Electrophysiological responses to evaluative priming: the LPP is sensitive to incongruity

Previous studies examining event-related potentials and evaluative priming have been mixed; some find evidence that evaluative priming influences the N400, whereas others find evidence that it affects the late positive potential (LPP). Three experiments were conducted using either affective pictures (Experiments 1 and 2) or words (Experiment 3) in a sequential evaluative priming paradigm. In line with previous behavioral findings, participants responded slower to targets that were evaluatively incongruent with the preceding prime (e.g., negative preceded by positive) compared to evaluatively congruent targets (e.g., negative preceded by negative). In all three studies, the LPP was larger to evaluatively incongruent targets compared to evaluatively congruent ones, and there was no evidence that evaluative incongruity influenced the N400 component. Thus, the present results provide additional support for the notion that evaluative priming influences the LPP and not the N400. We discuss possible reasons for the inconsistent findings in prior research and the theoretical implications of the findings for both evaluative and semantic priming.     

Attending to affect: appraisal strategies modulate the electrocortical response to arousing pictures

Arousing (unpleasant and pleasant) pictures elicit increased neurophysiological measures of perceptual processing. In particular, the electrocortical late positive potential (LPP) is enhanced for arousing, compared with neutral, pictures. To determine whether the magnitude of the LPP is sensitive to the way stimuli are appraised, 16 participants viewed both pleasant and unpleasant pictures and categorized them along an affective or nonaffective dimension. Results indicate that the LPP was reduced for both pleasant and unpleasant pictures when participants made nonaffective, compared with affective, judgments. These results are consistent with previous studies that have used functional neuroimaging to investigate the role of appraisal on emotional processing. The results are further discussed in terms of the utility of using the LPP to study emotion regulation.     

Assessing the way people look to judge their intentions

Faces of unknown persons are processed to infer the intentions of these persons not only when they depict full-blown emotions, but also at rest, or when these faces do not signal any strong feelings. We explored the brain processes involved in these inferences to test whether they are similar to those found when judging full-blown emotions. We recorded the event-related brain potentials (ERPs) elicited by faces of unknown persons who, when they were photographed, were not asked to adopt any particular expression. During the ERP recording, participants had to decide whether each face appeared to be that of a positively, negatively, ambiguously, or neutrally intentioned person. The early posterior negativity, the EPN, was found smaller for neutrally categorized faces than for the other faces, suggesting that the automatic processes it indexes are similar to those evoked by full-blown expressions and thus that these processes might be involved in the decoding of intentions. In contrast, in the same 200-400 ms time window, ERPs were not more negative at anterior sites for neutrally intentioned faces. Second, the peaks of the late positive potentials (LPPs) maximal at parietal sites around 700 ms postonset were not significantly smaller for neutrally intentioned faces. Third, the slow positive waves that followed the LPP were larger for faces that took more time to categorize, that is, for ambiguously intentioned faces. These three series of unexpected results may indicate processes similar to those triggered by full-blown emotions studies, but they question the characteristics of these processes.     

The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials

Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using eventrelated potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.     

Dissociation of event-related potentials indexing arousal and semantic cohesion during emotional word encoding

Event-related potential (ERP) studies have shown that emotional stimuli elicit greater amplitude late positive-polarity potentials (LPPs) than neutral stimuli. This effect has been attributed to arousal, but emotional stimuli are also more semantically coherent than uncategorized neutral stimuli. ERPs were recorded during encoding of positive, negative, uncategorized neutral, and categorized neutral words. Differences in LPP amplitude elicited by emotional versus uncategorized neutral stimuli were evident from 450 to 1000 ms. From 450 to 700 ms, LPP effects at midline and right hemisphere frontal electrodes indexed arousal, whereas LPP effects at left hemisphere centro-parietal electrodes indexed semantic cohesion. This dissociation helps specify the processes underlying emotional stimulus encoding, and suggests the need to control for semantic cohesion in emotional information processing studies.     

Evaluative priming of naming and semantic categorization responses revisited: a mutual facilitation explanation

The evaluative priming effect (i.e., faster target responses following evaluatively congruent compared with evaluatively incongruent primes) in nonevaluative priming tasks (such as naming or semantic categorization tasks) is considered important for the question of how evaluative connotations are represented in memory. However, the empirical evidence is rather ambiguous: Positive effects as well as null results and negatively signed effects have been found. We tested the assumption that different processes are responsible for these results. In particular, we argue that positive effects are due to target-encoding facilitation (caused by a congruent prime), while negative effects are due to prime-activation maintenance (caused by a congruent target) and subsequent response conflict. In 4 experiments, we used a negative prime-target stimulus-onset asynchrony (SOA) to minimize target-encoding facilitation and maximize prime maintenance. In a naming task (Experiment 1), we found a negatively signed evaluative priming effect if prime and target competed for naming responses. In a semantic categorization task (i.e., person vs. animal; Experiments 2 and 3), response conflicts between prime and target were significantly larger in case of evaluative congruence compared with incongruence. These results corroborate the theory that a prime has more potential to interfere with the target response if its activation is maintained by an evaluatively congruent target. Experiment 4a/b indicated valence specificity of the effect. Implications for the memory representation of valence are discussed.     

