Is masked neighbor priming inhibitory? Evidence using the incremental priming technique

To investigate neighbor effects in visual word recognition, the masked priming technique holds considerable advantages over unprimed methods, because a target word is used as its own control. However, inhibitory neighbor effects obtained with masked priming are still open for different interpretations, because the primes differ across conditions. Given this theoretical problem, it is useful to investigate neighbor priming effects using a prime as its own control. This option is available in the incremental priming technique (Jacobs, Grainger, & Ferrand, 1995), in which a within-condition baseline is created by comparing the response times (RTs) to a target when it is primed at different prime durations. In this study, we examined masked neighbor priming using this technique. Both the traditional and the within-condition baseline indicated that masked neighbor word priming is inhibitory in nature. The results are discussed in terms of current theories of visual word recognition.     

Repeated masked category primes interfere with related exemplars: new evidence for negative semantic priming

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming.     

Associative and repetition priming with the repeated masked prime technique: No priming found

Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from mc.psychonomicjournals. org/content/supplemental.     

Cognate status and cross-script translation priming

Greek-French bilinguals were tested in three masked priming experiments with Greek primes and French targets. Related primes were the translation equivalents of target words, morphologically related to targets, or phonologically related to targets. In Experiment 1, cognate translation equivalents (phonologically similar translations) showed facilitatory priming, relative to matched phonologically related primes, in conditions in which morphologically related primes showed no effect (50-msec prime exposure). Cross-language morphological priming emerged at longer prime exposure durations (66 msec), but cognate primes continued to generate more priming than did those in the morphological condition. In Experiments 2 and 3, the level of phonological overlap across translation equivalents was varied, and priming effects were measured against those for matched phonologically related primes and those in an unrelated prime condition. When measured against the unrelated baseline, cognate primes showed the typical advantage over noncognate primes. However, this cognate advantage disappeared when priming was measured against the phonologically related prime condition. The results are discussed in terms of how translation equivalents are represented in bilingual memory.     

Visual and phonological codes in letter and word recognition: Evidence from incremental priming

Critical issues in letter and word priming were investigated using the novel incremental priming technique . This technique adds a parametric manipulation of prime duration (or prime intensity) to the traditional design of a fast masked priming study. By doing so, additional information on the time course and nature of priming effects can be obtained. In Experiment 1, cross-case letter priming (a-A) was investigated in both alphabetic decision (letter/non-letter classification) and letter naming. In Experiment 2, cross-case word priming was investigated in lexical decision and naming. Whereas letter priming in alphabetic decision was most strongly determined by visual overlap between prime and target, word priming in lexical decision was facilitated by both orthographic and phonological information. Orthographic activation was stronger and occurred earlier than phonological activation. In letter and word naming, in contrast, priming effects were most strongly determined by phonological/articulatory information. Differences and similarities between letter and word recognition are discussed in the light of the incremental priming data.     

Masked repetition and phonological priming within and across modalities

Lexical decision latencies to word targets presented either visually or auditorily were faster when directly preceded by a briefly presented (53-ms) pattern-masked visual prime that was the same word as the target (repetition primes), compared with different word primes. Primes that were pseudohomophones of target words did not significantly influence target processing compared with unrelated primes (Experiments 1-2) but did produce robust priming effects with slightly longer prime exposures (67 ms) in Experiment 3. Like repetition priming, these pseudohomophone priming effects did not interact with target modality. Experiments 4 and 5 replicated this general pattern of effects while introducing a different measure of prime visibility and an orthographic priming condition. Results are interpreted within the framework of a bimodal interactive activation model.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Repetition proportion biases masked priming of lexical decisions

Although subjects have little or no awareness of masked primes, Bodner and Masson (2001) found that priming of lexical decisions is often enhanced when masked repetition primes occur on a high proportion of trials. We used baseline prime conditions to specify the locus of this repetition proportion (RP) effect. In Experiments 1A and 1B, a .8-RP group showed more priming than did a .2-RP group, and this RP effect was due to both (1) increased facilitation from repetition primes and (2) increased interference from unrelated primes. In Experiment 2, we used the baseline condition to show that subjects are sensitive to RP rather than to the proportion of unrelated primes. Direct comparisons of a given prime condition (repetition, unrelated) across RP conditions were more stable than were comparisons relative to the baseline condition. The increased costs and benefits of repetition priming when RP is higher implicate a context-sensitive mechanism that constrains accounts of masked priming.     

