Task difficulty, cardiovascular response, and the magnitude of goal valence

Sixty-four young women expected to perform an easy, moderately difficult, or extremely difficult memory task with the opportunity to earn a small incentive for good performance. Cardiovascular (heart rate, systolic and diastolic blood pressure) and subjective measures were taken immediately prior to task performance. Both systolic blood pressure (SBP) responses and ratings of goal attractiveness were nonmonotonically related to expected task difficulty, with the most pronounced SBP elevations and highest goal attractiveness in the moderately difficult task condition. Product-moment correlations among cardiovascular response measures revealed a strong positive association between systolic and diastolic pressure (but not heart rate) change in the easy condition, positive relationships among all measures in the moderately difficult condition, and no significant correlations in the extremely difficult condition. Subjective measures of arousal were not affected by the task difficulty manipulation. Principal findings are discussed in terms of a theoretical model proposed by Brehm (1979) that states that motivation varies as a nonmonotonic function of the difficulty of goal attainment. Intercorrelations among cardiovascular response variables are considered in terms of their possible indication of the mechanisms underlying blood pressure changes associated with variations in motivation.     

Determinants of reduction in intended effort as a strategy for coping with anticipated failure

The present study investigated the use of reduction in intended effort as a strategy for protecting self-esteem from the threat of anticipated failure. It was hypothesized that people reduce the amount of effort they intend to exert when they expect a low probability of success on a highly ego-relevant task. Female subjects anticipated taking an easy (high probability of success) or difficult (low probability of success) test that was either high or low in ego relevance. Subjects' levels of intended effort and other task-relevant cognitions were assessed. It was found that subjects in the low-probability condition intended to exert less effort on the highly ego-relevant test than did subjects in the high-probability condition; probability of success had no effect on intended effort level on the low ego-relevance test. Subjects also reported that it was a worse day for a test in the low-probability condition than in the high-probability condition. The relevance of these findings to the egotism explanation of learned helplessness effects and general theories of motivation was discussed.     

Determinants of the Magnitude of Goal Valence: The Interactive Effects of Need,Instrumentality, and the Difficulty of Goal Attainment

An experiment was conducted in which subjects could earn either a high (14/15) or a low (1/15) chance of winning a McDonald's Big Mac hamburger by successfully performing a difficult or very difficult memorization task. During the morning hours prior to the experimental session, half the subjects did not eat (high need) whereas the rest did (low need). As predicted, anticipatory ratings of the attractiveness of the hamburger increased across task difficulty for subjects in high need given the high chance and decreased across task difficulty for subjects in low need given the high chance. Furthermore, ratings were low and unaffected by task difficulty for the low-need subjects given the low chance. An unexpected increase in attractiveness ratings among subjects in high need given the low chance provided the impetus for a second experiment. In this study, subjects, all of whom were in high need, were given either an extremely high (79/80) or an extremely low 0/80) chance of winning the hamburger given success on the difficult or very difficult task. With this stronger manipulation, the attractiveness ratings of the hamburger increased as a function of task difficulty for subjects given the high' chance and, unlike the first experiment, decreased modestly as a function of task difficulty for subjects given the low chance. Results of the two experiments are discussed in terms of the energization theory of motivation.     

The impact of task difficulty upon perceptions of arousal and goal attractiveness in an avoidance paradigm

Measures of goal attractiveness, self-perceived energization, and self-perceived tension were taken immediately before 55 young male subjects were to perform an easy, difficult, or impossible motor activity in order to avoid an unpleasant noise. Results showed a greater magnitude of goal valence, and higher energization and tension in the difficult task condition than in the easy task condition. Subjects in the impossible task condition reported reduced energy relative to subjects in the difficult task conditions; however, tension and goal attractiveness scores did not differ significantly between these conditions. Theoretical implications are discussed.     

The Effects of Varying Goal Difficulty Operationalizations on Goal Setting Outcomes and Processes

The three studies reported here investigated the effect of operationalization of goal difficulty on the relationship between goal difficulty and performance. Subjects were assigned goals (easy, moderately difficult, or very difficult) under either an absolute goal level or performance improvement condition. Results indicated that the goal difficulty interacted with operationalization in affecting performance. Specifically, there was a linear relationship between goal difficulty and performance when goals were operationalized in terms of absolute level, but an inverted U-relationship between these two variables when goals were operationalized in terms of performance improvement. This interaction held up despite controlling for normative goal difficulty, performance improvement difficulty and absolute goal level difficulty. The effects of operationalization seemed to be attributable to differences in self-set goal levels, particularly among high ability persons. Taken as a whole, these studies indicate that how assigned goals are derived and how they are communicated to subjects affects goal setting outcomes.     

