Negative priming reduces affective ratings

The mere exposure effect is the commonly observed increase in pleasantness ratings of stimuli that have been given prior exposure. According to the fluency attribution account of the mere exposure effect, repeated presentations of a stimulus lead to increased ease of processing, which in turn is attributed to pleasantness. If so, processing fluency manipulated by means other than repetition should influence liking. In the present experiment, processing fluency was manipulated using a negative priming procedure, and its influence on affective judgement was examined. Previously ignored stimuli were responded to slower (negative priming) and were rated as less pleasant than controls. It was concluded that decreased processing fluency decreases liking of previously ignored stimuli.     

Familiarity can increase stereotyping

Two experiments show that repeated exposure to information about a target person reduces individuation and thereby increases stereotyping of the target person based on social group memberships. The effect is not due to familiarity-induced liking (the mere exposure effect), nor is it mediated by increased accessibility of the target’s social category, nor by increases in perceived social judgeability. The results are most consistent with the use of feelings of familiarity as a regulator of processing mode, such that familiar objects receive less systematic or analytic processing. In everyday life, frequent exposure to another person ordinarily produces not only familiarity but also liking, individuated knowledge, and friendship, factors that may effectively limit stereotyping. But when previous exposure is unconfounded from these other factors, its effect can be to increase stereotyping.     

Multiple context mere exposure: Examining the limits of liking

Recent evidence suggests that increased liking of exposed stimuli—a phenomenon known as the mere exposure effect—is dependent on experiencing the stimuli in the same context at exposure and test. Three experiments extended this work by examining the effect of presenting target stimuli in single and multiple exposure contexts. Target face stimuli were repeatedly paired with nonsense words, which took the role of contexts, across exposure. On test, the mere exposure effect was found only when the target face stimuli were presented with nonsense word cues (contexts) with which they had been repeatedly paired. The mere exposure effect was eliminated when exposure to target face stimuli with the nonsense word cues (contexts) was minimal, despite the overall number of exposures to the target face being equated across single- and multiple-context exposure conditions. The results suggest that familiarity of the relationship between stimuli and their context, not simply familiarity of the stimuli themselves, leads to liking. The finding supports a broader framework, which suggests that liking is partly a function of the consistency between past and present experiences with a target stimulus.     

流畅性对再认的影响:实验证据及理论解释

流畅性可以影响再认,而且仅影响熟悉性加工的观点已得到大量研究的证实。近年一些研究者采用掩蔽启动范式并结合修改的R/K范式、独立判断的R/K范式等实验范式,操控测验项目的流畅性,发现流畅性影响的可能是猜测或者回想加工,因而质疑这个结论。为解释流畅性对再认的影响,流畅性归因理论侧重对流畅性的归因、冲突-归因理论侧重期待流畅性和实际流畅性之间的冲突、预激活-适应模型侧重启动刺激引起的神经活动激活或适应、线索-学习理论侧重流畅性线索的有效性。未来研究应关注流畅性对来源和联结记忆的影响,并考察流畅性对再认的影响在不同年龄人群或遗忘症人群中的表现是否一致。     

The subliminal mere exposure effect does not generalize to structurally related stimuli.

R.F. Bornstein (1994) questioned whether subliminal mere exposure effects might generalize to structurally related stimuli, thereby providing evidence for the existence of implicit learning. Two experiments examined this claim using letter string stimuli constructed according to the rules of an artificial grammar. Experiment 1 demonstrated that brief, masked exposure to grammatical strings impaired recognition but failed to produce a mere exposure effect on novel structurally related strings seen at test. Experiment 2 replicated this result but also demonstrated that a reliable mere exposure effect could be obtained, provided the same grammatical strings were presented at test. The results suggest that the structural relationship between training and test items prevents the mere exposure effect when participants are unaware of the exposure status of stimuli, and therefore provide no evidence for the existence of implicit learning.     

