Compensatory Effects of Cognitive Characteristics of the Source,the Message,and the Receiver Upon Attitude Change

This study explored the interactive effects of four cognitive variables (perceived expertise of the source, recipients' initial attitudes, number of arguments, and message sidedness) on attitude change. A 2 × 2 × 2 factorial design was used (N = 236 Canadian students): Results showed a positive and significant main effect of initial attitude on attitude change and three significant compensatory effects of independent variables on attitude change: (a) two-sided messages were more persuasive with fewer arguments; conversely for one-sided messages; (b) high expertise compensated for low number of arguments and conversely; and (c) higher expertise was more persuasive in the case of unfavorable recipients and conversely. Results also showed that when the message was one-sided and the number of arguments was large, low expertise was more persuasive than high expertise on initially opposed recipients, which confirms the cognitive response.     

CROSS-RACIAL IDENTIFICATION OF TRANSFORMED,UNTRANSFORMED, AND MIXED-RACE FACES*

Many studies report that people of one race find other-race faces difficult to remember. The generality of this observation was tested by examining the recognition memory of 2 groups of European (n = 32), and African (n = 32) subjects on same-race, other-race, and mixed-race faces, which were either transformed or untransformed in pose between initial study and recognition test. A mixed-design ANOVA (2-between × 1-within factors), using the Signal Detection Theory measures of discrimination accuracy (d′) revealed the following: (1) a significant interaction between Race of Subject × Race of Face, with Europeans being more accurate than Africans at identifying untransformed white faces, and Africans also better than Europeans in identifying transformed black faces; (2) a significant interaction between Transformation × Race of Subject, in that while Europeans were significantly more accurate than Africans on untransformed faces as a whole, Africans were slightly superior to Europeans in terms of accuracy on transformed faces; (3) untransformed faces were recognised better than transformed faces; (4) there were no significant main effects due either to Race of Subject or to Race of Face; (5) no significant differences were found between the 2 groups on accuracy for either transformed or untransformed mixed-race faces; (6) no significant interaction between Race of Face × Transformation, and no significant 3-way interaction between Race of Subject × Race of Face × Transformation. It was concluded that differences in ‘race’ as a variable alone may not be responsible for the differences usually found on accuracy in cross-race eyewitness identifications. Rather, differences in levels of task difficulty and individual differences in recognition strategies adopted by subjects irrespective of race of stimulus face, may be the most important variables. The implications of these results for the efficient design of cross-race identification tasks for both forensic and training purposes were discussed.     

Perceived probability and evaluation of balance,agreement, and attraction: Toward a solution of conflicting results

Fifty-four subjects rated sixteen hypothetical situations on four evaluative and four probability scales. The situations were of the P-O-X type, consisting of two persons and an issue. A2×2×2×2 factorial design was used to test the relative importance of attitude (P to × relation), issue (marijuana or premarital sex), agreement (P to × and O to × relations), attraction (P to O relation), and balance (agreement × attraction interaction) on the evaluation and probability variables. As predicted from a critical review of past research on balance theory, balance was the main determinant of perceived probability. Attraction was the main determinant of evalution. In light of a review of past balance research and of the present data, we propose to restrict the balance hypothesis to cognitive variables, i.e., expectancy and perceived probability. In addition, support was obtained for the hypothesis that the more dogmatic a person is, the more frequently he will perceive balanced relationships as occurring and the more positively he will evaluate balanced situations.     

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

This research investigates the effects of affect and cognition in consumers' information processing of branded content on Facebook pages. A model was suggested to delve into the elaboration process leading to consumer attitude formation. A 2 (purchase‐decision involvement: low versus high) × 2 (product categories: hedonic versus utilitarian) × 2 (sources of Facebook posts: brand posts versus consumer posts) between‐subjects experiment was conducted online. The validated model demonstrates the main effects that affective elaboration significantly supersedes cognitive elaboration in forming attitudes toward the posts and attitudes toward the brand. Post hoc analyses show further evidence of the interaction effects that affective elaboration is the dominant influencer when consumers process brand‐related information in Facebook posts across situations. Theoretical implications for future research and managerial suggestions for social media marketing are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

How Television News Viewers Deal with Facts that Contradict Their Beliefs: A Consistency and Attribution Analysis1