Task demand and cardiovascular response magnitude: further evidence of the mediating role of success importance

The interactive effects of success importance and task demand upon cardiovascular reactivity were investigated in 2 experiments. In Experiment 1, Ss learned that success on an easy or difficult memory task would allow them to avoid a mild or severe noise. As expected, pretask and task elevations in heart rate and systolic blood pressure increased with difficulty only when the noise was to be severe. In Experiment 2, Ss listened to a victim, attending either to how she must feel or to technical features of the presentation. Then they were given the chance to earn a donation by succeeding on an easy or difficult memory task. Pretask cardiovascular data accorded with predictions predicated on the assumption that the need to help would be greater among victim perspective Ss. For them, systolic elevations increased with difficulty, whereas for technical perspective Ss systolic elevations were low regardless of task demand.     

Cognitive strategies for coping with uncertain outcomes

It was proposed that, when faced with highly desirable but uncertain outcomes, people may employ cognitive strategies in an attempt to influence their future affective responses to the outcomes in question. The present study attempted to demonstrate the use of two such strategies. First, it was hypothesized that when people are faced with a low probability of obtaining a highly desirable outcome, they tend to derogate that outcome by perceiving it as less attractive. Second, it was proposed that when people are faced with uncertainty regarding the occurrence of a highly desirable outcome, they tend to underestimate the likelihood of its occurrence, in an attempt to avoid future disappointment. These hypotheses were tested within the context of a lottery in which subjects were given a low, moderate, or high chance of winning a prize that was either high or low in attractiveness. As predicted, subjects viewed the highly attractive prize as less valuable and attractive when they had a low probability of winning than when the probability of winning was moderate or high. Subjects also perceived themselves as less likely to win when the prize was high in attractiveness than when it was low in attractiveness. The relationship of these findings to studies of self-handicapping and attribute ambiguity is discussed.     

Causal attributions for success and failure in relation to expectations of success based upon selective or manipulative control

Subjects worked at a 10-item Anagrams Test. In a manipulative control condition the prior performance of subjects on a set of practice anagrams was controlled so that half of these subjects began the test with high expectations of success and half with low expectations of success As a check on the manipulation, subjects provided ratings of how confident they were that they could pass the test (i e, solve five anagrams or more) In a selective control condition subjects were not given practice items but were subsequently assigned to high versus low expectation groups on the basis of their confidence ratings The difficulty level of the items in the Anagrams Test was manipulated so that half the subjects in each condition passed the test and half failed. Subsequently all subjects were required to rate the degree to which they considered ability (or lack of ability), effort (or lack of effort), task difficulty (easy or hard), and luck (good or bad) were causes of their performance outcome (success or failure). It was found that the expected success was attributed more to ability and less to good luck than was the unexpected success The expected failure was attributed more to lack of ability and less to bad luck than was the unexpected failure There was a greater tendency for subjects to appeal to task difficulty and effort as causes of their performance when they succeeded than when they failed. These results were discussed in terms of a structural balance model of attribution behavior and also in relation to Heider's naive analysis of the causes of action     

The relationship of probability of success and performance following unsolvable problems: Reactance and helplessness effects

The present study assessed the effects of amount of helplessness training and probability of success given prior to performance on motivational involvement and on subsequent task performance. Subjects were exposed to either high, low, or no helplessness training on a series of cognitive discrimination problems and were given instructions regarding the probability of success on those problems. In the low helplessness condition, subjects who received moderate probability of success exhibited higher motivation to perform, higher levels of frustration and hostility, and better performance than subjects in the no helplessness condition. In the high helplessness condition, subjects who received moderate or high probability of success exhibited higher motivational involvement and greater performance decrements in the subsequent task than did control subjects. The results are discussed within the context of Wortman and Brehm's theory of reactance and helplessness.     

Difficulty and interpersonal attraction

Male subjects learned that they would have to perform an easy, moderately difficult, or very difficult memory task in order to qualify for a “learning session” in which they would be accompanied by a moderately attractive female. Subjective measures taken just prior to task performance indicate that subjects viewed the female target as more attractive, sexy, and cute in the Moderately Difficult task condition than in the Easy and Very Difficult task conditions. Results are discussed in terms of a recently proposed model of motivation (Brehm 1979; Brehm, Wright, Solomon, Silka, & Greenberg, 1983), and research on the relation between difficulty and interpersonal attraction.     

