On the anatomy of social engineering attacks—A literature‐based dissection of successful attacks

The aim of this study was to explore the extent to which persuasion principles are used in successful social engineering attacks. Seventy‐four scenarios were extracted from 4 books on social engineering (written by social engineers) and analysed. Each scenario was split into attack steps, containing single interactions between offender and target. For each attack step, persuasion principles were identified. The main findings are that (a) persuasion principles are often used in social engineering attacks, (b) authority (1 of the 6 persuasion principles) is used considerably more often than others, and (c) single‐principle attack steps occur more often than multiple‐principle ones. The social engineers identified in the scenarios more often used persuasion principles compared to other social influences. The scenario analysis illustrates how to exploit the human element in security. The findings support the view that security mechanisms should include not only technical but also social countermeasures.     

Behavioral and emotional responses to diet‐related support and control among same‐sex couples

Members of 63 lesbian and 72 gay couples reported how frequently their partners engaged in diet‐related social support and control (persuasion and pressure) and how they responded behaviorally and emotionally to such attempts. Although lesbian women received more frequent diet‐related social support than gay men, there were no gender differences in the receipt of diet‐related social control. Results of multilevel models that controlled for body mass index revealed that all participants responded to all types of involvement with guilt and to support and persuasion with appreciation. Responses to pressure differed for lesbian women and gay men and acted as a function of relationship quality. Findings from this study may increase awareness of the importance of same‐sex partners' involvement in eating behaviors.     

The Tromsø Social Intelligence Scale, a self-report measure of social intelligence

Social intelligence is a construct that not only appeals to laymen as a relevant individual difference but also has shown promising practical applications. Nevertheless, the use of social intelligence in research and applied settings has been limited by definitional problems, difficulties in empirically differentiating social intelligence from related constructs, and the complexity of most existing measures of social intelligence. The goal of the present research was to address some of these obstacles by designing a multi‐faceted social intelligence measure that is short and easy to administer. Three studies were conducted to develop and validate the Tromsø Social Intelligence Scale (TSIS). Study 1 examined professional psychologists’ interpretations of social intelligence to derive a consensually agreed‐upon definition of the construct. In Study 2, a large pool of social intelligence items were tested, and a 3‐factor, 21‐item scale was identified. In Study 3, the stability of this measure was confirmed.     

How the Consideration of Positive Emotions Influences Persuasion: The Differential Effect of Pride Versus Joy

Although pride and joy are both positive emotions, we expected their consideration to affect persuasion differently because of the different perspectives (near vs. distant) and level of abstractness they involve, with pride being more abstract than joy. Therefore, we predicted that when the attitude object is construed at a high level rather than a low level, the consideration of pride is likely to promote more persuasion than the consideration of joy. In three studies, we found that the consideration of pride, when featured in the persuasion message (Studies 1a and 1b) or incidentally (Study 2), increased persuasion more than did the consideration of joy, when the persuasion object was temporally distant compared with temporally near (Studies 1a and 1b) or construed as a high‐level category compared with a more concrete individual (Study 2). These findings advance our understanding of the ways in which specific emotions may affect persuasion, beyond valence. Copyright © 2014 John Wiley & Sons, Ltd.     

Putting your best pet forward: Language patterns of persuasion in online pet advertisements

This paper evaluates persuasion dynamics of animal adoption using text data from a large archive of online pet advertisements. In Study 1, 184,805 adoption profiles from Petfinder indicated how long a pet will remain online and unadopted. Consistent with evidence from related persuasion settings such as peer-to-peer lending, pets spent less time online if profile writers had an analytic thinking style and advertisements contained few peripheral processing cues such as social words. Study 2 (N = 676,004 adoption profiles) replicated Study 1 patterns and found that adopted pet profiles contained more markers of analytic thinking and fewer social words than unadopted pet profiles. In an experiment (Study 3, N = 987), participants read an adoption advertisement typical of adopted or unadopted pets. Participants self-reported that they would be more likely to adopt a pet and visit its shelter after reading a more analytic and less social adoption profile (indicators of adopted pets) than a less analytic and more social profile (indicators of unadopted pets). Finally, Study 4 (N = 3,245 Tweets) demonstrated that more analytic and less social word patterns relate to increased engagement online, such as likes and retweets. These data suggest pet adoption that begins online is a social and psychological process, enhanced by messages with markers of complex thinking and few humanizing references. Advances to persuasion theory are discussed, underscored by the implications for pet adoption and how language patterns in online advertisements can reflect influence at scale.     

