Value expectation confirmation and word-of-mouth intention among international tourists of a cultural festival experience

We examined expectation conformation and word-of-mouth marketing intention among international tourists (177 white; 138 black; and 98 Asian) who experienced a tourism promotion cultural festival event; taking into account their personal, artistic, and societal cultural values. We applied multiple regression analysis to predict expectation conformation and word-of-mouth marketing intention from the tourists’ personal, artistic, and societal cultural values. For the white and Asian tourists, sociocultural value predicted expectation confirmation the most. For the black tourists, personal value explained their expectation confirmation more than did sociocultural value. Culturally framed perceived values appear to influence the ways tourists respond to tourism festivals.     

Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

Previous literature on consumer behavior has tackled the experiential approach in retailing services in depth; however, most of the previous studies have concentrated on the simultaneous but not concatenated effects of value dimensions on satisfaction and/or loyalty. Furthermore, tourists' shopping behavior remains an underdeveloped area of study from the experiential perspective. This work explores experiential tourist shopping value, aiming to (a) explain tourists' loyalty to retailers by adding causality to experiential dimensions and (b) prove the subjectivity of these values. After a diachronic and synchronic review of the literature on experiential shopping value, a structural model with a chain of effects consisting of product quality, service quality, self‐esteem and shopping enjoyment on loyalty, and a multidimensional index as a second‐order model were built with partial least squares and tested on a purposive sample of 374 tourists in Valencia (Spain). Our findings revealed a sequential approach to tourists' shopping experiences where utilitarian values led to social and hedonic ones, all of which were antecedents of loyalty to retailers. Furthermore, the index showed differences by gender and nationality. Although our results are context specific, they add to the value creation process as they show a sequence of effects, and a fully subjective value provision, which changes according to demographics. The originality of this work is that it contributes to the suitability of the experiential paradigm in explaining tourists' shopping behavior by promoting interest in this specific, underdeveloped target area, and also by adding causality and proving the subjectivity of experiential value dimensions.     

Built to last: Interactive effects of perceived overqualification and proactive personality on new employee adjustment

We integrate relative deprivation and broaden and build theories to develop a process-based model of perceived overqualification and its relationship with new employee adjustment via “broaden and build” mechanisms (i.e., reciprocal relationships between initial status and change trajectories in work-related positive affect and perceived job autonomy). Additionally, we examine how new employee proactive personality may influence this process. Analyses of weekly survey responses from 331 new employees of a large financial institution throughout their first 90 days of employment revealed that those who felt overqualified generally experienced less work-related positive affect and perceived less job autonomy when beginning their jobs (assessed the first week of employment) than their more qualified counterparts. Moreover, initial levels of perceived job autonomy were positively associated with adjustment outcomes (assessed at 90 days of employment) via linear change in positive affect over time (assessed weekly, up to 8 weeks of employment). These findings suggest that perceived overqualification may negatively influence newcomer adjustment by stunting broaden and build processes. However, proactive personality attenuated this effect. Theoretical and practical implications are discussed.     

Forgiveness in Javanese collective culture: The relationship between rumination,harmonious value,decisional forgiveness and emotional forgiveness

Forgiveness in Javanese collective culture is examined by considering harmonious value (HV) a subjective value on maintaining social harmony and rumination. In Study 1, we conducted an exploratory sequential mixed‐method study to develop a scale measuring HV. In‐depth interviews with eight Javanese adolescents revealed three major domains of HV (Study 1a). In a second quantitative study (Study 1b), we developed items and assessed 347 Javanese adolescents in Yogyakarta, Indonesia. Principal component analysis and confirmatory factor analysis supported three factors: cooperation during conflict, forbearing and resolving conflict. After confirming that the translated scales had acceptable reliability, we conducted Study 2 with 424 Javanese adolescents from both urban and village settings. Using hierarchical multiple regression, we found that HV accounted for a variance in decisional forgiveness above and beyond rumination. In addition, decisional forgiveness also accounted for variance in emotional forgiveness above and beyond rumination. In fact, HV accounted for variance in emotional forgiveness above and beyond both rumination and decisional forgiveness together. This revealed the importance of valuing social harmony in this collectivistic culture. Moreover, decisional forgiveness was also important in predicting the Javanese collectivists’ emotional forgiveness.     

