Preferences for ‘Gender‐typed’ Toys in Boys and Girls Aged 9 to 32 Months

Many studies have found that a majority of boys and girls prefer to play with toys that are typed to their own gender but there is still uncertainty about the age at which such sex differences first appear, and under what conditions. Applying a standardized research protocol and using a selection of gender‐typed toys, we observed the toy preferences of boys and girls engaged in independent play in UK nurseries, without the presence of a parent. The 101 boys and girls fell into three age groups: 9 to 17 months, when infants can first demonstrate toy preferences in independent play (N = 40); 18 to 23 months, when critical advances in gender knowledge occur (N = 29); and 24 to 32 months, when knowledge becomes further established (N = 32). Stereotypical toy preferences were found for boys and girls in each of the age groups, demonstrating that sex differences in toy preference appear early in development. Both boys and girls showed a trend for an increasing preference with age for toys stereotyped for boys. Theoretical implications of the findings are discussed with regard to biological predispositions, cognitive development and environmental influences on toy preference. Copyright © 2016 John Wiley & Sons, Ltd.     

Influences of Social Expectations of Gender,Gender Stereotypes,and Situational Constraints on Children's Toy Choices

Children, whose ethnic/racial backgrounds (primarily caucasian) and household compositions (primarily two-parent homes) reflected local population statistics, were videotaped playing with toy dishes and tools. The amount of time spent with each toy was calculated to determine whether this varied as a function of children's perceptions of social expectations of gender, awareness of gender stereotypes, and situational constraints (no information, gender-typed information unrelated to the toys, gender-typed toy labels). In study 1, the toy choices of girls and boys with perceptions of having one or more familiar people who thought cross-gender-typed play was “bad,” were influenced by gender-typed toy labels. However, only boys with perceptions of having one or more people who thought cross-gender-typed play was “bad,” were somewhat influenced by gender-typed information unrelated to the toys. Furthermore, in study 2, boys' (but not girls') perceptions of having one or more people who thought cross-gender-typed play was “bad,” independent of an awareness of gender stereotypes predicted the amount of time boys spent with cross-gender toys. The discussion highlights the utility of measures of children's perceptions of others' social expectations of gender in gender research. Additionally, the discussion highlights the complex relationships between such perceptions, situational constraints, and different socialization that girls and boys experience in the domain of toy play.     

Judging toy breakers: Gender stereotypes have devious effects on children

Second-grade children listened to short stories about male or female children who accidentally broke neutral and sex-appropriate or opposite-sex toys. Children then rated the severity of punishment due to each toy breaker and provided justifications for their ratings. The justifications were coded for citing intentionality (or lack thereof) and toy ownership (or lack thereof). No differences were found between boys and girls in the punishment severity ratings of targets of either gender who broke neutral toys. In the punishment severity ratings of toy breakers of sex-appropriate and opposite-sex toys, gender stereotype effects were found only for girls; they suggested more severe punishment for toy breakers of opposite-sex toys, irrespective of their gender. The citation of toy ownership was found to be a significant variable in boys’ nonuse of gender stereotypes in their punishment severity ratings; with the impact of toy ownership removed, gender differences in punishment severity ratings were eliminated. Although the citation of intentions did not influence the punishment severity ratings of either boys or girls, boys referred to intentions primarily in same-sex targets. The data illustrate both the direct and the devious impact of gender stereotypes on children’s social cognitive processes. Portions of this paper were written while the first author was on sabbatical leave at Princeton University and Carnegie Mellon University. We would like to thank Dale Miller for his helpful comments on a previous version of this paper.     

Effects of peer presence on sex-typing of children's play behavior

Effect of peer presence on the sex-typed toy choices of 3- and 4-year-olds was investigated in a repeated measures experimental design. Twenty-six girls and thirty-six boys were tested under three conditions: (a) alone; (b) in the presence of a same-sex peer; and (c) in the presence of an opposite-sex peer. Amount of time spent playing with three feminine- and three masculine-stereotyped toys was recorded. For both boys and girls, play with “sex role-inappropriate” toys was significantly lower in the presence of an opposite-sex peer than in the solitary condition. Across conditions boys exhibited less play with opposite-sex-typed toys than girls. Rate of play with opposite-sex-typed toys increased in successive trials for both sexes. These results indicate that the presence of an opposite-sex peer functions as a discriminative stimulus for avoidance of “sex role-inappropriate” play in preschoolers and suggests that preschoolers may have a history of differential reinforcement for sex-typed play in the presence of peers.     

