The Symbolic Racism 2000 Scale

The concept of symbolic racism was originally proposed 30 years ago. Much research has been done and the society itself has changed, yet many of the original items measuring symbolic racism remain in use. The primary objective of this paper is to present and evaluate an updated scale of symbolic racism. The scale proves to be reliable and internally coherent. It has discriminant validity, being distinctively different from both older forms of racial attitudes and political conservatism, although with a base in both. It has predictive validity, explaining whites' racial policy preferences considerably better than do traditional racial attitudes or political predispositions. Evidence is presented of its usefulness for both college student and general adult population samples, as well as for minority populations. Data using this scale contradict several critiques of the symbolic racism construct (most of which are speculative rather than based on new data) concerning the consistency of its conceptualization and measurement, the coherence of the symbolic racism belief system, possible artifacts in its influence over whites' racial policy preferences (due to content overlap between the measures of independent and dependent variables), and its differentiation from nonracial conservatism and old-fashioned racism.     

A Change is Gonna Come: Generational Membership and White Racial Attitudes in the 21st Century

The election of President Barack Obama offers a unique opportunity to test the impressionable‐years hypothesis—the theory of political socialization that predicts that widely experienced political events can have a lasting impact on the political attitudes of individuals who experience that event in their youth, thereby creating a generational distinction. Using data from an original survey embedded in the 2010 Cooperative Congressional Election Study, we examine the racial attitudes of White youth who came of age during Barack Obama's presidential campaign and election to see if those individuals are significantly more liberal on racial attitudes than older generations of Whites. In other words, we look for early evidence that an “Obama generation” has emerged. We find there are indeed early signs of a generational distinction. Members of the “Obama generation” are more strongly opposed to racial resentment, but they exhibit similar levels of opposition to old‐fashioned racism as older cohorts. Additionally, we uncover that the factors that traditionally structure racial attitudes among Whites, most notably contact, education, and residential proximity, work quite differently for members of this generation. We take these findings as initial evidence that Barack Obama's presidency will have a lasting impact on the racial views of a generation of Americans.     

To Love or Hate Thy Neighbor: The Role of Authoritarianism and Traditionalism in Explaining the Link Between Fundamentalism and Racial Prejudice

Fundamentalism is consistently related to racial prejudice (Hall, Matz, & Wood, 2010), yet the mechanisms for this relationship are unclear. We identify two core values of fundamentalism, authoritarianism and traditionalism, that independently contribute to the fundamentalism‐racial prejudice relationship. We also contextualize the fundamentalism‐racial prejudice relationship by suggesting that fundamentalists may show prejudice based on conceptions of African Americans as violating values but show tolerance when prejudice is less justifiable. These ideas are tested and confirmed using three data sets from the American National Election Studies. Across all three samples, fundamentalism is related to increases in symbolic racism but decreases in negative affect towards African Americans, and these relationships are mediated by both authoritarianism and traditionalism.     

The Authoritarian Personality, 50 Years Later: What Questions Are There for Political Psychology?

Adorno, Frenkel-Brunswik, Levinson, and Sanford's The Authoritarian Personality is probably the most deeply flawed work of prominence in political psychology. The methodological, procedural, and substantive errors of this study are well known, but they are frequently simply attributed to poor methodological judgments, issues of scaling (such as response set), or Freudian theories that legitimated circular interpretations. But a more fundamental bias arose from the attempt to empirically verify the existence of a "type" of person whom the researchers thought dangerous and with whom they did not empathize. This attempt involved two dangerous procedures: (1) the fusion of nominalist research procedures (in which empirical results were used to type respondents) with a realist interpretation of types (in which some people "just were" authoritarians and others not), and (2) a theoretically rich critique of the authoritarians and a lack of interest in the psychodynamics of liberals. This combination led to an intrinsically biased interpretive project that could not help but accumulate damning evidence about authoritarians. These subtler problems have haunted contemporary work in political psychology that avoids the methodological problems of Adorno et al.; Altemeyer's work on authoritarianism, which not only is free from the defects of the Adorno et al. study but also involves some methodologically exemplary experiments, is similarly distorted by asymmetries. The same fundamental problems seem to be at the heart of the weaknesses of the theory of symbolic racism to which critics have pointed. Political psychologists should regard The Authoritarian Personality as a cautionary example of bias arising from the choice of methodological assumptions.     

