Influence of Self‐Affirmation on Responses to Gain‐ Versus Loss‐Framed Antismoking Messages

Self‐affirmation has been shown to reduce biased processing of threatening health messages. In this study, the impact of self‐affirmation on college smokers' reactions to gain‐ versus loss‐framed antismoking public service announcements (PSAs) was examined. A consistent pattern of interaction was observed wherein self‐affirmation produced more favorable responses to loss‐framed PSAs and more unfavorable responses to gain‐framed PSAs. Self‐affirmation also reduced smoking intention in the loss frame condition and increased antismoking self‐efficacy across framing conditions. These findings are discussed in light of previous research linking self‐affirmation to increased message scrutiny.     

It's an Arousing,Fast-Paced Kind of World: The Effects of Age and Sensation Seeking on the Information Processing of Substance-Abuse PSAs

This article investigates how sensation seeking and age influence televison viewers' online information processing of substance-abuse public service announcements (PSAs). College students and adolescents viewed 30 PSAs that varied in terms of arousing content and production pacing. Dependent variables included substance use, self-reported emotional responses (valence and arousal), physiological responses (heart rate and skin conductance response), and recognition. Results show that high-sensation seekers prefer all messages, remember more, and exhibit lower arousal compared to low-sensation seekers. Adolescents remember more information from the PSAs than college students. All participants exhibit cognitive overload at the same point in time.     

Effects of a school-based alcohol education program with a media prevention component

The effects of an alcohol education presentation with a media component of public service announcements were evaluated. The presentation was conducted over three (consecutive) days with 10th and 11th grade students in a rural area of South Carolina. The professionally produced announcements focused on drinking and driving. 52 subjects were assigned by classroom to either of two treatment groups or a control condition. Both treatment groups received the educational presentation but differed in that Group 2 was also exposed to the videotaped announcements. Effects of exposure were evaluated in separate measures of knowledge, attitudes, and alcohol involvement, using a pre-posttest design, with a 1-mo. follow-up. Analysis showed an effect of over-all program on knowledge at follow-up, but none on attitudes or alcohol involvement. These findings and their implications are discussed in the context of previous evaluations of alcohol education programs and media efforts.     

Rock Stars in Anti‐Drug‐Abuse Commercials: An Experimental Study of Adolescents' Reactions1

Two studies examined adolescents' perceptions and effectiveness of rock stars in antidrug‐abuse public‐service announcements (PSAs). In the pilot study (N= 24 teenagers), adolescents expected rock musicians, and in particular heavy metal musicians, to be drug users. In our experimental study (N= 78 high school students aged 15 to 16 years), one group was shown 4 PSAs produced by Rock Against Drugs, using rock stars Jon Bon Jovi, Aimee Mann, Gene Simmons, and Belinda Carlysle as spokespersons. The comparison group was shown 4 equivalent PSAs that were created using unknown actors selected for their similarity to the rock stars in terms of age, ethnicity, and gender, but without any reference to rock music. PSA ratings were taken on 4 scales: attractiveness, expertness, trustworthiness, and overall PSA rating. Pretest and posttest measures of drug attitudes supported our hypotheses that countermessages from rock stars denormalize the connection between rock music and drugs, and that adolescents respond more positively to PSAs with rock stars than to PSAs without rock stars.     

Can You Say Condom?: It Makes a Difference in Fear-Arousing AIDS Prevention Public Service Announcements1

The study investigated the effect of adding a recommendation to use condoms to fear-arousing AIDS public service announcements (PSAs) on subjects’ intentions to use condoms and taking of free condoms. Sexual content of the AIDS PSA and subject gender were also varied. A sample of 112 men and 107 women rated the effectiveness of 1 of 8 fear-arousing AIDS PSAs. Four PSAs ended with a message to “Use condoms to reduce the risk. For more information call_____.” An identical set of PSAs ended with only the telephone number for more information. Results showed that the recommendation had no effect on intentions to use condoms. However, men exposed to a fear-arousing PSA with the recommendation took significantly more condoms than men in the no-recommendation condition. Men also took significantly more condoms than women in the recommendation condition. The results are interpreted in terms of the AIDS risk reduction model (Catania, Kegeles, & Coates, 1990).     