Neural components of social evaluation

Evaluative responses appear to involve 2 seemingly distinct sets of processes: those that are automatically activated and others that are more consciously controlled. Using functional magnetic resonance imaging, the authors investigated the brain systems associated with automatic and controlled evaluative processing. Participants made either evaluative (good-bad) or nonevaluative (past-present) judgments about famous names. Greater amygdala activity was observed for names rated as "bad" relative to those rated as "good," regardless of whether the task directly involved an evaluative judgment (good-bad) or not (past-present). Good-bad judgments resulted in greater medial and ventrolateral prefrontal cortex (PFC) activity than past-present judgments. Furthermore, there was greater ventrolateral PFC activity in good-bad judgments marked by greater ambivalence. Together, these findings indicate a neural distinction between processes engaged for automatic and controlled evaluation. Whereas automatic processes are sensitive to simple valence, controlled processes are sensitive to attitudinal complexity.     

Task-dependent evaluative processing of moral and emotional content during comprehension: An ERP study

Recently, we showed that when participants passively read about moral transgressions (e.g., adultery), they implicitly engage in the evaluative (good–bad) categorization of incoming information, as indicated by a larger event-related brain potential (ERP) positivity to immoral than to moral scenarios (Leuthold, Kunkel, Mackenzie, & Filik in Social, Cognitive, and Affective Neuroscience, 10, 1021–1029, 2015). Behavioral and neuroimaging studies indicated that explicit moral tasks prioritize the semantic-cognitive analysis of incoming information but that implicit tasks, as used in Leuthold et al. (Social, Cognitive, and Affective Neuroscience, 10, 1021–1029, 2015), favor their affective processing. Therefore, it is unclear whether an affective categorization process is also involved when participants perform explicit moral judgments. Thus, in two experiments, we used similarly constructed morality and emotion materials for which their moral and emotional content had to be inferred from the context. Target sentences from negative vs. neutral emotional scenarios and from moral vs. immoral scenarios were presented using rapid serial visual presentation. In Experiment 1, participants made moral judgments for moral materials and emotional judgments for emotion materials. Negative compared to neutral emotional scenarios elicited a larger posterior ERP positivity (LPP) about 200 ms after critical word onset, whereas immoral compared to moral scenarios elicited a larger anterior negativity (500–700 ms). In Experiment 2, where the same emotional judgment to both types of materials was required, a larger LPP was triggered for both types of materials. These results accord with the view that morality scenarios trigger a semantic-cognitive analysis when participants explicitly judge the moral content of incoming linguistic information but an affective evaluation when judging their emotional content.     

Event-related induced frontal alpha as a marker of lateral prefrontal cortex activation during cognitive reappraisal

Electrocortical activity, typically used to track the effects of cognitive reappraisal on the processing of emotional stimuli, has not been used to index the prefrontal-cortex-mediated regulatory mechanisms responsible for these effects. In the present study, we examined the novel possibility that induced frontal alpha (i.e., 8?C13?Hz), shown to reflect the inhibition and disengagement of task-relevant cortical regions, may be quantified to explore cortical activation that is specifically enhanced during cognitive reappraisal. For this purpose, 44 participants viewed unpleasant and neutral pictures followed by auditory instructions to either continue viewing the picture or reduce their emotional response to the picture by making the picture seem less emotional (i.e., cognitive reappraisal). In line with previous work, unpleasant pictures elicited a larger late positive potential (LPP) than did neutral pictures. Also corroborating previous work, the mid-latency LPP was reduced when pictures were cognitively reappraised. However, the present study showed for the first time that whereas unpleasant pictures elicited higher frontal alpha power bilaterally than did the neutral pictures, frontal alpha power was reduced (indicative of more activation and cognitive control) during cognitive reappraisal of both picture types over the left hemisphere. Taken together, the LPP and event-related induced frontal-alpha findings contribute unique information about the distinct neural substrates and cognitive processes underlying reappraisal.     