Our Followers Are Lions,Theirs Are Sheep: How Social Identity Shapes Theories About Followership and Social Influence

Two studies examine how self‐categorization theory can be used to refine our understanding of people's implicit theories about followership and social influence. Results from Study 1 show that perceivers regard followers of a group they themselves identify strongly with (rather than not at all) to be more representative of the prototype of effective followers (displaying enthusiasm, industry, good citizenship) and to be less representative of the antiprototype of effective followers (displaying conformity, incompetence, and insubordination). Results are replicated in a second experiment in which we compare the views of those self‐categorizing as either Republican or Democrat responding to followers of the Republican and Democratic Party. Results of Study 2 replicate those of Study 1 and also reveal qualitative differences in the preferred influence strategy for dealing with followers. Specifically, respondents seek to engage in persuasion when trying to change the behavior of ingroup followers, while resorting to coercion when trying to change the behavior of outgroup followers. Our results are the first to provide evidence that perceivers' theories about what followers are like and how they are influenced most effectively are structured by perceivers' identification (and dis‐identification) with the particular groups that leaders are championing.     

Openness to attitude change as a function of temporal perspective

Three studies investigated the impact of temporal perspective on people's dominant social goals and explored the implications of these goals for openness to attitude change. Participants who perceived time as limited expressed social preferences in accordance with emotion-regulation goals (Study 1), were more prone to modify their attitude to bring it into line with the attitude of an anticipated social partner (Study 2), and were more likely to go along with peer consensus opinion on a campus issue (Study 3) than were participants who perceived time as expansive. These studies demonstrate that perception of time plays a vital role in motivating social goals within the persuasion context.     

Biassed processing of persuasive information: on the functional equivalence of cues and message arguments

Research on persuasion has shown that inferences based on heuristic or peripheral cues can bias the subsequent processing of persuasive messages. Two studies (total N = 296) examined the additional possibilities that a message argument can serve as a biassing factor and cue‐related information can serve as the target of processing bias. It was demonstrated that a message argument can bias (a) the processing of subsequent other message arguments (Study 1) and (b) the processing of subsequent cue information (Study 2). Results are discussed within dual‐process models and the recently developed unimodel of persuasion. Copyright © 2007 John Wiley & Sons, Ltd.     

Susceptible to Social Influence: Risky “Driving” in Response to Peer Pressure1

In 2 studies, college students were socially influenced to be risky or not in a driving simulation. In both studies, confederate peers posing as passengers used verbal persuasion to affect driving behavior. In Study 1, participants encouraged to drive riskily had more accidents and drove faster than those encouraged to drive slowly or not encouraged at all. In Study 2, participants were influenced normatively or informationally to drive safely or riskily. As in Study 1, influence to drive riskily increased risk taking. Additionally, informational influence to drive safely resulted in the least risk taking. Together, the studies highlight the substantial influence of peers in a risk‐related situation; in real life, peer influence to be risky could contribute to automobile accidents.     

The role of self-control in resistance to persuasion

Four studies investigated a self-control theory of resistance to persuasion. This theory asserts that resistance to persuasion requires and consumes self-control resources. Study 1 showed that resistance to a persuasive message reduced the ability to engage in a subsequent self-control task. Studies 2 and 3 showed that self-control depletion leads to increased persuasion. Study 4 showed that self-control depletion increased persuasion, particularly under effortful resistance (i.e., strong arguments). Together, these findings suggest that self-control plays a vital role in the process of resistance to persuasion. People must have self-control resources to fend off persuasive appeals; without them, they become susceptible to influence.     

