Contextual and sequential effects on judgments of sweetness intensity

Presenting stimuli from skewed concentration distributions affects mean responses on category scales. However, if the number of categories on the response scale is increased, the degree of separation between the mean responses obtained for a positively as opposed to a negatively skewed concentration distribution diminishes. The present study investigates the effect of skewed concentration distributions upon ratings on a line scale and compares it to the context effect found for a 7-point category scale. In addition, sequential dependencies between consecutive stimuli and responses are investigated in order to assess their relevance in tasteintensity scaling studies. The context effects are similar for the 7-point category scale and for the line scale. The analyses of sequential effects show that both preceding responses and preceding stimuli affect current responses. However, since these two factors work in opposite directions, only a small contrast effect from the previous stimulus is significant in an overall analysis. The present study shows that even though the overall sequential effects between consecutive stimuli and responses are small, the effect of experimental context may be considerable. Since subjective context is established at the beginning of a session and sequential dependencies operate throughout the whole session, it is argued that contextual and sequential effects are only indirectly related.     

Contextual and sequential effects on judgments of sweetness intensity.

Presenting stimuli from skewed concentration distributions affects mean responses on category scales. However, if the number of categories on the response scale is increased, the degree of separation between the mean responses obtained for a positively as opposed to a negatively skewed concentration distribution diminishes. The present study investigates the effect of skewed concentration distributions upon ratings on a line scale and compares it to the context effect found for a 7-point category scale. In addition, sequential dependencies between consecutive stimuli and responses are investigated in order to assess their relevance in taste-intensity scaling studies. The context effects are similar for the 7-point category scale and for the line scale. The analyses of sequential effects show that both preceding responses and preceding stimuli affect current responses. However, since these two factors work in opposite directions, only a small contrast effect from the previous stimulus is significant in an overall analysis. The present study shows that even though the overall sequential effects between consecutive stimuli and responses are small, the effect of experimental context may be considerable. Since subjective context is established at the beginning of a session and sequential dependencies operate throughout the whole session, it is argued that contextual and sequential effects are only indirectly related.     

Differential effects of familiarity on judgments of sameness and difference

Ss indicated whether pairs of simultaneously presented objects were “same” or “different.” In Experiments 1, 2, and 3 the stimuli were pairs of letters, and familiarity was manipulated by showing the letters in either an upright or an upside-down orientation. In Experiments 4 and 5 the stimuli were pairs of trigrams, and familiarity was manipulated either by rotation or by selection according to rated meaningfulness. Analysis of reaction times indicated that familiar pairs were responded to more quickly than were unfamiliar pairs; however, this was true only for “same” judgments, not for “different” judgments. In addition, Experiment 3 indicated that familiarity influenced discrimination accuracy under conditions of tachistoscopic exposure. Finally, in Experiment 6 an effort was made to disentangle the effects of meaningfulness from the effects of pronounceability. The present results stand in contrast to previous research using perceptual comparison tasks, since the earlier work failed to indicate any effect of familiarity.     

Structural alignment in similarity and difference judgments

Similarity is a central construct in models of cognitive processing, and as such has been the focus of psychological inquiry. This work has revealed that similarity and difference judgments are not always inverses. One explanation for this effect is that similarity judgments focus on matching relations between the items, while difference judgments focus on the mismatching attributes. A second explanation is that both similarity and difference judgments involve a process of structural alignment, and that they use the output of this process differently. These views are contrasted by using the one-shot mapping technique that places attribute similarity and relational similarity in competition. The results suggest that similarity and difference judgments both involve structural alignment.     

