Making sense of one’s actions in an explanatory vacuum: The interpretation of nonconscious goal striving

Previous research has found that performing norm-violating behaviors based on a nonconsciously-activated goal elicits negative affect (Oettingen, Grant, Smith, Skinner, & Gollwitzer, 2006). In the present research we explored whether this negative affect is eliminated when an earlier conscious goal with congruent behavioral effects can be used to explain the norm-violating behavior. Our findings suggest that applicable conscious goals are indeed used to interpret nonconsciously-activated goal striving (Study 1), and that this interpretation occurs reflexively rather than reflectively (Study 2), with implications for interpersonal behavior (Study 3). The role of social norms, applicable conscious goals, and negative affect in the interpretation of nonconscious goal pursuit is discussed.     

Effects of Goal Choice,Strategy Choice,and Feedback Source on Goal Acceptance,Performance and Subsequent Goals1

This study examined the effects of goal choice, strategy choice, and feedback source on goal acceptance, performance, and future self-set goals. The results were partially consistent with earlier work by Earley and Kanfer (1985) in that goal and strategy choice interacted to affect initial performance and goal acceptance. However, the nature of the performance interaction was not as expected. Results pertaining to future goals and subsequent performance suggested that goal choice was an important determinant of future goals and that feedback, goal choice, and strategy choice interacted to influence subsequent performance. Contrary to expectations, feedback source did not exert a main effect on subsequent performance, goal setting, or perceptions of feedback acceptance and usefulness. Discussion centered on the differential impact of choice on perceptual and behavioral variables and the failure of self-feedback to significantly affect subsequent goals and performance.     

The Effects of Self-Set Goals on Task Performance

Locke & Latham (1990a) report that specific, difficult goals lead to better performance than "do-your-best" instructions, whether the goals are self-set or are set by an external source. However, in Experiment I, as well as in previous research (White, Kjelgaard, & Harkins, 1995), we did not find self-set goal effects. A meta-analysis showed that self-set goal effects can be produced if two conditions are met: Prior to setting their goals, participants take part in a pretest that is equal in duration to the experimental task; and the experimenter has access to the participants' goals and the performances. Experiment 2 confirmed these meta-analytic findings by showing that when these two conditions were met, goals stringent enough to produce the effects were set, and goal-setting effects were obtained.     

Painful engagement in deliberate self-harm: The role of conditional goal setting

Conditional goal setting is the tendency for people to see attainment of their future personal goals as necessary for their well-being. It has been argued that this represents an unhealthy way of relating to one’s goals, as well as being particularly problematic when goals are perceived as unlikely. High conditional goal setting has been found to be related to depression and to hopelessness. The present study examined conditional goal setting in deliberate self-harm, where problematic thinking about the future is very prominent. A group of individuals attending hospital for a recent episode of deliberate self-harm (N = 25) were compared with controls attending hospital for minor injuries (N = 25) as well as a psychologically disordered but non-suicidal control group (N = 25). Participants generated goals and rated goal likelihood, the extent to which those goals were seen as necessary for their future well-being (conditional goal setting), and also the extent to which the goals were seen as sufficient for their future well-being (goal sufficiency). Deliberate self-harm patients showed a higher degree of both conditional goal setting and goal sufficiency than did both of the other groups, further confirming the idea of painful engagement with personal goals, rather than disengagement, as characterising deliberate self-harm.     

Goal setting via videoconferencing

In two experiments (N = 126, N = 120) telework in an advertising company was simulated. Participants communicated either face-to-face or via a PC-videoconference with a supervisor who motivated employees to solve brainstorming tasks using several goal setting strategies. In addition, communication with the supervisor prior to goal setting was manipulated to examine the impact of a personal meeting with the supervisor and to investigate the effect of having some prior experience with this technology. In both experiments, stimulating challenging goals improved performance compared to “do your best” instructions when goal setting was conducted via a videoconference. Moreover, it was found that participative goal setting was more effective than directive goal setting. However, a prior personal meeting with a supervisor or an additional interaction via videoconference prior to goal setting had no impact on performance or the effectiveness of goal setting. In sum, these findings indicate that goal setting effects are robust and can be found even if communication is based on a videoconference. When difficult goals have to be set within a videoconference, participative goal setting strategies are most effective.     

