态度与行为关系研究现状及发展趋势

关于态度与行为关系研究存在以下几种模式：态度和行为直接相关;态度和行为通过其他的中介,调节变量共同作用于行为;态度的不同构成对行为起不同的作用。该文结合以上的研究框架介绍了近些年来有影响力的模型如计划行为理论、态度强度模型等,并提出未来的态度和行为的关系应该充分考虑内隐态度测量以及采用时间序列追踪研究的新的角度     

态度研究的新进展——双重态度模型

态度一直是社会心理学领域一个极为重要的研究课题,一直以来研究只关注有意识状态下人们的外显态度,对于无意识状态下的内隐态度最近才引起人们的意识。双重态度模型理论认为,人们对同一态度客体可能同时拥有两种不同的态度－－外显态度和内隐态度,这一理论对传统的态度概念及测量技术都提出了新的挑战。该对双重态度模型的理论来源、基本观点、双重态度类型及相关的研究证据作了详细介绍,最后探讨了双重态度模型理论对态度改变、态度测量及态度与行为一致性等未来研究方向的意义与启示。     

情绪、态度与行为的关系：基于APE模型

以Gawronski & Bodenhausen（2006）提出的联结性-推理性评价模型（associative-propositional evaluation model, APE）为基础,分析情绪在内隐态度向外显态度转化过程中的作用,以及情绪、态度与行为的关系。研究通过操纵被试的情绪状态（积极或消极）,分析了不同情绪下个体对薯片的外显态度、内隐态度对其在五分钟内食用薯片数量的预测作用。研究发现,外显态度可以预测行为结果;而内隐态度对行为结果的预测受到情绪的调节,积极情绪下内隐态度能够预测行为结果,消极情绪下内隐态度不预测行为结果。因此,与消极情绪相比,积极情绪降低了个体对内隐态度进行修正的可能性,促使个体基于内隐态度直接构建外显态度,从而使得内隐态度能够预测行为结果。研究最后分析了情绪影响内隐态与行为之间关系的心理机制、本研究的理论价值及未来的研究方向。     

计划行为理论述评

计划行为理论是社会心理学中最著名的态度行为关系理论,该理论认为行为意向是影响行为最直接的因素,行为意向反过来受态度、主观规范和知觉行为控制的影响。计划行为理论在国外已被广泛应用于多个行为领域的研究,并被证实能显著提高研究对行为的解释力和预测力。文章对这一理论进行了全面概述,包括理论的提出、内涵、测量方法以及理论研究的新进展,并指出了理论仍存在的问题和今后的研究方向     

消费者态度满意与行为忠诚关系的一致与分离

态度满意是指消费者对产品可感知的效果与期望值之间的差异函数, 行为忠诚是指消费者重复购买的次数。本文将二者关系分作两类, 一类是低满意低忠诚、高满意高忠诚的一致性关系, 另一类是低满意高忠诚、高满意低忠诚的分离性关系, 在此基础上, 进一步介绍了相关理论研究, 主要包括线性关系和约束关系研究。文章最后指出, 未来研究应加强对态度满意的价值属性、结构一致性、社会属性等的研究, 以提高消费者态度满意对行为忠诚的预测力。     

态度及其与行为模式述评

态度一直是社会心理学的核心问题,态度对于预测行为具有重要作用。本文阐述了态度的界定、态度的结构模型及态度预测行为模型的各种理论,在这些理论的基础上,提出了态度预测行为的另一模型。     

物欲之蔽：物质主义对亲环境态度及行为的影响

纵观现有研究,物质主义较稳定地负向预测个体的亲环境态度、公领域亲环境行为以及私领域亲环境行为中的资源回收和节约行为。至于私领域亲环境行为中的绿色消费,研究结果在发达国家和发展中国家间存在不一致。基于环状价值观模型和价值-信念-规范理论,物质主义可以同时影响亲环境态度及行为,也能通过亲环境态度影响行为。未来研究应当增加对物质主义与亲环境态度、行为间因果关系、内在机制的探讨,以及提升现有研究结果的应用价值。     

职业承诺的理论与测量

国外的职业承诺主要有三种理论即单维态度论(注重对职业的情感)、动机论(注重职业行为的动力)和三维态度论(将职业承诺分成情感承诺、继续承诺和规范承诺)。文章还指出了今后的相关研究方向。     