Masked semantic priming effects from the prime's orthographic neighbours

The present research involved masked priming lexical decision experiments using, in the crucial condition, masked primes with an orthographic neighbour that was semantically related to the target. Regardless of the lexicality of the prime, a significant priming effect was observed when the relatedness proportion (RP, that is, the proportion of primes and targets that were directly related on the “word” trials) was 2/3 (Experiments 1 and 2). No effect emerged, however, when the RP was 0 (Experiment 3). These results indicate that lexical/semantic activation arises automatically for both the prime and its neighbours. This activated lexical/semantic information appears to be evaluated together with the lexical/semantic information activated by the target, creating a decision bias during the decision-making process, but only when that information often provides a clue as to the nature of the correct decision. Our results, therefore, also provide support for the retrospective account of masked semantic priming.     

Predicting semantic priming at the item level

The current study explores a set of variables that have the potential to predict semantic priming effects for 300 prime–target associates at the item level. Young and older adults performed either lexical decision (LDT) or naming tasks. A multiple regression procedure was used to predict priming based upon prime characteristics, target characteristics, and prime–target semantic similarity. Results indicate that semantic priming (a) can be reliably predicted at an item level; (b) is equivalent in magnitude across standardized measures of priming in LDTs and naming tasks; (c) is greater following quickly recognized primes; (d) is greater in LDTs for targets that produce slow lexical decision latencies; (e) is greater for pairs high in forward associative strength across tasks and across stimulus onset asynchronies (SOAs); (f) is greater for pairs high in backward associative strength in both tasks, but only at a long SOA; and (g) does not vary as a function of estimates from latent semantic analysis (LSA). Based upon these results, it is suggested that researchers take extreme caution in comparing priming effects across different item sets. Moreover, the current findings lend support to spreading activation and feature overlap theories of priming, but do not support priming based upon contextual similarity as captured by LSA.     

Graded effects of number of inserted letters in superset priming

Three masked priming experiments investigated the effects of target word length and number of inserted letters on superset priming, where irrelevant letters are added to targets to form prime stimuli (e.g., tanble-table). Effects of one, two, three, and four-letter insertions were measured relative to an unrelated prime condition, the identity prime condition, and a condition where the order of letters of the superset primes was reversed. Superset primes facilitated performance compared with unrelated primes and reversed primes, and the overall pattern showed a small cost of letter insertion that was independent of target word length and that increased linearly as a function of the number of inserted letters. A meta-analysis incorporating data from the present study and two other studies investigating superset priming, showed an average estimated processing cost of 11 ms per letter insertion. Models of letter position coding are examined in the light of this result.     

Letter search does not affect semantic priming in a probe naming task

The normally robust semantic priming effect observed in lexical decision is usually reduced to the point of being absent, when a letter search has to be performed on the prime. It has been argued that semantic activation is thus not an automatic process but rather cognitively controlled and therefore adaptable to task demands. We examined the effects of letter search priming on pronunciation times and found a reliable semantic priming effect, following letter search that was not affected at all relative to a standard condition, where participants silently read the prime. Thus the nature of the prime task did not seem to affect the processing mode employed, semantic access occurred even though attention was focused on surface properties of the prime.     

Masked priming effect reflects evidence accumulated by the prime

In the same–different match task, masked priming is observed with the same responses but not different responses. Norris and Kinoshita's (2008) Bayesian reader account of masked priming explains this pattern based on the same principle as that explaining the absence of priming for nonwords in the lexical decision task. The pattern of priming follows from the way the model makes optimal decisions in the two tasks; priming does not depend on first activating the prime and then the target. An alternative explanation is in terms of a bias towards responding “same” that exactly counters the facilitatory effect of lexical access. The present study tested these two views by varying both the degree to which the prime predicts the response and the visibility of the prime. Unmasked primes produced effects expected from the view that priming is influenced by the degree to which the prime predicts the response. In contrast, with masked primes, the size of priming for the same response was completely unaffected by predictability. These results rule out response bias as an explanation of the absence of masked priming for different responses and, in turn, indicate that masked priming is not a consequence of automatic lexical access of the prime.     

Masked orthographic priming: The effect of prime-target legibility

The occurrence of extensive orthographic form-priming may provide reasons for preferring connectionist-type models over table-lookup (algorithmic) ones. Short-term masked priming procedures, using either tachistoscopic identification or lexical decision as the response measure, have shown consistent form-priming effects. Unfortunately, different results emerge depending on the procedure used. With the identification procedure, almost any orthographic overlap between prime and target is sufficient for priming to occur, but with the lexical decision procedure, form priming effects are much more limited in scope. The experiments reported here show that accuracy in the masked identification paradigm is influenced by the legibility of the target stimulus when superimposed on an image of the prime, even though there is no orthographic overlap between the two stimuli. Yet for the lexical decision version of the masked priming procedure there is no difference in latency or error rate as a function of legibility. It is further shown that the presence or absence of the legibility effect has little to do with the nature of the task required of the subject, but is instead a function of the duration of the target--i.e. the legibility effect depends on having the prime and the target both displayed rapidly, and both masked. Failing to take legibility effects into account may lead to problems in interpreting the exact extent of form-priming effects in studies that use the identification procedure.     