Distraction Effects of Smoking Cues in Antismoking Messages: Examining Resource Allocation to Message Processing as a Function of Smoking Cues and Argument Strength

Findings from previous studies on smoking cues and argument strength in antismoking messages have shown that the presence of smoking cues undermines the persuasiveness of antismoking public service announcements (PSAs) with weak arguments. This study conceptualized smoking cues (i.e., scenes showing smoking-related objects and behaviors) as stimuli motivationally relevant to the former smoker population and examined how smoking cues influence former smokers' processing of antismoking PSAs. Specifically, by defining smoking cues and the strength of antismoking arguments in terms of resource allocation, this study examined former smokers' recognition accuracy, memory strength, and memory judgment of visual (i.e., scenes excluding smoking cues) and audio information from antismoking PSAs. In line with previous findings, the results of the study showed that the presence of smoking cues undermined former smokers' encoding of antismoking arguments, which includes the visual and audio information that compose the main content of antismoking messages.     

Visual Attention to Antismoking PSAs: Smoking Cues Versus Other Attention‐Grabbing Features

This study examines how addicted smokers attend visually to smoking‐related public service announcements (PSAs) in adults smokers. Smokers' onscreen visual fixation is an indicator of cognitive resources allocated to visual attention. Characteristic of individuals with addictive tendencies, smokers are expected to be appetitively activated by images of their addiction—specifically smoking cues. At the same time, these cues are embedded in messages that associate avoidance responses with these appetitive cues, potentially inducing avoidance of PSA processing. Findings suggest that segments of PSAs that contain smoking cues are processed similarly to segments that contain complex stimuli (operationalized in this case as high in information introduced) and that visual attention is aligned with smoking cues on the screen.     

On the need for negative local item dependence

While negative local item dependence (LID) has been discussed in numerous articles, its occurrence and effects often go unrecognized. This is due in part to confusion over what unidimensional latent trait is being utilized in evaluating the LID of multidimensional testing data. This article addresses this confusion by using an appropriately chosen latent variable to condition on. It then provides a proof that negative LID must occur when unidimensional ability estimates (such as number right score) are obtained from data which follow a very general class of multidimensional item response theory models. The importance of specifying what unidimensional latent trait is used, and its effect on the sign of the LIDs are shown to have implications in regard to a variety of foundational theoretical arguments, to the simulation of LID data sets, and to the use of testlet scoring for removing LID.This paper is based in part on a chapter in the first author's doctoral dissertation, written at the University of Illinois at Urbana-Champaign under the supervision of William Stout. Part of this research has been presented at the annual meeting of the National Council on Measurement in Education, San Diego, California, April 14–16, 1998.The research of the first author was partially supported by a Harold Gulliksen Psychometric fellowship through Educational Testing Service and by a Research and Productive Scholarship award from the University of South Carolina.     

Mitigating Psychological Reactance: The Role of Message‐Induced Empathy in Persuasion

This article examines the role of message‐induced state empathy in persuasion. Message‐induced empathy is conceptualized as a perception–action process that consists of affective, cognitive, and associative components. Twenty professionally produced public service announcements (PSAs) were used as stimuli messages in a 2 (high vs. low empathy) × 2 (antismoking vs. drunk driving) × 5 (messages) mixed‐design quasi‐experimental study. The 289 participants were randomly assigned to each cell and watched five PSAs presented in a random sequence. Results showed that state empathy has unique contribution to predicting persuasion outcomes above and beyond the individual's affective and cognitive responses to the messages. In addition, state empathy also has an indirect effect on persuasion via mitigating psychological reactance.     

