs did differentially affect the overall pattern of conditioning, but in a way which was both unexpected and difficult to account for theoretically. Both the Evaluative Style of subjects and contingency awareness were demonstrated to be generally orthogonal to conditioned shifts in CS valence. Based on these findings, some practical suggestions are provided for the application of evaluating conditioning based therapeutical interventions to affective-behavioral disorders which are centred around inappropriate (dis)likes.     

The influence of extinction and counterconditioning instructions on evaluative conditioning effects

In three experiments, we tested the influence of instructions about an allegedly upcoming extinction or counterconditioning phase on evaluative conditioning (EC) effects. After an acquisition phase in which neutral stimuli were related to positive or negative stimuli via instructions (Experiments 1 and 2a) or actual pairings (Experiment 2b), three different groups of participants were either informed that in the next phase the neutral stimuli would be presented without positive or negative stimuli (extinction instruction), that the neutral stimuli in the next phase would be paired with stimuli of the opposite valence than before (counterconditioning instruction), or received no further instructions. Afterwards, liking of the originally neutral stimuli was measured either with an evaluative rating (Experiment 1) or with an Implicit Association Test (IAT; Experiments 2a and 2b). EC was reduced in the counterconditioning condition of Experiment 1 and in the joint analysis of Experiments 2a and 2b. The extinction instruction led to a reduction of EC only in Experiment 1. Finally, whether the acquisition phase consisted of instructions about CS–US pairings (Experiment 2a) or the actual experience of CS–US pairings (Experiment 2b) did not significantly impact the observed changes in liking. Overall, our results suggest that similar mechanisms might mediate instruction- and experienced-based EC. Our results are in line with propositional models of EC but can be explained also by association formation models and dual process models of EC, provided that certain auxiliary assumptions are made.     

The visual basis of category effects in object identification: evidence from the visual hemifield paradigm

The basis for the category specific living things advantage in object recognition (i.e., faster and more accurate identification of living compared to nonliving things) was investigated in two experiments. It was hypothesised that the global shape of living things on average provides more information about their basic level identity than the global shape of nonliving things. In two experiments subjects performed name-picture or picture-name verification tasks, in which blurred or clear images of living and nonliving things were presented in either the right or the left visual hemifield. With blurred images, recognition performance was worst for nonliving things presented to the right visual field/left hemisphere, indicating that the lack of visual detail in the stimulus combined with a left hemisphere bias toward processing high frequency visual elements proved detrimental for processing nonliving stimuli in this condition. In addition, an overall living things advantage was observed in both experiments. This advantage was considerably larger with blurred images than with clear. These results are compatible with the global shape hypothesis and converge with evidence using other paradigms.     

What you see is what will change: evaluative conditioning effects depend on a focus on valence

This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS-US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.     

Interaction effects in successive visual displays: An extension of the Eriksen-Collins paradigm

The paradigm of Eriksen and Collins, in which one-haft of the elements of a display is assigned randomly to each of two successively presented fields, was applied to the visual discrimination of one- and two-dimensional Markov constraints. In contrast with the two-flash masking paradigm, performance in the Eriksen-Collins paradigmimproves as the interval between the successively presented fields is shortened. Constraint thresholds may increase with interfield intervals as short as 20 msec. In contrast with the results of most visual information-processing tasks, increasing the duration of each field may result in sharplyelevated thresholds. The elevation of thresholds can be reduced through repeated presentation. Sharp asymmetries are also obtained with differential brightness of the two fields.     

Contingency learning with evaluative stimuli: testing the generality of contingency learning in a performance paradigm

In two experiments, we tested the generality of the learning effects in the recently-introduced color-word contingency learning paradigm. Participants made speeded evaluative judgments to valenced target words. Each of a set of distracting nonwords was presented most often with either positive or negative target words. We observed that participants responded faster on trials that respected these contingencies than on trials that contradicted the contingencies. The contingencies also produced changes in liking: in a subsequent explicit evaluative rating task, participants rated positively-conditioned nonwords more positively than negatively-conditioned nonwords. Interestingly, contingency effects in the performance task correlated with this explicit rating effect in both experiments. In Experiment 2, all effects reported were independent of subjective and objective contingency awareness (which was completely lacking), even when awareness was measured at the item level. Our results reveal that learning in this type of performance task extends to nonword-valence contingencies and to responses different from those emitted during the performance task. We discuss the implications of these findings for theories about the processes that underlie contingency learning in performance tasks and for research on evaluative conditioning.     