On the time-course of adjacent and non-adjacent transposed-letter priming

We compared effects of adjacent (e.g. atricle-ARTICLE) and non-adjacent (e.g. actirle-ARTICLE) transposed-letter (TL) primes in an event-related potential (ERP) study using the sandwich priming technique. TL priming was measured relative to the standard double-substitution condition. We found significantly stronger priming effects for adjacent transpositions than non-adjacent transpositions (with two intervening letters) in behavioural responses (lexical decision latencies), and the adjacent priming effects emerged earlier in the ERP signal, at around 200-ms post-target onset. Non-adjacent priming effects emerged about 50 ms later and were short-lived, being significant only in the 250- to 300-ms time-window. Adjacent transpositions on the other hand continued to produce priming in the N400 time-window (300- to 500-ms post-target onset). This qualitatively different pattern of priming effects for adjacent and non-adjacent transpositions is discussed in the light of different accounts of letter transposition effects and the utility of drawing a distinction between positional flexibility and positional noise.     

Masked inhibitory priming in english: evidence for lexical inhibition

Predictions derived from the interactive activation (IA) model were tested in 3 experiments using the masked priming technique in the lexical decision task. Experiment 1 showed a strong effect of prime lexicality: Classifications of target words were facilitated by orthographically related nonword primes (relative to unrelated nonword primes) but were inhibited by orthographically related word primes (relative to unrelated word primes). Experiment 2 confirmed IA's prediction that inhibitory priming effects are greater when the prime and target share a neighbor. Experiment 3 showed a minimal effect of target word neighborhood size (N) on inhibitory priming but a trend toward greater inhibition when nonword foils were high-N than when they were low-N. Simulations of 3 different versions of the IA model showed that the best fit to the data is produced when lexical inhibition is selective and when masking leads to reset of letter activities.     

Spreading activation versus compound cue accounts of priming: mediated priming revisited.

Spreading activation theories and compound cue theories have both been proposed as accounts of priming phenomena. According to spreading activation theories, the amount of activation that spreads between a prime and a target should be a function of the number of mediating links between the prime and target in a semantic network and the strengths of those links. The amount of activation should determine the amount of facilitation given by a prime to a target in lexical decision. To predict the amount of facilitation, it is necessary to measure the associative links between prime and target in memory. Free-association production probability has been the variable chosen in previous research for this measurement. However, in 3 experiments, the authors show priming effects that free-association production probabilities cannot easily predict. Instead, they argue that amount of priming depends on the familiarity of the prime and target as a compound, where the compound is formed by the simultaneous presence of the prime and target in short-term memory as a test item.     

Beyond spreading activation: An influence of relatedness proportion on masked semantic priming

Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion was increased either by using a high proportion of semantically related primes or a large set of repetitionprimed filler trials. Semantic priming was consistently enhanced relative to a low-relatedness proportion condition. These relatedness proportion effects were not due to conscious, strategic use of primes: Exclusion of prime-aware subjects did not attenuate the effects, and better performance in a prime classification task was not associated with larger semantic priming effects. These results are interpreted within a retrospective account of semantic priming in which recruitment of a prime event is modulated by prime validity.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

Capacity demands of automatic processes in semantic priming

Ben-Gurion University of the Negev, Beer Sheva, Israel In three experiments, we examined the effects of prime-target stimulus onset asynchrony (SOA) and the proportion of related primes and targets (relatedness proportion, or RP) on semantic priming when the prime was either named or was searched for a specific letter. In Experiment 1, with an RP of. 50, priming occurred at SOAs of 240 and 840 msec when the prime was named, but no priming was found at either SOA when the prime was searched for a letter. In Experiment 2 the RP was either. 20 or. 80, and the SOA was set at 1, 700 msec; priming again was found in both conditions when the prime was named, but only in the RP.80 condition when a letter search task was performed on the prime. In Experiment 3, both the proportion of related trials and SOA were varied; as in the previous experiments, no priming effects were found with the letter search task for either SOA in the RP.20 condition, but the priming effect was reinstated in the RP.80 condition. These results are discussed with respect to how limited capacity resources are allocated and how they influence semantic priming effects.