Sex-Stereotyped and Nonstereotyped Introductions of New Toys in the Preschool Classroom: An Observational Study of Teacher Behavior and Its Effects

In Study 1, the behavior of teachers in introducing sex-typed and nonsex-typed toys in the classroom was observed in nine preschool classes. Results indicated that teachers called on more boys to demonstrate a "masculine" toy than girls, p<01. No significant differences were found in the mean number of boys and girls called on to demonstrate "neutral" or "feminine" toys. However, teachers were more variable in demonstrating the sex-typed feminine toys than the nonstereotyped toy, p<05. In a second study, two sets of toys, each including five dolls and five trucks, were introduced using stereotyped and nonstereotyped introductions to two classes of 3- and 4-year-old children. No significant sex differences in toy choices were found following the nonstereotyped introductions. Following the stereotyped introductions, the children's toy choices were consistent with sex-role stereotypes. These results are consistent with laboratory studies suggesting that bias in the introduction of toys by adults may contribute to the sex-typing of specific activities.     

The Effects of Commercials on Children’s Perceptions of Gender Appropriate Toy Use

Sixty-two first and second grade students (28 boys, 34 girls) were exposed to one of three commercial videotapes in which either all-boys (traditional condition) or all-girls (nontraditional) were playing with a toy. Participants in the control condition were exposed to nontoy commercials. After exposure to one of the conditions participants performed a toy sort where they were asked if six toys, including the two manipulated toys, were for boys, girls, or both boys and girls. Participants in the nontraditional condition were more likely to report that the manipulated toys were for both boys and girls than were participants in the traditional condition, who were more likely to report that the manipulated toys were for boys. This effect was stronger for boys than for girls.     

Five-month-old girls' and boys' exploratory behaviors in the presence of familiar and unfamiliar toys.

The exploratory behaviors of 60 5-month-old girls and boys were observed as they played with three unfamiliar toys and one familiar toy of their own during a laboratory session. Infants were seated at a table on the lap of an assistant. Each toy was placed on the table and remained there for 2 min after the infant first touched it. Frequency and duration of visual fixation on the toy, hand contact with the toy, five categories of lateralization, and eight categories of handling behaviors were measured. On the whole, the exploratory behaviors of girls and boys were not markedly different. However, girls spent more time than boys did in simultaneous hand contact with and visual fixation on their own familiar toy, whereas boys made more frequent contact with the familiar toy without visual fixation. In addition, boys displayed, overall, more tapping behaviors, and girls, more pinching and object-displacement behaviors. Girls and boys did not differ in manual lateralization. Results are discussed in reference to infants' rate of development, motor activity level, and girls' and boys' reactions to novelty.     

The influence of televised models on toy preference in children

Eighteen boys and 18 girls aged 4–6 years viewed one of three videotapes in which fantasy characters used culturally stereotyped arguments to assign masculinity, femininity, or sex-role neutrality to a standard set of sex-neutral toys. After viewing the videotape, subjects were observed for 10 minutes in free play with the test toys and with a less attractive set of comparison toys which were not shown. The videotaped portrayal of sex appropriateness significantly affected toy choice. Children of both sexes spent more time playing with the test toys when they were identified as sex appropriate than with the comparison toys. When the test toys were identified as inappropriate for their sex, however, children spent more time playing with the less desirable comparison toys. The implications of these findings were discussed in light of media protrayal of male and female models.     