The relationship between the structural mere exposure effect and the implicit learning process

Three experiments are reported that investigate the relationship between the structural mere exposure effect (SMEE) and implicit learning in an artificial grammar task. Subjects were presented with stimuli generated from a finite-state grammar and were asked to memorize them. In a subsequent test phase subjects were required first to rate how much they liked novel items, and second whether or not they thought items conformed to the rules of the grammar. A small but consistent effect of grammaticality was found on subjects' liking ratings (a "structural mere exposure effect") in all three experiments, but only when encoding and testing conditions were consistent. A change in the surface representation of stimuli between encoding and test (Experiment 1), memorizing fragments of items and being tested on whole items (Experiment 2), and a mismatch of processing operations between encoding and test (Experiment 3) all removed the SMEE. In contrast, the effect of grammaticality on rule judgements remained intact in the face of all three manipulations. It is suggested that rule judgements reflect attempts to explicitly recall information about training items, whereas the SMEE can be explained in terms of an attribution of processing fluency.     

Neurophysiological evidence that perceptions of fluency produce mere exposure effects

Recent exposure to people or objects increases liking ratings, the “mere exposure effect” (Zajonc in American Psychologist, 35, 117–123, 1968), and an increase in processing fluency has been identified as a potential mechanism for producing this effect. This fluency hypothesis was directly tested by altering the trial-by-trial image clarity (i.e., fluency) while Event-Related Potentials (ERPs) were recorded. In Experiment 1, clarity was altered across two trial blocks that each had homogenous trial-by-trial clarity, whereas clarity varied randomly across trials in Experiment 2. Blocking or randomizing image clarity across trials was expected to produce different levels of relative fluency and alter mere exposure effects. The mere exposure effect (i.e., old products liked more than new products) was observed when stimulus clarity remained constant across trials, and clear image ERPs were more positive than blurry image ERPs. Importantly, these patterns were reversed when clarity varied randomly across test trials, such that participants liked clear images more than blurry (i.e., no mere exposure effect) and clear image ERPs were more negative than blurry image ERPs. The findings provide direct experimental support from both behavioral and electrophysiological measures that, in some contexts, mere exposure is the product of top-down interpretations of fluency.     

Experimental dissociations between memory measures: Influence of retrieval strategies

The objective of this study was to explore the participants’ processing strategies on the mere exposure effect, object decision priming and explicit recognition. In Experiments 1, we observed that recognition and the mere exposure effect for unfamiliar three-dimensional objects were not dissociated by plane rotations in the same way as recognition and object decision priming. However, we showed that, under identical conditions, prompting analytic (part-based) processing at testing produced a large plane rotation effect on recognition and the mere exposure effect similar to that observed for object decision priming (Experiment 2). Furthermore, inducing a non-analytic (whole-based) processing strategy at testing produced a reduced plane rotation effect on recognition and object decision (Experiments 3 and 4), similar to that observed for the mere exposure effect. These findings suggest that participants’ processing strategies influence performance on the three tasks.     

The mere exposure effect and recognition memory

This investigation explores the relationship between liking ratings and recognition performance for obscure classical and Russian music melodies. Past studies have explored if awareness of stimulus presentation affects the mere exposure effect (MEE) (Bornstein, 1989; Bornstein & D'Agostino, 1992). We investigate if the type of awareness (i.e., "remembering" an actual occurrence of hearing the melody vs. "knowing" that one is familiar with the melody in a more general, less contextualised sense; Tulving, 1985) affects the MEE. In Experiment 1, we administered the liking test and the recognition test within the same test block and found that liking ratings for "remembered" melodies were on average higher than those for melodies that were merely "known". Although the recognition data replicate the findings of Gardiner, Kaminska, Dixon, and Java (1996) whereby remember and know responses to a given stimulus react differently to repetition from one to three trials, liking data did not vary with the degree of exposure. In addition, our adoption of the recognition category "guess" resulted in a pattern of results that is not only different from previous studies but illustrates the importance of judged, instead of true, old/new status in determining liking. The basic findings of Experiment 1 were replicated in Experiment 2 in which the liking test was conducted prior to the recognition test. Implications of these findings for theories of MEE are discussed.     

