Social Value Orientation and Helping Behavior1

The present study investigated the relationship between people's social value orientations and helping behavior. Subjects dassified a priori as either cooperators, individualists, or competitors were mailed a request to volunteer from zero to ten hours of their time to a worthy cause. Subjects were asked to indicate on their response forms the number of hours, if any, that they wished to contribute and to retum these forms using an enclosed self-addressed envelope regardless of whether they intended to donate any hours. The results revealed that subjects of all three social value orientations were equally likely to comply to the small request to return their response forms. However, the number of hours that subjects contributed differed as a function of their social values. As predicted, cooperators contributed significantly more of their time to the cause than did individualists and competitors. We relate these findings to previous research on social values and helping behavior.     

Emotional Arousal and Helping Behavior in a Real-Life Emergency1

This study examined a hypothesized relationship between the level of emotional arousal and subsequent helping behavior in a real-life bushfire emergency. Respondents were contacted after a major bushfire occurred near the city of Melbourne. They were asked about their emotional reactions on first hearing of the bushfire destruction and about their subsequent helping behavior. Respondents who reported feelings of shock, terror, horror, or sickness donated significantly more to bushfire appeals than did respondents not reporting these emotions. Helping was also related to initial feelings of sympathy for the victims and initial feelings of wanting to help the victims. The results support a general model of emergency intervention linking emotional arousal to helping behavior.     

The Cost-Reward Model of Helping Behavior: A Nonconfirmation1

A field experiment was designed to test several predictions derived from the Piliavin and Piliavin cost-reward model of helping behavior. Female and male subjects' reported intent to help a hemophiliac in a nearby hospital was unrelated to the costs for helping, the costs for not helping, and the order in which the subjects received the costs' manipulations. The obtained rates of helping were also unrelated to whether or not subjects reported having donated previously. Failure to obtain the predicted results is discussed.     

Weight‐Based Discrimination in Occupational Hiring and Helping Behavior1

This study explored weight‐based discrimination using a range of weight categories, as represented by images of real women with known body mass index (BMI). In the first study, 30 men rated each image according to likelihood of occupational hiring for a managerial post. In the second study, 28 men rated the same images for likelihood of helping behavior following a minor accident. Study results showed that individuals with a slender body weight (BMI = 19–20) were most likely to be hired and helped, while obese (BMI > 30) participants were least likely to be hired and helped. However, results also showed that emaciated (BMI < 15) individuals were likely to be discriminated against. Implications for real‐life settings are discussed.     

The Effects of Sex,Status, and Ability on Helping Behavior1

Protests against affirmative action articulate the concern that qualified white males will be subordinated to less qualified women and minorities. To examine the possibility that the reversal of traditional status relationships rather than competence inequity underlies resistance to affiimative action, a study was conducted in which subjects interacted with a male or female who was introduced as their supervisor or subordinate and as either higher or lower in ability than themselves. The results indicate that status, not ability, influences the frequency of helping women, whereas ability, not status, primarily influences helping behavior toward men. Specifically. female subordinates were helped more than females supervisors, regardless of ability, while high-ability males elicited more help than low-ability males, independent of status. Subsequent ratings revealed that although subjects acknowledged the greater competence of high-ability males, they did not evaluate high-ability females as more competent than themselves.     

Altruism and the Experimental Data on Helping Behavior

Philosophical accounts of altruism that purport to explain helping behavior are vulnerable to empirical falsification. John Campbell argues that the Good Samaritan study adds to a growing body of evidence that helping behavior is not best explained by appeal to altruism, thus jeopardizing those accounts. I propose that philosophical accounts of altruism can be empirically challenged only if it is shown that altruistic motivations are undermined by normative conflict in the agent, and that the relevant studies do not provide this sort of evidence. Non-normative, purely causal, psychological factors would be empirically relevant only if the notion of altruism is broadened to include the requirement that one recognize certain situations as calling for altruism. But even in that case, the relevant studies are not designed in such a way that could threaten philosophical theories of altruism.     

The Helping Behavior Helps Lighten Physical Burden

It is often believed that helping behaviors benefit the recipients at the expense of the performers. However, we propose that costly helping behaviors could alleviate feelings of physical burden experienced by the performers. In support of the proposal, we found in five studies that both imaginary and real helping behaviors led the performers to perceive physically challenging tasks as less demanding (Studies 1, 2, 3, 5), such as perceiving a steep mountain road as less steep (Study 2), a heavy carton as lighter (Study 4), and a long path as shorter (Study 5). These results challenge the conventional wisdom that helping behaviors always come at the cost of the helper and corroborate a growing body of literature showing that helping others could benefit the performer.     

The Effect of Mood on Helping Behavior

Abstract

In the present experiment, “lost” letters were placed on the cars of team supporters at a major football grand final. Significantly more letters were returned by supporters of the losing team than by supporters of the winning team. These results were interpreted as presenting a problem for the theory that negative mood only increases helping behavior when internal attribution of responsibility occurs (Rogers, Miller, Mayer, & Duval, 1982).     

The Effects of Noise on Helping Behavior Reconsidered

Previous research has shown that noise interferes with social cues from a person in need of help and reduces helping behavior. The research reported here investigates the role of other variables, such as nonverbal cues and sex of the participants involved, that may naturally accompany noise in influencing prosocial behavior. Two experiments were designed to test the hypothesis that noise alone may not reduce helping behavior, among other hypotheses. The results of the laboratory study were inconclusive because of the possible interference of demand characteristics. The results of a field study on the streets of a major city supported the major hypothesis and revealed that sex of the participants involved was the major predictor of helping behavior. The results were discussed in terms of adaptation to arousing stimuli and environmental load theories.     

