风险回避行为中的“红色图形效应”

以往研究发现,风险回避领域存在着一种经典的"图形效应"(即图形会比数字激发出个体更强的风险回避行为)。但以往研究通常只采用灰色或黑色来呈现风险信息。基于近来关于红色效应的探讨,本研究试图将颜色因素引入到图形效应中以探讨不同颜色下的图形效应特点。结果发现,相比于蓝色,红色能激发出个体更强的风险回避行为,且颜色对图形效应具有调节作用,即与蓝色相比,红色条件下出现了增强的图形效应,即"红色图形效应"。有关结果说明,红色作为一种危险警示颜色可以激发出个体更强的风险回避行为,且会诱发更大的图形效应。     

Disposition-based categories: Structure and salience effects on memory

Two experiments investigated whether disposition-based categories influence the retrieval of behaviors related or unrelated to those categories. In Experiment 1, subjects studied a set of behaviors in order to form an impression of a target person. Impression ratings indicated which category had been activated. In an unexpected recognition test, accuracy was better for category-inconsistent information than for category-consistent behaviors. That result suggested that the structure of disposition-based categories includes qualitatively different representations of consistent and inconsistent acts related to the category. In Experiment 2, subjects rated behaviors with reference to a relevant or irrelevant disposition category. In an unexpected recall test, an advantage for category-inconsistent behaviors was found only when the behaviors had been studied from the perspective of the relevant category. It was concluded that categories are not represented in a form analogous to the representation of category-inconsistent behaviors.     

Explaining avoidance: two factors are still better than one.

Two-factor theory remains a viable account of avoidance behavior. By emphasizing the interplay of respondent and operant contingencies, two-factor theory encourages the analysis of stimuli that mediate molar consequences and incorporates control by local events as well as events that are temporally remote, improbable, or cumulative.     

The effects of salience on saccadic target selection

Two experiments were conducted to investigate the effects of saliency on saccadic target selection as a function of time. Participants were required to make a speeded saccade towards a target defined by a unique orientation presented concurrently with multiple nontargets and one distractor. Target and distractor were equally salient within the orientation dimension but varied in saliency in the colour dimension. Within the colour dimension, the target presented could be more, equally, or less salient than the distractor. The results showed that saliency played a large role early during processing while no effects of saliency were found in later processing. Results are discussed in terms of models on visual selection.     

Structural models for the mediation of salience effects on attribution

Previous research has demonstrated that salient information is overrepresented in causal attributions. Two experiments were conducted to investigate potential mediators for this effect and to make a case for the use of structural models in explanations of process. Two mediators were considered: enhanced visual recall of salient stimuli and exaggerated schema-relevant recall of salient stimuli. Although analyses of variance supported the visual recall model, structural analyses demonstrated its implausibility. Analyses of variance and structural models revealed that schema-relevant recall, that is, information seen as representative of causal influence, is a plausible mediator; this was particularly true of relevant visual information. Results suggest that salience effects (S. E. Taylor & S. T. Fiske in L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 11). New York: Academic Press, 1978) are due to: (a) the attentional advantage of inherently salient visual events and (b) the influence of stored visual and nonvisual schema-relevant information on causal judgments.     

Mortality salience effects on modesty and relative self-effacement

Terror management theory argues that mortality salience (MS) enhances adherence to cultural norms. Recent cross-cultural research has suggested that Japanese culture emphasizes modesty and the enhancement of important others compared to the self. Thus, it was predicted that Japanese would show increased modesty and relative self-effacement in response to MS. In addition, the moderating effects of degree of enculturation were examined in two studies investigating Japanese undergraduates. Those strongly enculturated to the Japanese worldview showed a tendency to evaluate success more negatively (Study 1) and self-efface more relative to their close friends (Study 2). A view which regards both Easterners' self-effacement and Westerners' self-enhancement after MS to be a reflection of efforts to fit into cultural norm is presented.     

The effects of mortality salience on escalation of commitment

Based on propositions derived from terror management theory (TMT), the current study proposes that people who are reminded of their mortality exhibit a higher degree of self-justification behavior to maintain their self-esteem. For this reason, they could be expected to stick with their previous decisions and invest an increasing amount of resources in those decisions, despite the fact that negative feedback has clearly indicated that they might be on a course toward failure (i.e., "escalation of commitment"). Our experiment showed that people who were reminded of their mortality were more likely to escalate their level of commitment by maintaining their current course of action. Two imaginary scenarios were tested. One of the scenarios involved deciding whether to send additional troops into the battlefield when previous attempts had failed; the other involved deciding whether to continue developing an anti-radar fighter plane when the enemy had already developed a device to detect it. The results supported our hypothesis that mortality salience increases the tendency to escalate one's level of commitment.     

