The Spreading of Alternatives: Is it the Perceived Choice or Actual Choice that Changes our Preference?

After making a difficult choice, the preference rating of a chosen alternative tends to increase, and the rating of the rejected one tends to decrease. Such a change of preference is called spreading of alternatives. It is unclear whether it is the choice itself, or the choice one believes one has made that leads to preference change. Using a facial attractiveness task, we addressed this question by setting up an experiment to measure how the actual choice and perceived choice changed the preference. In the current study, participants first rated the attractiveness of female faces, and then made a choice between two faces that they had rated the same, after which, they re‐rated the female faces. Notably, in the re‐rating session, participants were given either veridical, false, or no feedback about their prior choice. This way, we were able to measure the functions of actual choice and perceived choice in rating changes. Results showed that both actual action and perceived action exert significant influence in shaping preference. The veridical feedback enhanced the spreading of alternatives effect whereas the false feedback weakened this effect, indicating that preference can be modulated by explicit manipulation. Copyright © 2016 John Wiley & Sons, Ltd.     

选择盲：你不一定知道自己在选择什么

选择盲是指个体不能觉察他们的偏好与决策结果之间的不匹配, 即人们不能发现真实偏好被操纵, 这一现象在行为经济学中普遍存在。记忆表征理论主要从记忆表征编码的角度分析人们为什么不能发现选择的改变, 选择偏好理论则着重分析人们偏好反转的原因。选择盲的影响因素主要包括选项相似性和虚假反馈等。未来的研究需要从选择盲的心理机制与产生根源、影响因素和应用研究等方面进一步探讨。     

Fear selectively modulates visual mental imagery and visual perception

Preferences for faces are thought to be the result of either general adaptations for mate selection, and thus influenced by sexual dimorphism, or mechanisms of general information processing and thus nonspecific to faces. If mate choice determines face preference then it should follow that the sex of a face should affect attractiveness judgements. To test this idea we used image morphing to generate three versions of face images: original, opposite sex, and antiface. First we established that the sex of the face was identifiable in our images. We then collected attractiveness ratings for the three face types. We found that attractiveness ratings to the original faces were correlated with, and did not differ significantly between, ratings to the opposite-sex faces. However, ratings for either the original or opposite face types were not correlated with and were significantly lower than ratings to the antifaces. Our findings failed to support the idea that attractiveness is related to sexual dimorphism in faces alone but suggest instead that other more generic factors influence preferences for all faces.     

ON THE RELATIVE REINFORCING EFFECTS OF CHOICE AND DIFFERENTIAL CONSEQUENCES

Research on the reinforcing effects of providing choice-making opportunities to individuals with developmental disabilities (i.e., allowing them to choose reinforcers or tasks) has produced inconsistent results, perhaps because the mechanisms underlying such effects remain unclear. Choice may produce a reinforcement effect because it is correlated with differential consequences (i.e., choice may increase one's access to higher preference stimuli), or it may have reinforcement value independent of (or in addition to) the chosen stimulus. In Experiment 1, we used a concurrent-operants arrangement to assess preference for a choice condition (in which participants selected one of two available reinforcers) relative to a no-choice condition (in which the therapist selected the same reinforcers on a yoked schedule). All 3 participants preferred the choice option. In Experiment 2, we altered the schedules so that the participant selected one of two lower preference reinforcers in the choice condition, whereas the therapist selected a higher preference stimulus for the participant either half or all of the time in the no-choice condition. Participants typically allowed the therapist to select reinforcers for them (i.e., they allocated responding to the no-choice condition) when it resulted in greater access to higher preference stimuli.     

Leader‐driven distortion of probability and payoff information affects choices between risky prospects

Research indicating that decision makers often distort new information to favor nascent preferences has focused primarily on riskless choice rather than risky choice. In addition, the critical assumption that information distortion mediates the link between the initially preferred alternative and the final choice has not been tested in a compelling manner. In an experiment designed to fill these gaps, participants made six choices involving pairs of hypothetical three‐outcome monetary gambles. We manipulated initial preferences by varying the order in which gamble features were presented. Multilevel regressions indicated that participants distorted their evaluations of precise probabilities and payoffs in the direction of their emerging preferences and that they used their biased evaluations to update those preferences. As expected, information distortion mediated the effect of initial preferences on final choices and final preference strength. In a follow‐up experiment, we compared a standard measure of information distortion (based on comparisons to mean ratings in a no‐choice control task) to a more personalized measure (based on participants' own ratings in the control task) and found the mean‐based measure to be superior for the probability and payoff information in question. Other findings in Experiment 2 corroborated the results of Experiment 1. In both studies, the distortion of quantitative inputs in a simple task highlights the non‐normative circularity of the choice process. Copyright © 2010 John Wiley & Sons, Ltd.     