Toward an Integration of Goal Setting Theory and the Automaticity Model

Two laboratory experiments were conducted to assess the extent to which goal setting theory explains the effects of goals that are primed in the subconscious on task performance. The first experiment examined the effect on performance of three primes that connote the difficulty levels of a goal in the subconscious. Participants (n = 91) were randomly assigned to one of three conditions where they were primed with either a photograph of a person lifting 20 pounds (easy goal), 200 pounds (moderately difficult goal), or 400 pounds (difficult goal). Following a filler task, participants were asked to “press as hard as you can” on a digital weight scale. Participants who were primed with the difficult goal exerted more effort than those who were primed with the moderate or easy goal. The second experiment examined whether choice of goal difficulty level can be primed. Participants (n = 133) were randomly assigned to one of two conditions. Those primed with a difficult goal consciously chose to set a more difficult goal on a brainstorming task than those who were primed with an easier goal. Similarly, their performance was significantly higher. Conscientiousness moderated the subconscious goal–performance relationship while the self‐set conscious goal partially mediated the subconscious goal–performance relationship.     

The Effects of Self-Esteem,Task Label,and Performance Feedback on Goal Setting,Certainty, and Attribution

An identical task was labeled as either difficult or easy. Bogus performance feedback was given to each subject at random after the first work period. Subjects were divided into high or low self-esteem groups based on a median split in their scores on the self-esteem measure. The results showed that subjects set lower goals in the difficult condition than they did in the easy condition in the first period; however, no difference was found in the second period. Subjects with high self-esteem had higher certainty than those with low self-esteem in the second period. Subjects in the positive feedback group made higher ability and effort attributions than those in the negative feedback group.     

Task performance and magnitude of goal valence

J. W. Brehm and his associates (J. W. Brehm, R. A. Wright, S. Solomon, L. Silka, & J. Greenberg, 1983, Journal of Experimental Social Psychology, 19, 21–48) recently argued that the magnitude of goal valence (the attractiveness or unattractiveness of a potential outcome) varies directly with motivational arousal level. Motivational arousal, in turn, is thought to be a function of the perceived difficulty of goal attainment. This formulation was tested in the present study by examining the relationship between goal attractiveness ratings and performance on an anagram task. According to the Yerkes-Dodson law (R. M. Yerkes & J. D. Dodson, 1908, Journal of Comparative Neurological Psychology, 18, 459–482), the relationship between motivational arousal and performance should be curvilinear; optimal performance is usually observed for moderate levels of motivation relative to either low or very high motivation levels. Consistent with the Brehm et al. hypothesis, optimum performance in the present study was observed for subjects who reported moderate levels of goal attractiveness relative to subjects who reported either low or high levels of goal attractiveness. Anticipatory ratings of the difficulty of the anagrams were also congruent with the Brehm et al. model. These findings converge with data from other studies supporting the utility of goal attractiveness as an index of motivational arousal and provide an additional dimension of support for the model proposed by Brehm et al.     

The Effects of Identity-Relevance and Task Difficulty on Task Motivation,Stress, and Performance

Tested the hypothesis that the identity-relevance of a performance domain would predict task motivation, stress, and actual performance. Psychology majors and non-majors (N = 94) completed either moderately difficult or very difficulty questions from a standardized verbal aptitude test. Before the test participants were told that performance on the test was either predictive of success as a psychologist (identity-relevant condition) or were given no information on the predictive ability of the test (control condition). Results revealed that only psychology majors evidenced higher motivation and stress in the identity-relevant condition in comparison to the control condition. The results of actual test performance revealed that when identity-relevance was high, psychology majors tended to do better than non-majors on a task of moderate difficulty, but tended to do worse on a task of high difficulty. Implications of the results for identity-relevance as a motivational and emotional lynchpin for performance are discussed. The author would like to thank Cynthia Ellison, Melissa Kinder, and Kelly Riddle for their assistance in data collection. A paper based on the results of the present study was presented at the 2004 meeting of the Southeastern Psychological Association and was the co-recipient of the outstanding professional paper award.     

Self-focused attention,performance expectancies,and the intensity of effort: Do people try harder for harder goals?

Many theories argue that goal striving is more intense when people have optimistic expectancies for achieving the goal and when attention is self-focused. Brehm’s motivational intensity theory, however, predicts that the intensity of motivation is only as high as necessary, so people will try harder for difficult tasks than for easy tasks, all else equal. The present experiment compared these two approaches by manipulating two levels of self-focused attention (low and high self-awareness, via a mirror) and two levels of task difficulty (easy and difficult). Effort was assessed as cardiovascular reactivity, particularly change in systolic blood pressure. Neither high self-focus nor an easy task per se caused increased effort; instead, high self-focus significantly increased systolic reactivity when the task was difficult. Effort was thus higher despite less optimistic goal expectancies, a finding that is predicted by Brehm’s motivational intensity theory but not by traditional self-regulation models.     

