Implicit coordination: Sharing goals with similar others intensifies goal pursuit

The current research explored whether sharing intentionality leads to implicit coordination, a situation in which isolated individuals independently adopt a similar standard of behavior. We propose that knowing that a given goal is experienced in common with other in-group members or similar others intensifies goal pursuit. Two experiments examined whether simply being aware that one's own individual goal was also being separately pursued by similar others results in more goal-congruent behavior. When a promotion goal was shared with similar others, participants produced greater promotion behaviors than when the same goal was shared with different others. Similarly, sharing a prevention goal with similar others led to greater prevention behavior than conditions where a) similar others had a different goal and b) different others shared the same goal. Overall, shared goals served as an intensifier of individual goal pursuit. We discuss shared goals as a foundation for the emergence of social synchrony in groups.     

Limitations of semantic priming procedures for automatic goal activation

According to the auto-motive model, behavioral goals can be automatically activated by situational cues and may subsequently guide behavior without individual awarness. Semantic priming has become a popular paradigm for investigating effects of automatic goal activation. Nevertheless, a critical assumption of the model, i.e., that goals can be activated by semantic primes related to situational features associated with the goal, is often assumed rather than tested in experiments using semantic priming procedures. Results of four studies testing the potential of such a prime for goal activation by assessing emotional responses, subjective goal importance, behavioral intentions, and enhanced perception of goal-related stimuli do not support this assumption. The implications of these findings and a critical evaluation of results of other studies are discussed in terms of possible limitations of semantic priming procedures for testing hypotheses derived from the auto-motive model.     

Significant other primes and behavior: motivation to respond to social cues moderates pursuit of prime-induced goals

Significant others can automatically activate a variety of goals, including goals that significant others have for an individual and the individual's personal goals that are associated with the significant others. Across three studies, this article shows that the effects of significant other primes (i.e., mother, roommate) on behavior depend on individual differences in both personal goals and responsiveness to social cues (i.e., self-monitoring, need to belong). Specifically, individuals who are motivated to respond to social cues assimilate to a goal that their primed significant other has for them, regardless of whether they personally hold the goal. Individuals not so motivated, on the other hand, assimilate to the goal only when it is one that they also personally hold. Implications of these findings for research on the prime-to-behavior relationship and interpersonal goal pursuit are discussed.     

Output order reflects the cognitive accessibility of goals

Goal accessibility--the ease or speed with which a goal is activated--increases the likelihood that it will be acted on. The present studies validate output order as a measure of goal accessibility that can be applied to goal lists in both laboratory and naturalistic settings. In three studies, output order (the order in which goals are listed in a free-response format) was related to self-reported goal value but was not redundant with it. Furthermore, output order was affected by motivational priming whereas value was not, and order associated with typical student goals (e.g., achievement) compared with atypical goals (e.g., power). Output order is well suited to bring the study of accessibility to naturalistic studies of goals and goal pursuit.     

Forgetting all else: on the antecedents and consequences of goal shielding

Six studies explore the role of goal shielding in self-regulation by examining how the activation of focal goals to which the individual is committed inhibits the accessibility of alternative goals. Consistent evidence was found for such goal shielding, and a number of its moderators were identified: Individuals' level of commitment to the focal goal, their degree of anxiety and depression, their need for cognitive closure, and differences in their goal-related tenacity. Moreover, inhibition of alternative goals was found to be more pronounced when they serve the same overarching purpose as the focal goal, but lessened when the alternative goals facilitate focal goal attainment. Finally, goal shielding was shown to have beneficial consequences for goal pursuit and attainment.     