Sex differences in the professional orientation of first-year medical students

This article, presenting the findings from a 1975 survey of first-year medical students in the state of North Carolina, explores the relationship between students' sex and professional orientations considered relevant to current health care problems. The professional orientations concern four problem areas: (1) physicians' relationships with patients, (2) political and economic change in the medical profession, (3) the treatment of women physicians and women patients, and (4) geographic and specialty mal-distribution of physicians. Substantial sex differences are found for some professional orientations. As hypothesized, women orient more highly than men to humanizing physician-patient relationships, political and economic change in medicine, the problems facing women physicians and patients, and expecting an inner-city practice. Implications of the findings for health care and medical education are discussed.This report is based on the author's doctoral dissertation, Boys and Girls in White: Professional Orientation of the Student Physician Department of Sociology, Duke University, 1976. The author would like to express appreciation to Jim House for his continued guidance and encouragement as dissertation advisor.     

Obstructing the cascade: motivational system coactivation dampening defensive reactions to threat and disgust

ABSTRACT

This study uses the limited capacity model of motivated mediated message processing (LC4MP; Lang, 2006) as a framework to study coactivation of fundamental motivational systems elicited by common message features in antismoking public service announcements (PSAs): the appetitive system (elicited by smoking cues) and aversive system (elicited by perceived threat and disgust). Specific predictions were made for smoking cues’ ability to provide cognitive resources for message encoding when simultaneous message elements are so highly aversive they begin to deplete resources (i.e., during a defensive cascade). The results showed that greater resources were expended on encoding headlines as indicated by increased attention (i.e., gaze duration and frequency of fixation) and better free recall, but not noncue pictorial elements when smoking cues were present in PSAs high in perceived disgust. Although the inclusion of smoking cues was effective in highly aversive PSAs, results indicated that the inclusion of smoking cues reduced attention and free recall for moderately and low-aversive PSAs. Theoretical advances include the use of motivational coactivation to reduce defensive reactions and the differential allocation impact on text versus visual message elements. Applied implications highlight the importance of formative production research to ensure aversive activation is high enough to offset urges associated with smoking cues.     

Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers

Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE→PE), then the strategy would be ineffective and the utility of PE in formative campaign research meaningless. Structural equation analysis of 2 cross‐sectional data sets (N= 202 and 204) concerned with fear appeals favored the PE→AE hypothesis. Two additional studies (N= 140 and 237), which employed a total of 13 public service announcements (PSAs), returned the same result. A fifth experimental study (N= 119) which utilized 2 PSAs provided further indication that PE→AE but not the reverse. At least under the conditions that characterize formative research, PE may be viewed as a causal antecedent of AE.     

Spirituality and Healthy Lifestyle Behaviors: Stress Counter-balancing Effects on the Well-being of Older Adults

The goal of this study was to examine stress-ameliorating effects of religiosity, spirituality, and healthy lifestyle behaviors on the stressful relationship of chronic illness and the subjective physical well-being of 221 older adults. We also investigated whether the intervening variables functioned as coping behaviors and orientations or as adaptations in late life. Guided by the stress paradigm, path analysis was used to assess these relationships in a stress suppressor model and a distress deterrent model. No suppressor effects were found; however a number of distress deterrent relationships were detected. Spirituality, physical activities, and healthy diet all contributed to higher subjective physical well-being, as counter-balancing effects, in the distress deterrent model. The findings have implications for future research on the role of spirituality, religiosity and lifestyle behaviors on the well-being of chronically ill older adults. Findings also support the need for studying different dimensions of religiosity and spirituality in an effort to understand coping versus adaptation in behaviors and orientations. Gracie H. Boswell, Ph.D., M.Ed. (Case Western Reserve University) and (M. Ed.- Kent State University). She is a Carolina Program in Health and Aging Research Scientist at the Institute on Aging- University of North Carolina at Chapel Hill. Her research interests have been social gerontology and quality of life, emphasizing religiosity/spirituality. Eva Kahana, Ph.D. (University of Chicago) is Pierce T. and Elizabeth D. Robson Professor of Humanities and Director of the Elderly Care Research Center- Case Western Reserve University. Her research concentration has been the sociology of aging (coping & stress and institutionalization). Peggye Dilworth-Anderson, Ph.D. (Northwestern University) is Director- Center for Aging and Diversity, Institute on Aging, Professor- School of Public Health, Department of Health Policy and Administration at University of North Carolina at Chapel Hill. Her research interests have been caregiving and minority health disparities.     

