Processing of color words activates color representations

Two experiments were conducted to investigate whether color representations are routinely activated when color words are processed. Congruency effects of colors and color words were observed in both directions. Lexical decisions on color words were faster when preceding colors matched the color named by the word. Color-discrimination responses were slowed down when preceding color words mismatched the test color even if no task had to be performed on these words. These findings are consistent with the experiential view of language comprehension according to which color perception and the comprehension of color words are based on overlapping representational resources.     

The objectivity of color and the color of objectivity

I am grateful to Peter King, David Lewis, George Schumm, Stewart Shapiro, Allan Silverman, William Taschek, Neil Tennant, and Mark Wilson for helpful and stimulating discussions; and especially to Diana Raffman and Michael Watkins for ongoing arguments about the importance of ongoing arguments about the ontology of color.     

On the naming of color words and color patches

Subjects can name color words faster than they can name color patches. To account for that effect, a generic model of naming is described which assumes that words access the mental lexicon directly, whereas color patches do so only indirectly via an initial imaginal or semantic representation. However, Lund (1927) reported that the naming advantage for words disappeared when all the items to be named on a page were the same (i.e., they were blocked). In the present study, three experiments are reported that were designed to provide a clearer empirical definition of Lund’s blocking effect and to ascertain the extent to which it requires a modification of the generic model. The blocked lists had 50 items arranged into 10 blocks, with each block homogeneous with respect to color. The block lengths were either all a predictable length of 5 items or they varied randomly from 1 to 9 items. The data indicated the following: (1) The blocking effect occurred even when the task required a full identification of each item, and (2) the blocking effect was confined to within-block transitions. Blocking seemed to eliminate the word advantage by allowing the subject to re-use the lexical entry used for the immediately prior item, which is consistent with the generic model.     

Curvature-specific color aftereffects

Adaptation to convex and concave arcs in different colored light results in curvature-specific color aftereffects when arcs are later viewed in white light. In three experiments, it was shown that these color aftereffects often are partial (restricted to limited regions of the test arcs) rather than uniform, and in addition that aftereffects induced by exposure to arcs transfer to straight-line displays of particular orientation, and vice versa. These data were interpreted as evidence that arcs are processed in the visual system in relation to the orientations of local straight line approximations instead of on a global basis. In these terms, curvature-specific color aftereffects are merely complex forms of the orientation-specific color aftereffects first described by McCollough (1965).     

Individual color functions

A total of 63 psychophysical lightness functions and 28 saturation functions of surface colors and grays were measured for 40 observers by the method of magnitude estimation. Although there is some variation in the size of the exponent from one person to another, individual functions of saturation and lightness can be described by the power law.     

Achromatic color categories

Sternheim and Boynton’s (1966) continuous judgmental color-naming technique was used to assess the elemental nature of achromatic colors. Results from three subjects indicate that the names “black” and “white” are necessary and sufficient to describe achromatic test lights associated with the name “gray.” On the basis of the criteria that establishes a color as elemental, black and white were confirmed as elemental, whereas gray was not. These findings support the assumption of various opponent processing models that there are only two elemental achromatic sensations. In addition, the results support Hering’s (1920) view that black and white differ from the paired-chromatic opponent colors in that they are not mutually exclusive.     

The relation between children's conceptual functioning with color and color term acquisition

Young children experience considerable difficulty in learning their first few color terms. One explanation for this difficulty is that initially they lack a conceptual representation of color sufficiently abstract to support word meaning. This hypothesis, that prior to learning color terms children do not represent color as an abstraction, was tested in two experiments using samples of 25- to 39-month-olds and 20- to 32-month-olds. Children's ability to conceptually represent color and their knowledge of color terms were assessed, and a strong association was found between the ability to make inferences based on color and the comprehension of color words. Children who did not comprehend color terms were unsuccessful at a conceptual task that required them to represent color as a property independent of the particular objects that displayed it. The results suggest that the initial absence of an abstract representation of color contributes to the difficulty that young children encounter when first learning color words.     

Shifting human color memory

Persons who witnessed an automobile accident involving a green car were exposed to information that the car was blue. On a subsequent color recognition test, most subjects shifted their color selection in the direction of the misleading information and away from the actual perceived color. Shifting was greater for subjects who did not initially commit themselves to a color selection. Control subjects, who were not exposed to misleading information, distributed their chokes around the true color, and did not show a systematic color shift over time.