个体及同伴调节聚焦对目标追求的影响

探讨个体与同伴的调节聚焦对目标追求的影响及感知相似性在其中的作用。回归分析显示,个体促进聚焦×同伴促进聚焦交互项显著预测同伴作用评价、求助意愿及动机水平,简单斜率分析表明,同伴为高促进聚焦时个体促进聚焦的积极效应更明显。中介分析表明,感知相似性是个体促进聚焦×同伴促进聚焦交互项与同伴作用评价、求助意愿之间关系的中介变量。总的来说,同伴调节聚焦能调节个体调节聚焦与目标追求的关系,且这一作用部分受到感知相似性的中介。     

无意识目标启动的定义、机制及应用

无意识目标与社会态度、刻板印象和图式等一样, 是行为的满意状态或结果在个体头脑中的一种表征, 包含有目标设定、追求情境和追求手段等内容。这些内容能够被环境中的刺激自动激活, 在意识不到的情况下影响人的心理和行为。无意识目标启动的概念和其他心理表征的启动不同, 无意识目标启动能够促使带有动机性的行为出现, 启动线索的影响不会随着时间的推移而消失。无意识目标启动的自变量与自身心理状态和环境中他人的影响有关, 无意识目标启动的因变量与任务表现和社会关系的处理有关。“知觉-行为模型”、“无意识行为选择模型”、“评价准备模型”和“情感因素模型”能够分别从“无意识”和“目标”两个角度对无意识目标启动的心理机制进行解释。无意识目标启动原理在商业、教育、医疗等领域当中有着广泛的应用前景, 为了更好地完善理论研究和进行实际应用, 今后应该更加重视无意识目标启动的脑机制研究。     

Priming against your will: How accessible alternatives affect goal pursuit

Four studies examined how diverse aspects of goal pursuit are influenced by the accessibility of alternative goals. It was consistently found that such an accessibility often affects the resources allocated to a focal goal, influencing commitment, progress, and the development of effective means, as well as one's emotional reponses to positive and negative feedback about one's striving efforts. Moreover, the direction of these influences was found to depend on how the alternative goals relate to the focal pursuit. Alternatives unrelated to the focal goal pull resources away from it, whereas alternatives facilitatively related to a focal goal draw resources toward it.     

The automated will: nonconscious activation and pursuit of behavioral goals.

It is proposed that goals can be activated outside of awareness and then operate nonconsciously to guide self-regulation effectively (J. A. Bargh, 1990). Five experiments are reported in which the goal either to perform well or to cooperate was activated, without the awareness of participants, through a priming manipulation. In Experiment 1 priming of the goal to perform well caused participants to perform comparatively better on an intellectual task. In Experiment 2 priming of the goal to cooperate caused participants to replenish a commonly held resource more readily. Experiment 3 used a dissociation paradigm to rule out perceptual-construal alternative explanations. Experiments 4 and 5 demonstrated that action guided by nonconsciously activated goals manifests two classic content-free features of the pursuit of consciously held goals. Nonconsciously activated goals effectively guide action, enabling adaptation to ongoing situational demands.     

Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion

This research demonstrates that people's goals associated with regulatory focus moderate the effect of message framing on persuasion. The results of 6 experiments show that appeals presented in gain frames are more persuasive when the message is promotion focused, whereas loss-framed appeals are more persuasive when the message is prevention focused. These regulatory focus effects suggesting heightened vigilance against negative outcomes and heightened eagerness toward positive outcomes are replicated when perceived risk is manipulated. Enhanced processing fluency leading to more favorable evaluations in conditions of compatibility appears to underlie these effects. The findings underscore the regulatory fit principle that accounts for the persuasiveness of message framing effects and highlight how processing fluency may contribute to the "feeling right" experience when the strategy of goal pursuit matches one's goal.     

When opportunity knocks: bottom-up priming of goals by means and its effects on self-regulation

Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to "bottom-up" priming by its attainment means improved task persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.     