Mediating Role of Memory of Another Person's Choicein Social Influence on Preference

We often tend to fit our subjective preference with those of others after merely being faced with what other people prefer. This is known as social conformity. However, it is still unclear how the impact of such a social influence on subjective preference is modulated by the personal characteristics of the other person (e.g., whether the person is trustworthy) and the explicit memory of those personal characteristics (e.g., remembering who evaluated the objects). To clarify explicit memory's underlying role regarding social influence, we asked participants to evaluate their preference for abstract paintings both before and after observing binary choices made by others whose behaviors could be labeled as trustworthy, neutral, or untrustworthy. The results showed the following: (a) even without explicit memory of who made a choice and which painting was chosen, the participants preferred chosen over unchosen paintings; and (b) such preference changes were modulated by the subjective trustworthiness of others only when they explicitly remembered who made a choice.     

时间洞察力特质对食品选择偏好的影响:解释水平对内隐偏好的作用

探索两类时间洞察力特质个体外显与内隐食物选择偏好。实验1用《津巴多时间洞察力问卷》选出"现在享乐"和"未来定向"两类个体,考察其外显食物选择偏好,结果发现,与"未来定向"组相比,"现在享乐"个体选择更多垃圾食品。实验2中,两类个体分别接受不同的解释水平操作,之后完成单靶内隐联想测验,以考察其对垃圾食品的内隐态度,并检验解释水平的调节作用。结果发现,与未来定向组相比,现在享乐组对"垃圾食品"存在内隐偏好。此外,对现在享乐者,解释水平改变会对食物选择偏好有显著影响;而对未来定向者,其影响不显著。这表明与未来时间定向者比,现在享乐者在外显、内隐层面对"垃圾食品"有选择偏好,并且解释水平会通过改变心理距离对其内隐选择偏好产生影响。     

Have you got the look? Gaze direction affects judgements of facial attractiveness

Much is known about the attractiveness of physical attributes, such as symmetry and averageness. Here we examine the effect of a social cue, eye-gaze direction, on facial attractiveness. Given that direct gaze signals social engagement, we predicted that faces showing direct gaze would be preferred to faces showing averted gaze. Thirty-two males completed two tasks designed to assess preferences for female faces displaying a neutral expression. Participants were more likely to select the face with direct gaze, when choosing the more attractive face from direct- and averted-gaze versions of the same face. This direct-gaze preference was stronger for high-attractive than low-attractive face sets, but was present for both. Attractiveness ratings were also higher for faces with direct than averted gaze. Interestingly, stimulus inversion weakened the preference for inverted faces, which suggests the preference does not simply reflect a bilateral symmetry bias.     

面孔吸引力同化的连续性效应

以往研究表明目标面孔的吸引力评价会偏向背景面孔, 产生同化效应。但同化效应的计算常常是对不同背景下目标面孔吸引力评分进行比较, 并没有考虑目标面孔单独呈现时的吸引力评分, 可能是虚假的同化效应。本文以单独呈现的目标面孔吸引力评分作为基准值计算同化效应, 考察了呈现时间和目标与背景面孔吸引力的差异对目标面孔吸引力评价的影响。结果发现, 个体对目标面孔吸引力的评分会偏向背景面孔的吸引力, 并表现出同化的连续性效应, 即目标和背景面孔的吸引力差异越大, 同化效应越小。     

The implications of imperfect measurement for free-choice carry-over effects: Reply to M. Keith Chen’s (2008) “Rationalization and cognitive dissonance: Do choices affect or reflect preferences?”

Examinations of post-choice decision-making behavior often involve two successive choices. At time 1, participants choose between two equally attractive items. At time 2, participants choose between the unchosen item from time 1 and a new item that is roughly equal in attractiveness to the other two. The option rejected at time 1 will tend to again be rejected at time 2, a tendency often attributed to a psychological carry-over effect. Chen (2008) (Available from: http://cowles.econ.yale.edu/P/cd/d16b/d1669.pdf) discounts these psychological explanations. He argues that, given the time 1 choice, there is, in fact, a baserate probability of 66.7% that the initially unchosen item will be rejected again at time 2. However, Chen’s argument rests on the unwarranted assumption that the time 1 choice provides a perfectly reliable measure of subjects’ preference for the chosen item over the unchosen item. With more realistic estimates of the association between preference and choice, Chen’s statistical explanation cannot fully account for the carry-over effect. Alternative experimental methodologies that eliminate Chen’s statistical explanation are discussed.     