This study was conducted to investigate the effect of a counterattitudinal news story on the perceived credibility of a television newscaster. In the basic 2 × 2 design, subjects, who were either pro-student or pro-police, viewed a newscast in which either students or police were blamed for initiating a violent confrontation. The results indicated that subjects, for whom the newscast's conclusion was counterattitudinal (as compared to those for whom the conclusion was consistent with initial student-police attitudes), rated the newscast as less objective, rated the newscaster as less credible and more intending to persuade, and attributed to the newscast and newscaster more extreme political positions consistent with the newscast's conclusions The implications of these results for the problem of newscaster credibility are discussed, as are the connections between the present results and previous research on communicator credibility.     

Effects of Message Valence,Communicator Credibility,and Source Anonymity on Reactions to Peer Feedback

Abstract

Three possible determinants of subordinates' intended performance and affective reactions to simulated peer feedback received via superiors in an American context were examined. Valence of feedback, credibility of supervisor, and anonymity or identity of peer sources of feedback were manipulated in a 2 × 2 × 2 design. Subjects responded to two scenarios depicting a superior relating peer feedback to a subordinate. The results indicated that feedback valence had a strong effect on both dependent measures. Contrary to expectations, neither supervisor credibility nor anonymity of source interacted significantly with valence. Credibility and anonymity did significantly interact with each other when male and female subjects were separately analyzed.     

卷入影响广告理性诉求信息加工效果的眼动研究

使用眼动技术,考察了卷入的两方面（个人卷入与产品卷入）共同对广告理性诉求信息加工效果的影响。研究发现：（1）随着个人卷入或产品卷入度的提高,被试获得的广告信息显著增加。（2）仅在产品卷入度高时,强说服证据理性诉求广告的品牌信息所获得的加工深度才明显优于弱说服证据者;同时,只有当个人卷入度高时,产品卷入度高的商品信息所获得的加工才明显比产品卷入度低者更为精细。这说明,广告理性诉求方式可能主要适宜于宣传产品卷入度高的商品,且只有当个人卷入度高时才可能更为有效     

SELF-PRESENTATIONS OF ATTITUDES FOLLOWING COMMITMENT TO PROATTITUDINAL BEHAVIOR

Attitude statements present a particular image of the respondent to onlookers and can be tactically used for self-presentational purposes. The present study investigated the relationship between variables relevant to self-presentation and attitude statements following proattitudinal actions. Under conditions of high or low decision freedom, female subjects committed themselves to argue for a proattitudinal issue. The experimenter described the issue as either low or high in importance, and subsequent attitudes toward the issue were measured in a way which allowed low (subjects did not sign their questionnaires and placed them in a collection box) or high (subjects signed their questionnaires and handed them to the experimenter) personal association with attitude statements. A triple interaction of the variables was found on subjects'statements of personal involvement with the issue. As suggested by a self-presentation approach, subjects expressed more involvement under no-choice/low-association/high-importance conditions than under choice/low-association/high-importance conditions. Subjects who were denied personal responsibility and close association with an important action apparently increased their involvement to gain responsibility. The findings failed to support self-perception predictions of more favorable attitudes under choice rather than no-choice conditions.     

Expert memory: the interaction of stimulus structure,attention, and expertise

This experiment focuses on the three‐way interaction between domain‐relevant structure, attention to domain‐relevant structure, and expertise in their effect on recall for field‐hockey information. It was predicted that experts' recall would decrease with the amount of domain‐relevant structure, but only when they were able to attend to the structure within the stimuli. Novices' recall was not predicted to vary with these factors. The study used a 3 × 2 × 2 mixed‐design with one between‐subjects factor, field hockey expertise (expert and novice), and two within‐subjects factors, domain‐relevant structure (high, moderate and low) and attention to structure (attending and non‐attending). Twenty‐four experts and 24 novices each listened to six audio‐taped scenarios (1 in each of the 6 structure × attention conditions) describing a sequence of field hockey play and recall was tested. The results demonstrated significant main effects for expertise, structure, and attention, and interactions of (a) structure and expertise, and (b) structure and attention. Importantly, the significant structure, attention, and expertise interaction provided the first direct empirical support for the constraint attunement hypothesis (Vicente and Wang, 1998 ) and for that aspect of the template theory (Gobet and Simon, 1996a , b ). Copyright © 2002 John Wiley & Sons, Ltd.     