Effects of Perceptual Fluency on Affective Judgments

According to a two-step account of the mere-exposure effect, repeated exposure leads to the subjective feeling of perceptual fluency, which in turn influences liking. If so, perceptual fluency manipulated by means other than repetition should influence liking. In three experiments, effects of perceptual fluency on affective judgments were examined. In Experiment 1, higher perceptual fluency was achieved by presenting a matching rather than nonmatching prime before showing a target picture. Participants judged targets as prettier if preceded by a matching rather than nonmatching prime. In Experiment 2, perceptual fluency was manipulated by figure-ground contrast. Stimuli were judged as more pretty, and less ugly, the higher the contrast. In Experiment 3, perceptual fluency was manipulated by presentation duration. Stimuli shown for a longer duration were liked more, and disliked less. We concluded (a) that perceptual fluency increases liking and (b) that the experience of fluency is affectively positive, and hence attributed to positive but not to negative features, as reflected in a different impact on positive and negative judgments.     

Does mere exposure enhance positive evaluation,independent of stimulus recognition? A replication study in Japan and the USA1

Abstract: In order to examine whether the mere exposure effect, the finding that exposure to a stimulus enhances a positive evaluation of it, occurs in Japan as well as in the USA, a test was carried out using a novel auditory stimulus. Japanese and American people were asked to listen to repeatedly presented Tagalog (the native Filipino language) utterances. They were then asked to estimate their liking for each utterance and whether they recognized it as one presented during the first exposure stage. The mere exposure effect was found in both cultures. Further, it resulted from only exposure frequency, not recognition. Implications for preference and the role of culture are discussed.     

Recognising what you like: Examining the relation between the mere-exposure effect and recognition

The perceptual fluency/attributional model of the mere-exposure effect proposed by R. F. Bornstein and P. D'Agostino (1992) predicts that when recognition of a previously presented stimulus is above chance, feelings of fluency associated with that stimulus are discounted and thus the amount of fluency (mis)attributed to liking is reduced. This correction process results in smaller mere-exposure effects for supraliminal stimuli than for “subliminal” stimuli because when recognition is below chance participants are unaware of the source of fluency and they do not engage in correction. We tested this prediction in three experiments by presenting photographs of faces (Experiments 1 and 2) and polygons (Experiment 3) at varying exposure frequencies for 40 ms and 400 ms durations. Contrary to the prediction of the model, a significant mere-exposure effect was only found when recognition performance was at its highest level. Furthermore, across the three experiments liking and recognition were positively correlated.     

The sensorimotor contributions to implicit memory, familiarity, and recollection

The sensorimotor contributions to memory for prior occurrence were investigated. Previous research has shown that both implicit memory and familiarity draw on gains in stimulus-related processing fluency for old, compared with novel, stimuli, but recollection does not. Recently, it has been demonstrated that processing fluency itself resides in stimulus-specific motor simulations or reenactment (e.g., covert pronouncing simulations for words as stimuli). Combining these lines of evidence, it was predicted that stimulus-specific motor interference preventing simulations should impair both implicit memory and familiarity but leave recollection unaffected. This was tested for words as verbal stimuli associated to pronouncing simulations in the oral muscle system (but also for tunes as vocal stimuli and their associated vocal system, Experiment 2). It was found that oral (e.g., chewing gum), compared with manual (kneading a ball), motor interference prevented mere exposure effects (Experiments 1-2), substantially reduced repetition priming in word fragment completion (Experiment 3), reduced the familiarity estimates in a remember-know task (Experiment 5) and in receiver-operating characteristics (Experiment 6), and completely neutralized familiarity measured by self-reports (Experiment 4) and skin conductance responses (Experiment 7), while leaving recollection and free recall unaffected (across Experiments 1-7). This pattern establishes a rare memory dissociation in healthy participants, that is, explicit without implicit memory or recognizing without feeling familiar. Implications for embodied memory and neuropsychology are discussed.     