The Influence of Spokesperson Trustworthiness on Message Elaboration,Attitude Strength,and Advertising Effectiveness

Recent research has shown that information presented by untrustworthy endorsers is likely to be thoughtfully elaborated, whereas information presented by trustworthy endorsers is likely to be unthinkingly accepted (Priester & Petty, 1995). Study 1 manipulated argument quality and assessed cognitive responses to demonstrate that this influence of trustworthiness on persuasion holds for familiar endorsers likely to be used in actual advertisements. Study 2 demonstrated that trustworthiness can be influenced by individuals endorsing too many products, with similar persuasion consequences (i.e., untrustworthy endorsers prompt greater scrutiny of product‐related attributes than trustworthy endorsers). Study 2 also found that the attitudes that resulted from an untrustworthy endorser came to mind faster, even when those attitudes were equivalently positive—thus demonstrating that elaboration can influence attitude accessibility. This research provides evidence that attitude extremity may not be a sufficient indicator of advertising effectiveness, in that equally extreme attitudes can vary as to the bases by which they were formed, their underlying strength, and their effectiveness. Further, this research provides theoretical and strategic insight into the use of trustworthy and untrustworthy endorsers.     

Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control

The inclusion of branded products in media entertainment has become a popular marketing strategy, because viewers are less likely to recognize the persuasive intent of sponsored content as compared with traditional advertising. To guarantee fair communication and protect consumers against unobtrusive persuasion attempts, European media policy has obligated broadcasters to disclose the presence of brand placement in their television shows. Recent studies demonstrate that disclosures raise viewers' persuasion knowledge; however, the circumstances under which brand placement disclosures may affect brand evaluations and resistance to the persuasive impact of brand placement are still unclear. In two experiments, we uncovered self‐control depletion as an important moderator of disclosure effects on brand evaluations and resistance to brand placement influence. Whereas disclosures increase resistance and decrease persuasion for viewers not depleted of their self‐control, disclosures do not affect resistance and even result in more favorable brand evaluations when viewers' self‐control is depleted by a previous self‐control task. Because a state of self‐control depletion can be perceived as the “couch‐potato” mindset in which people expose themselves to entertaining television content, our findings imply that instead of protecting consumers from hidden persuasion, disclosures may unintentionally increase the persuasive effects of brand placement. We discuss several possible mechanisms that could explain our findings. Copyright © 2016 John Wiley & Sons, Ltd.     

Validation,Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it is important") factorial design to develop messages about newspaper recycling. The prompt (no validation/no persuasion) had little impact on newspaper recycling, but the other 3 signs all resulted in increased recycling while the signs were in place. After signs were removed, recycling remained significantly higher than baseline (marginally significant for validation/persuasion). At the end of the study, number of cognitions favoring recycling was significantly higher in the validation-only condition and was lower in the validation/persuasion condition. Experiment 2 tested whether signs would have more impact if they were sensitive to the social ecology of newspaper recycling; that is, readers' tendency to leave newspapers behind so others may read them. Messages based on a 2 (message: validation-only/validation plus persuasion) × 2 (ecology: no social ecology/social ecology) factorial design supported social ecology's importance. Furthermore, because of the increased sharing in the social ecology conditions, total numbers of newspapers used was significantly lower in those buildings. Validation only yielded sustained behavior change in both Experiments 1 and 2, supporting additional research on the question of whether validation can, by itself, lead to cognitive elaboration and self-persuasion.     