Predictors of Helping Behavior Toward Coworkers With Disabilities

We partially test and extend Stone & Colella's (1996 ) model of factors affecting the treatment of persons with disabilities. We conducted a laboratory experiment designed to predict helping behavior toward a coworker with a disability on a reward-independent task. Data were collected in a survey designed to measure some of our predictors. The experiment included a confederate, in whom we manipulated the presence and type of a disability (no disability, mental disability, and physical disability) and 133 participants. We ran a manipulation check on 84 participants in a holdout sample. Results indicate that impression management, equity preference, and type of disability were significantly related to helping behavior, but presence of disability and feminine gender-role identity were not.     

Achievement Arousal Inhibits Helping Behavior Only in Males

The experiment reported here tested the hypothesis that achievement arousal inhibits the helping behavior of males but not females. Subjects were given 20 minutes to work on a task while faced with an opportunity to help a graduate student by stapling questionnaires. Performance on the task was described in the high-achievement-arousal condition as assessing intelligence and leadership ability, and in the no-achievement-arousal condition as merely yielding research data on processing verbal information. Males proved significantly more likely to help in the no-achievement-arousal condition than in the high-arousal condition, whereas females'helping was not affected by achievement-arousal. Yet, consistent with other research on helping, the majority of both male and female subjects did not help at all.     

The Reciprocity-Arousing Potential of the Requester's Occupation and Helping Behavior

In a field experiment, 90 subjects were contacted by phone and asked by an experimenter to make a phone call for him notifying his employer that he would be late for work. The experimenter presented himself as a (1) physician vs. accountant (high social status occupations), (2) youthcounsellor vs. insurance salesman (medium social status occupations), or (3) fireman vs. gas-stationattendant (low social status occupations). It was found that subjects helped more frequently requesters in occupations of high potential for reciprocityarousing behavior (e.g., a physician) than of low potential (for reciprocityarousing behavior) (e.g., an accountant), regardless of the social status of the occupations.     

Effects of Attractiveness and Nature of Request on Helping Behavior

Abstract

The effects of American college students' appearances and the nature of their requests for assistance were investigated in a field experiment. Well- and poorly dressed students asked directions from randomly chosen passersby to either higher-status (a tennis club) or lower-status (a thrift shop) locations. Results indicated that the greatest assistance, measured as the amount of time spent by subjects giving directions, was given to poorly dressed students who asked directions to the lower-status location.     

The Effects of Benefactor and Beneficiary Characteristics on Helping Behavior

Abstract

This study assessed the effects of perceived need and nearness of the beneficiary and the chronological maturity of the benefactor on helping behavior. The relationship between verbal and objective measures of helping behavior, and the relationship between available resources and helping behavior were also explored. Indian undergraduates (N = 80 men) composed the sample. The results showed that greater perceived need and nearness of the beneficiary, as well as lesser chronological maturity of the benefactor, led to extending greater help. Verbal and objective measures of help did not generally correspond; however, the relationship between verbal and objective measures was modified by the perceived need and nearness of the beneficiary. Resource availability did not have any direct bearing on helping behavior.     

Effects of Signaled Positive Reinforcement on Problem Behavior Maintained by Negative Reinforcement

We evaluated the effects of providing positive reinforcement for task completion, signaled via the presence of a tangible item, on escape-maintained problem behavior displayed by three typically developing children during one-time 90-min outpatient evaluations. Brief functional analyses of problem behavior, conducted within a multielement design, identified negative reinforcement. Treatment, conducted within a nonconcurrent multiple baseline with reversal design, consisted of a signal for positive reinforcement while continuing to permit escape for problem behavior, thus creating a competition between positive and negative reinforcement. For all participants, problem behavior decreased.     

Priming Effects on Commitment to Help and on Real Helping Behavior

Years of research on bystander apathy have demonstrated that the physical presence of others can reduce the tendency to help individuals needing assistance. Recent research on the implicit bystander effect has suggested that simply imagining the presence of others can lead to less helping behavior on a subsequent unrelated task. The present study was designed to contribute to previous findings on the implicit bystander effect by demonstrating these effects on commitment to help and on real helping behavior, rather than simply on intentions to help. Studies 1a and 1b demonstrate that merely priming participants with the construct of being in a group at Time 1 created significantly less commitment to future helping on a subsequent task at Time 2. Study 2 aimed to extend this effect to behavioral measures and verified that participants exposed to a group prime helped less than those who were exposed to a single-person prime. The implications of these findings for the literature on the bystander effect are discussed.     

The Influence of Social Consensus Information on Intergroup Helping Behavior

Previous research demonstrates that social consensus information (information about other people's beliefs) has a powerful influence on intergroup attitudes. The present study examined the influence of consensus information on helping behavior. White participants were provided with favorable or no consensus information about African Americans, and then we assessed their racial attitudes and their willingness to help an African American versus a White person. Replicating previous findings, we found that individuals who received favorable, as compared to no, consensus information had more favorable attitudes toward African Americans. More importantly, our results demonstrated that participants who received favorable consensus information were more likely to help an African American individual than those who did not receive consensus information. Consensus information did not influence behavior toward a White person. In understanding when and why consensus information influences stereotypes and prejudice, we hope to create a useful method to reduce negative intergroup attitudes and behaviors.     

Helping Individuals with Sleep Disturbances: Some Behavior Therapy Techniques

This article describes a range of behavior therapy techniques for treating sleep disturbances that emphasize restoring the client's sense of control and positive psychological growth.