Effects of repetition priming on recognition memory: testing a perceptual fluency-disfluency model

Five experiments explored the effects of immediate repetition priming on episodic recognition (the "Jacoby-Whitehouse effect") as measured with forced-choice testing. These experiments confirmed key predictions of a model adapted from D. E. Huber and R. C. O'Reilly's (2003) dynamic neural network of perception. In this model, short prime durations pre-activate primed items, enhancing perceptual fluency and familiarity, whereas long prime durations result in habituation, causing perceptual disfluency and less familiarity. Short duration primes produced a recognition preference for primed words (Experiments 1, 2, and 5), whereas long duration primes produced a preference against primed words (Experiments 3, 4, and 5). Experiment 2 found prime duration effects even when participants accurately identified short duration primes. A cued-recall task included in Experiments 3, 4, and 5 found priming effects only for recognition trials that were followed by cued-recall failure. These results suggest that priming can enhance as well as lower familiarity, without affecting recollection. Experiment 4 provided a manipulation check on this procedure through a delay manipulation that preferentially affected recognition followed by cued-recall success.     

Bias in self-motion perceived speed can enhance episodic memory

Prior experiences of a stimulus facilitate reprocessing of that stimulus on a subsequent occasion. This relative ease and speed with which information is processed is defined as fluency and can constitute a basis for memory judgment. Fluency can also be manipulated on line by perceptual bias (e.g., levels of noise), leading to an increase in recognition for items processed more fluently (e.g., items with less noise). Previous experiments using Remember-Know paradigm have shown an impact of perceptual fluency only on familiarity and not on recollection. Recent episodic memory models have postulated a strong link between episodic memory and spatial processes, especially with egocentric updating (Gomez et al. in Acta Psychol 132(3):221-227, 2009). The present experiment was conducted to determine whether self-motion fluency affects recognition performance and particularly has an impact on "Remember" responses. Thirty participants learned a 4-min path movie and then had to recognize among short paths if they were part of the learned path, followed by a Remember-Know procedure for recognized items. Self-motion fluency was manipulated with the presence of nimble acceleration applied on a small part of the recognition paths. Results show that the presence of a self-motion fluency increases significantly the proportion of remember responses solely on learned paths. This study spotlights for the first time a specific fluency effect on recollection and indicates an implication of egocentric-updating processing in episodic memory retrieval.     

Implicit preferences: the role(s) of familiarity in the structural mere exposure effect

In four experiments using an artificial grammar (AG) learning procedure, the authors examined the links between the "classic" mere exposure effect [heightened affect for previously encountered stimulus items (Bornstein, 1989; Zajonc, 1968)] and the "structural" mere exposure effect [greater hedonic appreciation for novel stimuli that conform to an implicitly acquired underlying rule system (Gordon & Holyoak, 1983)]. After learning, participants: (a) classified stimuli according to whether they conformed to the principles of the grammar and, (b) rated them in terms of how much they liked them. In some experiments unusual and unfamiliar symbols were used to instantiate the AG, in others highly familiar characters were used. In all cases participants showed standard AG learning. However, whether the two exposure effects emerged was dependent on symbol familiarity. Symbols with high a priori familiarity produced a structural mere exposure effect. Moderately familiar symbols produced only the classic, but not the structural, mere exposure effect. Highly unfamiliar symbols produced neither exposure effect. Results are discussed in the context of implicit learning theory and implications for a general theory of aesthetics are presented.     

Photic Stimulation of Young Rats

Zajonc, Harrison, and their colleagues have recently conducted a series of studies demonstrating a positive, monotonic relation between frequency of “mere” exposure and liking for stimuli. Other studies have found either the inverted-U relation or a decrease in liking. It was proposed that an emphasis upon mere exposure may be somewhat misleading, and that a concern with degree of stimulus familiarity might be more fruitful. Conflicting forms of the exposure-liking relation seem to be potentially reconcilable if consideration is given to factors that influence the rate at which stimuli become familiar, or capable of being anticipated and represented in memory.