Contextual judgments of quality of life and adolescent cognitive development

This research explored the relationship between adolescents' level of cognitive reasoning and their contextual judgments of the factors affecting quality of life. In comparison to adolescents at relatively lower levels of cognitive development, it was predicted that those who have achieved higher levels of cognitive reasoning would be: (1) more likely to identify social and interpersonal aspects of life as factors related to quality of life and (2) less likely to identify self issues. Subjects were 443 tenth-grade students from four Michigan school districts. The students were administered the Reasoning Level Test (RLT) and also asked to identify the aspects of their lives that they felt were the most and least satisfying at the moment. A median split was performed and each student was assigned to either a high or low cognitive-level group based upon his/her RLT score. The findings supported the above predictions, but more so in regard to negative than positive factors. The findings are also in line with cognitive-developmental theories of adolescence and indicate that cognitive structures and the specific nature of the factors perceived to influence one's life may mediate contextual judgments of these factors.     

Contextual effects in duration experience

The role of contextual factors on duration estimates was investigated, employing 6 time intervals ranging from 15 to 35 sec (demarcated by the onset and termination of a display panel of lights). When compared with earlier research, the results suggest that duration estimates are affected by the context of the stimulus intervals with regard to other stimuli in the series. Specifically, those stimuli that were overestimated when they were the shortest members of the series were underestimated when they were the longest intervals of the stimulus series. In addition, a lengthening effect was observed: duration estimates increased over blocks of trials for all stimulus intervals.     

Contextual effects in social judgment

Judges were asked to evaluate the overall performance of hypothetical students, given their scores on two examinations. The distribution of total scores was manipulated in order to investigate the loci of contextual effects. The interaction between the two exams was reversed by manipulation of the distribution. When the distribution of total scores was positively skewed, judgments showed a convergent interaction as a function of the two exams; when the distribution was negatively skewed, the interaction was divergent. The data were consistent with the hypothesis that the distribution of total scores affects only the transformation from integrated impressions to overt responses. This transformation (judgment function) was well-described by an extension of range-frequency theory. The finding that the interaction can be manipulated by changing the stimulus distribution has methodological implications for the popular interpretation of interactions or lack thereof. A good model may be improperly rejected or a bad one improperly retained through lack of attention to contextual effects.     

Use of the familiarity difference cue in inferential judgments

The familiarity difference cue has been regarded as a general cue for making inferential judgments (Honda, Abe, Matsuks, & Yamagishi in Memory and Cognition, 39(5), 851–863, 2011; Schwikert & Curran in Journal of Experimental Psychology: General, 143(6), 2341–2365, 2014). The current study tests a model of inference based on familiarity differences that encompasses the recognition heuristic (Goldstein & Gigerenzer, 1999, Goldstein & Gigerenzer in Psychological Review, 109(1), 75–90, 2002). In two studies, using a large pool of stimuli, participants rated their familiarity of cities and made choices on a typical city-size task. The data were fitted with the r-s model (Hilbig, Erdfelder, & Pohl in, Journal of Experimental Psychology: Learning Memory and Cognition, 37(4), 827–839, 2011), which was adapted to include familiarity differences. The results indicated that people used the familiarity difference cue because the participants ignored further knowledge in a substantial number of cases when the familiarity difference cue was available. An analysis of reaction-time data further indicated that the response times were shorter for heuristic judgments than for knowledge-only-based judgments. Furthermore, when knowledge was available, the response times were shorter when knowledge was congruent with a heuristic cue than when it was in conflict with it. Differences between the familiarity difference cue and the fluency heuristic (Schooler & Hertwig, 2005, Psychological Review, 112, 610–628) are discussed.     

Contextual effects on number-time interaction

Time perception has long been known to be affected by numerical representations. Recent studies further demonstrate that when participants estimate the duration of Arabic numbers, number magnitude, though task-irrelevant, biases duration judgment to produce underestimation for smaller numbers and overestimation for larger numbers. Such effects were found in the present study to be significantly reduced when a weight unit gram was suffixed to the numbers rendering the mental magnitude differences between different numbers less distinctive. The effects were enhanced when a different unit kilogram was suffixed to the numbers enlarging the perceived magnitude differences between different numbers. The results indicate that effects of number magnitude on duration estimation should not be attributed to the mathematical differences between numbers but to how the numbers are perceived to differ from each other in magnitude in specific contexts when they denote concrete items. The results also provide new evidence for the theoretical proposal of a common generalized magnitude system and indicate that the system must be extended to include other action-oriented magnitudes, such as weight.     