Coping with anxiety and rebuilding identity: A psychosynthesis approach to culture shock

As the number of international students continues to increase worldwide, their experience of culture shock has been well-researched. Missing, however, from the culture shock literature is the perspective of psychosynthesis psychology and its methodology to deal with the affective, behavioral, and cognitive (ABC) aspects of shock and adaptation. This article illustrates two psychosynthesis techniques that student sojourners found helpful in their acculturation process. Firstly, the self-identification exercise eased anxiety, an affective aspect of culture shock. Secondly, the subpersonality model aided students in their ability to integrate a new social identity, the cornerstone of the cognitive aspect. With a new integrated identity, students changed their behavior (the second ABC component) and new creative energies were released. These qualitative findings are supported by the testimonies of nine international student sojourners in the Netherlands who received psychosynthesis counseling. In addition, a case study demonstrates subpersonality integration and its role in helping students to come into relationship with themselves as well as others. The self-identification exercise and subpersonality model are not only effective tools for aiding sojourners in their adaptation to a host country, but viable methodologies for anyone searching to synthesize a new personal and social identity.     

The perceived vulnerability to disease scale: Cross-cultural measurement invariance and associations with fear of COVID-19 across 16 countries

Using cross-sectional data from N = 4274 young adults across 16 countries during the COVID-19 pandemic, we examined the cross-cultural measurement invariance of the perceived vulnerability to disease (PVD) scale and tested the hypothesis that the association between PVD and fear of COVID-19 is stronger under high disease threat [that is, absence of COVID-19 vaccination, living in a country with lower Human Development Index (HDI) or higher COVID-19 mortality]. Results supported a bi-factor Exploratory Structural Equation Modeling model where items loaded on a global PVD factor, and on the sub-factors of Perceived Infectability and Germ Aversion. However, cross-national invariance could only be obtained on the configural level with a reduced version of the PVD scale (PVD-r), suggesting that the concept of PVD may vary across nations. Moreover, higher PVD-r was consistently associated with greater fear of COVID-19 across all levels of disease threat, but this association was especially pronounced among individuals with a COVID-19 vaccine, and in contexts where COVID-19 mortality was high. The present research brought clarity into the dimensionality of the PVD measure, discussed its suitability and limitations for cross-cultural research, and highlighted the pandemic-related conditions under which higher PVD is most likely to go along with psychologically maladaptive outcomes, such as fear of COVID-19.     

Explaining the effects of a decision intervention on mammography intentions: The roles of worry,fear and perceived susceptibility to breast cancer

Objective: This study examines the effects of a mammography decision intervention on perceived susceptibility to breast cancer (PSBC) and emotion and investigates how these outcomes predict mammography intentions.

Design: Randomised between-subjects online experiment. Participants were stratified into two levels of risk. Within each stratum, conditions included a basic information condition and six decision intervention conditions that included personalised risk estimates and varied according to a 2 (amount of information: brief vs. extended) × 3 (format: expository vs. untailored exemplar vs. tailored exemplar) design. Participants included 2465 US women ages 35–49.

Main Outcome Measures: PSBC as a percentage, PSBC as a frequency, worry, fear and mammography intentions.

Results: The intervention resulted in significant reductions in PSBC as a percentage for women in both strata and significant increases in worry and fear for women in the upper risk stratum. Of the possible mediators examined, only PSBC as a percentage was a consistent mediator of the effect of the intervention on mammography intentions.

Conclusion: The results provide insight into the mechanism of action of the intervention by showing that PSBC mediated the effects of the intervention on mammography intentions.     

