Lateralization effects in the perception of Hebrew and English words

A series of four experiments was conducted on Israelis with a good knowledge of English, Anglo-Saxons with a good knowledge of Hebrew, and full Bilinguals of the two languages. In all experiments words were presented vertically and measurements of both accuracy and response times were taken. Experiments 1 and 2 examined the perception of Hebrew words in unilateral and bilateral conditions, respectively; Experiments 3 and 4 examined the perception of both Hebrew and English words in these two conditions. The results revealed right visual field advantage in the perception of words in both languages and in all groups. A reversal between the two conditions was not found. The data support the hypothesis whereby nonnative languages are less lateralized than native ones, but they indicate that full bilinguals are more, not less, lateralized than monolinguals. Various hypothesis regarding the relationship between lateralization and bilingualism are discussed.     

Comparing comprehension and perception for alternative speed‐of‐ageing and standard hazard ratio formats

A hazard ratio presents one benefit of exercise as reducing annual mortality risk by 19%. Alternatively, speed‐of‐ageing metaphors present this as adding 2.5 years to one's life expectancy—equating to 1 extra hour each day—or taking 2.5 years off one's “effective age.” Few studies compare these (increasingly popular) metaphors. Study 1 compared perception and comprehension between speed‐of‐ageing metaphors and hazard ratios. Study 2 compared the hazard ratio with 3 versions of effective age (change‐in‐age, personal, and age‐matched age). Results revealed a disadvantage to the change‐in‐age format (behaviour X makes someone Y years older), with unhealthy behaviours perceived as less risky and healthy behaviours as less beneficial, information judged less likely to affect behaviour and harder to understand. The personal format (behaviour makes your effective age X) shows no such disadvantage and is objectively better understood than are hazard ratios. These results support the use of personalised effective ages in health and risk communication.     

The effects of age of acquisition on object perception

The age at which an item is acquired has been shown to affect naming latency of words, objects, and faces. The phonological completeness hypothesis situates the effects of age of acquisition (AoA) at speech output. Ellis and Lambon Ralph (2000) argue that the effects of age of acquisition result from a “mapping” between representations of orthography to phonology. However, neither “phonological completeness” nor “mapping” of phonological representations can account for the effects of age of acquisition on familiarity decisions to celebrities' faces and names (Moore & Valentine, 1999). This is because a familiarity decision requires a push button response rather than a verbal response. Moore and Valentine argued that exposure to new exemplars of information peg out the parameters of recognition for that type of information that will facilitate subsequent learning. Thus, the prediction is derived that age of acquisition will affect other perceptual classifications of any familiar stimulus class. We report two object classification experiments, where participants were required to decide whether the pictures of objects, presented at brief exposures, were real or not real. Age of acquisition and word frequency were manipulated in separate experiments. An advantage for early acquired objects was observed, which we argue, cannot be attributable to an effect of word frequency. We further argue, that a phonological locus alone cannot account for the advantage for early acquired objects in this classification task. The results are discussed in terms of additional multiple perceptual input loci as proposed by the Moore and Valentine (1999) set up of a specialised processing system hypothesis (SSPS).     

Audiovisual integration in perception of real words

Three experiments follow up on Easton and Basala’s (1982) report that the “McGurk effect” (an influence of a visibly mouthed utterance on a dubbed acoustic one) does not occur when utterances are real words rather than nonsense syllables. In contrast, with real-word stimuli, Easton and Basala report a strong reverse effect whereby a dubbed soundtrack strongly affects identification of lipread words. In Experiment 1, we showed that a strong McGurk effect does obtain when dubbed real words are discrepant with observed words in consonantal place of articulation. A second experiment obtained only a weak reverse effect of dubbed words on judgments of lipread words. A final experiment was designed to provide a sensitive test of effects of lipread words on judgments of heard words and of heard words on judgments of lipread words. The findings reinforced those of the first two experiments that both effects occur, but, with place-of-articulation information discrepant across the modalities, the McGurk effect is strong and the reverse effect weak.     