AMPing Racial Attitudes: Comparing the Power of Explicit and Implicit Racism Measures in 2008

In 2008, ANES included for the first time—along with standard explicit measures of old‐fashioned and symbolic racism—the Affect Misattribution Procedure (AMP), a relatively new implicit measure of racial attitudes. This article examines the extent to which four different measures of racial prejudice (three explicit and one implicit) predict public opinion during and after the 2008 election, including Americans' views towards several racial policy issues, their evaluations of, and feelings toward, Barack Obama, and their attitudes toward a Black president in general. Oversamples of African American and Latino respondents in the 2008 ANES enable us to broaden our tests of these measures beyond traditional White samples. We find that racial prejudice played an important role for all racial/ethnic groups but that the traditional explicit measures of racism are by far the stronger predictors for all of our dependent variables (compared to the new implicit measure) for both White and Black respondents. Surprisingly, the AMP adds clear explanatory power only to models in the Latino sample.     

Cognitive and Emotional Processes in Individuals and Commercial Web sites

This research reports how banner ads are responded to in Web sites that emphasize either emotion or cognition. It also looks at the moderating effects of individuals’ own levels of need for cognition and need for emotion on banner responsiveness in the two kinds of Web sites. Recall and attitude toward banners are consistently better when their context is an emotion-based Web site. Need for cognition, but not need for emotion moderates this effect. For ad recall, it is better to be lower in need for cognition in a cognitive Web site, but higher in need for cognition on an emotional Web site. For attitude toward the banner and purchase intention, however, it is better to be higher in need for cognition in a cognitive Web site, but lower in need for cognition on an emotional Web site. The results are discussed in terms of advertising context theory that has been developed in applications to the traditional media like print and broadcast, but here is shown to be applicable to the Web.     

现代语境中的伦理学和伦理学家

Ethics in the modern context is under the dual pressure of scientific-technological rationality and market commercialization, which has led to breakthroughs in the original boundaries of knowledge and academic methodology. The gradual separation of the domain of public life and that of private life in modern society and the former’s increasing pressure on the latter, in addition to the above dual pressure on ethics, is causing a dramatic transformation of the structure of ethical knowledge itself. All of these raise new theoretical problems for ethics and ethicists in the modern context. Answering and solving these problems makes sense for the future development of ethics as one of the classic humanities, and tests modern ethicists’ ability to realize their moral and theoretical duties. Translated by Yan Xin from Daode yu wenming 道德与文明 (Morality and Civilization), 2007, (4): 4–9     

Web2.0环境中顾客参与的实现型快乐感形成机制

随着以用户间交互为特征的Web 2.0理念的深入发展,顾客期望借助互联网参与到价值的生产与创造过程中,以期通过自我潜能发挥和自我价值展示寻求获得一种有别于享乐型快乐感的实现型快乐感.以往顾客参与研究大多关注其经济利益、如何管理、影响因素、获得的实际利益,而对于顾客参与过程中的心理机制和参与后的心理收获研究不多.本研究以互联网为背景,从顾客视角出发,科学采用实验、实证等多种方法,并尝试采用生理仪器(如多导仪、脑电核磁共振仪等)采集顾客行为和生理的客观数据,利用自我决定理论对顾客参与过程的心理反应和参与后的心理收获进行系统探讨,构建顾客参与过程的心理动态模型.     

情境效应或自动化加工：大学生对老年人的内隐态度

使用词汇判断任务和新近发展起来的情感错误归因程序(AMP)研究范式, 探讨大学生对老年人的内隐态度是否具有情境效应。实验一的结果表明, 大学生被试并不认为老年人比年轻人具有更高的专业能力。实验二和实验三采用被试间设计, 在典型的AMP中分别添加了情境因素, 结果都表明被试在职业、家庭、美德等情境中对老年人没有给出更积极的内隐评价; 被试对中性数字启动的做出的内隐评价比对老年人启动的内隐评价的更积极。     

Prejudice and the function of attitudes relating to Muslim Australians and Indigenous Australians

The aim of the present study was to examine prejudice against Muslim Australians and Indigenous Australians and the function of those attitudes using previously identified functions, direct experiential–schematic and value expressive, and including a new indirect experiential–schematic function. Respondents were categorised into two groups: accepting and rejecting. For the Muslim data there was no difference between accepting and rejecting groups regarding the value‐expressive function, but acceptors reported the experiential–schematic function to a greater extent than did rejectors. For the Indigenous data there was no difference between groups on the value‐expressive or the experiential–schematic function. With both target groups, rejectors reported the indirect experiential–schematic function more than acceptors. The value‐expressive function was higher for the Muslim data and the experiential–schematic function was higher for the Indigenous data. The importance of taking into account the function of respondents' attitudes, the distinction between source and function of attitudes, as well as specific issues surrounding target groups themselves, is discussed.