Two experiments using stimuli and procedures taken from Zajonc (23) yielded a positive, monotonic relation between frequency and liking. A third experiment, designed to produce greater attention to the stimuli and thus hasten familiarization, yielded an inverted-U relation. A fourth experiment used simpler verbal stimuli than the first three. This was designed to result in even faster familiarization. As expected, there was a negative relation between liking and exposure frequency.

The “frequency group” of investigators has explained the monotonic exposure effect in terms of the response competition hypothesis. However, the latter is incapable of handling a nonmonotonic relation. A reasonable alternative seems to be the expectancy arousal hypothesis (5): viz., that liking is maximum for stimuli that arouse moderately strong expectancies of either a “molar” or a “molecular” nature. Previous research (5, 6, 7, 8) has supported this hypothesis, although some of the studies are also amenable to the response competition hypothesis. A further experiment was designed to distinguish between predictions from the response competition and the expectancy arousal hypotheses. The results supported the latter.     

It felt fluent but I did not like it: fluency effects in faces versus patterns

Whether you like a person or not is often appraised in a glance. However, under such short presentation durations stimuli are harder to perceive and, according to hedonic fluency theory-which holds that higher fluency is linked to higher liking-thus, are liked less. Given that liking considerably influences person perception, we tested how shorter and longer presentation durations affect liking for faces and compared this with abstract patterns. To capture facets of fluency of processing we assessed felt fluency, liking, and certainty ratings. Following predictions of fluency theory, longer presentation durations led to higher felt fluency, certainty, and positively affected liking judgments in the abstract patterns. In faces, felt fluency and certainty also increased with longer durations. However, with longer durations, faces were liked less, and liking was not related to felt fluency. In other words, in contrast to hedonic fluency theory, faces are more attractive when only seen for a short amount of time. Thus, fluency does not inevitably lead to more positive evaluations—it rather depends on the stimulus category. We discuss these findings in terms of the special status that faces have with regard to human perception and evaluation.     

Bias in self-motion perceived speed can enhance episodic memory

Prior experiences of a stimulus facilitate reprocessing of that stimulus on a subsequent occasion. This relative ease and speed with which information is processed is defined as fluency and can constitute a basis for memory judgment. Fluency can also be manipulated on line by perceptual bias (e.g., levels of noise), leading to an increase in recognition for items processed more fluently (e.g., items with less noise). Previous experiments using Remember–Know paradigm have shown an impact of perceptual fluency only on familiarity and not on recollection. Recent episodic memory models have postulated a strong link between episodic memory and spatial processes, especially with egocentric updating (Gomez et al. in Acta Psychol 132(3):221–227, 2009). The present experiment was conducted to determine whether self-motion fluency affects recognition performance and particularly has an impact on “Remember” responses. Thirty participants learned a 4-min path movie and then had to recognize among short paths if they were part of the learned path, followed by a Remember–Know procedure for recognized items. Self-motion fluency was manipulated with the presence of nimble acceleration applied on a small part of the recognition paths. Results show that the presence of a self-motion fluency increases significantly the proportion of remember responses solely on learned paths. This study spotlights for the first time a specific fluency effect on recollection and indicates an implication of egocentric-updating processing in episodic memory retrieval.     

Recognition memory and the mere exposure effect

Repeated exposure to novel stimuli tends to make the stimuli better liked. Examined here is the relation between this increment in liking and recognition of the stimuli. An attempt was made to replicate findings taken as evidence that liking is used as a basis for inferring prior exposure and thus for making recognition decisions (e.g., Matlin, 1971; Moreland & Zajonc, 1977). The claim was not supported. Although in each of five experiments liking and recognition were positively correlated, liking was less sensitive to prior exposure than was recognition. Moreover, statistical analyses suggested that if liking and recognition were causally related, recognition mediated liking rather than the other way around.