自考生学业求助与自我概念及认知风格关系的研究

本研究了自考生自我概念及其认知风格与学业求助态度和行为的关系。结果表明：(1)性别与工具性求助执行性求助之间呈现显负相关关系;(2)自我概念与学业求助态度、学业求助行为之间呈现显正相关关系;(3)场依存性与学业求助态度、行为之间不存在显相关关系;(4)自我概念对不同性别自考生学业求助态度及其行为的影响模式不同。     

价值观与行为的一致性争议

价值观与行为的一致性存在着争论, 相关的实证研究包括以下几种模式: 价值观直接预测行为; 生活方式、态度等中介变量的桥梁作用; 人格与情境等调节变量的影响作用。目标层次理论认为价值观与行为之间是由逐渐具体化的目标连接起来的; 建构水平理论认为心理距离影响价值观与行为的关系; 自我价值定向理论认为个人自我价值体系对行为具有定向作用; 新社会分析模型则认为价值观是人格的一个领域, 特质与价值观这两个平行的结构共同作用于行为。未来的研究方向可能表现为价值观词典的应用; 价值矛盾与行为决策关系的研究; 中国文化背景下的价值观与行为一致性的探索以及建立专门针对二者关系的理论模型等方面。     

Exploring psychological factors of mobile phone use while riding among motorcyclists in Vietnam

Mobile phone use while riding is one of the five most common risky behaviors of motorcycle riders in Vietnam. This study investigated motorcyclist’s mobile phone use while riding intention and behavior based on the extended Theory of Planned Behavior (TPB) framework. Based on this framework, attitude, subjective norm, perceived behavioral control, habits, and health motivation underlying the rider’s mobile phone use while riding intentions and behavior were included in a questionnaire and captured by direct and indirect measurements. Small-displacement motorcycle riders (N = 291) completed the extended TPB based questionnaire. An exploratory factor analysis technique identified the selected factors (e.g., attitude, habit, etc.). Moreover, Structural Equation Modeling results showed moderate to good fits to the observed data. Therefore, the results supported the utilization of extended TPB framework in identifying factors of mobile phone use while riding intention and behavior. Specifically, negative attitude, perceived behavioral control, and mobile phone use while riding habit related to the intention to use a mobile phone while riding of small-displacement motorcyclists. Meanwhile, habit and behavioral intention related to the behavior to use a mobile phone while riding of small-displacement motorcycle riders. Especially, the correlation between behavioral intention and self-reported behavior was very strong. This finding embraced previous research indicating that intention was a major motivational component of behavior. Based on the results, safety intervention implications for small-displacement motorcycle riders were discussed.     

Why Do People Save? Attitudes to,and Habits of Saving Money in Britain

This study investigates the relationship between demographic (age, sex, education, vote, and income), psychological beliefs (alienation, Protestant Work Ethic, and conservatism), and attitudes toward, as well as habits of, saving money, in Britain. Over 250 people from a variety of backgrounds completed a number of standardized self-report measures. A factor analysis of the attitude toward saving scale revealed five clearly interpretable factors, which were later computed into five subscale scores. Analysis of variance showed that age and education most differentiated subjects' attitudes toward saving. A canonical correlational analysis showed age, vote, income, and alienation were clearly related to various attitude toward saving factors. Analysis of the saving habits questionnaire showed that sex, age, and income were among the most important discriminators of saving habits. These results are discussed in terms of economic socialization and various social policy decisions are considered.     

经济态度和行为的代际传递现象及机制

经济态度和行为存在从父母向孩子的代际传递现象, 经济态度代际传递的研究内容较为广泛, 包括金钱态度、风险态度、互惠态度和消费态度, 经济行为代际传递的研究主要集中在消费行为、捐赠行为和储蓄行为三个方面。除了遗传路径, 其代际传递有两条社会化路径: 孩子对父母的观察学习和亲子互动, 其中亲子互动包含亲子沟通和财务教养两个层面, 亲子沟通强调语言层面的互动, 而财务教养强调行为层面的互动, 但是财务教养的研究仅停留在表面, 缺乏深入的剖析。未来需要加强中国文化和现实背景下的代际传递现象研究, 并深入探讨其机制。     

Online purchases in an Infocomm sophisticated society.

