Explanations of social facilitation: A review

A review is made of the behavioral effects of the presence of a conspecific. A large number of behavior changes are discussed, in three groups. First, there are effects of the presence of others on the level of arousal or alertness; under predictable conditions the presence of a conspecific will increase arousal level. Second, there are effects on attentional processes. For a variety of reasons, conspecifics require attending. Third, the presence of others can induce a social valuation on particular behaviors, so that they become positively or negatively valued. For each of these three groups, a number of possible mechanisms are elaborated, and a number of mediating variables are discussed. Further, an attempt is made to link each of these behavioral effects to human and nonhuman social relations, to show how they function in social organization. Even the “minimal” social setting, one person with another, can have effects ranging from physiological changes to inducing the “presence” of the social power structures or social organization of a social group. Lastly, future directions for research in this area are suggested, and problems with the present research are examined. Foremost here is the use of implied audiences, mirrors, and real audiences, as manipulations of social conditions. It is argued that these will result in different effects, and some evidence for this is reviewed.     

Marijuana-related problems and social anxiety: the role of marijuana behaviors in social situations

Individuals with elevated social anxiety appear particularly vulnerable to marijuana-related problems. In fact, individuals with social anxiety may be more likely to experience marijuana-related impairment than individuals with other types of anxiety. It is therefore important to determine whether constructs particularly relevant to socially anxious individuals play a role in the expression of marijuana-related problems in this vulnerable population. Given that both social avoidance and using marijuana to cope with negative affect broadly have been found to play a role in marijuana-related problems, the current study utilized a new measure designed to simultaneously assess social avoidance and using marijuana to cope in situations previously identified as anxiety-provoking among those with elevated social anxiety. The Marijuana Use to Cope with Social Anxiety Scale (MCSAS) assessed behaviors regarding 24 social situations: marijuana use to cope in social situations (MCSAS-Cope) and avoidance of social situations if marijuana was unavailable. In Study 1, we found preliminary support for the convergent and discriminant validity and internal consistency of the MCSAS scales. In Study 2, we examined if MCSAS scores were related to marijuana problems among those with (n = 44) and without (n = 44) clinically elevated social anxiety. Individuals with clinically meaningful social anxiety were more likely to use marijuana to cope in social situations and to avoid social situations if marijuana was unavailable. Of importance, MCSAS-Cope uniquely mediated the relationship between social anxiety group status and marijuana-related problems. Results highlight the importance of contextual factors in assessing marijuana-related behaviors among high-risk populations.     

Self-presentation and drive in social facilitation

Social facilitation refers to cases in which the presence of others increases the probability of certain responses on the part of an independently operating individual. Drive theory attributes these effects to an unconscious facilitation of dominant responses, as defined by Hull-Spence learning theory. Self-presentation explanations posit changes in motivation and cognitive strategies that result from an increased concern with favorable private and public images. The present paper reviews evidence and presents an experiment indicating both points of view are valid, but that neither perspective by itself can account for all relevant data.     

Distraction and social comparison as mediators of social facilitation effects

Sanders and Baron (Journal of Personality and Social Psychology, 1975, 32, 956–963) suggested that increases in drive produced by the presence of others (social facilitation) are due to the tendency for others to distract task performers as they worked on a task. This Distraction-Conflict theory proposes that socially mediated drive induction will occur whenever there is some reason to shift attention from the task to the social stimuli. In the case of humans, one such reason may be the opportunity to obtain social comparison information from an audience or coactors. The present research demonstrated that social facilitation effects (improved simple task performance and impaired complex task performance produced by the presence of others) occurred only when subjects were motivated to obtain comparison information (Experiment I) and when comparison information was available (Experiment II). The availability of comparison information also led to increased accuracy in estimating the coactor's performance. This indicated that in conditions manifesting social facilitation, subjects were spending some time monitoring the coactor's work, which is an inherently distracting activity. Several supplementary measures of distraction were generally consistent in indicating greater distraction under conditions manifesting social facilitation. The present results offer no support for the explanations of social facilitation suggested by Zajonc and by Cottrell.     