利用无意识目标启动降低个体的冲动购买行为：个体目标状态的调节作用

冲动购买会给个体和社会带来诸多不良影响,而探讨如何降低冲动购买的研究报道却很少。此外,仅有的少数研究都是从提升自我控制能力的角度来开展,其干预方法具有一定的局限性。本研究从提升自我控制的动机角度出发,考察利用无意识目标启动能否降低冲动购买,并考察其适用条件。研究发现,无意识目标启动可以显著降低有省钱目标个体的冲动购买行为,而对无省钱目标个体的冲动购买行为没有显著影响。本研究结果提示,无意识目标启动有希望成为一种简单、便捷的降低冲动购买行为的有效干预方式,特别是对有省钱目标的个体而言。     

Why Citizen Kane was unhappy: Motive‐Goal Incongruence

Why do some people benefit more from successfully pursuing their goals than others? Motivational psychology has recently come up with an answer to this question: People differ in the extent to which their goals are aligned with their implicit motives. That is, on a conscious level, people may strive for, for example, achievement goals although on an unconscious level their implicit achievement motive is low. In such a case of motive–goal incongruence, pursuit and realization of achievement goals are associated with little or no well‐being. On the other hand, for people whose conscious goals and implicit motives are congruent, goal progress is strongly associated with well‐being. Legendary movie character Charles Foster Kane from Citizen Kane illustrates this dilemma: Constantly pursuing and realizing power goals, he does not succeed in satisfying his affiliation‐intimacy motive – and finally dies an unhappy man. The present article reviews what is known about the causes and effects of motive–goal congruence. In doing so, open questions are raised that future research ought to address.     

Compensatory cognition associated with egalitarian goals

Two experiments examine nonconscious processes that facilitate pursuing egalitarian goals. It was hypothesized that when working on a task not known to be relevant to egalitarian goals there is heightened ability to detect opportunities to goal pursuit (goal-relevant people) embedded in the task, even when they are best ignored for optimal performance. Further, this selective attention should cease when the goal is sated, despite increased semantic accessibility of these opportunities that results from satiation. Experiment one introduced egalitarian goals via writing an essay about failing to be egalitarian to Black men. Next, an ostensibly unrelated task presented Black and White men in an array of faces as distracters to a focal task. Task performance was disrupted only by arrays containing Black men, and only among participants primed with egalitarian goals. This was not due to increased semantic accessibility of the concept “Black men.” Experiment two had all participants write failure essays and then write second essays. Half wrote affirming essays about egalitarianism and Black men. Despite this increased semantic accessibility of the group “Black men,” distracted attention was not evidenced. Instead, the goal had been satisfied and goal pursuit shut down. In contrast, the remaining participants wrote affirming essays in an irrelevant domain. Despite the decreased semantic accessibility, goal accessibility remained and was evidenced by selective attention to Black men. These findings reveal Black men are associated not with stereotypes, but egalitarian goals. They also point to the role goal completion versus self affirmation play in goal pursuit.     

Preconscious effects of temporary goals on attention

Two experiments examined whether accessible goals preconsciously direct selective attention. Goal activation was manipulated by one's goal pursuit being either undermined or affirmed (resulting in an experienced state of either incompleteness or completeness). Attention responses were assessed through a Stroop-like task (Experiment 1) and a response-time task in which participants indicated a stimulus' direction of motion (Experiment 2). Results showed that when goals were accessible, attention was drawn toward goal-relevant items—even when these items were to be ignored and when responses occurred too fast for conscious control. Accessible goals directed implicit cognition (i.e., attention toward stimuli associated with the goal), despite the fact that these goals were not chronically held, but manipulated in the lab.     

Choosing goals that express the true self: A novel mechanism of the effect of self-control on goal attainment

Why is trait self-control associated with successful goal progress? Existing research has attempted to answer this question by focusing on individual differences in the process of goal pursuit. Herein, we propose and test a novel mechanism suggesting that self-control facilitates goal attainment not only by affecting the process of goal pursuit but also the type of goals people select in the first place. Three studies showed that high (vs. low) self-control individuals are more likely to report successful goal attainment and this association was mediated by their tendency to select the goals that reflect their true/authentic self. These results were obtained using cross-sectional and longitudinal designs and were robust against controlling for previously established mechanisms of the effect of trait self-control on goal attainment (habit strength, experiences of goal-conflicting desires). Overall, there findings contribute to the literatures on self-regulation, authenticity and goal management.     

