The influence of incongruity and preexposure on the familiarity effect in visual selection of children

A consistent finding in the literature concerning visual selection is that Ss will spend more time viewing unfamiliar stimuli than stimuli with which they have been familiarized. In the present experiment, the relationship between the magnitude of this familiarity effect and the level of stimulus incongruity was examined and found to be monotonic and increasing. In addition, amount of stimulus preexposure had no significant effect on the magnitude of the familiarity effect. Furthermore, there was no overall difference in Ss' preference for familiar and unfamiliar stimuli. Results are interpreted as supporting a theory of visual selection based on information-conflict resolution.     

Recognition memory and awareness: A large effect of study-test modalities on “know” responses following a highly perceptual orienting task

Abstract

Two experiments investigated the effects of varying the correspondence between presentation and test modes on states of conscious awareness in recognition memory. Experiment 1 used visual test items and showed that auditory and visual study modes differentially affected recollective experience and feelings of familiarity assessed by “remember” and “know” responses accompanying recognition: “know” responses were slightly enhanced following visual presentation, but this was largely offset by a similarly small increase in “remember” responses. Experiment 2 employed conditions designed to maximise any effect on “know” responses of the correspondence between presentation and test modes by using a highly perceptual orienting task at study. Under these conditions, there was a large mode correspondence effect on “know” responses. The results support the idea that “know” responses are particularly sensitive to perceptual factors.     

Effects of multimodal presentation and stimulus familiarity on auditory and visual processing

Two experiments examined the effects of multimodal presentation and stimulus familiarity on auditory and visual processing. In Experiment 1, 10-month-olds were habituated to either an auditory stimulus, a visual stimulus, or an auditory-visual multimodal stimulus. Processing time was assessed during the habituation phase, and discrimination of auditory and visual stimuli was assessed during a subsequent testing phase. In Experiment 2, the familiarity of the auditory or visual stimulus was systematically manipulated by prefamiliarizing infants to either the auditory or visual stimulus prior to the experiment proper. With the exception of the prefamiliarized auditory condition in Experiment 2, infants in the multimodal conditions failed to increase looking when the visual component changed at test. This finding is noteworthy given that infants discriminated the same visual stimuli when presented unimodally, and there was no evidence that multimodal presentation attenuated auditory processing. Possible factors underlying these effects are discussed.     

Uses and misuses of habituation and related preference paradigms

Houston‐Price and Nakai raise an important problem researchers face when attempting to interpret infant visual preference data. This problem stems from paradigms in which infants are only partially familiarized to a stimulus, and it is unclear whether they should show a novelty or familiarity preference to that stimulus in a subsequent test. As Hunter and Ames' (1988) noted in their important chapter, infants will sometimes show a familiarity preference rather than a novelty preference, particularly when the infants are relatively young and the stimuli are relatively complex. In this commentary, I shall make three points regarding this issue: first, that the familiarity preference problem is real; second, that in most cases there is a simple solution to the problem; and third that certain popular infant paradigms can exacerbate the problem. Copyright © 2004 John Wiley & Sons, Ltd.     

The hard-won benefits of familiarity in visual search: naturally familiar brand logos are found faster

Familiar items are found faster than unfamiliar ones in visual search tasks. This effect has important implications for cognitive theory, because it may reveal how mental representations of commonly encountered items are changed by experience to optimize performance. It remains unknown, however, whether everyday items with moderate levels of exposure would show benefits in visual search, and if so, what kind of experience would be required to produce them. Here, we tested whether familiar product logos were searched for faster than unfamiliar ones, and also familiarized subjects with previously unfamiliar logos. Subjects searched for preexperimentally familiar and unfamiliar logos, half of which were familiarized in the laboratory, amongst other, unfamiliar distractor logos. In three experiments, we used an N-back-like familiarization task, and in four others we used a task that asked detailed questions about the perceptual aspects of the logos. The number of familiarization exposures ranged from 30 to 84 per logo across experiments, with two experiments involving across-day familiarization. Preexperimentally familiar target logos were searched for faster than were unfamiliar, nonfamiliarized logos, by 8 % on average. This difference was reliable in all seven experiments. However, familiarization had little or no effect on search speeds; its average effect was to improve search times by 0.7 %, and its effect was significant in only one of the seven experiments. If priming, mere exposure, episodic memory, or relatively modest familiarity were responsible for familiarity’s effects on search, then performance should have improved following familiarization. Our results suggest that the search-related advantage of familiar logos does not develop easily or rapidly.     

