大学生性别情绪刻板印象的内隐和外显研究

为了了解不同性别大学生的性别情绪刻板印象,并分析内隐和外显测验的关系,对280名大学生进行了外显连线测试,对87名大学生进行了内隐联想测验。结果发现:在内隐和外显测验中,男女大学生均存在性别情绪刻板印象,将男性名字更多地与愤怒词相联系,将女性名字更多地与高兴词相联系;男女大学生的性别情绪刻板印象程度存在极其显著的差异,女生更明显地表现出"男性更容易愤怒、女性更容易高兴"的偏见;被试的内隐和外显性别情绪刻板印象相关不显著,是两个不同的建构。     

高中生内隐和外显职业性别刻板印象关系

本研究采用内隐联想测验和相应的外显问卷考察高中生被试的职业性别刻板印象.结果表明,高中生被试内隐和外显职业性别刻板印象未出现实验性结构分离,外显层面和内隐层面均存在职业性别刻板印象,两层面性别差异均不显著.     

内隐性别刻板印象与自尊的关系研究

为了考察内隐性别刻板印象的存在广度,以及探讨它与自尊的关系,本研究采用内隐联想测验(IAT)和自尊量表(SES)考察65名大学生被试的内隐性别刻板印象和自尊水平,得出以下结论:一、大学生中普遍存在着内隐性别刻板印象,并且不同性别的内隐性别刻板印象不具有显著差异。二、有内隐性别刻板印象的人群中,不同性别的自尊水平差异不显著。三、内隐性别刻板印象与个体自尊水平的相关不显著。     

中学生群体对贫困生的外显与内隐刻板印象

研究聚焦中学生群体探讨其对贫困生的外显与内隐刻板印象。研究1采用人格词汇学方法通过开放式问卷从外表外貌、性格、行为习惯、学习和人际交往5个方面考察中学生对贫困生的外显刻板印象,结果发现：中学生对贫困生的外显印象包含积极、消极和中性三类。研究2采用单类内隐联想测验考察中学生对贫困生的内隐刻板印象,中学生完成相容任务（贫困生+消极词）的反应时显著低于不相容任务（贫困生+积极词）,研究表明：相对于积极印象,中学生群体对贫困生的内隐刻板印象更倾向于消极,即中学生群体对贫困生持有消极内隐刻板印象。     

Gender Stereotypes in Japanese Television Advertisements

The aim of this study was to reveal gender portrayal types in Japanese television advertisements through content analysis. Five hundred and thirty-one adult main characters were coded for sex, age, ethnic background, credibility, role, place, dress, background, persuasion type, camera work, camera angle, product type, target, and sex of voice-over. Five types were found by performing quick cluster analysis: beautiful and wise housewives, young ladies attracting people's attention, young celebrities, middle- and old-aged people enjoying private time, and middle-aged worker bee. The first three were mainly women and the latter two were mainly men. The results indicate that in Japanese television advertisements men and women are portrayed differently, and the differences correspond with traditional gender stereotypes.     

Predicting the Vote through Implicit and Explicit Attitudes: A Field Research

Using the data collected by Itanes on a sample of the Italian population, representative according to the main sociodemographic variables, we analyzed the relations between voting intention, explicit and implicit political attitudes, and voting behavior. Participants (N = 1,377) were interviewed twice, both before and after the 2006 Italian National Election. The implicit attitudes (measured using the IAT) were substantially as effective as voting intention, and more effective than the explicit attitudes towards the main Italian political leaders, in forecasting the Election official results. When used to predict participants' voting behavior, the IAT added a significant, although slight, power to voting intention and explicit attitude. Inconsistency between explicit and implicit attitudes exerted a negative influence on the probability of having decided one's voting behavior in the preelectoral poll; however, among undecided participants, it did not significantly influence the probability of delaying one's voting decision and that of actually casting a valid vote. Limits and possible developments of this research are discussed.     

电视广告中性别角色定型研究述评

文章首先介绍了性别角色定型的相关概念和广告中性别角色定型研究的理论基础,然后从内容分析和受众反应两个角度回顾并总结了有关电视广告中性别角色定型的研究。内容分析的结果表明：虽然经过了20多年的女权运动,电视广告中的性别角色定型并没有减弱;电视广告中的性别角色定型具有国际普遍性。受众反应的结果表明：受众对电视广告中的性别角色定型的反应是一个复杂的过程,会受到多种因素,比如性别、年龄、受教育程度和女性主义意识等的影响     