Response competition effects insame-different judgments

An account ofsame-different discriminations that is based upon a continuous-flow model of visual information processing (C. W. Eriksen & Schultz, 1979) and response competition and inhibition between the responses by which the subject signifies his judgment is presented. We show that a response signifyingsame will on the average be executed faster due to less priming or incipient activation of the competing response,different. In the experiment, the subjects matched letters on the basis of physical identity. The degree of priming ofdifferent responses on same trials and ofsame responses ondifferent trials was manipulated by an extraneous noise letter placed in the display. Latency for judgments onsame trials increased as the feature overlap of noise and target letters decreased. Latencies were shorter ondifferent trials when the noise letter was dissimilar to either target letter than when the noise letter was the same as one of the targets. These results were consistent with the response-competition interpretation.     

Anchoring effects on performance judgments

Three studies were conducted investigating the effects of irrelevant anchors on performance judgments. Both a lab and field study demonstrated that an alternative anchoring manipulation that did not involve an explicit comparative question had effects on performance judgments similar to a traditional anchoring manipulation. The final study examined whether the anchoring effects were more likely when the anchor was highly applicable to the final judgment. The results indicated that both highly applicable and low applicable anchors produced an anchoring effect, but the highly applicable anchors had a larger effect on performance judgments. Evidence was also found for asymmetrical anchoring effects. In two of the three studies, high anchors increased performance judgments relative to the control group, whereas low anchors were not significantly different from the control group.     

Contextual effects in a metaphor verification task

The verbal transformation effect, an auditory illusion in which physically invariant repetitive verbal input undergoes perceptual transformation, has traditionally been interpreted as a speech-specific phenomenon. Experiment 1 showed that the effect is not limited to speech, but occurs in non-speech categories such as music and other complex everyday sounds, with transformations being comparable in nature and number to those in speech. Experiment 2 provided evidence for an alternative, broader-based view of the phenomenon, involving spreading activation through a multidimensional associative network of mental representations, by demonstrating that creating or activating pre-existing links between a single complex non-verbal stimulus and other representations by priming led to an increase in transformations.     

Contextual effects on metaphor comprehension in reading

Subjects read target sentences preceded by either short or long context that induced either a metaphoric or a literal target reading. As had been found by Ortony, Schallert, Reynolds, and Antos (1978), metaphoric targets were comprehended about as quickly as literals when context was long, but more slowly than literals when context was short. The latter result may have been due to the failure of computing a conceptual relationship between short context and metaphoric target; targets unrelated to prior context took as long to comprehend as metaphoric targets. Another experiment showed that metaphorically expressed targets were read more quickly when they followed metaphorically expressed context than when they followed literal context, but literal targets were read quickest when they followed literal context. These results are discussed within a schema framework and within a “process priming” hypothesis.     

Higher order sequential effects in psychophysical judgments

We found that the depth of sequential effects depends on the judgment task. An experiment with squares indicated that stimulus-response pairs up to two trials back were included in the judgment process when subjects were required to make category judgments of size, whereas only the immediately preceding event was incorporated when subjects were making magnitude estimations. In the case of category judgment, interactions between the current stimulus and prior stimuli as well as configural effects indicated that events one and two trials back meet an equivalent function in the judgment process and that these events may jointly operate in one trial. These findings can be explained by a class of models that assume that the position of preceding stimuli relative to the current stimulus is decisive in the judgment process. The multiple-standards model is a representative of this class according to which there are two types of standards: (1) the endpoints of the range as long-term standards and (2) traces of preceding stimuli as short-term standards.