Reevaluating the role of the medial prefrontal cortex in delay eyeblink conditioning

It has been proposed that the medial prefrontal cortex (mPFC) is not necessary for delay eyeblink conditioning (DEC). Here, we investigated the involvement of the mPFC in DEC with a soft or loud tone as the conditioned stimulus (CS) by using electrolytic lesions or muscimol inactivation of guinea pig mPFC. Interestingly, when a soft tone was used as a CS, electrolytic lesions of the mPFC significantly retarded acquisition of the conditioned response (CR), and muscimol infusions into mPFC distinctly inhibited the acquisition and expression of CR, but had no significant effect on consolidation of well-learned CR. In contrast, both electrolytic lesions and muscimol inactivation of mPFC produced no significant deficits in the CR when a loud tone was used as the CS, or in the unconditioned response (UR) when a soft or loud tone was used as the CS. These results demonstrate that the mPFC is essential for the DEC with the soft tone CS but not for the DEC with the loud tone CS.     

The role of CS-US contingency in human evaluative conditioning

Recent studies suggest that in Pavlovian conditioning, two different processes may be operative: signal learning and evaluative learning, resulting in two qualitatively different associative structures. Signal-learning is hypothesized to be responsible for providing us with genuine predictors (CS) for significant events (US). This proposition logically entails that the statistical-correlational relation, i.e. the contingency between CS and US should be a crucial determinant of signal learning. Evaluative conditioning, on the other hand, refers to the observation that the mere pairing of neutral with (dis)liked stimuli changes the valence of the originally neutral stimuli in a (negative) positive direction. As argued elsewhere, evaluative conditioning is probably based on the CS acquiring a mere referential value to the US, without any genuine CS-US expectancy being involved. From this, it was hypothesized that evaluative conditioning might not be dependent on CS-US contingency. Using the standard evaluative conditioning paradigm, four different levels of CS-US contingency were created on a between-subject base. The overall effect of evaluative conditioning was strongly significant, and was not mediated by awareness of the CS-US relation. Of crucial importance, this conditioning effect did not interact with the level of contingency, supporting the hypothesis that CS-US contingency is not a crucial determinant of evaluative conditioning. Moreover, this effect was obtained in a situation in which Ss simultaneously evidenced to have consciously registered quite accurately the different levels of CS-US contingency.     

Resistance to extinction of human evaluative conditioning using a between-subjects design

Two experiments were conducted to examine whether the resistance to extinction obtained in evaluative conditioning (EC) studies implies that EC is a qualitatively distinct form of classical conditioning (Baeyens, Eelen, & Crombez, 1995 a) or whether it is the result of an nonassociative artefact ( Field & Davey, 1997 , 1998 , 1999 ). Both experiments included between-subjects control groups in addition to standard within-subjects control conditions. In Experiment 1, only verbal ratings were measured in order to evaluate the effect of postacquisition CS-only exposures on EC whereas in Experiment 2, verbal ratings and postextinction priming effects were measured. The results showed that the EC effects are demonstrable in a between-subjects design and that the extinction procedure did not have any influence on the acquired evaluative value of CSs regardless of whether the verbal ratings or the priming effects were used as dependent variables. The present results provide evidence that EC is resistant to extinction and suggest an interpretation of EC as a qualitatively distinct form of associative learning.     