Representation and competition in the perception of spoken words

We present data from four experiments using cross-modal priming to examine the effects of competitor environment on lexical activation during the time course of the perception of a spoken word. The research is conducted from the perspective of a distributed model of speech perception and lexical representation, which focuses on activation at the level of lexical content. In this model, the strength of competition between simultaneously active lexical items depends on the degree of coherence between their distributed semantic and phonological representations. Consistent with this model, interference effects are more complete when the purely semantic aspects of these coactive representations are probed (using semantic priming) than when phonological aspects are probed as well (using repetition priming).     

On the chi‐square approximation to the exact distribution of goodness‐of‐fit statistics in multinomial models with composite hypotheses

Multinomial models are increasingly being used in psychology, and this use always requires estimating model parameters and testing goodness of fit with a composite null hypothesis. Goodness of fit is customarily tested with recourse to the asymptotic approximation to the distribution of the statistics. An assessment of the quality of this approximation requires a comparison with the exact distribution, but how to compute this exact distribution when parameters are estimated from the data appears never to have been defined precisely. The main goal of this paper is to compare two different approaches to defining this exact distribution. One of the approaches uses the marginal distribution and is, therefore, independent of the data; the other approach uses the conditional distribution of the statistics given the estimated parameters and, therefore, is data—dependent. We carried out a thorough study involving various parameter estimation methods and goodness‐of‐fit statistics, all of them members of the general class of power‐divergence measures. Included in the study were multinomial models with three to five cells and up to three parameters. Our results indicate that the asymptotic distribution is rarely a good approximation to the exact marginal distribution of the statistics, whereas it is a good approximation to the exact conditional distribution only when the vector of expected frequencies is interior to the sample space of the multinomial distribution.     

Lexical competition and the acquisition of novel words

Three experiments examined the involvement of newly learnt words in lexical competition. Adult participants were familiarized with novel nonsense sequences that overlapped strongly with existing words (e.g. cathedruke, derived from cathedral) through repeated presentation in a phoneme-monitoring task. Experiment 1 looked at the immediate effects of exposure to these sequences, with participants showing familiarity with the form of the novel sequences in a two-alternative forced choice task. The effect of this exposure on lexical competition was examined by presenting the existing words (e.g. cathedral) in a lexical decision task. The immediate effect of the exposure was facilitatory, suggesting that the novel words had activated the representation of the closest real word rather than developing their own lexical representations. In Experiment 2, inhibitory lexical competition effects emerged over the course of 5 days for offset-diverging (e.g. cathedruke-cathedral) but not onset-diverging (e.g. yothedral-cathedral) novel words. Experiment 3 disentangled the roles of time and level-of-exposure in the lexicalization process and assessed the generality of the observed lexical inhibition using pause detection. A single, concentrated exposure session was used, which resulted in good recognition performance soon after. Lexicalization effects were absent immediately after exposure but emerged 1 week later, despite no intervening exposure to the novel items. These results suggest that integrating a novel word into the mental lexicon can be an extended process: phonological information is learnt swiftly, but full integration with existing items develops at a slower rate.     

Word‐of‐mouth and the forecasting of consumption enjoyment

The digital era has permitted rapid transfer of peer knowledge regarding products and services. In the present research, we explore the value of specific types of word-of-mouth information (numeric ratings and text commentary) for improving forecasts of consumption enjoyment. We present an anchoring-and-adjustment model in which the relative forecasting error associated with ratings and commentary depends on the extent to which consumer and reviewer have similar product-level preferences. To test our model, we present four experiments using a range of hedonic stimuli. Implications for the provision of consumer WOM are discussed.     

On the facilitatory effects of cognate words in bilingual speech production

There is a growing body of evidence showing that a word's cognate status is an important dimension affecting the naming performance of bilingual speakers. In a recent article, Kohnert extended this observation to the naming performance of an aphasic bilingual (DJ). DJ named pictures with cognate names more accurately than pictures with non-cognate names. Furthermore, having named the pictures in Spanish helped the subsequent retrieval (with a delay of one week between the two tests) of the same pictures' names in English, but only for pictures with cognate names. That is, there was a language transfer but only for those translation words that were phonologically similar. In this article we first evaluate the conclusions drawn from these results by Kohnert, and second we discuss the theoretical implications of the facilitatory effects of cognate words for models of speech production in bilingual speakers.     