Changes in Stepparents' Coparenting and Parenting Following Participation in a Community‐Based Relationship Education Program

Studies of coparents typically center on the relationship between parents who share a biological child; limited attention in research on community‐based programs is given to the coparenting relationship within a stepfamily, even though clinicians note the challenges inherent in this relationship. We examined changes in coparenting agreement, parenting efficacy, and parental involvement for 96 stepparents following participation in a coparenting‐focused community education program. A significant main effect of time was found for improvement in coparenting agreement, yet a significant time × gender interaction effect suggests that this is driven by improvements for stepmothers only. Parenting efficacy improved, regardless of gender, race, residence, or curriculum. A significant time × race interaction effect on change in parental involvement indicates increases in parental involvement for European American participants only. Finally, increases in coparenting agreement were associated with increases in parenting efficacy, and increases in parenting efficacy were associated with increases in parental involvement.     

Ethnicity,Idiocentrism–Allocentrism,and Intergroup Attitudes1

The study examined the relationships among ethnicity, idiocentrism–allocentrism and intergroup attitudes in Singapore. Thirty Malay and 30 Chinese students completed questionnaires which measured in-group and out-group attitudes and attitudes toward ethnic-based community development groups. Intergroup attitudes were analyzed by a 2 × 2 × 2 (Subject Ethnicity × Target Group Ethnicity × Idiocentrism–Allocentrism) analysis of variance. A 2 × 2 interaction revealed that both Malay and Chinese subjects expressed ethnocentric biases; however, planned comparisons indicated that this was due to the responses of allocentrics. A separate 2 × 2 (Subject Ethnicity × Idiocentrism-Allocentrism) ANOVA further revealed that allocentrics had more favorable attitudes toward ethnic-based community development groups than did idiocentrics.     

Effects of Handwriting and Examiner's Expertise on Assessment of Essays

Abstract

The study was an investigation of the effects of density and personal space on simple and complex task performance and on feelings of crowding on 60 female Hindu students in India. A 2 × 2 design was used. Density was manipulated by varying the number of subjects in a fixed room space (social density), and the stop-distance technique was used to measure personal space. Results revealed that complex task performance was adversely affected by a high-density condition and by the personal space of the subjects, leading to a significant interaction effect of the two variables, but no significant main or interaction effect was found for the simple task performance. The subjects with “far” personal space under the high-density condition evaluated the environment of the experimental room as most crowded, more than any other subject did.     

The Effects of Sex and Power Schemas,Attitudes Toward Women,and Victim Resistance on Rape Attributions1

This study examined the effects of attitudes toward women, rape schemas, and victim resistance on rape attributions in a hypothetical rape scenario. One hundred twenty-eight female subjects participated in the investigation. In line with the hypotheses, a 2 × 2 × 2 (Traditional vs. Nontraditional Attitudes × Sex vs. Power Schemas × Presence vs. Absence of Resistance) ANOVA demonstrated a significant interaction effect between rape schemas and victim resistance for rape attributions. As predicted, those who held sex schemas of rape attributed less fault and responsibility to resisting, compared to nonresisting, victims. In addition, they attributed more fault and responsibility to the nonresisting victim than did those who held power schemas. Rape schemas and victim resistance exerted an interactive influence on perpetrator attributions. Although attitudes toward women did not affect victim attributions, traditional women attributed less fault and responsibility to perpetrators than did nontraditional women.     

Two Politicians in a Realistic Experiment: Attraction,Discrepancy, Intensity of Delivery,and Attitude Change1

The leader of the Socialists in the Dutch Parliament and his Liberal opponent participated in this realistic experiment. Identical TV interviews with the two politicians were recorded and shown to subjects of both parties. The intensity of delivery was also varied: emotional versus rational. Our findgins indicated that the experimental interveiw changed the attitude of the subjects. In addition, support was found for a second hypothesis: Attitude change was greater for the attractive source from the same party than for the less attractive source from the opposite party. Furthermore, our expectations were confirmed that attitude change would be greater with high than with low discrepancy. Although the intensity of delivery did have an effect on the credibility of the source–the emotional delivery scored lower–no effect on attitude change was found.     