At the crossroads: Attention,contingency awareness,and evaluative conditioning

Evaluative conditioning (EC) refers to changes in the evaluation of a conditioned stimulus (CS) due to its repeated pairing with an unconditioned stimulus (US). One of the most debated topics in EC research is whether or not EC is dependent on contingency awareness. In this study, we go beyond this debate by examining whether contingency awareness mediates the impact of attentional resources and goal-directed attention on EC. Attentional resources were manipulated by presenting CSs and USs either within the same modality or in different modalities. Goal-directed attention was manipulated by asking participants to respond to the CSs or to the USs. Results indicate that the effect of goal-directed attention on EC is mediated by contingency awareness, whereas the effect of attentional resources on EC is not.     

Letter encoding in visual word identification: more evidence for a word-integration explanation for parafoveal preview effects in reading.

A letter string presented briefly in the parafovea facilitates naming a foveally presented word provided that the two stimuli are orthographically similar. The facilitation (called priming) is asymmetrical in that to obtain it, both letter strings must have the first letters in common. One possible explanation, a letter-integration hypothesis, proposes that readers only identify the letters at the beginning of the parafoveal stimulus, an action that facilitates processing the target. Another explanation, a word-integration hypothesis, postulates that all the letters of the parafoveal stimulus are identified and that the asymmetry occurs because the first letters of the parafoveal stimulus are weighted more heavily than the later ones. The two accounts differ in the way the position of the first letter is determined: The first postulates that readers know the side to identify first without reference to the stimulus; the second postulates that readers establish an order on the stimuli postcategorically. To distinguish the views, we presented English and Hebrew stimuli to bilingual readers. Readers could not anticipate the position of the first letters; hence, if the letter-integration explanation is correct, the asymmetry in the priming should be attenuated. Consistent with the word-integration explanation, however, priming occurred when the target shared the beginning letters with the prime in both languages.     

Nonaware classical conditioning to pictorial facial stimuli in a between-groups paradigm.

The present experiment investigated the effects of aware and nonaware modes of extinction in classical conditioning to facial emotional stimuli. The subjects participated in three different experimental phases. In the first (habituation) phase they were presented with a 500 ms angry face. In the second (acquisition) phase, for half of the subjects the 500 ms face was paired with an aversive noise (experimental group) while for the other half of the subjects the face and the noise presentations were separated by 6-10 s intervals (sensitization control group). In the third (extinction) phase, these two groups were further divided into two subgroups. One subgroup of both the experimental and control group had the face stimulus presented for 30 ms, and immediately masked with a neutral picture. The other two subgroups had the face presented for 500 ms with no mask. The results showed that conditioning only occurred in the experimental subgroups which was indicated by a significant difference between skin conductance responses during habituation and corresponding responses during extinction. Secondly, comparing the experimental and control groups during the extinction phase, a significant conditioning effect was observed for both the aware and nonaware masked modes of extinction for the experimental group. The results suggest that conditioned autonomic responses may be elicited in a nonaware mode.     

Age effects in backward visual masking (Crawford paradigm)

Fifteen Ss in each of four age groups (5-, 10-, 16-, and 22–23-years old) received backward visual masking. Group effects occurred at longer ISIs indicating slower prerecognition processing for younger Ss. In a second experiment 19-, 35-, and 55-year-old Ss were administered backward visual masking under the identical procedures of Exp. 1. The oldest Ss performed significantly worse than 19- and 35-year-old Ss, which did not differ significantly from each other. The general methodological features of both studies, as well as the obtained relationships were discussed.     

Guilty by mere association: evaluative conditioning and the spreading attitude effect

Five experiments investigated the phenomenon that attitude formation is not confined to the co-occurrence of an attitudinal object with an evaluated experience. The pairing of a target with a (dis)liked person not only affects the evaluation of the previously neutral person but spreads to other individuals who are (pre)associated with the target (spreading attitude effect). Experiments 1 and 2 provided evidence for the spreading attitude effect in appetitive as well as aversive evaluative conditioning. Experiment 3 showed that the spreading attitude effect is a robust phenomenon resistant to extinction. Experiment 4 demonstrated that attitude spread can be transferred to 2nd-order conditioning. Finally, Experiment 5 supports the notion that the spreading attitude effect is not dependent on cognitive resources. Implications for social as well as applied psychology are discussed.