Finite mixtures in confirmatory factor-analysis models

In this paper, various types of finite mixtures of confirmatory factor-analysis models are proposed for handling data heterogeneity. Under the proposed mixture approach, observations are assumed to be drawn from mixtures of distinct confirmatory factor-analysis models. But each observation does not need to be identified to a particular model prior to model fitting. Several classes of mixture models are proposed. These models differ by their unique representations of data heterogeneity. Three different sampling schemes for these mixture models are distinguished. A mixed type of the these three sampling schemes is considered throughout this article. The proposed mixture approach reduces to regular multiple-group confirmatory factor-analysis under a restrictive sampling scheme, in which the structural equation model for each observation is assumed to be known. By assuming a mixture of multivariate normals for the data, maximum likelihood estimation using the EM (Expectation-Maximization) algorithm and the AS (Approximate-Scoring) method are developed, respectively. Some mixture models were fitted to a real data set for illustrating the application of the theory. Although the EM algorithm and the AS method gave similar sets of parameter estimates, the AS method was found computationally more efficient than the EM algorithm. Some comments on applying the mixture approach to structural equation modeling are made.Note: This paper is one of the Psychometric Society's 1995 Dissertation Award papers.—EditorThis article is based on the dissertation of the author. The author would like to thank Peter Bentler, who was the dissertation chair, for guidance and encouragement of this work. Eric Holman, Robert Jennrich, Bengt Muthén, and Thomas Wickens, who served as the committee members for the dissertation, had been very supportive and helpful. Michael Browne is appreciated for discussing some important points about the use of the approximate information in the dissertation. Thanks also go to an anonymous associate editor, whose comments were very useful for the revision of an earlier version of this article.     

Celebrating 50 Years of Service: A Conversation With Mary Thomas Burke

Mary Thomas Burke, known affectionately to many in Charlotte, North Carolina, and the surrounding communities as “Sister,” has devoted over 50 of the past years of her life to service. In this interview, she explores the paths that her service endeavors have followed, the influences and turning points in her life, and shares her insights on achieving balance in service and in life.     

Religion in Domestic Violence Prevention PSAs: The Role of Religiosity in Motivating Christian Bystanders to Intervene

Domestic violence is an ongoing health issue around the world, propelling individuals and organizations to seek out new and innovative ways to mitigate its widespread reach. Focusing on the potential of religion to positively impact messaging, the current study examines how Christian symbolism might be used to encourage intervention behavior using public service announcements (PSAs). Using a between‐subjects design of Christian Americans as the respondent pool, a religious symbol versus a control ad was utilized. Levels of religiosity were also measured and factors impacting the construct assessed. Findings revealed religiosity, the importance of religion in one's life, was the underlying motivator for highly religious people to act rather than a religious cue. Within religiosity, the perceived strength of faith to one's identity held greater value than church attendance and frequency of prayer. Theoretical implications are discussed as well as insights for people working in public service messaging.     