Sticking to common values: Neighbourhood social cohesion moderates the effect of value congruence on life satisfaction

This article aims to explicate the role of social cohesion in the relationship between adherence to common values and life satisfaction. Shared values are often assumed to be a constitutive element of social cohesion and are used in measurement of the concept. However, sociopsychological theory of values sees social cohesion rather as a moderator of the link between value congruence and life satisfaction, not as a constituent of value congruence. Based on a representative survey of the city of Bremen, Germany (N = 2605), we predict life satisfaction from person‐group value congruence and neighbourhood social cohesion. We find no relationship between value congruence and social cohesion, but a significant positive moderating effect of social cohesion on the relationship between value congruence and life satisfaction. The findings suggest that sticking to common values does not increase social cohesion, but that positive effects of value congruence are more pronounced in high‐cohesion neighbourhoods.     

The girlfriend's effect on perceived stress in sample containing males of different ages from Attock and Sargodha,Pakistan: with moderating role of Islamic religious values

This paper analysed the relation of girlfriend’s effect (GFE) with perceived stress (PS), and also considered Islamic religious values (RVs) as a moderating variable. The selection technique used was convenience sampling that helped the investigation to select 90 respondents who filled self-report measures about various constructs. Linear regression was employed to test different conceptual linkages material to this work. The results show that there is no significant relation present between RVs and PS. Moderating hypothesis was also rejected. However, GFE predicted notable degree of PS in the sample. Limitations and future directions are also discussed.     

The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of domestic and foreign products

This study compared the perceptions of 376 Japanese and 191 Canadian consumers concerning the importance of different product attributes for categories of products at various stages of globalization. There was less multivariate statistical difference between the two countries for those products at a more advanced stage of globalization (consumer electronics and clothing vs. food). The joint effects of the degree of familiarity with the category of product and the country of the respondent on the importance of the product attributes were tested. The effect of familiarity was found to result in a significant statistical multivariate difference for the clothing category only. The observed statistical power of the effect of country of respondent confirmed that more statistical difference was apparent for the least globalized product. No multivariate significant statistical interaction was found between familiarity and country of respondent. Using a multi-attribute model, the evaluation of the three categories of product was computed for seven different countries of manufacture. Comparison of the total scores of each country for each product category for the Japanese and the Canadian samples confirmed that the most globalized product showed least difference in its evaluation between countries of manufacture. A well-known strong bias toward domestic products was, however, observed in both samples.     

Attention to phobic stimuli during exposure: the effect of distraction on anxiety reduction, self-efficacy and perceived control

To replicate and extend the finding that distraction facilitates between session anxiety reduction (), 27 spider phobics underwent three 10-min sessions of in vivo exposure followed by one 10-min exposure session at a 4-week follow-up, while having either stimulus-relevant focused conversation or stimulus-irrelevant distracting conversation with the experimenter. Physiological arousal and subjective anxiety were measured during exposure, and self-efficacy, perceived control and performance on a behavioural task were measured at pre-treatment, post session-3, and follow-up. Monitoring and blunting coping styles were also measured at pre-treatment to assess their impact on treatment outcome. Despite equal physiological activation between the groups, those who underwent distracted exposure showed greater reductions in subjective fear within and between sessions, and showed greater increases in self-efficacy ratings, internal perceived control and performance on a behavioural task. Coping style did not interact with the effect of distraction or focusing during exposure, however blunters had less subjective anxiety reduction overall, particularly when they underwent focused exposure. Results are discussed in terms of the emotional processing model and self-efficacy theory.     

Persuading young car drivers to take part in a driving skills test: The influence of regulatory fit on informational-assessment value and persuasion

Two studies were conducted to examine the relative effectiveness of differently framed messages advising young car drivers to take part in a driving skills test. It was hypothesized that messages promoting such detection behaviour should be more persuasive when the message frame was compatible versus incompatible with the recipient’s level of perceived risk. It was also hypothesized that such effects would occur because the “feeling right” experience resulting from the compatibility effects based on regulatory fit could be transferred to the informational-assessment value of the proposed feedback. Consistently, moderate perceived driving skills (Experiment 1) and high perceived risk drivers (Experiment 2) found the driving skills test more valuable for assessment purposes after having read a loss versus gain framed message and consequently, were more interested in taking part in the test. Furthermore, low perceived risk drivers (Experiment 2) showed a reversed pattern of responses. Implications for message framing in the road safety area are discussed.