This paper presents a preliminary investigation of attitude and intention in relation to online shopping in Singapore. Singaporeans display high levels of Infocomm proficiency, the result of many intense government initiatives to transform the country into an Intelligent Community. Does this Internet embracing environment enhance attitude and intention to online shopping? This study considers the links between personal consequences, subjective norms, behavioral control, and personal innovativeness with attitude and intention among Singaporeans. It uses a model based on the Theory of Planned Behavior and makes some initial comparisons of its findings with those of existing studies. The effects of behavioral control and intention on actual purchase behavior are not investigated. Findings permit the tentative proposition that level of Infocomm knowledge impacts on attitude and intention.     

Attitude-behavior congruity, mindfulness, and self-focused attention: A behavior-analytic reconstruction

Social psychologists have responded to research reporting low agreement between attitude measures and related behavior with attempts to explain the incongruities and enhance agreement. This article examines attitude-behavior incongruity from a behavior-analytic point of view. Traditional and behavior-analytic views of attitudes and behaviors are compared. In the behavior-analytic view, answering an attitude scale should be considered as behavior displayed by a person under rather unusual social conditions, not as a reflection of an enduring personal disposition. Reasons why questionnaire-answering behavior will not resemble behavior in other functionally different social conditions are reviewed. Special attention is extended to two representative lines of attitude-behavior research: mindfulness and self-focused attention. Discriminative stimuli in both areas of study have produced more predictable agreement between questionnaire-answering behavior and behavior in other settings.     

Attitude strength: Distinguishing predictors versus defining features

Attitudes play a fundamental role in many aspects of social psychology, but researchers have long recognized that attitudes vary in their susceptibility to change and their influence on behavior and cognitive processes. This insight lies at the heart of attitude strength, which is defined as an attitude's durability and impact. A variety of attitude attributes such as certainty and ambivalence have been shown to correlate with these aspects of attitude strength, which has made for some confusion as to what variables define strong attitudes versus predict an attitude's strength. In this article, we highlight this distinction between predictors and defining features of strength and review recent programs of research demonstrating the independence of strength‐related attitude attributes and attitude strength itself. Specifically, although some attitude attributes are associated with the attitude's durability and impact, there are conditions under which those attributes fail to predict attitude strength or even have the opposite effects. Throughout, this review reveals nuances in the attitude strength literature and provokes new questions for future inquiry.     

罚款对城市居民个人用水行为的影响

以城市居民用水两难情景为实验任务,探讨了处罚（罚款）对城市居民个人用水行为的影响。结果表明：相对只是对违规的个体进行处罚的方式,个体一群体其他成员处罚的方式更能约束人们的不良行为发生相对于现行水价标准,5．4元的超水高额处罚标准很可能是人们的一个心理接受节点,高于该金额的水费处罚标准人们可能将难以接受。     

Size the day: The time perspectives of the Dark Triad

Recent empirical findings on the Dark Triad and Life History Theory suggest that the behaviors linked to the Dark Triad are dominantly characterized by a fast life strategy with increased motivation to acquire short-term benefits and prioritize situations with immediate rewards. Current studies have also suggested that time perspectives could be one of the psychological mediators between actual behavior and life history strategies assuming that a present-oriented attitude is associated with fast life strategies. In line with this suggestion, we predicted to find associations between time perspectives and the Dark Triad traits. The prediction was investigated by self-reports. In accordance with the predictions, the results showed positive associations of the Dark Triad traits with the present-oriented time perspectives. In addition, unlike Narcissism, Machiavellianism and Psychopathy were found to be related to a negative view of the past. Our study provides the first evidence for significant associations between Dark Triad personality and time perspectives.     

Predicting Intentions to Conserve Water From the Theory of Planned Behavior,Perceived Moral Obligation,and Perceived Water Right1

This study tested the explanatory power of Ajzen's (1991) theory of planned behavior (TPB), and a modified TPB model including perceived moral obligation (PMO) and perceived water right (PWR), to predict people's intentions to conserve water. The study had 244 government employees who participated. The TPB variables improved the prediction of intention to use less water, but were less successful in predicting intention to install water-efficient appliances. A significant interaction was found between attitude and subjective norm, suggesting that past studies have overlooked moderating effects in the TPB model. In addition to the TPB variables, PWR further improved the prediction of intention to install water-efficient appliances. Results also suggest that water-saving procedures should be differentiated into curtailment and efficiency procedures.