大学生决策的内隐偏向研究

分别运用外显的描述性范式和内隐联结测验两种方法对决策的比率偏好及其特性进行了考察,结果表明:(1)外显决策受到效价类型的影响,负效价情景下的比率偏好现象明显降低;(2)被试存在内隐比率偏好效应,这种偏好影响着被试对决策的认知和解释,具有一定的稳定性;(3)运用内隐联结测验来测量内隐比率偏好是有效、敏感的。(4)外显比率偏好与内隐比率偏好涉及决策的不同结构。     

大学生感恩内隐效应的实验研究

研究探讨内隐联想测验(Implicit Association Test,IAT)和Go/No-go联想任务测验(Go/No-go Association Task, GNAT)测量大学生感恩的可行性,并分析内隐感恩与外显感恩的关系。预备性研究从现代汉语字典中挑选自我词/他人词各16个,从汉语成语大辞典中挑选出与感恩相关的积极词/消极词各20个,根据65位大学生的评定结果筛选出自我词/他人词各8个,积极词/消极词各8个,用于正式研究。正式研究采用IAT、GNAT感恩测量程序和青少年感恩量表(Adolescent Gratitude Scale,AGS),对155名大学生同时进行IAT、GNAT及外显感恩的测量。结果发现:(1)大学生普遍具有积极的内隐感恩,内隐感恩不存在性别、生源地和独生与否等人口统计学指标上的显著差异;(2)大学生的内隐感恩与外显感恩相关不显著,是两个不同的建构;(3)采用IAT和GNAT研究感恩是可行的。     

Gender,Race, and Speech Style Stereotypes

Considerable research has shown that people have stereotypical beliefs about the speech and communication style of women and men. There is less research about stereotypes of Black people's speech, and none that jointly or comparably investigates communication stereotypes as a function of both gender and race. In this study, White college students (n = 111) rated a fictional character's speech on 36 pairs of words characteristic of communication style (e.g., emotional–unemotional) and also generated dialogue for the character. Targets' race and sex were varied. Results showed that beliefs about speech style were stronger for race than gender. Black speakers, both women and men, were rated as more direct and emotional, and less socially appropriate and playful, than White speakers. The dialogue generated by participants for Black speakers was less grammatical and more profane than for White speakers. Gender effects were consistent with earlier research but suggest a weakening of stereotypes; women's speech was seen as somewhat less direct and more emotional than men's speech. Beliefs about speech and communication style are important because they may function not only to describe what is but to prescribe what should be in social interaction.     

受众对广告中性别角色定型反应的研究

为了了解广告中性别角色定型对受众产生的影响,通过问卷调查,探讨了个体性别角色、性别、年龄和受教育程度对广告中性别角色定型反应的影响过程。结果发现:性别、个体性别角色(分为传统性别角色和非传统性别角色)、年龄和受教育程度可以通过女性自主性意识间接影响受众对广告中女性模特被冒犯性描述的知觉,进而影响受众对企业的负面评价和购买欲望;研究同时发现年龄可以直接预测受众的购买欲望。     

The Relationship Between Gender Role Stereotypes and Requisite Military Leadership Characteristics

The continuing emphasis on the need to utilize fully women's leadership skills in traditionally or predominantly male environments highlights the need for understanding gender stereotypes and leadership characteristics perceived to be associated with various jobs. This study essentially replicates Schein's research (1973, 1975) to determine the extent of gender stereotypes held by military students for military leadership positions. The results indicate (1) continued disparity in men's perceptions of the similarities between women and leaders, (2) support of previous findings that women recognize similarities between women and leaders, (3) senior military students possess stronger masculine gender role stereotypes of successful officers than do students with less than 1 year of service in the military academy, (4) greater experience with being led by female leaders did not affect men's masculine gender role stereotypes of successful leaders, and (5) successful female cadet leaders perceive successful officers as having characteristics commonly ascribed to both women and men. These results are interpreted in light of previous research on gender roles and leadership, and the practical implications for meeting organizational, and individual objectives for successful utilization of women in military leadership positions are discussed.     

内隐自尊的稳定性--成败操纵对内隐自尊的影响

本研究以瑞文智力测验为成败操纵基本任务,对成败操纵前后、接受成功反馈和失败反馈的个体在内隐联想测验中的反应及其内隐自尊情况进行了分析研究,结果表明：(1)不论是接受成功反馈还是失败反馈,成败操纵后,被试的反应速度都显著地快于操纵前;(2)不论是接受成功反馈还是失败反馈,成败操纵后,被试的内隐自尊水平都显著地低于操纵前。内隐自尊易受即时的关于自我的情绪体验的影响,具有不稳定性,当个体兴奋水平、情绪唤醒水平较高,动机较为强烈时,内隐自尊作用将受到抑制。     