Mindless resistance to persuasion: Low self‐control fosters the use of resistance‐promoting heuristics

In our consumer society, people are confronted on a daily basis with unsolicited persuasion attempts. The present research challenges the prevailing view that resisting persuasion is more likely to fail when consumers have low self‐control. Four experiments tested the hypothesis that impaired self‐regulation may actually facilitate resistance to persuasion when the influence context contains resistance‐promoting heuristics. Indeed, participants with low self‐control were less likely to comply with a persuasive request (Experiments 1 and 3), reported a less favourable attitude towards an advertised product (Experiment 2), and generated more negative responses towards a persuasive message (Experiment 4) than participants with high self‐control, when they could rely on resistance‐promoting heuristics: a violation of the norm of reciprocity (Experiments 1 and 3), an advertisement disclaimer (Experiment 2), or negative social proof (Experiment 4). Together, these studies demonstrate that contextual cues can bolster resistance when one does not carefully scrutinize an influence attempt.     

Subliminal priming and persuasion: Striking while the iron is hot

Three studies demonstrated that subliminally priming a goal-relevant cognition (thirst in Studies 1 and 2; sadness in Study 3) influenced behavior (in Study 1) and enhanced the persuasiveness of an ad targeting the goal (in Studies 2 and 3) when people were motivated to pursue the goal (when they were thirsty in Studies 1 and 2; when they expected to interact with another person in Study 3). These results suggest that subliminal priming can be used to enhance persuasion, but only when certain conditions are met. Both the priming of goal-relevant cognitions and the motive to pursue the goal were necessary for ads targeting the goal to be more persuasive. The implications of these results for the role of functionality in subliminal priming and for the use and abuse of subliminal priming in persuasion are discussed.     

A Self‐Categorization Explanation for the Third‐Person Effect

Three studies tested a self‐categorization theory explanation for the third‐person effect. In Study 1 (N= 49) undergraduate students judged the influence of the National Enquirer, Wall Street Journal, and TV show Friends on themselves, relative to low‐ and high‐status outgroup members, and other undergraduate students. The profile of first‐ and third‐person perceptions was largely consistent with predictions, and the size of the third‐person effect decreased as perceived similarity to target others increased—but only for media that were normative for comparison others. Study 2 (N= 49) provided evidence for this process with different media and showed that the profile of first‐ and third‐person perceptions matched closely with perceived norms of media consumption—but not the social desirability of those media. Study 3 (N= 64) showed that the third‐person effect for the same media and target other shifts with the frame of reference in which the judgment is made. Taken together, the findings are consistent with self‐categorization theory and difficult to reconcile with other explanations.     

The Social Capital of Blacks and Whites: Differing Effects of the Mass Media in the United States

This study relied on telephone survey interviews of adults in two U.S. metropolitan areas to examine whether the relationship between mass media use and social capital varies according to ethnicity. A multigroup approach taken with structural equation modeling validates a four‐factor model of social capital for Blacks and Whites and then, with the implementation of a comprehensive model that also includes mass media inputs, tests for structural variance between the ethnic groups. A well‐fitting comprehensive model is achieved, with significant differences between Blacks and Whites in terms of the mass media use structures. In support of the two hypotheses, the relationship between news use and social capital is less positive for Blacks than for Whites and the relationship between entertainment TV viewing and social capital is more negative for Blacks than for Whites. These findings are discussed in terms of literature involving mass media effects on social capital, news coverage of ethnic groups, and ethnic differences in self‐conceptualization and media responses.     

An Examination of Functional Difficulties From Internet Use: Media Habit and Displacement Theory Explanations

Seminal studies concerning the Internet brought legitimacy to public concerns about its dissocializing effects. Although the negative social and professional outcomes of the Internet are still attributed to the time users spend online, scholars have more recently turned their attention to media habits in explaining these effects. This investigation tests the displacement and media habit perspectives on the consequences of Internet use. Study 1 uses cross‐sectional data to test the displacement and Internet habit positions. The data support media habit theory explanations but find little support for displacement theory. Study 2 replicates the results of Study 1 with longitudinal data from incoming college freshmen. Study 3 holds time constant and examines the causal direction between functional difficulties and habit strength