The Sexual Double Standard: Fact or Fiction?

In contemporary society it is widely believed that men are socially rewarded for sexual activity, whereas women are derogated for sexual activity. To determine whether a sexual double standard exists, both undergraduate (n = 144) and Internet (n = 8,080) participants evaluated experimental targets who were described as either male or female and as having a variable number of sexual partners. Targets were more likely to be derogated as the number of sexual partners increased, and this effect held for both male and female targets. These results suggest that, although people do evaluate others as a function of sexual activity, people do not necessarily hold men and women to different sexual standards.     

Sexual Double Standard: A Review of the Literature Between 2001 and 2010

The present article is a review of 26 studies on the sexual double standard. This phenomenon consists of different rules and standards of sexual behavior for men and women. Only scientific articles reporting empirical research published between 2001 and 2010 and available online in full were included. Our review was focused on the evidence of the existence of the sexual double standard and on the methods that have been used in the studies in this field. Most studies used quantitative methods based on scales or vignette tasks with a target to be evaluated by respondents. There was greater variability of results among the 6 studies using qualitative methods. These studies employed different interview techniques, focus groups and participant observation. There were also 2 studies reporting the use of mixed methods. The results of the studies showed that the sexual double standard still can be identified nowadays, although it seems that sexual behaviors and situations influenced by this phenomenon are changing. Today, premarital sex and sexual intercourse outside of committed relationships are more accepted for both genders. However, evaluations of other facets of sexuality continue to be based on different criteria for men and women.     

Less is more: The effects of sexual experience on judgments of men's and women's personality characteristics and relationship desirability

One method available to researchers for examining sexual attitudes is to solicit evaluations of others based on information about sexual experience. Differences in expectations about appropriate sexual behavior of men and women measure the so-called sexual double standard. To test the conditions under which a sexual double standard is endorsed, 110 male and 146 female college students (94% white, 3% black, 3% all other ethnicities) responded to vignettes depicting either a male or female target as having a low or high number of past sexual partners within committed or noncommitted relationships. In general, little support for the endorsement of a sexual double standard was found. However, participants consistently made differential judgments on the basis of sexual experience: Targets described as having more permissive sexual histories received more negative evaluations than did those described as having less permissive sexual histories. Results are discussed in terms of media exploitation of sexual information and support for a relational orientation toward sexual experience.The assistance of Nor Ostrowski, Julie Hale, and Kurt Trappenberg is greatly appreciated. I am also grateful for the funding provided by the Department of Psychology to conduct this study.     

The Influence of Physical Appearance and Personality on the Exhibition of the Sexual Double Standard

The sexual double standard is the phenomenon whereby men are evaluated positively and women are evaluated negatively for engaging in identical sexual behavior. Although people can hold conflicting information (e.g., stereotypical vs. counterstereotypical individuating information) about other individuals, they attempt to form a consistent impression of individuals by inhibiting inconsistent information. The goal of the present study was to investigate whether individuating information about physical appearance and personality could mitigate the exhibition of the evaluations stereotypically associated with the sexual double standard. A sample of 596 participants evaluated a target person who reported having 1 or 12 sexual partners. Overall, participants evaluated highly sexually active female targets more positively than their male counterparts when the targets were either attractive and had a pleasant personality, or were unattractive and had an unpleasant personality. Results highlight the importance of the consistency of individuating information for evaluations of highly sexually active women.     

Young Adults’ Perceptions of Non-Forcible Sexual Activity: The Effects of Participant Gender, Respondent Gender, and Sexual Act

There is a gendered double standard for both sexual activity and criminal victimization, in that female sexual actors and victims are generally viewed more negatively than their male counterparts. In this study, 485 U.S. undergraduates at a large Northeastern university completed a questionnaire in which the gender of the victim and the nature of the non-forcible sexual act (sexual intercourse or oral sex) were experimentally manipulated. The provided scenarios depicted statutory rape situations, characterized by age discrepancies between the two parties. Respondents were asked to rate each of the parties on a series of questions to determine their level of condemnation for each of the parties involved. We hypothesized the existence of a sexual double standard, such that female actors would be more condemned than males. Repeated measures ANOVA indicated that respondents were more condemning of female than male victims, regardless of which act was depicted. Furthermore, male respondents were more condemning of a female perpetrator of statutory rape than of her male victim, and also more condemning of a female victim than of her male perpetrator, whereas female respondents did not differentiate between the victim and perpetrator, regardless of the depicted victim gender or sexual act. That is, whether she was depicted as the victim or perpetrator of the act, the female was more condemned than her male counterpart. Overall, female respondents were more condemning than male respondents, regardless of which act was depicted. These findings suggest the presence of a sexual double standard in perceptions of statutory rape.     