Differences in emotion modulation using cognitive reappraisal in individuals with and without suicidal ideation: An ERP study

Difficulties in emotion regulation have been associated with increased suicidal thoughts and behaviours. The majority of studies have examined self-reported use of emotion regulation strategies. In contrast, the current study focused on a direct measure of individuals’ ability to use a specific emotion regulation strategy, cognitive reappraisal, using the late positive potential (LPP), an event-related potential component that reflects attention to emotional stimuli. Specifically, the cognitive reappraisal ability of 33 undergraduate students was assessed via an image-viewing task during which the participants had to passively view, increase or reduce their emotions in response to looking at neutral, positive or dysphoric images. We found that participants with a history of suicidal ideation (SI) had significantly higher LPP when asked to reduce negative emotion in response to dysphoric images, compared to individuals with no history of SI. These findings suggest that difficulties with using cognitive reappraisal, specifically to decrease negative affect, might be linked to suicide risk.     

When does mimicry affect evaluative judgment?

We investigated the effect of subliminally presented happy or angry faces on evaluative judgments when the facial muscles of participants were free to mimic or blocked. We hypothesized and showed that subliminally presented happy expressions lead to more positive judgments of cartoons compared to angry expressions only when facial muscles were not blocked. These results reveal the influence of socially driven embodied processes on affective judgments and have also potential implications for phenomena such as emotional contagion. (PsycINFO Database Record (c) 2011 APA, all rights reserved).     

Categorization in everyday life: the effects of positive and negative categorizations on emotions and self‐views

This study investigates how everyday categorization experiences affect people's emotional responses and self‐views. A representative Dutch population sample (N = 463) was asked to recount a situation in which they were categorized by others. This resulted in a range of categories that were spontaneously evoked by research participants. Participants were asked to think of a situation either where the categorization resulted in negative or in positive expectations about the self. Positive categorization elicited more positive emotions and agreement than negative categorization. However, when positive expectations about the self were formed, people found it less easy to detect that these were based on external categorizations, and were less likely to protest. Mediational analyses showed that because detection was impaired, exposure to positive categorization resulted in lower self‐confidence than exposure to negative categorization. Copyright © 2006 John Wiley & Sons, Ltd.     

Beyond good and evil: the time-course of neural activity elicited by specific picture content

The present study examined electrocortical evidence for a negativity bias, focusing on the impact of specific picture content on a range of event-related potentials (ERPs). To this end, ERPs were recorded while 67 participants viewed a variety of pictures from the International Affective Picture System. Examination of broad categories (i.e., pleasant, neutral, unpleasant) found no evidence for a negativity bias in two early components, the N1 and the Early Posterior Negativity (EPN), but revealed that unpleasant images did elicit a larger late positive potential (LPP) than pleasant pictures. However, images of erotica and mutilation elicited comparable LPP responses, as did affiliative and threatening images. Exciting (i.e., sports) images and disgusting images elicited smaller LPPs than other emotional images, similar to neutral images containing people-which were associated with the largest LPPs among neutral pictures. When these three anomalous categories (exciting, disgusting, and scenes with people) were excluded, unpleasant images no longer elicited a larger LPP than pleasant images. Thus, including exciting images in pleasant ERP averages disproportionately reduces the LPP. The present findings are discussed in light of the motivational significance of specific picture subtypes.     

Face the food: Food plating with facial patterns influences appetite and event-related brain potentials

The presentation of visual food cues (e.g., food plating) can affect our appetite and leads to characteristic changes of early as well as late positivity in the electroencephalogram. The present event-related potential (ERP) study attempted to change ERPs and affective ratings for food pictures by rearranging the components of a depicted meal (conventional presentation) as a smiley or frowny. The images were presented to 68 women (mean age?=?24 years), who rated the wanting and liking of the meals. Compared to conventional food plating, smiley and frowny meals elicited enhanced amplitudes of the P200, P300, and late positive potential (LPP) in a large occipito-parietal cluster. Frowny meals were rated as less appetizing than conventional food presentations. The mentioned ERP components are concomitants of face configuration processing (P200), automatic attention/novelty detection (P300), and voluntary attention/assignment of emotional meaning (LPP). Thus, the combination of two affective cues (food, face) in one stimulus changed the activation in motivational circuits of the brain. Also, serving a meal as a frowny could help to regulate appetite.