The dark side of consecutive high performance goals: Linking goal setting,depletion, and unethical behavior

Over 40 years of research on the effects of goal setting has demonstrated that high goals can increase performance by motivating people, directing their attention to a target, and increasing their persistence (Locke & Latham, 2002). However, recent research has introduced a dark side of goal setting by linking high performance goals to unethical behavior (e.g., Schweitzer, Ordóñez, & Douma, 2004). In this paper, we integrate self-regulatory resource theories with behavioral ethics research exploring the dark side of goal setting to suggest that the very mechanisms through which goals are theorized to increase performance can lead to unethical behavior by depleting self-regulatory resources across consecutive goal periods. Results of a laboratory experiment utilizing high, low, increasing, decreasing, and “do your best” goal structures across multiple rounds provide evidence that depletion mediates the relationship between goal structures and unethical behavior, and that this effect is moderated by the number of consecutive goals assigned.     

Nonconscious goal pursuit: Acting in an explanatory vacuum

Nonconsciously activated goals and consciously set goals produce the same outcomes by engaging similar psychological processes (Bargh, 1990; Gollwitzer & Bargh, 2005). However, nonconscious and conscious goal pursuit may have different effects on subsequent affect if goal pursuit affords an explanation, as nonconscious goal pursuit occurs in an explanatory vacuum (i.e. cannot be readily attributed to the respective goal intention). We compared self-reported affect after nonconscious versus conscious goal pursuit that either violated or conformed to a prevailing social norm. When goal-directed behavior did not require an explanation (was norm-conforming), affective experiences did not differ after nonconscious and conscious goal pursuit. However, when goal-directed behavior required an explanation (was norm-violating), nonconscious goal pursuit induced more negative affect than conscious goal pursuit.     

Does Setting Goals Enhance Parenting Intervention Effects? A Field Experiment

People who pursue approach goals (i.e., desired outcomes to be reached) tend to be more likely to achieve their goals than people who pursue avoidance goals (i.e., undesired outcomes to be prevented). We tested this premise in a brief preventive parenting intervention targeting parental praise to reduce disruptive child behavior. We also tested whether goal setting effects depend on behavior change phase (initiation versus maintenance) and parents’ regulatory focus (high versus low promotion and prevention focus). Parents (N = 224; child age 4 ? 8) were randomized to one of four conditions: an approach goal-enhanced or an avoidance goal-enhanced intervention condition, a no-goal intervention condition, or a waitlist control condition. Outcomes were parent-reported and audio-recorded positive parenting and disruptive child behavior. Results show that goal setting had very limited effects. Setting avoidance goals, not approach goals, improved self-reported positive parenting. However, goal setting did not enhance effects of parenting intervention on observed (i.e., audio-recorded) positive parenting and disruptive child behavior. Furthermore, goal setting effects depended neither on the phase of change, nor on parents’ regulatory focus. This field experiment suggests that setting approach goals does not enhance the brief parenting intervention to improve parent-child interactions.     

Choosing situations for a purpose

Within the literature, in theoretical discussions individuals are conceptualized as agents, capable of choosing and planning their actions. Situations are open to definition and may be construed differently by different individuals. On the other hand, the majority of studies of situations treat them as concrete givens with specific properties merely waiting to be discovered. The present paper attempts to explore the possibility of empirically treating individuals as agents, capable of choosing and planning their actions and of treating situations as being open to definition. It focuses on the choice of settings to fulfil different goals and on aspects of the setting considered salient once the goal is specified. The two studies described in this paper have illustrated that there is some consensus in the way people choose settings for different goals and that different uses of the setting lead to different aspects of the setting being considered salient. The high consensus with which two different groups of subjects, performing slightly different tasks, associated goals and settings suggests that there is some shared, at least subcultural, knowledge concerning the appropriate places in which to achieve specific goals. Individuals enter settings for specific purposes. Individuals entering a particular setting for different purposes tend to report using the setting in different ways. Both the goal and the particular setting affect the aspects of the setting considered relevant to the goal; neither the goal nor the setting alone is sufficient.     

Importance of goal setting in virtual project teams

This research investigated goal setting on engineering teams with geographically dispersed members. A survey was designed to measure the Quality of Goal Setting, Goal Commitment, Perceived Task Outcomes, and Perceived Psychosocial Outcomes, all constructs and scales used in previous research on project teams. 82 respondents from 12 virtual teams participated. Analysis suggested the quality of goal setting affected Perceived Task Outcome (t = 2.40, p < .05) but not Perceived Psychosocial Outcomes. Further regression analysis indicated goal commitment predicted significant variance in both Perceived Task Outcomes (t = 2.35, p < .05) and Perceived Psychosocial Outcomes (t = 4.3, p < .01). These results suggest that setting high quality goals and building commitment to goals significantly affect perceptions of outcomes on virtual project teams.     