外显与内隐自尊对大学生主观幸福感的预测

本研究通过运用内隐联想测验和量表法对111名大学生进行测试,在确认自尊结构的基础上,考察外显和内隐自尊对主观幸福感的预测。结果发现:(1)大学生自尊结构是双重的,存在外显自尊和内隐自尊两种成分;(2)外显自尊和内隐自尊都可以显著预测大学生主观幸福感。     

Discrepancies Between Implicit and Explicit Self‐concepts of Intelligence Predict Performance on Tests of Intelligence

Three studies investigated the correspondence between implicit and explicit self‐concepts of intelligence and how that correspondence is related to performance on different intelligence tests. Configurations of these two self‐concepts were found to be consistently related to performance on intelligence tests in all three studies. For individuals who self‐reported high intelligence (high explicit self‐concept), a negative implicit self‐concept (measured with the Implicit Association Test) led to a decrease in performance on intelligence tests. For participants whose self‐report indicated a low self‐concept of intelligence, positive automatic associations between the self and intelligence had a similar effect. In line with a stress hypothesis, the results indicate that any discrepant configuration of self‐concepts will impair performance. Importantly, the prediction of performance on intelligence tests by the self‐concept of intelligence was shown to be independent of self‐esteem (Study 3). Copyright © 2011 John Wiley & Sons, Ltd.     

Religious Appeals and Implicit Attitudes

This article explores the effects of religious appeals by politicians on attitudes and behavior. Although politicians frequently make religious appeals, the effectiveness of these appeals and the mechanisms of persuasion are unknown. This article explores the possibility that religious language can affect political attitudes through implicit processes. Because religious attachments are formed early in the lives of many Americans, religious language may influence citizens without their awareness. Implicit and explicit attitudes are related but distinct constructs, and implicit attitudes may have behavioral implications in the political realm. I test these hypotheses experimentally, relying on a widely used implicit measure, the Implicit Association Test. I find that a Christian religious appeal affects implicit attitudes and political behavior among people who currently or previously identify as Christian. Furthermore, an explicit preference for less religion in politics does not moderate implicit effects.     

Stereotypes and implicit social comparison: Shifts in comparison-group focus

Stereotypes affect how people understand implicit comparisons. In two studies, people judged the comparison implied by a statement (e.g., “Math is easy for me,” “I’m really aggressive”) made by an African-American, White, or Asian-American male. Counter-stereotypic comments, such as the African-American saying he was “bad” at basketball, caused participants to think the target was comparing himself to his narrow ingroup; stereotypic statements caused people to infer that the comparison group was broader. When compared to a fixed standard (all people in USA), evidence that people used stereotypes consistently emerged. Whether motivated or not, by narrowing the comparison standard when presented with a counter-stereotypic case, participants constructed an understanding of the target that protected the stereotype from challenge.     

内隐利他行为的实验研究

本实验采用外显的提名法和内隐联结测验(IAT),考察了初中生利他行为的外显和内隐行为.发现,个体的利他行为表现出自动化特征;内隐利他倾向和外显利他行为之间不存在相关;内隐利他倾向不存在性别差异.结合相关理论,本研究认为,利他行为具有内隐性或无意识性.     

Paternalistic and Envious Gender Stereotypes: Testing Predictions from the Stereotype Content Model

In 2 studies, paternalistic and envious gender stereotypes were examined. Paternalistic stereotypes portray particular female or male subgroups as warm but not competent, whereas envious stereotypes depict some other female or male subgroups as competent but not warm. A total of 134 women and 82 men, primarily White and middle class, participated in this research. Building on the stereotype content model (Fiske, Cuddy, Glick, & Xu, 2002), Study 1 tested the mixed-stereotypes hypothesis that many gender subgroups are viewed as high on either competence or warmth but low on the other. Study 2 additionally addressed the social-structural hypothesis that status predicts perceived competence and interdependence predicts perceived warmth. The results provided strong support for both hypotheses.     

Implicit attitudes towards people with visible difference: findings from an Implicit Association Test

Research on implicit and explicit attitudes towards those with a visible difference has provided contradictory findings. While studies suggest explicit attitudes towards those with a visible difference are positive, implicit attitudes are likely to be negative. An Implicit Association Test measured attitudes towards visible differences in 129 adults finding no evidence of negative implicit attitudes. This contrasts with previous findings and accounts of those with a visible difference who report perceiving negative behaviours by the general public. Results are discussed in terms of what is known about perceiving faces that are different, as well as socio-cultural changes. These findings provide preliminary evidence that implicit attitudes towards visible difference are not negative, and that behaviour may be a result of uncertainty regarding how to behave.