     

The fate of unattended stimuli and emotional habituation: Behavioral interference and cortical changes

The interference produced by the viewing of emotional distractors has been interpreted as evidence that emotional cues are processed in a fairly mandatory fashion, and that they divert attention from the primary ongoing task. However, few studies have examined how behavioral emotional interference varies with repeated presentation of the same emotional distractors. In two experiments, while participants were engaged in a parity judgment task, we investigated the effects of repetition of task-irrelevant emotional pictures, as reflected in both behavioral interference (Experiments 1 and 2) and neural activity (Experiment 2). Both experiments showed that the slowing of reaction times that was observed when viewing emotional, compared to neutral, scenes disappeared after only a few repetitions, suggesting diminished attention allocation to repeated emotional pictures. Conversely, in Experiment 2, neural correlates of picture processing revealed that the late positive potential (LPP) amplitude continued to be enhanced for emotional, compared to neutral, distractors despite picture repetition and the presence of a concurrent task. Altogether, these findings suggest that while evaluative processes are mandatory, and continue to engage cortico-limbic appetitive and defensive systems even after massive repetition, as suggested by the affective modulation of the LPP, attentional processes are not necessary after several repetitions of the same stimulus, as indicated by the rapid decline of behavioral emotional interference.     

Effects of alcohol on person perception: a social cognitive neuroscience approach

The acute effects of alcohol on cognitive processing of expectancy violations were investigated using event-related brain potentials and a cued recall task to index attentional and working memory processes associated with inconsistency resolution. As predicted, expectancy-violating behaviors elicited larger late positive potentials (LPP) and were recalled better than expectancy-consistent behaviors. These effects were moderated by alcohol and the valence of initial expectancies. For placebo group participants, positive targets performing negative behaviors elicited the largest LPP responses and were recalled best. For those in the alcohol groups, negative targets behaving positively elicited the largest LPP and recall responses. These findings suggest that alcohol does not globally impair working memory processes in person perception but instead changes the nature of valenced information processing. Findings are discussed in the context of alcohol's effects on working memory processes, reward sensitivity, and the prefrontal cortical structures thought to mediate them.     

Sweet-cheeks vs. pea-brain: embodiment,valence, and task all influence the emotional salience of language

Previous research has found that more embodied insults (e.g. numbskull) are identified faster and more accurately than less embodied insults (e.g. idiot). The linguistic processing of embodied compliments has not been well explored. In the present study, participants completed two tasks where they identified insults and compliments, respectively. Half of the stimuli were more embodied than the other half. We examined the late positive potential (LPP) component of event-related potentials in early (400–500?ms), middle (500–600?ms), and late (600–700?ms) time windows. Increased embodiment resulted in improved response accuracy to compliments in both tasks, whereas it only improved accuracy for insults in the compliment detection task. More embodied stimuli elicited a larger LPP than less embodied stimuli in the early time window. Insults generated a larger LPP in the late time window in the insult task; compliments generated a larger LPP in the early window in the compliment task. These results indicate that electrophysiological correlates of emotional language perception are sensitive to both top-down and bottom-up processes.     

Priming effects on the N400 in the affective priming paradigm with facial expressions of emotion

We studied the effect of facial expression primes on the evaluation of target words through a variant of the affective priming paradigm. In order to make the affective valence of the faces irrelevant to the task, the participants were assigned a double prime–target task in which they were unpredictably asked either to identify the gender of the face or to evaluate whether the word was pleasant or unpleasant. Behavioral and electrophysiological (event-related potential, or ERP) indices of affective priming were analyzed. Temporal and spatial versions of principal components analyses were used to detect and quantify those ERP components associated with affective priming. Although no significant behavioral priming was observed, electrophysiological indices showed a reverse priming effect, in the sense that the amplitude of the N400 was higher in response to congruent than to incongruent negative words. Moreover, a late positive potential (LPP), peaking around 700 ms, was sensitive to affective valence but not to prime–target congruency. This pattern of results is consistent with previous accounts of ERP effects in the affective priming paradigm that have linked the LPP with evaluative priming and the N400 with semantic priming. Our proposed explanation of the N400 priming effects obtained in the present study is based on two assumptions: a double check of affective stimuli in terms of valence and specific emotion content, and the differential specificities of facial expressions of positive and negative emotions.     

The discrepant effect of acute stress on cognitive inhibition and response inhibition

This study aimed to investigate how acute stress impinges on individual’s cognitive inhibition and response inhibition abilities. Electroencephalography was adopted when 35 healthy adult females performing the No Go Flanker task before and after the Trier Social Stress Test. Both inhibition processes evoked N2 and P3 components, but only the response inhibition evoked the late positive potential (LPP), indicating the response inhibition needed continuous cognitive effort to inhibit the prepotent response. The N2 and the P3 amplitudes were decreased, while the LPP amplitudes were increased under acute stress. These results suggested that acute stress caused the detrimental effect by occupying cognitive resources. Contrastingly, individuals actively regulated and made more efforts to counteract the detrimental effect of acute stress on response inhibition. Thus, acute stress impaired cognitive inhibition but did not affect response inhibition.