Theoretical and methodological consequences of variations in exposure duration in visual laterality studies

The visual system does not instantaneously extract the entire content of a stimulus, and its resolving power is enhanced as the energy in the stimulus increases. This property of the visual system has been overlooked in previous tachistoecopic studies, the consequences of which are examined. Three groups of 12 right-handed males were presented with faces to categorize as “female” or “male,” each group at differentexposure duration, 40, 120, or 200 msec. A shift in visual field superiority was observed, from the left to the right field, as stimulus energy increased IExperiment 1). This result was replicated in Experiment 2, using a within-subject design. In Experiment 3, display energy was kept constant by reciprocally varying the duration of exposure and the level of luminance. The same shift in visual field superiority as in the previous experiments obtained when exposure duration increased. Implications of these results for future tachistoscopic studies and for a model of cerebral laterallzation are discussed. It is suggested that the right and left hemispheres may not require an equal amount of energy to efficiently engage into cognitive processing.     

The contribution of visual persistence to the perceived duration of brief targets

Two experiments were conducted to examine the role of sensory persistence on tasks of perceived duration employing very brief visual stimuli. Using a standard temporal judgment task, the first experiment replicated both the “size effect” and “empty-filled” illusion reported by previous investigators. However, entirely comparable results were also found with a probematching task, which theoretically assesses the degree of persistence exhibited by a stimulus. The second experiment examined the effect of target luminance on perceived duration. Consistent with a sensory persistence interpretation, judgments of duration increased with increasing luminance. The results from the two experiments were discussed in terms of varying degrees of retinal persistence produced by different stimuli. This view was contrasted with currently dominant interpretations that postulate changes in perceived duration to reflect different information-processing requirements across stimulus conditions.     

The perception of identity in simultaneously presented complex visual displays

Two experiments were conducted in order to examine the information processing in a visual matching task, using digit sequences of varying complexity as the stimuli. Traditionally, reaction times for “same” judgments do not fit into a single-process self-terminating feature testing model, while those for “different” judgments do. Bamber (1969) proposed a two-stage model to account for the data, and the results of these experiments support this type of model. Strong evidence implying that Bamber’s “identity reporter” has a limited capacity in terms of stimulus complexity was also found. This complexity seems to be deemed by stimulus discriminability and the number of “chunks” of information rather than by “bits” of information being transmitted (Miller, 1956).     

Facilitation of both “same” and “different” judgments of letter strings by familiarity of letter sequence

Three experiments employing simultaneous matching were performed to extend recent findings that three kinds of familiarity—familiarity of letter sequences, familiarity of display configuration, and familiarity of letter orientation—facilitate the matching of letter strings for “same” responses and sometimes for “different” responses. It was found that letter sequence familiarity facilitated “same” responses even when the letter strings were in an unfamiliar orientation or configuration and also facilitated “different” responses whenever the task required that a substantial portion of the display be processed before a response could be initiated. A three-stage model of the simultaneous letter-string matching task was developed. This model, which assumes that the same processes account for both “same” and “different” responses, was consistent with findings obtained when there were small differences between string pairs. Discrepant findings obtained when there were large differences between string pairs may have been produced by the premature initiation of responses.     