Improving work motivation and performance in brainstorming groups: The effects of three group goal-setting strategies

An experiment was conducted with 30 groups (n = 120) solving brainstorming tasks under four different group goal conditions: do your best (DYB), directive group goal setting (DGGS), participative group goal setting (PGGS), and PGGS in combination with individual goal setting (PGGS + IGS). As expected, all groups with specific and difficult group goals performed better than DYB control groups. It is hypothesized that these positive effects of group goal setting on brainstorming performance arise because group goal setting counteracts motivation losses such as social loafing. In addition, group goal setting should promote motivation gains arising from social compensation and related cognitive processes, in particular high identification with the group. Consistent with this hypothesis, it was found that group goal setting increased team identification, the readiness to compensate for other weak group members, the value of group success, and the value of group failure. Mediation analysis also indicated that concern to avoid group failure was partly responsible for performance improvements. Finally, no large differences were found between PGGS + IGS and PGGS or DGGS. On this basis group goal setting can be considered a robust strategy for improving work motivation and brainstorming performance in groups.     

Are we on a learning curve or a treadmill? The benefits of participative group goal setting become apparent as tasks become increasingly challenging over time

A large body of research has pointed to the utility of individual and group goal setting as a performance enhancement strategy. However, group goal setting is more complex than individual goal setting as the group context often strengthens the desire for voice and the possibility of resistance. In line with this idea, we test the prediction that goal‐related performance improvements should be more marked where groups participate in goal setting rather than having goals imposed—particularly as they become increasingly hard to achieve. These ideas are tested in two experiments (N_groups = 27, 72). Both confirm the capacity for group goal setting to enhance brainstorming performance. More importantly, both studies also show that the benefits of participative goals relative to imposed goals becomes more marked as goals become more difficult over time. In line with social identity and self‐categorization principles, we suggest that this is because increases in participatively set goals appear to provide opportunities for collective self‐actualization and self‐enhancement while increases in imposed goals do not. Copyright © 2008 John Wiley & Sons, Ltd.     

Social Comparison and Goal Setting in Brainstorming Groups1

Two studies were conducted to examine the influence of individual and group goal setting on brainstorming performance. Results from the studies indicated that the individual goals of nominal participants were higher than the individual goals of interactive participants. Group goal setting by consensus led to the lowest goals. There was no influence of goal setting on group brainstorming performance. However, participants who set goals rated their individual performance more favorably than did participants who did not set goals. The low group goals set by interactive groups are discussed in terms of assumptions made regarding the ability of other group members and the detrimental effects of group interaction.     

Linking goal self-concordance and affective reactions to goal conflict

Most people would agree that facing goal conflict is a negative experience. However, many, but not all empirical studies actually show a negative relationship between goal conflicts and well-being: goal conflicts apparently differ in their effects. The aim of the present study was to investigate the role of the level of goal self-concordance (i.e., to what extent goals are pursued with self-determined motivation) for people’s affective reactions to goal conflicts due to resource constraints. Analyses of goal conflicts experienced at work by N = 647 junior scientists shed light onto the role of levels of self-concordance of the conflicting goals on the way the goal conflict is experienced. Results show that goal self-concordance explains variance in affective reaction beyond goal importance and goal attainability. More specifically, conflicts between two goals with high levels of self-concordance are associated to rather positive affect (e.g., excited). In contrast, conflicts between two goals with low levels of self-concordance are associated to rather negative affect (e.g., frustrated). Overall, these results emphasize the need to consider goal properties in future research on goal conflicts.     

An Enumerative Review and a Meta-Analysis of Primed Goal Effects on Organizational Behavior

Drawing on results from 32 published and 20 unpublished laboratory and field experiments, we conducted an enumerative review of the primed goal effects on outcomes of organizational relevance including performance and the need for achievement. The enumerative review suggests that goal setting theory is as applicable for subconscious goals as it is for consciously set goals. A meta-analysis of 23 studies revealed that priming an achievement goal, relative to a no-prime control condition, significantly improves task/job performance (d = 0.44, k = 34) and the need for achievement (d = 0.69, k = 6). Three moderators of the primed goal effects on the observed outcomes were identified: (1) context-specific vs. a general prime, (2) prime modality (i.e., visual vs. linguistic), and (3) experimental setting (i.e., field vs. laboratory). Significantly stronger primed goal effects were obtained for context-specific primes, visual stimuli, and field experiments. Theoretical and managerial implications of and future directions for goal priming are discussed.     