Motivational correlates of need for cognition

Need for cognition is usually characterized as an intrinsic desire to engage in challenging intellectual activity. In achievement situations, however, it could be associated with more extrinsic goals such as success or the avoidance of failure. Three experiments examined this possibility. Participants in all studies were led to believe they would perform either an easy or a difficult intellectual task that they were likely to fail. After inducing this expectation, indices of extrinsic motivation were obtained. Participants with high need for cognition became more motivated to avoid negative consequences of their behavior (e.g., failure) when they expected the task they would perform to be difficult. In contrast, participants with low need for cognition were not appreciably affected by these expectancies. The anticipation of engaging in intellectual activity apparently stimulates different motives in people with high and low need for cognition, and the mindset induced by these motives influences their later behavioral decisions. Copyright © 2008 John Wiley & Sons, Ltd.     

Multilevel coordination stability: integrated goal representations in simultaneous intra-personal and inter-agent coordination

The influence of integrated goal representations on multilevel coordination stability was investigated in a task that required finger tapping in antiphase with metronomic tone sequences (inter-agent coordination) while alternating between the two hands (intra-personal coordination). The maximum rate at which musicians could perform this task was measured when taps did or did not trigger feedback tones. Tones produced by the two hands (very low, low, medium, high, and very high) could be the same as, or different from, one another and the (medium-pitched) metronome tones. The benefits of feedback tones were greatest when they were close in pitch to the metronome and the left hand triggered low tones, while the right hand triggered high tones. Thus, multilevel coordination was facilitated by tones that were easy to integrate with, but perceptually distinct from, the metronome, and by compatibility of movement patterns and feedback pitches.     

Unattainable Goal Choice as a Self-Handicapping Strategy1

Selection of an extremely difficult performance goal is conceptualized as a self-handicapping strategy–an attempt to externalize outcomes threatening one's self-image. In a laboratory study, male college students were led to believe they had succeeded at a task that was either relevant or irrelevant to their self-images. In conjunction with this, subjects were led to believe that the success they had experienced was either contingent upon or not contingent upon their effort. Consistent with a self-handicapping strategy, extremely difficult performance goals were selected on a subsequent task when success at a previous task was not contingent upon workers' e]ffort, but only in the personally relevant condition-i.e., when task performance had attributional implications for workers' s]elf-images. Personally irrelevant tasks led to a realistic downward revision of performance aspirations in response to noncontingent success.     

An Examination of the Cognitive Mechanisms by Which Assigned Goals Affect Task Performance and Reactions to Performance1

In this study, cognitive mechanisms by which assigned goals affect task performance and reactions to performance were examined. Subjects working on a creativity task were assigned one of three performance goals varying in difficulty. Ratings of subjective probability of goal attainment, expected performance, expected satisfaction with goal attainment, and desired performance were obtained prior to each of five blocks of trials. Ratings of satisfaction with performance were obtained after each trial block and ratings of ability were obtained after all trials were completed. As predicted, with increased goal difficulty, subjective probability of goal attainment decreased, but expected performance, expected satisfaction with goal attainment, and desired performance increased. Contrary to prediction, the effect of goal difficulty on task performance was not significant. LISREL analyses revealed that goal difficulty exerted both positive (through expected and desired performance) and negative (through subjective probability of goal attainment) effects on performance. Goal difficulty had a negative effect on satisfaction with performance and ratings of perceived ability. The importance of identifying the cognitive mechanisms by which assigned goals affect performance and the need to consider consequences of assigned goals other than task performance are discussed.     

面孔吸引力和信息正确性对幼儿选择性信任的影响

实验1采用3×2×2 的混合设计, 考察4~6岁幼儿获取全新信息时基于面孔吸引力的选择性信任及其特点。结果显示：(1) 4~6岁的男孩和女孩均表现出对高面孔吸引力者的选择性信任。(2)在选择性信任程度方面：5岁比4岁高, 而4岁和6岁之间、5岁和6岁之间则相同; 女孩在询问任务中比男孩表现出更高的选择性信任, 在赞同任务中则相同。那么, 幼儿的这种选择性信任是否受到信息正确性的调节?为此, 实验2采用2×3的被试间设计, 探讨信息提供者提供信息的正确性对4~6岁幼儿基于面孔吸引力的选择性信任的影响。结果显示：在正确性为50% vs. 50%条件下, 幼儿未对信息提供者产生选择性信任; 在正确性为25% vs. 75%条件下, 幼儿对提供较大正确性信息的低面孔吸引力者产生了选择性信任。研究结果表明：(1)在信息缺乏时, 4~6岁幼儿普遍存在有偏见的选择性信任; 女孩比男孩更易受到社会偏见因素的影响。(2)在信息明确时, 4~6岁幼儿也能做出相对理性的选择性信任。