Sex differences in nonverbal behavior

A variety of nonverbal behaviors was coded from videotapes of 88 dyadic conversations. The 44 male and 44 female subjects were paired so that each participated in one conversation with a stranger of the same sex and one conversation with a stranger of the opposite sex. It was found that sex of subject, but not sex of partner, had a significant effect on many of the nonverbal behaviors displayed during the conversations. Subjects' scores on the behavioral measures were correlated with their scores on several personality measures and on a post-conversation questionnaire. Sex differences in these correlations were used to generate hypotheses linking specific behavioral differences between the sexes to more general differences between the masculine and feminine interpersonal styles.This study was supported in part by NSF grant GS-3033, awarded to Starkey Duncan, University of Chicago; by NSF grant GS-3127, awarded to Donald Fiske, University of Chicago; by a grant awarded to Starkey Duncan and Donald Fiske by the Social Science Divisional Research Committee of the University of Chicago; and by a University of Chicago Humanities Fellowship awarded to the author. The author is grateful to Starkey Duncan and Donald Fiske for the extensive assistance they provided with this study. The author also wishes to express her appreciation to Jeanine Carlson, George Niederehe, Bruno Repp, Thomas Shanks, and Cathy Stepanek, who assisted in coding the videotaped data and in the statistical analysis. This article is based on the author's doctoral dissertation (Beekman, 1973), which may be consulted for further details.Previous drafts of this article have been circulated under the author's former name, Susan J. Beekman.     

Family timing in late adolescence and early adulthood: The case of southern males

Social science research and theory about familial orientations and reproductive ideals have largely neglected males' attitudes. Drawing on demographic and status attainment perspectives, this study applies a model of processes underlying marriage and family timing to longitudinal data on 288 young adult males from the Southern Youth Study. Several posited influences of family of origin factors, significant others, and adolescent status and familial aspirations on marital timing and early family growth are assessed.Development of this report was sponsored in part by the Texas Agricultural Experiment Station and contributes both to TAES Project H-2811 and to USDA (CSRS) Regional Research Project S-81, and in part by the Maxwell Policy Center on Aging and the All-University Gerontology Center, Syracuse University through Title IV-C Grant #90-A-1054101 from the Administration on Aging, Department of Health, Education, and Welfare. Information for analysis was obtained by pooling data collected under grants provided by the Agricultural Experiment Stations of Alabama, Georgia, South Carolina, and Texas. Appreciation is expressed to John Womack, Paul D. Mader, and G. David Curry for their advice at various stages of this research.     

Health campaign channels: tradeoffs among reach,specificity, and impact

Stanford University's Five-City Multifactor Risk Reduction Project (FCP) was a 14-year trial of community-wide cardiovascular disease (CVD) risk reduction through integrated programs of community organization and mass media health promotion. The project was launched in 1978 in 5 central California cities, including Monterey, Salinas, Modesto, and San Luis Obispo. TV public service announcements (PSAs), TV shows, booklets, printed tip sheets with brief health suggestions on 7 topics, and newspaper coverage were the types of mass media approaches used in the FCP. These strategies are compared with regard to reach, specificity, and impact for a 5-year study period from 1979/80. Reach is measured as the number of messages intervention community residents remembered, specificity was assessed by examining whether the campaign differentially reached people who were already knowledgeable and practicing cardiovascular disease risk reduction, and impact is defined as the amount of knowledge gained during the course of the campaign. Reach was highest for tip sheets, while specificity was highest for booklets followed by TV programs. Newspaper messages had the most impact, followed by booklets and TV PSAs, tip sheets, and TV programs. Communication channels varied according to reach, specificity, and impact, with each criterion being distinct. No channel was optimal for all 3 of the outcome measures.     

Program Context,Sensation Seeking,and Attention to Televised Anti-Drug Public Service Announcements

This study examined effects of message and program sensation value, sensation seeking, and drug use on visual attention to televised anti-drug public service announcements (PSAs) among 318 18–22-year-olds, who were placed individually in a simulated home environment with the opportunity to read from print media selections and/or watch a half-hour TV program including two presentations of the test PSA. The TV program was high or low in sensation value. High sensation seekers paid greater attention to high sensation value programming and to PSA embedded in such programming, whereas low sensation seekers paid greater attention to PSA embedded in low sensation value programs. Ongoing attention to a program may help to sustain attention to a subsequent PSA. The findings relate to an activation model of information exposure and indicate that program sensation value and sensation seeking are important factors to be considered in the placement oftelevised drug abuse prevention messages.