THE SEXUAL DOUBLE STANDARD

To explore the operation of the sexual double standard, 111 men and 143 women evaluated either a male or female target, described in a fictitious interview as involved in either monogamous or multiple heterosexual relationships and depicted as engaged in either above average, average, or below average levels of sexual activity. Targets described as involved in multiple relationships or depicted as engaged in above average levels of sexual activity were evaluated less positively than targets in other conditions. Women presented as more sexually active were seen as more liberal and more assertive than other female targets. In this study the sexual double standard was not operating in the formation of overall evaluations of individuals, but it did exert influence on other judgments that people make about men and women.     

The effects of sexual permissiveness,target gender,subject gender,and attitude toward women on social perception: In search of the double standard

The sexual double standard, if held by perceivers, should result in more negative evaluations of sexually permissive females than males. Previous research on the double standard has generally ignored this normative issue, and has instead relied on self-report methods to measure personal sexual behavior and the stated limits of acceptable behavior for others. Male and female subjects, either liberal or traditional in their sex role attitudes, were exposed to a male or female target of one of four levels of sexual permissiveness. On most scales, representing a wide range of social judgments, there was no evidence of a sexual double standard. Limited evidence emerged in that male, but not female, subjects may have exhibited a double standard in their ratings of how sexual the target was. In addition, liberal males and traditional females rated female targets who had casual sex as less agreeable than comparable male targets. Despite the general absence of a double-standard effect, sexual permissiveness affected ratings such that more permissive targets were judged as less moral, less conventional, more assertive, more sexual, marginally more likable and less conforming. The findings are discussed in terms of the double standard, the effects of sexual permissiveness on social perception, and gender differences in perceiving sexuality.     

Sexual Attitudes and Double Standards: A Literature Review Focusing on Participant Gender and Ethnic Background

We conducted a review of literature regarding sexual attitudes and double standards, focusing on participant gender and ethnic background. We found that men had more permissive sexual attitudes than women, and that African Americans had the most permissive sexual attitudes, followed by White Americans, then by Hispanic Americans and Asian Americans. The literature regarding sexual double standards was mixed; some studies showed evidence of continued sexual double standards and some studies showed the absence of sexual double standards. In some studies, men were more likely to endorse the sexual double standard than women. We found only one article addressing sexual double standards using ethnic background as a quasi-independent variable; this research revealed that non-North American (Russian and Japanese) samples were more likely to endorse the traditional double standard, that sex is more acceptable for men than for women.

Who Wants to Marry a Millionaire? Reality Dating Television Programs, Attitudes Toward Sex, and Sexual Behaviors

Past research has revealed associations between television viewing and sexual attitudes and behaviors. We examined a burgeoning new television genre, reality dating programs (RDPs). Undergraduate students (ages 18–24) reported their overall television viewing, their RDP viewing, and their involvement with RDPs (watching in order to learn and watching in order to be entertained). They also completed measures of attitudes toward sex, dating, and relationships, and answered questions about sexual behavior. Most participants were occasional or frequent viewers of at least one RDP. Men reported using RDPs for learning more than did women; there was no gender difference in use of RDPs for entertainment. Total amount of RDP viewing was positively correlated, for both men and women, with adversarial sexual beliefs, endorsement of a sexual double standard, and the beliefs that men are sex-driven, that appearance is important in dating, and that dating is a game. In all cases, however, these relationships were partially or totally mediated through viewer involvement. Men and women who watched RDPs tended to be less sexually experienced; there were few other correlations with sexual behaviors.     

Evaluations of Sexually Active Men and Women Under Divided Attention: A Social Cognitive Approach to the Sexual Double Standard

Past research on the sexual double standard has generally shown that both men and women are evaluated similarly, not differently, for engaging in high levels of sexual activity. However, the settings in which this research has taken place may have allowed participants to devote almost all of their cognitive resources to the task of evaluating sexually active men and women. Devoting one's full attention to person evaluation may lead to individuation instead of stereotyping. This article reports a study designed to test the hypothesis that when attention is divided, people will evaluate men with many partners more favorably than women with many partners. Participants, under conditions of divided or full attention, evaluated male or female target persons with 1, 7, or 19 sexual partners. Participants in the divided attention condition exhibited a sexual double standard, whereas participants in the full attention condition did not.     