Gender-Typed Toy Play in Dizygotic Twin Pairs: A Test of Hormone Transfer Theory

Hormone transfer theory predicts thatopposite-sex twins will be affected in utero by thehormones their twins produce. This study examines theprediction that opposite-sex dizygotic twins should showless stereotyped toy play than same-sex dizygotictwins should show less stereotyped toy play thansame-sex dizygotic twins as a result of exposure toopposite-sex hormones in utero. Participants in thisstudy included 32 male-female dizygotic twin pairs,27 female-female pairs, and 24 male-male pairs. Allranged in age from 7 to 12 years and were primarilyCaucasian and middle class. Differences in the amount of time children played with feminine,masculine, and neutral stereotyped toys during free playwere examined. Results did not support hormone transfertheory. Girls played with feminine toys more than boys and boys played with masculine toys morethan girls, but there were no significant differencesbetween children with opposite- vs. same-sextwins.     

Adult sex typing of children's toys

A primary focus of this study was to determine whether adults use traditional sex-type standards when choosing toys for boys or girls. I also investigated whether an adult's sex or gender role influences this decision. College students were shown pictures of 74 toys, and were asked to indicate whether they would buy each toy for a boy or girl. Traditional sex-type ratings were found. In addition, male subjects sex-typed toys to a greater extent than female subjects. Subjects' gender role was unrelated to sex-type ratings. Subjects also judged whether each toy provided educational value, required activity, and encouraged cooperation. Toys rated as requiring activity were not considered educational, but many toys considered educational were also rated as encouraging cooperation. In addition, toys considered masculine were rated as requiring more activity than feminine toys.The author thanks Fran Rosati, Dawn Pillitteri, and Karen Molison for their help with data scoring.     

Children's Beliefs About Violating Gender Norms: Boys Shouldn't Look Like Girls,and Girls Shouldn't Act Like Boys

This research examined 3- to 11-year-old children's knowledge of and beliefs about violating several gender norms (e.g., toys, play styles, occupations, parental roles, hairstyles, and clothing) as compared to social and moral norms. Knowledge of the norms and understanding that norm violations were possible increased with age. The children's evaluations of violations of gender norms varied from item to item. Violations concerning becoming a parent of the other gender were devalued in both boys and girls, whereas most toy and occupation violations were not especially devalued in either. Boys with feminine hairstyles or clothing were evaluated more negatively than girls with masculine hairstyles or clothing. On the other hand, girls who played in masculine play styles were devalued relative to boys who played in feminine styles. Evaluations of norm violations were not consistently related to age.     

Pink gives girls permission: Exploring the roles of explicit gender labels and gender-typed colors on preschool children's toy preferences

Children engage in gender-typed toy play to a greater extent than in non-gender-typed toy play leading to different developmental trajectories for boys and girls. The present studies examine the characteristics of toys and how they differentially affect boys' and girls' interests, stereotypes, and judgments of the toys. In Study 1, children (N = 73, M_age = 4.01) were presented with masculine and feminine toys that were decorated with masculine and feminine colors. Results indicated that boys were more interested in masculine toys than in feminine toys. Girls were significantly less interested in masculine toys with masculine colors than in all other combinations. Children's perceptions of others' interests also followed a similar pattern. In Study 2, children (N = 42, M_age = 3.84) were presented with novel items labeled as “for boys” and “for girls” and decorated in masculine and feminine colors. Among girls, both explicit labels and color of novel toys impacted interests. Children's predictions of others' interests also reflected this pattern.     

The Impact of Parenting Experience on Gender Stereotyped Toy Play of Children

The purpose of this study was to examine gender role socialization as a function of parenting experience in an actual toy play situation and as a function of adults' perceptions of typically gender-stereotyped children's toys. Each of 48 children (24 boys and 24 girls) played with 3 adults: either his or her own mother or father, a matched mother or father of another child, and a matched man or woman who was not a parent. The amount of time children and adults played with gender-specific toys, adults' categorization of toys into gender categories, and adults' desirability ratings of gender-specific toys were examined. The gender-sorting task revealed that adults did not agree with traditional expert categorizations of some of the toys, which suggests a shift in the perceived function of some traditionally stereotyped toys. Regardless of how parents sorted toys into categories, when playing with boys, most time was spent with masculine toys. With girls, however, there was greater flexibility in the categories of toys with which they played. Parenting experience influenced the perceived desirability of toys; parents found toys more desirable than nonparents but these differences did not affect the actual play session with children. These results suggest a change in perceptions of traditionally stereotyped toys and differences as a function of gender in what is appropriate gender-typing behavior.     