Differential effects of familiarity on judgments of sameness and difference

Ss indicated whether pairs of simultaneously presented objects were “same” or “different.” In Experiments 1, 2, and 3 the stimuli were pairs of letters, and familiarity was manipulated by showing the letters in either an upright or an upside-down orientation. In Experiments 4 and 5 the stimuli were pairs of trigrams, and familiarity was manipulated either by rotation or by selection according to rated meaningfulness. Analysis of reaction times indicated that familiar pairs were responded to more quickly than were unfamiliar pairs; however, this was true only for “same” judgments, not for “different” judgments. In addition, Experiment 3 indicated that familiarity influenced discrimination accuracy under conditions of tachistoscopic exposure. Finally, in Experiment 6 an effort was made to disentangle the effects of meaningfulness from the effects of pronounceability. The present results stand in contrast to previous research using perceptual comparison tasks, since the earlier work failed to indicate any effect of familiarity.     

Social salience does not transfer to oculomotor visual search

ABSTRACT

Evidence suggests that socially relevant information, such as self-referential information, leads to perceptual prioritization that is considered to be similar to prioritization based on physical stimulus salience. The current study used an oculomotor visual search paradigm to investigate whether self-prioritization affects visual selection early in time, akin to physical salience, or later in time, where it would relate to processing of top-down strategies. We report three experiments. Prior to each experiment, observers first performed a manual line-label matching task where they were asked to form associations between two orientation lines (right-tilted and left-tilted) and two labels (“you” and “stranger”). Participants then had to make a speeded eye-movement to one of the two lines without any task instructions (Experiment 1), to a dot probe target located on one of the two lines (Experiment 2), or to the line that was validly cued by its associated label (Experiment 3). We replicate previous findings with the manual stimulus-matching task. However, we did not find any evidence for increased salience of the self-relevant “you” stimulus during visual search, nor did we observe any self-prioritization due to later goal-driven or strategic processing. We argue that self-prioritization does not affect overt visual selection. The results suggest that the effects found in the manual matching task are unlikely to reflect self-prioritization during perceptual processing but might rather act on higher-level processing related to recognition or decision-making.     

When do auditory/visual differences in duration judgements occur?

Four experiments examined judgements of the duration of auditory and visual stimuli. Two used a bisection method, and two used verbal estimation. Auditory/visual differences were found when durations of auditory and visual stimuli were explicitly compared and when durations from both modalities were mixed in partition bisection. Differences in verbal estimation were also found both when people received a single modality and when they received both. In all cases, the auditory stimuli appeared longer than the visual stimuli, and the effect was greater at longer stimulus durations, consistent with a “pacemaker speed” interpretation of the effect. Results suggested that Penney, Gibbon, and Meck's (2000) “memory mixing” account of auditory/visual differences in duration judgements, while correct in some circumstances, was incomplete, and that in some cases people were basing their judgements on some preexisting temporal standard.     

New insights on eye blindness and hand sight: Temporal constraints of visuo-motor networks

Pioneer experiments on saccadic suppression have shown that this effect is not followed by motor disorientation: Conscious perception of a target displacement can be dissociated from correct manual target reaching. It has subsequently been demonstrated that movement corrections with the same latency and spatial characteristics can be produced in conditions allowing perceptual awareness of perturbation of a target as in condition inducing saccadic suppression. In addition to the qualitative dissociation between motor performance and conscious awareness, quantitative temporal dissociations in action can be observed by manipulating different features of the visual target. When the target of an ongoing simple action is perturbed, a temporal advantage is found for responses to perturbations of location relative to colour and shape. Furthermore, there seems to be a temporal advantage for automatic motor corrections made in response to a target displacement as compared to other responses (other ongoing movement adjustments, movement interruption, conditional motor response such as pressing a key, verbal response, delayed matching-to-sample tasks). Thus, this paper reviews evidence for the fact that the temporal characteristics of any given response to a stimulus are dependent both on the sensory processes and on the type of response generated. Accordingly, identification responses (such as verbal report) to a visual stimulus are much slower than motor corrections of an ongoing movement in response to a target location change because of different processing times of the stimulus features (“What” compared to “Where”) and of the response itself (“What” compared to “How”). The existence of two continua (What/Where and What/How) is proposed between these two extreme stimulus- response combinations. This model may be a useful framework to better understand visuo-motor transformations and the network of connections between visual and motor areas.     