All for Him: Articles About Sex in American Lad Magazines

Research on sources of information about sex indicates that independent reading is a primary source of information for many young people. For young men, such reading is likely to involve lad magazines, a relatively new but very popular genre of lifestyle magazines targeted at young men. In the present study, a systematic representative sample of articles about sex from American lad magazines was subjected to content analysis. Results suggest that, although many articles focus on what women want sexually, the overall message of these articles privileges a fairly narrow male sexuality oriented toward sexual variety. At the same time, the normative relational context of sex is depicted as serious dating relationships. These results are consistent with predominant gender stereotypes about sex.     

Ambivalent Sexism and the Sexual Double Standard

The sexual double standard is the notion that women are evaluated negatively and men positively for engaging in similar sexual behaviors. Because traditional, gender-based stereotypes are reflected in the attitudes that people hold towards men and women, it is likely that sexism plays a part in the manifestation of the double standard. The goal of the present study is to investigate the relationship between sexism (prejudice against individuals based on their gender) and the sexual double standard. There are two types of sexism: hostile (negative prejudice) and benevolent (positive prejudice). We hypothesized that participants displaying high levels of either type of sexism would be most likely to exhibit the sexual double standard. A US-sample of 232 undergraduates from a Southwestern university completed the Ambivalent Sexism Inventory (ASI) and the Ambivalence Towards Men Inventory (AMI) and then evaluated a hypothetical target individual who reported having zero, one or 12 sexual partners. Results show that participants’ sexist attitudes towards men and women were related to their exhibition of the sexual double standard. Specifically, men and women’s hostile attitudes towards targets of their own gender were related to negative evaluations of highly sexually active targets of the same gender, while men and women’s benevolent attitudes towards the opposite gender were related to positive evaluation of highly sexually active targets of the opposite gender. Implications of the present results and directions for future research are discussed.     

The Influence of Early Experiences and Adult Attachment on the Exhibition of the Sexual Double Standard

The sexual double standard is the phenomenon whereby men and women are judged differently for the same sexual behavior. The purpose of the present study was to investigate the potential relationship between life history theory, attachment theory and the sexual double standard. Life history theory posits that one’s upbringing (e.g., quality of early relationship with one’s parents) may have implications for one’s future mating strategies, especially for women. Furthermore, adult attachment orientation often influences individuals’ feelings toward sexual behavior. To address the relationship between these variables, we had participants complete questionnaires regarding their early relationships with their parents and their current attachment regarding romantic partners. Participants then evaluated a target individual who reported having 1 or 12 sexual partners (N = 154). Results showed that female participants’ early relationships with their parents and their current attachment avoidance predicted their exhibition of the double standard. Results are discussed in the context of theoretical and empirical implications.     

Anticipated Regret and Time Perspective: Changing Sexual Risk-taking Behavior

In two studies we test the effects of anticipated affective reactions such as regret on behavioral expectations and behavior. These effects were examined in the context of sexual risk-taking behavior. More specifically, we tested the impact of the anticipated feelings associated with unsafe sex on sexual risk-taking behavior. We assumed a difference between the feelingsabout unsafe sex and the feelings people anticipate to haveafter this behavior. Two studies tested the hypothesis that respondents who are induced to focus on their anticipated, post-behavioral feelings are more likely to report negative feelings such as regret and to adopt safer sexual practices than respondents who are asked to focus on their feelings about the behavior itself. Study 1 shows that anticipated feelings after unsafe sex were more negative than feelings about the behavioral act itself, and that respondents who were asked to consider these anticipated feelings expressed stronger expectations to reduce their risk in future interactions. Thus, asking respondents to take a wider time perspective, and to consider the feelings they would haveafter having had unsafe sex, resulted in ‘safer’ behavioral expectations. Study 2 replicates the findings of Study 1, and also yielded a reliable effect of the time perspective manipulation on actual, self-reported behavior. Respondents who were asked to report on their anticipated feelings after unsafe sex showed less risky behavior in the five months following the experiment than the remaining respondents. Thus, the induced focus on post-behavioral emotions increased the likelihood of preventive behavior. Implications of these findings for behavioral intervention programs are discussed.     