Pursuing goals for us: relationally autonomous reasons in long-term goal pursuit

People pursue goals for a variety of reasons, including reasons that take into account close relationships (termed relationally autonomous reasons, or RARs). Two longitudinal studies examined the degree to which relational self-construal, RARs, and personally autonomous reasons (PARs) predicted goal attainment. In Study 1, 166 participants rated 7 goals on several goal outcomes at 2 sessions. Results revealed that self-construal was positively associated with RARs and that RARs predicted goal attainment, controlling for PARs. Study 2 (N = 177) added a 3rd follow-up to the Study 1 design, and results showed perceived progress toward one's goals predicted enhanced RARs but not enhanced PARs. Both studies showed that RARs are an effective motivational component in goal pursuit and attainment.     

Goal Internalization and Outcome Expectancy in Adolescent Anxiety

Anxiety has been conceptualized in terms of increased avoidance motivation and higher expectancies of undesirable outcomes. However, anxiety research has hitherto not examined an important qualitative aspect of motivation: the degree to which reasons for goal pursuit are experienced as controlling and originating outside the core self. We asked 70 adolescents (34 boys, 36 girls; aged 16–18 years) to list their important approach and avoidance goals, and rate the extent to which they pursued each goal for intrinsic, identified, introjected and external reasons. Participants also rated goal importance, expectancies for goal outcomes, and completed an anxious symptom measure. Broadly in line with predictions, anxiety was significantly associated with introjected reasons for pursuing approach goals and external reasons for pursuing avoidance goals but not with autonomous reasons for goal pursuit. As predicted, anxiety was significantly associated with heightened expectancies of undesirable avoidance goal outcomes, but not with expectancies for desirable approach goal outcomes. Results suggest that the salient role of avoidance-based motivation in anxiety extends to introjected reasons underlying approach goal pursuit. Our findings point to the theoretical and clinical importance of addressing controlled reasons for goal pursuit in adolescent anxiety.     

大学生目标内容与主观幸福感的关系：一个有调节的中介模型

基于自我决定理论考察了目标内容对主观幸福感的影响,以及基本心理需要、自尊在其中的作用。采用欲望指数量表、基本心理需要满足量表、自尊量表、正负情绪量表、生活满意度问卷对535名大学生进行了调查。结果显示：（1）目标内部性显著正向预测主观幸福感;（2）基本心理需要在目标内部性和主观幸福感之间起部分中介作用;（3）基本需要的中介作用受到自尊的调节。因此,目标内部性对主观幸福感的影响是一个有调节的中介效应。     

Quantified or nonquantified: How quantification affects consumers' motivation in goal pursuit

Being exposed to more data and devices with tracking functions than ever, quantification is concerned by an increasing number of consumers. The self‐reflection from data may raise consumers' awareness of their own goals to better modify their behaviors. This paper describes consumers' reaction to quantification and confirms its motivational effect in goal pursuit. First, we investigate the motivational effect of quantification and reveal its internal mechanism from the individual–community perspective. Results show that quantification can promote consumers' goal pursuit motivation. A quantified (vs. nonquantified) way to track progress in pursuit of a goal can strengthen consumers' self‐empowerment (individual level) and difference‐insight (community level), thus enhancing the goal pursuit motivation. Second, we explore the moderating effect of some factors on the motivational effect of quantification. Results confirm that self‐empowerment can be enhanced with high data–color consistency, and difference‐insight can be increased with low outcome–process consistency. Third, we identify the validity of various data presentation modes. Using the interactive progress framing (to date with to go) together with the several subunits mode to deliver data in different progress stages is found to be an effective way to promote consumers' goal pursuit motivation.