Adolescents’ preferences for sexual dimorphism are influenced by relative exposure to male and female faces

Exposure to a particular population of faces can increase ratings of the normality and attractiveness of similar-looking faces. Such exposure can also refine the perceived boundaries of that face population, such that other faces are more readily perceived as dissimilar. We predicted that relatively less exposure to opposite-sex faces, as experienced by children at single-sex compared with mixed-sex schools, would decrease ratings of the attractiveness of sexual dimorphism in opposite-sex faces (that is, boys at single-sex schools would show a decreased preference for feminised faces, and girls at single-sex schools would show a decreased preference for masculinised faces). Consistent with this prediction, girls at single-sex compared with mixed-sex schools demonstrated significantly stronger preferences for facial femininity in both male and female faces. Boys at single-sex compared with mixed-sex schools demonstrated marginally stronger preferences for facial masculinity in male faces, but did not differ in their ratings of female faces. These effects were attenuated among some single-sex school pupils by the presence of adolescent opposite-sex siblings. These data add to the evidence that long-term exposure to a particular face population can influence judgements of other faces, and contribute to our understanding of the factors leading to individual differences in face preferences.     

Adolescents’ preferences for sexual dimorphism are influenced by relative exposure to male and female faces

Exposure to a particular population of faces can increase ratings of the normality and attractiveness of similar-looking faces. Such exposure can also refine the perceived boundaries of that face population, such that other faces are more readily perceived as dissimilar. We predicted that relatively less exposure to opposite-sex faces, as experienced by children at single-sex compared with mixed-sex schools, would decrease ratings of the attractiveness of sexual dimorphism in opposite-sex faces (that is, boys at single-sex schools would show a decreased preference for feminised faces, and girls at single-sex schools would show a decreased preference for masculinised faces). Consistent with this prediction, girls at single-sex compared with mixed-sex schools demonstrated significantly stronger preferences for facial femininity in both male and female faces. Boys at single-sex compared with mixed-sex schools demonstrated marginally stronger preferences for facial masculinity in male faces, but did not differ in their ratings of female faces. These effects were attenuated among some single-sex school pupils by the presence of adolescent opposite-sex siblings. These data add to the evidence that long-term exposure to a particular face population can influence judgements of other faces, and contribute to our understanding of the factors leading to individual differences in face preferences.     

Preferences for sexual dimorphism on attractiveness levels: An eye-tracking study

Previous studies on sexual dimorphism showed feminine preferences in female faces and mixed findings in male faces by choosing which is more attractive in a pair of a masculine face and a feminine face. However, very little is known about how people make fine-grained visual assessments of such images and the attractiveness levels of faces are not received much attention. Recently a large number of androgynous stars appear in the media, which triggers a hot phenomenon of imitating them. Here we examine the influence of androgynous stars on people’s facial preferences for sexual dimorphism in male and female faces on different attractiveness levels using eye-tracking techniques. In male faces we found both male and female participants preferred masculine faces to androgynous faces in high attractiveness, but mixed results in low attractiveness. In female faces we found both male and female participants preferred feminine faces to androgynous faces in high attractiveness, but no preferences in low attractiveness. Results suggest that attractiveness levels of faces might be a factor causing inconsistency in sexual dimorphism preference for male faces and that androgynous faces are not preferred, which reveals that androgynous phenomenon might not be caused by facial attractiveness.     

Effects of the beholder's age on the perception of facial attractiveness

Children have been shown to prefer faces rated as highly attractive by adults over faces rated as quite unattractive. We investigated to what extent this agreement holds not only for the general direction of preferences but for preference strengths as well. In a choice experiment, we presented 40 nine-year-old girls and their mothers and 40 twelve-year-old girls and their mothers with pairs of women's and girls' faces and asked the subjects to pick the face that appeared prettier to them. Preference frequencies and simple attractiveness scales derived from these preference frequencies by fitting the Bradley-Terry-Luce rule (Luce, D. R. (1959). Individual choice behavior: a theoretical analysis. New York: Wiley) were compared across subject groups. For the women's faces, we found no difference in preferences between nine-year-olds, twelve-year-olds, and adults, neither in direction nor in strength. For the girls' faces, we also found no major differences in preference direction, however, we did find reliable differences in preference strengths. To a considerable part these differences were due to the fact that the children showed less pronounced preferences between face stimuli than the adults. These results suggest a role of developmental factors in the perception of facial attractiveness.     