Sexual arousal and interpersonal evaluations

In an attempt to reconcile conflicting results concerning the effects of sexual arousal on interpersonal evaluations, hypotheses based on adaptation level, arousal-need gratification, and labeling of arousal explanations were tested. The variables of sexual arousal, technique of stimulus material presentation, physical attractiveness of the original stimulus female, and physical attractiveness of the final target person being judged were manipulated in a 2 × 2 × 2 × 2 design. A significant three-way interaction (Arousal × Stimulus Attractiveness × Target Attractiveness) obtained on all measures of interpersonal evaluation was interpreted as supporting a labeling of arousal explanation. It is suggested that subjects first interpret their arousal as being caused by their attraction toward the stimulus person. The characteristics of the stimulus person then become a factor used by subjects when they subsequently make judgments of target females. The adaptation-level and arousal-need gratification hypotheses were not supported.     

The effects of distraction,performance demand,stimulus explicitness and personality on objective and subjective measures of male sexual arousal

The interaction of several parameters known to influence sexual arousal was investigated in a 2 × 2 × 2 factorial design. Distraction, performance demand, and the sexual explicitness of the arousing film were manipulated, with 32 male subjects randomly assigned to the experimental groups. Sexual arousal was elicited by either an explicit or nonexplicit videotape; level of performance demand was determined by one of two sets of experimental instructions: distraction, a within-subject factor, was produced by tone presentations. Arousal was assessed by both penile tumescence and a continuous subjective measure: marked individual differences were found in the degree to which these measures covaried. The results indicated a strong effect of distraction on tumescence, though none on subjectively reported arousal. Conversely. degree of film explicitness had a marked effect on subjective arousal without influencing tumescence. The performance-demand main effect was nonsignificant; however, a significant distraction x demand interaction for maximum tumescence was evident. Additional analyses indicated the predictive value of certain personality measures.     

The role of situational involvement in consumers' attitude polarization

This investigation examines the effect of consumers' situational involvement on attitude polarization. The level of involvement of subjects with well-developed restaurant schemas was manipulated, and evaluations of a group of restaurants were obtained on three different occasions under conditions favorable to attitude polarization. Contrary to expectations, the evaluations exhibited no tendency toward greater extremity, even when situational involvement was high. Although inconsistent with some previous findings about attitude polarization, the results are explained in terms of schema complexity and structure. Managerial implications are discussed.     

Sex differences in aggression: Are current notions misleading?

Studied experimentally the influence of norms and sex of subjects on aggressive behaviour in same sex dyads. Two hypotheses were tested: (1) subjects will react aggressively to an unpleasant state of affairs, if they interpret it as being the result of violation of a norm on the part of another; (2) female subjects will display more aggression than male subjects under conditions of repeated provocation while male subjects will be more aggressive under conditions of infrequent or no provocation. In a 2 × 2 × 2 complete factorial design (norm violation versus norm enforcement; male versus female; low versus high reward for performance) 20 same sex pairs of students performed alternatively a sensory-motor task (victim) and a shock delivery task (aggressor). As predicted, subjects who consider other's behaviour to be a norm violation aggress more often (p <.0001). A significant interaction between sex of subject and norm violation is found in support for the second hypothesis (p <.05). It is concluded that positions grounded on the S-R paradigm are misleading for the understanding of sex differences in aggression.     

Source credibility,attitudes, and the recall of past behaviours

The hypothesis that individuals' memory for their past behaviours may be biased toward apparent consistency with their current attitudes was tested by exposing subjects to a message that argued against frequent toothbrushing. Some subjects believed that the source of this message was an expert (high credibility condition), whereas other subjects learned after the message that the speaker was misinformed (low credibility condition). Subjects in the high credibility condition expressed less favourable attitudes toward toothbrushing and reported that they had brushed their teeth less often in the preceding four weeks than did subjects in the low credibility condition. A three-week follow-up showed that the attitudinal difference was still significant but that estimates of past toothbrushing did not differ reliably between the two conditions. The results suggest that when attitudes are very salient, they increase the accessibility of consistent behaviours in memory.