Association learning and visual discrimination

The effect of learned stimulus associations on visual discrimination was measured in four experiments. The stimuli were visual shapes which had been scaled for similarity. Two shapes were selected as discriminanda, and each S was pretested and posttested for discrimination of these briefly presented simultaneous pairs of “same” and “different” shapes. During the training, each discriminandum was paired with another simultaneously presented associated shape on a paired-associate response-learning task. The two associated shapes were very similar, intermediate in similarity, or very dissimilar. There was more improvement in posttest discrimination following training with dissimilar associates. We conclude that learned stimulus associations affect visual discrimination.     

The effects of stimulus familiarization on patterns of visual selection

Patterns of visual selection were recorded as Ss viewed pairs of stimulus drawings in which the two members were either both incongruous or both banal. Prior to presenting the paired stimuli, S was preexposed to either one member of the stimulus pair or to the incongruous or banal counterpart of one member of the stimulus pair. The results indicate that: (1) preexposure to a stimulus reduced its potential to elicit looking responses, and the magnitude of that reduction was greater for incongruous stimuli than for banal stimuli; (2) preexposure to an incongruous stimulus affected the potential of its banal counterpart to elicit looking responses, but preexposure to a banal stimulus did not affect the potential of its incongruous counterpart to elicit similar responses; and (3) the reduced potential of the preexposed member of a stimulus pair to elicit looking responses waned after 10 sec. These results were discussed in light of an “information-conflict resolution” model of visual selection.     

Impact of planned movement direction on judgments of visual locations

The present study examined if and how the direction of planned hand movements affects the perceived direction of visual stimuli. In three experiments participants prepared hand movements that deviated regarding direction (“Experiment 1” and “2”) or distance relative to a visual target position (“Experiment 3”). Before actual execution of the movement, the direction of the visual stimulus had to be estimated by means of a method of adjustment. The perception of stimulus direction was biased away from planned movement direction, such that with leftward movements stimuli appeared somewhat more rightward than with rightward movements. Control conditions revealed that this effect was neither a mere response bias, nor a result of processing or memorizing movement cues. Also, shifting the focus of attention toward a cued location in space was not sufficient to induce the perceptual bias observed under conditions of movement preparation (“Experiment 4”). These results confirm that characteristics of planned actions bias visual perception, with the direction of bias (contrast or assimilation) possibly depending on the type of the representations (categorical or metric) involved.     

Serial position effects in short-term visual memory: A SIMPLE explanation?

A version of Sternberg's (1966) short-term visual memory recognition paradigm with pictures of unfamiliar faces as stimuli was used in three experiments to assess the applicability of the distinctiveness-based SIMPLE model proposed by Brown, Neath, and Chater (2002). Initial simulations indicated that the amount of recency predicted increased as the parameter measuring the psychological distinctiveness of the stimulus material (c) increased and that the amount of primacy was dependent on the extent of proactive interference from previously presented stimuli. The data from Experiment 1, in which memory lists of four and five faces varying in visual similarity were used, confirmed the predicted extended recency effect. However, changes in visual similarity were not found to produce changes in c. In Experiments 2 and 3, the conditions that influence the magnitude of c were explored. These revealed that both the familiarity of the stimulus class before testing and changes in familiarity, due to perceptual learning, influenced distinctiveness, as indexed by the parameter c. Overall, the empirical data from all three experiments were well fit by SIMPLE.     