Compensatory knowledge signaling in consumer word‐of‐mouth

This paper extends prior research on consumer knowledge beliefs and word-of-mouth transmission. Findings from four studies suggest that people compensate for unfavorable discrepancies between their actual and ideal consumer knowledge with heightened efforts to signal knowledgeability through the content and volume of their word-of-mouth transmissions. This compensatory knowledge signaling effect is moderated by the self-concept relevance (psychological closeness) of the word-of-mouth target and lay beliefs in the self-enhancement benefits of transmitting product knowledge. Content analysis of participants' product communications further supports our knowledge signaling account. The relationship between actual:ideal knowledge discrepancies and heightened word-of-mouth intentions is mediated by the specific negative emotion associated with actual:ideal self-discrepancies. Overall, the findings suggest that the relationship between consumer knowledge and word-of-mouth transmission depends not only on what you think you know, but also on what you wish you knew.     

On Being the Same in Different Places: Evaluating Frame‐of‐Reference Effects Across Two Social Contexts

Frame‐of‐reference (FOR) effects in personality assessment are demonstrated when self‐rated items oriented to specific contexts (e.g., workplace) show better predictive validity than noncontextualized items. Empirical support of FOR effects typically relies on job performance ratings or academic grades for criteria. The current study evaluates FOR effects using ratings of personality provided by informants from the home or school context. Items from the NEO Five‐Factor Inventory (NEO‐FFI; Costa & McCrae, 1992) were contextualized to the home and school contexts to create NEO‐Home and NEO‐School versions. One hundred fifty‐eight college students completed the NEO‐Home and NEO‐School questionnaires, and 161 college students completed the standard, noncontextualized NEO‐FFI. All participants recruited one peer from college and at least one parent to complete standard rater versions of the NEO‐FFI. Contextualized self‐ratings did not show FOR effects. NEO‐Home self‐ratings did not correlate higher with parent ratings than with peer ratings, and NEO‐School self‐ratings did not correlate higher with peer ratings than with parent ratings. Standard NEO‐FFI self‐ratings generally showed higher self‐informant agreement with both types of informants than contextualized self‐ratings. The pattern of correlations suggests that validity is enhanced more by specific trait‐informant combinations than by the contextualization of items to social contexts.     

The origins of word learning: Brain responses of 3‐month‐olds indicate their rapid association of objects and words

The present study explored the origins of word learning in early infancy. Using event‐related potentials (ERP) we monitored the brain activity of 3‐month‐old infants when they were repeatedly exposed to several initially novel words paired consistently with each the same initially novel objects or inconsistently with different objects. Our results provide strong evidence that these young infants extract statistic regularities in the distribution of the co‐occurrences of objects and words extremely quickly. The data suggest that this ability is based on the rapid formation of associations between the neural representations of objects and words, but that the new associations are not retained in long‐term memory until the next day. The type of brain response moreover indicates that, unlike in older infants, in 3‐month‐olds a semantic processing stage is not involved. Their ability to combine words with meaningful information is caused by a primary learning mechanism that enables the formation of proto‐words and acts as a precursor for the acquisition of genuine words.     

Levels of theory‐of‐mind reasoning in competitive games

The literature on recursive theory of mind (TOM) reasoning in interactive decision making (reasoning of the type “I think that you think that I think…”) has been pessimistic, suggesting that adults attribute to others levels of reasoning that are low and slow to increase with learning. In four experiments with college‐age adults playing sequential games, we examined whether choices and predictions were consistent with believing that others pursue their immediate self‐interest, or with believing that others reason through their own decision making, with fixed‐sum games that were simpler and more competitive. This manipulation led to higher‐level default TOM reasoning; indeed, reasoning against a lower‐level opponent was frequently consistent with assuming the opponent's reasoning to be higher‐level, leading to sub‐optimal choices. We conclude that TOM reasoning is not of a low level in all game settings; rather, individuals may display effective TOM reasoning, reflecting realistic assumptions about their opponents, in competitive and relatively simple games. Copyright © 2010 John Wiley & Sons, Ltd.     