The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website

The purpose of this study was to examine 1) the extent to which the gender marketing of toys on the Internet replicates findings of previous studies of the gendering of toys, and 2) the extent to which toys for “both boys and girls”, a previously overlooked category of toys, share characteristics, such as color and type of toy, with toys marketed for “boys only” or for “girls only”. The sample consisted of the 410 toys listed for boys and the 208 toys listed for girls, including 91 toys that appeared on both lists, on the English language U.S. Disney Store website. The marketing of toys on the Disney Store website is important not only because of the growth in e-commerce, but also because of this company’s global domination of the children’s entertainment industry. Tabular analysis and chi-square revealed that bold colored toys, predominantly red, black, brown, or gray toys, and those that were action figures, building toys, weapons, or small vehicles typified toys for “boys only” on this U.S. website. Pastel colored toys, predominantly pink or purple toys, and those that were dolls, beauty, cosmetics, jewelry, or domestic-oriented typified toys for “girls only”. A majority of toys for “both boys and girls” were mostly “gender-neutral” in type, but they resembled toys for “boys only” in terms of their color palette, presumably to appeal to boys, who are less likely to cross gender lines than girls. The potential impact of the gendering of toys on individuals as well as limitations of this research and suggestions for future research are discussed.     

Peer Toy Play as a Gateway to Children’s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children’s Magazines

Extensive evidence has documented the gender stereotypic content of children’s media, and media is recognized as an important socializing agent for young children. Yet, the precise impact of children’s media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children’s magazines on children’s gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior (n?=?82, age 4–7 years-old). British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car; these toys were reversed in the counter-stereotypic condition. Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. However, there was no difference in children’s own toy preferences between the stereotypic and counter-stereotypic condition, with children preferring more gender-typed toys overall. Implications of the findings for media, education, and parenting practices are discussed, and the potential for counter-stereotypic media portrayals of toy play to shape the gender socialization of young children is explored.     

The gender-stereotyped nature of christmas toys received by 36-, 48-, and 60-month-old children: A comparison between nonrequested vs requested toys

This research provides normative information on the gender-stereotyped nature of Christmas toys that children received from their parents. A list of over 500 toys was obtained from the parents of 86 children between the ages of 31 and 65 months. The toys were rated and placed into gender-stereotyped groups, and were categorized into child requested or nonrequested groups. It was found that the children had considerable input into the types of toys they received from their parents for Christmas, requesting approximately one half of the toys. Toys the children requested were judged to be more gender stereotyped than nonrequested toys. Very few boys received either requested or nonrequested toys considered stereotyped for the opposite sex. In contrast, one third of the girls received at least one toy judged to be stereotyped for the opposite sex. Also, boys appeared to develop sex-typed interests in toys at an earlier age than girls, and they requested 72%, 76%, and 75% gender-stereotyped toys in the corresponding age groups of 36-, 48-, and 60-months. The girls' sex-typed interests in toys lagged behind the boys', with girls requesting 29%, 51%, and 73% gender-stereotyped toys for the same age groups. In the nonrequested condition, parents selected types of toys judged to be traditionally more sex role neutral and emphasized musical instruments, art supplies, and educational toys for their sons and educational toys for their daughters.     

Promoting imitative play through generalized observational learning in autisticlike children

Three autisticlike boys with deficits in imitative and appropriate play behaviors were taught to play with an unfamiliar toy by observing a peer model demonstrate appropriate play with the toy. Generalization was assessed across toys and models, and temporal maintenance was assessed at 1 and 3 weeks following generalization. Following training each child demonstrated increases in imitative play concomitant with decreases in the frequency of nonmanipulated selfstimulatory behavior. Results are discussed in terms of their implications for the amelioration of social isolation and self-stimulatory behavior.The authors wish to acknowledge the help and cooperation of the Henry Wiseman Kendall Center and the Highpoint Preschool Enrichment Program.