Orthography and familiarity effects in word processing

Both orthographic regularity and visual familiarity have been implicated as contributors to the efficiency of processing visually presented words. Our studies sought to determine which of the internal codes representing words in the nervous system are facilitated by these two variables. To do this, sets of letter strings in which orthography and familiarity were factorially combined were used as the basis for physical, phonetic, semantic, and lexical judgments. The data indicated consistent effects of orthography on the activation of all codes. These effects were seen in same-different matching and in judgments of stimulus orientation, which are based on visual codes; in judgments of pronounceability based on phonetic codes; in judgments of meaningfulness based on semantic codes; and in lexical decisions, which are based on phonetic and semantic codes together. Familiarity, on the other hand, had a clear influence on the activation of semantic codes and to a lesser extent affected phonetic codes. Despite previous positive results found in matching letter strings, however, no influence of familiarity occurred in judgments based on visual codes once evidence for criterion shifting was eliminated. Our negative results included direct tests of facilitation in matching acronyms (e.g., FBI) and in matching both regular and irregular strings familiarized by specific training. It now appears that earlier findings of visual familiarity effects may be attributed to response biases resulting from the activation of higher level codes sensitive to familiarity, and to the use of small sets of training stimuli that allowed subjects to induce orthographic-like rules. The results obtained so far with our methods seem to reconcile an inconsistent literature by showing that speeded decisions based on visual codes are most strongly influenced by rule-governed processing mechanisms sensitive to orthographic structure, whereas decisions based on phonetic and semantic codes are affected about equally by rule-governed mechanisms and by stimulus-specific mechanisms sensitive to familiarity. This conclusion may lead to changes in notions of how effective various kinds of visual training are likely to be at different stages in the acquisition of reading skill.     

Iconic memory and visible persistence

There are three senses in which a visual stimulus may be said to persist psychologically for some time after its physical offset. First, neural activity in the visual system evoked by the stimulus may continue after stimulus offset (“neural persistence”). Second, the stimulus may continue to be visible for some time after its offset (“visible persistence”). Finally, information about visual properties of the stimulus may continue to be available to an observer for some time after stimulus offset (“informational persistence”). These three forms of visual persistence are widely assumed to reflect a single underlying process: a decaying visual trace that (1) consists of afteractivity in the visual system, (2) is visible, and (3) is the source of visual information in experiments on decaying visual memory. It is argued here that this assumption is incorrect. Studies of visible persistence are reviewed; seven different techniques that have been used for investigating visible persistence are identified, and it is pointed out that numerous studies using a variety of techniques have demonstrated two fundamental properties of visible persistence: theinverse duration effect (the longer a stimulus lasts, the shorter is its persistence after stimulus offset) and theinverse intensity effect (the more intense the stimulus, the briefer its persistence). Only when stimuli are so intense as to produce afterimages do these two effects fail to occur. Work on neural persistences is briefly reviewed; such persistences exist at the photoreceptor level and at various stages in the visual pathways. It is proposed that visible persistence depends upon both of these types of neural persistence; furthermore, there must be an additional neural locus, since a purely stereoscopic (and hence cortical) form of visible persistence exists. It is argued that informational persistence is defined by the use of the partial report methods introduced by Averbach and Coriell (1961) and Sperling (1960), and the term “iconic memory” is used to describe this form of persistence. Several studies of the effects of stimulus duration and stimulus intensity upon the duration of iconic memory have been carried out. Their results demonstrate that the duration of iconic memory is not inversely related to stimulus duration or stimulus intensity. It follows that informational persistence or iconic memory cannot be identified with visible persistence, since they have fundamentally different properties. One implication of this claim that one cannot investigate iconic memory by tasks that require the subject to make phenomenological judgments about the duration of a visual display. In other words, the so-called “direct methods” for studying iconic memory do not provide information about iconic memory. Another implication is that iconic memory is not intimately tied to processes going on in the visual system (as visible persistence is); provided a stimulus is adequately legible, its physical parameters have little influence upon its iconic memory. The paper concludes by pointing out that there exists an alternative to the usual view of iconic memory as a precategorical sensory buffer. According to this alternative, iconic memory is post-categorical, occurring subsequent to stimulus identification. Here, stimulus identification is considered to be a rapid automatic process which does not require buffer storage, but which provides no information about episodic properties of a visual stimulus. Information about these physical stimulus properties must, in some way, be temporarily attached to a representation of the stimulus in semantic memory; and it is this temporarily attached physical information which constitutes iconic memory.