Social presence effects in the Stroop task: further evidence for an attentional view of social facilitation

In contrast with R. B. Zajonc's (1965) classic view about social facilitation-inhibition (SFI) effects, it was found that the presence of relatively unpredictable audiences and forced social comparison with a slightly superior coactor both facilitated performance in the Stroop task while inhibiting automatic verbal processing. Not only do these findings reveal that social presence can help inhibit the emission of dominant responses, providing further support for an attentional view of SFI effects, but they also demonstrate the power of social situations over what has been thought to be invariant automatic processing. As such, they are inconsistent with the view reiterated in more than 500 articles on Stroop interference over the past 60 years and suggest that more attention should be paid to the situations in which cognition takes place.     

The self-attention-induced feedback loop and social facilitation

It has been proposed that self-directed attention leads to the engagement of a cybernetic feedback loop, by which discrepancies between present behavior and a standard of comparison are reduced. This analysis is applied to performance facilitation effects, which are more typically explained in terms of drive theories. Though these two approaches to motivation make similar behavioral predictions in this context, they assume different mediating states. Support is noted for the assumptions that mirror presence and audience presence induce self-focus, and that they lead to comparison with salient behavioral standards. Support for the assumption that these manipulations increase arousal is also reviewed, and is challenged on methodological grounds. The attentional analysis is used to derive predictions regarding changes in physiological state over the course of a typical social facilitation procedure. An experiment is reported which confirmed these predictions. Discussion centers on how to interpret physiological changes in terms that are compatible with control theory, how to account for social impairment phenomena in terms of the present model, and the conceptual relationship between mirror presence and audience presence as experimental manipulations.     

Social facilitation of laughter in children

This experiment was designed primarily to show that laughter can be socially facilitated. Independent groups of 7-yr-old children listened on headphones to amusing material under three conditions: they were tested in isolation (alone condition), with a nonlistening companion (audience condition), or with another who also listened to the material (coaction condition). Pairs of children were of like sex. The companions from the audience condition listened on a later occasion. Total times spent laughing and smiling were highest in the coaction condition, and were higher in the audience condition than in the alone condition. The data provide some support for Zajonc's “mere presence” hypothesis. They are also discussed in relation to: (1) informational aspects of laughter; (2) the relationship between overt expressive responses and subjective ratings of funniness; (3) an operational definition of “mirth”; (4) sex differences in laughter and smiling.     

Social capital,social currency,and portable assets: The impact of residential mobility on exchanges of social support

We examined the impact of physical distance on mobilized social capital resources. Social capital theory assumes that physical proximity and residential stability are prerequisites to social capital assets. We tested these assumptions using a two‐wave panel sample from the National Survey of Families and Households consisting of respondents who experienced residential moves between waves. We found local duration since the last move to be beneficial for involvement in social exchanges. Mobility distance was related to deficits for some exchanges but not for others. Rather than a simple dichotomy between material resources that require proximity and nonmaterial resources that do not, we found that emotional and financial support are not affected by mobility distance but that tangible favors and companionship are affected negatively. Although kin exchanges are negatively affected by distant and recent mobility, nonkin exchanges are more extensive for respondents whose kin ties are more distant, suggesting a process of substitutability whereby nonkin may replace kin in the network. Our findings confirm the assumption of social capital theory about distance. They also point to the importance of adding the dimension of distance to exchange theory. Our study demonstrates that place has not lost all relevance in our highly technological postmodern society.     

Social facilitation in chickens: A different level of analysis

An assumption of the arousal (D × H) model of social facilitation effects is that in an otherwise constant stimulus situation the simple presence or absence of a conspecific has a quantitative influence on the D component, and that the habit hierarchy in the situation (H) is unaffected. However, certain evidence from avian subjects seemed inconsistent with the multiplicative effects predicted by the model, and experiments were conducted with the aim of resolving this discrepancy. In general, chickens were tested for consummatory responses in the company of companions, in isolation, or in the company of strangers. Clear findings emerged from these tests that showed that only the companion conditions were “facilitative”. Under the other test conditions there were qualitative (as opposed to merely quantitative) shifts in responses. Apparently, the different social test conditions evoked qualitatively different response hierarchies, and “facilitation” reflected this sort of shift rather than simple quantitative changes in arousal (D) across conditions. It was argued, therefore, that the appropriate level of analysis for facilitation effects for animals in a free response situation is not within the (D × H) envelope, but rather at the level of S (stimulus situation) in the S → (D × H) → R formulation. Implications for the analysis of social facilitation effects in humans were discussed.