The effects of alternatives on the salience of reward allocation norms

In a dyadic bargaining situation there is considerable evidence that the alternative outcomes of the bargainers (if they cannot reach agreement) have important effects on bargaining outcomes. Under the assumption that situational factors affect the nature of the relation between the alternatives of the bargainers and bargaining outcomes, the effects of two factors were assessed: the relative size of the reward to be negotiated (excess of prize minus alternatives) and the magnitude of the difference in the alternatives of the two bargainers. Using college students as subjects, the predictions of two models were also contrasted: the equal excess model and Shapley-w. The relative size of the prize did not have a significant effect on the accuracy of the two models, but the magnitude of the difference in alternatives had marked effects. The results also suggest that the Shapley-w model may be more accurate when the bargainers are relatively inexperienced and cooperatively oriented, whereas the equal excess model may be more accurate when the bargainers are relatively sophisticated and competitively oriented.     

Separating the effects of salience and disparity on the rate of observing

Pigeons producing deliveries of grain on a mixed variable-interval, extinction schedule by pecking a center key could also produce discriminative stimuli on concurrent variable-interval schedules by pecking the left or right observing key. The stimuli produced by each observing key were varied independently. In the first experiment, the negative discriminative stimulus was at the far end of the spectrum from the key illumination accompanying the mixed schedule and from the positive discriminative stimulus. When the magnitude of the difference between the latter two stimuli (salience) was varied, more pecks occurred on the observing key producing the larger of the two differences than on the key producing the smaller difference. In the second experiment, the stimulus accompanying the mixed schedule was at the far end of the spectrum, and the magnitude of the difference between the two discriminative stimuli (disparity) was varied. The proportion of pecks occurring on each observing key shifted systematically in the direction of the key producing the larger difference. The salience of the discriminative stimuli and their disparity each has an independent influence on the frequency of observing when the other is controlled, but the effect of the salience appears to be the more substantial.     

Impulsive motor behavior: effects of personality and goal salience

This experiment used a circle tracing paradigm to extend our recent theoretical development concerning the contributions of extraversion and neuroticism to impulsive performance on continuous motor tasks. Subjects (N = 137) completed the Eysenck Personality Questionnaire and were randomly assigned to 1 of 2 circle conditions: The goal condition provided subjects with a salient behavioral end point for their tracings, whereas the no-goal condition promoted behavioral uncertainty. In both conditions, Ss were asked to trace the circle under neutral and inhibition instructions. Using Gray's impulsivity and anxiety dimensions to group subjects, impulsive subjects under inhibition instructions displayed significantly faster tracing speed than nonimpulsive subjects in the presence of a salient goal, whereas anxious subjects appeared behaviorally impulsive in a situation promoting uncertainty and response conflict. Conceptualizing impulsivity and anxiety in terms of extraversion and neuroticism, with impulsive Ss as neurotic extraverts and anxious Ss as neurotic-introverts, it is proposed that Ss' level of extraversion determines the type of stimuli to which they are responsive, and that level of neuroticism influences the magnitude of this reaction.     

Visual search through color displays: Effects of target-background similarity and background uniformity

The effects of target-background similarity and background uniformity were investigated in two experiments in which subjects reported the presence or absence of an achromatic target item in arrays containing irrelevant chromatic items. In Experiment 1, both “present” and “absent” decision times were an increasing function of the similarity of a predefined target item to the background, and were shortened when the interitem similarity of the background set was increased. In Experiment 2, the effects of target-background similarity on the “present” decision were replicated when subjects were not informed on each trial as to which member of the target set might appear in the array, and the “absent” decision was faster when each row of the array comprised background items of a single color than when these items were allocated randomly to array locations. The results are interpreted in terms of the role of pre-attentive grouping operations.     

I control therefore I am: effects of mortality salience on control attributions

Terror Management Theory posits that when individuals are faced with their own mortality, they use several defense mechanisms to reduce the existential anxiety caused by the thought of their own death. In this paper, we examined one such mechanism: Control attributions. To do so, we ran an experiment (n = 140) in which we manipulated mortality salience and type of failure (relevant vs. irrelevant consequences) with which participants were faced. Participants were then instructed to evaluate the possible causes of their failure. The results indicated that participants assigned to the mortality salience condition, compared to those assigned to the control group, were more prone to making controllable attributions. That is, even in situations in which individuals are motivated to avoid responsibility (i.e., a relevant failure), mortality salience increased perceived controllability. These results suggest that attributions might serve as a control mechanism to compensate for the sheer uncontrollability of death.     