新生儿面孔识别中的两种偏好现象

面孔偏好和吸引力偏好是新生儿（0~1个月）面孔识别中两种重要的偏好现象。面孔偏好（face preference）是指呈现面孔和非面孔刺激时个体偏好面孔的现象;吸引力偏好（attractiveness preference）是指呈现面孔刺激时个体偏好有吸引力面孔的现象。文章从行为研究和原因探析两个方面对新生儿面孔偏好和吸引力偏好的研究概况进行了介绍,认为主体、客体、环境三方面都在不同程度上影响着新生儿的面孔识别行为,指出未来的研究还应在实验对象、实验材料等方面进一步努力。     

Familiarity breeds attraction: effects of exposure on the attractiveness of typical and distinctive faces

Several studies have shown that facial attractiveness is positively correlated with both familiarity and typicality. Here we manipulated the familiarity of typical and distinctive faces to measure the effect on attractiveness. In our first experiment, we collected ratings of attractiveness, distinctiveness, and familiarity using three different groups of participants. Our stimuli included 84 images of female faces, presented in a full-face view. We replicated the finding that attractiveness ratings negatively correlate with distinctiveness ratings. In addition, we showed that attractiveness ratings were positively correlated with familiarity ratings. In our second experiment, we demonstrated that increasing exposure to faces increases their attractiveness, although there was no differential effect of exposure on typical and distinctive faces. Our results suggest that episodic familiarity affects attractiveness ratings independently of general or structural familiarity. The implications of our findings for the 'face-space' model are discussed.     

基于儒家文化的“帝王相”之民间意象的首次探索

本研究通过评价不同性别二态线索和吸引力的面孔图片来考察儒家文化下人们心中帝王面孔形象。采用FaceGen Modeller 3.1操作面孔性别二态线索,并通过PhotoShop CS5合成面孔材料。研究发现:被试认为女性化的男性面孔比男性化的男性面孔更具"帝王相";低吸引力的女性化男性面孔比高吸引力的女性化男性面孔更具"帝王相";不同性别被试之间的评价无显著差异。上述结果显示,在儒家文化影响下,人们偏好具有女性化面孔特点的帝王。     

Preference for free or forced choice in Sumatran orangutans (Pongo abelii)

Empirical investigations of humans, pigeons, rats, and monkeys have indicated that these species will select free over forced choice, even when faced with identical outcomes. However, the same has yet to be quantitatively confirmed in nonhuman great apes. This experiment is the first systematic investigation of preference for free or forced choice in great apes using a paradigm in which extraneous variables are highly controlled. Three orangutans were given a choice of one of two virtual routes, one that provided a choice and one that did not via a touchscreen computer program. Choice of either route was rewarded with the same type and quantity of food. Initial results indicated a preference for free choice across all three participants. However, in two control conditions, orangutans' preferences varied, suggesting a weaker tendency to exercise choice than species previously tested. We suggest further investigation of preference for free and forced choice in orangutans and other great apes through alternative experimental paradigms that focus on increasing the fidelity of free and forced choice options.     

Failing to commit: Maximizers avoid commitment in a way that contributes to reduced satisfaction

Past research suggests that individuals who approach decisions with the goal of maximizing, or selecting the best possible option, show less satisfaction with their choices than those with the goal of satisficing, or selecting the first “good enough” option. The present investigation examines whether this difference in choice satisfaction stems from a difference in willingness to commit to one’s choices. We argue that maximizers are reticent to commit to their choices and that this reticence robs them of the dissonance reduction processes that leave people satisfied. In Study 1, maximizers reported a stronger preference than satisficers for retaining the possibility to revise choices, both when reporting preferences in their own life and when choosing between options in a hypothetical situation. In Study 2, satisficers showed evidence of classic dissonance reduction after making a choice - they offered higher ratings of a chosen poster and lower ratings of the rejected alternatives, relative to baseline. However, maximizers were less likely to change their impressions of the posters after their choice, leaving them less satisfied with their selected poster. These results provide valuable insight into post-decision processes that decrease maximizers’ satisfaction with their decisions.     

Face likeability mediates the memory-enhancing effect of face attractiveness in young but not older adults

Evidence of effects of face attractiveness on memory is mixed and little is known about the underlying mechanisms of this relationship. Previous work suggests a possible mediating role of affective responding to faces (i.e., face likeability) on the relationship between face attractiveness and memory. Age-related change in social motivation may reduce the relevance of face attractiveness in older adults, with downstream effects on memory. In the present study, 50 young and 51 older participants were presented with face-trait pairs. Faces varied in attractiveness. Participants then completed a face-trait associative recognition memory task and provided likeability ratings for each face. There was a memory-enhancing effect of face attractiveness in young (but not older) participants, which was partially mediated by face likeability. In addition, more attractive and less attractive (compared to moderately attractive) faces were more likely remembered by both young and older participants. This quadratic effect of face attractiveness on memory was not mediated by face likeability. Findings are discussed in the context of motivational influences on memory that vary with age.