Time‐of‐day variation of visuo‐spatial attention

Time‐of‐day variation of visuo‐spatial attention in relation to body temperature and subjective arousal was assessed. At five different times of day, alertness, covert, and overt orienting of attention were assessed in fifteen healthy subjects. Based on previous studies reporting a tight coupling of alerting and orienting the present study investigates potential attentional asymmetries induced by diurnal variations of arousal. Both covert and overt orienting of attention improved in the course of the day. However, no asymmetries between left and right visual hemifields could be detected. Covert orienting additionally covaried with body temperature, indicating a quite close relation between the attentional arousal and orienting system. Conversely, overt orienting only improved due to repeated testing but did not correlate with body temperature suggesting a partial independence of both modes of attentional orienting. It can be assumed that due to limited diurnal variations of arousal in the participants and practice effects caused by repeated testing, no attentional asymmetries could be provoked.     

Ease‐of‐retrieval effects on procedural justice judgements under conditions of informational and personal uncertainty

This study tests whether individuals' reliance on ease‐of‐retrieval processes when forming procedural justice judgements are moderated by informational and personal uncertainty. In Studies 1 and 2 we examined the predicted effects of informational uncertainty. Results indicated that participants in information‐uncertain conditions relied on ease‐of‐retrieval, whereas those in information‐certain conditions relied on content information to make procedural justice judgements. In Study 3 we examined the combined effects of informational uncertainty and personal uncertainty on reliance on ease‐of‐retrieval when forming procedural justice judgements. The findings of Study 3 indicated that personal uncertain participants who were in informational certain conditions based their procedural justice judgements on content information, whereas all other participants based their procedural justice judgements on ease‐of‐retrieval. This is the first paper to demonstrate that the joint effect of informational uncertainty and personal uncertainty on reliance on ease‐of‐retrieval is different from the two uncertainties acting alone.     

Skeletal structure of printed words: evidence from the stroop task

Do readers encode the sequencing of consonant (C) and vowel (V) phonemes (skeletal structure) in printed words? The authors used the Stroop task to examine readers' sensitivity to skeletal structure. In Experiment 1, CVC nonwords (e.g., pof) facilitated the naming of colors with congruent frames (e.g., red, a CVC word) but not with incongruent ones (e.g., green). In Experiment 2, the color black (a CCVC frame) was named faster with a congruent CCVC frame (e.g., grof) compared to either CCVCC (e.g., groft) or CVC (e.g., gof) incongruent controls. Finally, in Experiment 3, the color pink (a CVCC frame) was named faster with a CVCC frame (e.g., goft) compared to either CCVCC or CVC incongruent controls. In most cases, congruent frames shared no segments with the color name. These findings demonstrate that readers automatically assemble the skeletal structure of printed words.     

Isolating visual units in the perception of words and nonwords

In three experiments, reaction times for same-different judgments were obtained for pairs of words, pronounceable nonwords (pseudowords), and unpronounceable nonwords. The stimulus strings were printed either in a single letter case or in one of several mixtures of upper- and lowercase letters. In Experiment 1, the stimuli were common one- and two-syllable words; in Experiment 2, the stimuli included both words and pseudowords; and in Experiment 3, words, pseudowords, and nonwords were used. The functional visual units for each string type were inferred from the effects that the number and placement of letter case transitions had onsame reaction time judgments. The evidence indicated a preference to encode strings in terms of multiletter perceptual units if they are present in the string. The data .also suggested that whole words can be used as functional visual units, although the extent of their use depends on contextual parameters such as knowledge that a word will be presented.     

Audiovisual integration in perception of real words.

Three experiments follow up on Easton and Basala's (1982) report that the "McGurk effect" (an influence of a visibly mouthed utterance on a dubbed acoustic one) does not occur when utterances are real words rather than nonsense syllables. In contrast, with real-word stimuli, Easton and Basala report a strong reverse effect whereby a dubbed soundtrack strongly affects identification of lipread words. In Experiment 1, we showed that a strong McGurk effect does obtain when dubbed real words are discrepant with observed words in consonantal place of articulation. A second experiment obtained only a weak reverse effect of dubbed words on judgments of lipread words. A final experiment was designed to provide a sensitive test of effects of lipread words on judgments of heard words and of heard words on judgments of lipread words. The findings reinforced those of the first two experiments that both effects occur, but, with place-of-articulation information discrepant across the modalities, the McGurk effect is strong and the reverse effect weak.