A Tale of Two Standards: An Examination of Young Adults�� Endorsement of Gendered and Ageist Sexual Double Standards

Current North American sexual standards allow women to be sexual within committed relationships but may still restrict women??s sexuality to a greater extent than men??s. We investigated whether these gender double standards interact with an age double standard that describes the elderly as less sexual than the young, to create particularly limiting sexual standards for older women. 305 Canadian undergraduates completed a 2 (target age) × 2 (target gender) × 2 (participant gender) within-subjects study measuring perceptions of younger (own age) and older (over 65 years old) men??s and women??s interest in traditional sex (e.g., cuddling, intercourse with main partner) and experimental sex (e.g., extra-relationship sex, viewing erotic materials). ANCOVAs controlling for ageist and sexist beliefs revealed the ageist double standard; the elderly were perceived to be less interested in sex overall than the young. There was also a sexual double standard; women were perceived to be more interested in traditional sex than men, and men more interested in experimental sex than women. For traditional sex, women perceived younger targets as more interested than the older targets, and women targets as more interested than men. For experimental sex, a three-way interaction showed the interplay between the sexual and ageist double standards. Elderly female targets were perceived as least interested, and young male targets as most interested. Results reinforce that the current sexual standards distinguish between sex for intimacy and sex for other reasons (e.g., pleasure) and that the standards are particularly restrictive for older women.     

Sex-role orientation and stereotypes about male-female sexuality

An experiment was conducted to examine the stereotypes about human sexuality held by persons of different sex-role orientations. Sex-typed and androgynous subjects were given bogus information about the sexual experience of another person. This other person was either a male or a female and either high or low in sexual experience. The subjects were then shown some erotic slides and asked to predict how sexually aroused the target person would be by viewing these stimuli. Additionally, the subjects were asked to rate the target person on traits of a sexual and evaluative nature. The results showed, as predicted, that the sexual experience of a female target influences how much sexual arousal is attributed to her. Female targets of high experience were attributed more arousal than inexperienced female targets. For male targets, no such difference was found. Ratings of the targets on an evaluative dimension revealed a double standard: Sexually experienced females were rated lower than were inexperienced females; no difference was found for male targets. In addition, sex-typed subjects tended to express more traditional stereotypes of sexuality than androgynous subjects. The influence that these stereotypes may have in guiding malefemale interactions is discussed.This article is based on the author's doctoral dissertation, submitted to Kansas State University. The author gratefully acknowledges the assistance of William Giffitt, and his helpful comments and suggestions.     

FEMINISM BETWEEN THE SHEETS: SEXUAL ATTITUDES AMONG FEMINISTS, NOnFEMINISTS, AND EGALITARIANS

To better understand the relation of feminist identification to sexuality, we compared the attitudes of feminist, egalitarian, and nonfeminist undergraduate women ( N = 342) in five domains: (a) erotophilia (one's positive affective or evaluative responses to sexual stimuli), (b) sexual assertiveness, (c) perceived self-efficacy for safer sex, (d) sexual satisfaction, and (e) support of the sexual double standard. Significant results of ANOVA analyses included: Feminists were more erotophilic than egalitarians and nonfeminists, egalitarians were the most confident in their ability to be assertive with a partner regarding condom use, and egalitarians and nonfeminists were more supportive of a traditional sexual double standard than feminists. Consistent with Zucker (2004) , we argue that a distinctive characteristic of egalitarians is that their acceptance of feminist values with regard to their own sexual lives does not translate into a critique of gendered sexual norms for other women.     

Common vs. Uncommon Sexual Acts: Evidence for the Sexual Double Standard

The lack of consistent evidence for the sexual double standard may be related to the rather benign nature of the heterosexual behaviors often studied (e.g., casual sex, premarital sex). College students from the southwestern U.S. evaluated targets who engaged in mixed-gender threesomes (where three people engage in simultaneous sexual acts; Study 1: N?=?120) and targets in a monogamous sexual relationship (Study 2: N?=?105). Evidence for the sexual double standard was found via effects of targets’ gender among those who engaged in threesomes. Targets who had monogamous sex were evaluated more favorably than the targets who engaged in threesomes. We suggest that the sexual double standard may still exist for uncommon sexual behaviors.