The effects of individual differences and goal origin on goal setting and performance

The purpose of this study is to clarify the roles played by individual differences and goal origin in the goal setting process. In order to accomplish this objective this study (a) briefly reviews the existing empirical evidence on individual differences in the goal setting literature, (b) develops a model of the goal-setting process that specifies different roles for individual differences depending upon goal origin, and (c) tests hypotheses generated by this model in a laboratory setting. The results indicate that under self-set conditions variables associated with self-perceptions of task-specific ability, but not generalized self-esteem, are related to the difficulty of the goals selected, with more difficult goals being set by individuals high in task-specific ability perceptions. Furthermore, when goals are self-set, regardless of individual differences, the expectancy and valence of goal attainment tends to be high and invariant relative to assigned conditions (i.e., the motivation to pursue the goal is high), and a strong goal difficulty-performance relationship is in evidence for all subjects. Under assigned goal conditions, individual differences determine the reaction to the assigned goal. Individuals high in task-specific self-esteem have stronger expectancies for attaining the goal relative to those low in this trait; and, individuals high in generalized self-esteem exhibit higher valence for goal attainment than those low in generalized self-esteem. In assigned conditions, there was a positive goal difficulty-performance relationship only for individuals high in generalized self-esteem. Some evidence actually suggested that for subjects low in generalized self-esteem, it is better to assign low goals. Low goals seem to increase the self-perceived task-specific ability of these subjects which relates positively with performance.     

Effects of participative vs assigned goals and feedback in a multitrial task

A dynamic multitrial perspective on goal setting was adopted in order to investigate the effects of both goals (assigned vs participative) and goal-discrepant performance feedback on subsequent goal commitment and performance. Eighty subjects were initially assigned to either an assigned or participative goal condition, and performed a multitrial task with all subjects receiving goal discrepant performance feedback following the first task trial. Assigned rather than participative goal setting led to higher goal commitment, and large goal/feedback discrepancies led to greater reductions in subsequent goals. Because of these goal changes, the ability of initial goals to predict performance decreased over trials. However, when goal commitment, which reflects revised goals, was also considered, the ability to predict performance actually increased over trials. A moderating effect for need achievement was obtained such that higher-need achievers were more goal committed and performed better under participative goal setting than low-need achievers. Discussion focused on the practical and theoretical importance of a dynamic goal-setting perspective in explaining and predicting responses to goals and feedback systems.     

Majoring in Selection,and Minoring in Socialization: The Role of the College Experience in Goal Change Post–High School

Though it is frequently assumed that the college experience can influence our life goals, this claim has been relatively understudied. The current study examined the role of goals in college major selection, as well as whether major selection influences later goal change. In addition, we examined whether a person's perceptions of his or her peers' goals influence goal setting. Using a sample of German students (M_age = 19 years; n = 3,023 at Wave 1), we assessed life goal levels and changes from high school into college across three assessment occasions. Participants reported their current aspirations, along with the perceived goals of their peers during the college assessments. Using latent growth curve models, findings suggest that life goals upon entering college significantly predict the majors students select. However, this major selection had limited influence on later changes in life goals. Stronger effects were found with respect to perceptions of peers' goals, with students tending to change their goals to better align with their peers. The current study provides evidence that life goals are relatively stable and yet can change during the emerging adult years, in ways that demonstrate the potential influence of the college experience.     

Collegiate Coaches' Perceptions of Their Goal-Setting Practices: A Qualitative Investigation

The purpose of the present investigation was to assess the perceptions of coaches regarding the process of goal setting using a qualitative methodology. Participants were 14 NCAA collegiate coaches from the American Midwest representing both team and individual sports. All participants were head coaches and were asked to respond to the interview questions in relation to their current head coaching position. Results revealed that coaches employed goal setting extensively for both individual and team goals in practice and competition. In addition, many interesting findings regarding the process of goal setting emerged including (a) coaches tended to set short-term goals although there were some nebulous longterm goals; (b) coaches only inconsistently wrote down their goals; (c) goals were both dictated by coaches and set in collaboration with players with a focus on collaboration; (d) the primary function of goals was to provide direction and focus; (e) goal commitment was related to enjoyment/fun; (f) process, performance, and outcome goals were set but coaches focused on performance and outcome goals; and (g) physical, psychological, and time barriers impeded goal attainment. These findings are discussed in relation to the current empirical/theoretical goal-setting literature and suggestions for best practice by sport psychology researchers are offered.     

Achievement Goals in Educational Contexts: A Social Psychology Perspective

Research on achievement goals usually defines mastery goals as the desire to acquire knowledge, and performance goals as the desire to outperform (or not to underperform) others. Educational contexts are most of the time social contexts, involving various persons and groups, of various hierarchical positions, and various cultural and ideological contexts. Surprisingly, most research in the achievement goal field has been conducted at an individual level of analysis. In the present paper, we will review the social consequences and antecedents of goal endorsement. This research indicates that goals strongly affect the way one behaves with co‐learners. Moreover, it suggests that more than merely individual dispositions, goals reflect the social relation students have with other persons, institutions, and with the society to which they belong. We conclude this paper by setting an agenda for future achievement goal research.