Matching the graphical display of data to avoidance versus approach motivation increases outcome expectancies

This study is the first demonstration of the effect of motivational focus (approach vs. avoidance) on the interpretation of graphical view of personal data, specifically, weight loss progress. In two experiments, participants were randomly assigned to see the bogus weight loss data charted against either a goal or a baseline reference line. In the first experiment, we accessed participants' chronic motivational focus. In the second study, we primed motivation by exposing the participants to either a gain- or loss-focused health message. The results demonstrate that participants with either chronic or manipulated approach motivation predicted higher future weight loss in the goal reference line condition than in the baseline reference line condition. The opposite pattern was observed for participants with either chronic or manipulated avoidance motivation. The potential of matching graphical data display to personality characteristics to promote effective health management is discussed.     

Differentiating the effects of self-control and self-esteem on reactions to mortality salience

Whereas many previous studies suggest that self-esteem may buffer against the psychological threat of death, recent research has begun to suggest that self-control also may serve as a buffer. Two studies examined the possibility that dispositional self-control uniquely predicts responses to mortality salience, above and beyond self-esteem. In Study 1, an initial exercise in emotion regulation increased subsequent accessibility of death thoughts. In Study 2, mortality salience increased worldview defense. Both of these effects were moderated by dispositional self-control, such that the effects occurred among participants with low but not high self-control. More importantly, these moderating effects were observed over and above the moderating effects of self-esteem. Findings suggest that self-control may serve as an important and unique buffer against thoughts of death.     

The effects of psychological gender orientations on the perceived salience of conversational constraints

This study investigated psychological gender differences in the salience of conversational constraints. It was hypothesized that feminine self-orientations would correlate positively with concern for the hearer’s feelings and concern for avoiding negative evaluation by the hearer, and that masculine self-orientations would correlate positively with concern for clarity. Furthermore, we hypothesized that of the various gender-orientation patterns, androgynous individuals (maintaining high masculine as well as high feminine self-identity simultaneously) will have the highest importance ratings of all the constraints added together; i.e., higher than either undifferentiated (low masculine as well as low feminine self-identity simultaneously) or gender-typed individuals (either low masculine-high feminine or high masculine-low feminine). Partkipants consisted of undergraduate students from diverse ethnic backgrounds. After being presented with four conversational situations, participants rated the perceived importance of each constraint in relation to each situation. They then completed the Bem’sSex- Role Inventory to measure their psychological gender orientation. The results were mostly consistent with the hypotheses. Furthermore, the study showed that one’s psychological gender-role orientation is superior to biological sex categories in accounting for the perceived importance of conversational constraints.     

False physiological feedback and emotion: Experimenter demand and salience effects

Four experiments examined the hypothesis that the Valins (1966) false physiological feedback effect with attractiveness ratings of slides is due to experimenter demand. Experiments 1 and 2 showed significant feedback effects with 5-sec feedback periods, previously reported by Barefoot and Straub (1971) to be too brief a time to search the slides for a cause of the apparent physiological arousal. Experiments 3 and 4 had 17 variations of instructions (emotional, nonemotional), stimuli (slides of people, scenic tourist slides), and type of feedback information (heart rate, eyeblink, or none). The typical false feedback effect was found under many conditions that did not seem to meet the presumptive attributional requirements for the effect. In Experiment 4, only subjects who said they were supposed to rate feedback slides higher showed the effect, regardless of instructions, stimuli, or type of feedback. The overall results are interpreted in terms of experimenter demand and stimulus salience effects.     

The effects of conceptual salience and perceptual distinctiveness on conscious recollection

Two experiments were conducted to examine the hypothesis that recollective experience is influenced by the manipulation of salient or distinctive dimensions of the encoded stimuli (Rajaram, 1996). In Experiment 1, the conceptual dimension of the to-be-remembered homographs (bank) was manipulated by requiring subjects to encode the dominant (money-BANK) or the nondominant (river-BANK) meanings. In Experiment 2, the perceptual dimension was manipulated by presenting orthographically distinctive (subpoena) or orthographically common (sailboat) words. An advantage for conceptually salient (dominant meaning) items and perceptually distinctive (orthographically distinctive) items was selectively observed inremember responses. These results support the hypothesis that processing of distinctive or salient attributes boosts the recollective component of explicit memory.     

The effects of mortality salience on intergroup bias between minimal groups

We tested the hypothesis, derived from terror management theory, that mortality salience would increase intergroup bias between minimal groups. After assignment to groups, participants wrote about death or a neutral topic, and rated the personality characteristics of the ingroup and outgroup. Results supported the hypothesis.