Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.     

Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies

The theories of reasoned action and planned behaviour (TRA/TPB) have received substantial research interest from consumer behaviourists. One important area of interest that has not been adequately researched concerns the impact of national culture on the TRA/TPB components and interrelationships. To date, no systematic assessment of the impact of culture on the TRA/TPB model relationships has been undertaken. In order to understand the potential impact of culture on the TRA/TPB model relationships, a structured review of TRA/TPB studies is undertaken. Studies that have quantitatively applied the TRA/TPB across at least two countries within a consumption domain since 2000 are reviewed. The authors propose that two of Hofstede's cultural dimensions, individualism and power distance, may moderate the TRA/TPB relationships. The review highlights that the impact of subjective norm on intention varies most across countries, with the relationship between intention and both attitude and perceived behavioural control operating more similarly across country samples. Further, a systematic assessment of variation in the TRA/TPB model relationships via multilevel modelling shows that only the subjective norm–intention relationship varies across the countries studied. The relationship between subjective norm and intention is found to be influenced by power distance, with a stronger relationship evident in high power distance cultures. This review is the first of its kind and is of significance in addressing the emic versus etic nature of the TRA/TPB. Importantly, the article outlines relevant avenues and recommendations for future cross‐national research utilizing the TRA/TPB. Copyright © 2015 John Wiley & Sons, Ltd.     

Testing an extended theory of planned behavior to predict young people's intentions to join a bone marrow donor registry

An extended theory of planned behavior (TPB) was used to understand the factors, particularly control perceptions and affective reactions, given conflicting findings in previous research, informing younger people's intentions to join a bone marrow registry. Participants (N = 174) completed attitude, subjective norm, perceived behavioral control (PBC), moral norm, anticipated regret, self‐identity, and intention items for registering. The extended TPB (except PBC) explained 67.2% of variance in intention. Further testing is needed as to the volitional nature of registering. Moral norm, anticipated regret, and self‐identity are likely intervention targets for increasing younger people's bone marrow registry participation.     

To Be a Donor or Not to Be? Applying an Extended Theory of Planned Behavior to Predict Posthumous Organ Donation Intentions

Using a theory of planned behavior (TPB) perspective, individual intentions to register and discuss the decision of organ donation with significant others were examined. In addition to standard TPB variables (attitude, subjective norm, and perceived behavioral control [PBC]), self-identity and moral norm were incorporated into the TPB as predictors. Australian university students ( N  = 303) completed a survey comprising standard and additional TPB constructs. Separate analyses were conducted for both registered and nonregistered participants. In general, results provide support for the extended TPB model in predicting intentions to register and discuss the donation decision, with the exceptions that self-identity did not predict discussion intentions for either registered or nonregistered participants, and PBC did not predict discussion intentions for nonregistered participants.     

Coming Out Among Lesbians, Gays, and Bisexual Individuals in Hong Kong: Application of the Theory of Planned Behavior and the Moderating Role of Attitudinal Ambivalence

The present study applied the theory of planned behavior (TPB) to identify factors associated with disclosure intention among lesbians (n?=?236), gay men (n?=?183), bisexual women (n?=?156), and bisexual men (n?=?46) (LGBs) in Hong Kong. Past disclosure behavior and the moderating role of attitudinal ambivalence were also examined. Findings showed that perceived behavioral control predicted intention significantly in all four groups. Attitude predicted intention significantly in lesbians, gay men, and bisexual women. Subjective norm predicted intention significantly in lesbians and gay men. The moderating effect of attitudinal ambivalence was supported in lesbians. Past disclosure behavior was not significant in predicting disclosure intention. The present study showed differential utility of the TPB on LGBs’ disclosure intention in Hong Kong.     

Identifying Beliefs and Cognitions Underpinning Commuters' Travel Mode Choices

Interventions to reduce car use have shown limited success, in part due to limitations in models of transport choices. The theory of planned behavior (TPB) has provided a useful predictive model of car use but the specific beliefs that underpin TPB‐specified cognitions are less well understood. In this study, 229 university employees responded to a questionnaire and then reported their commuting choices 1 week later. Intention and perceived behavioral control (PBC) predicted car use (R² = .79). Intention was predicted by attitude, subjective norm, PBC, and moral norm (R² = .56). Beliefs could not be differentiated into attitudinal and PBC constructs, but seven beliefs predicted TPB cognitions. A similar model was tested for public transport use. The results identify key targets for future interventions.     

Threshold assessment of attitude,subjective norm,and perceived behavioral control for predicting exercise intention and behavior

According to the theory of planned behavior (TPB), attitude, subjective norm, and perceived behavioral control (PBC) are hypothesized to have linear associations with intention and behavior. However, no previous research has examined this hypothesized linearity across scale responses. Further, no study using social cognitive measures has detailed the incremental increases in the proportion of people meeting the American College of Sports Medicine's (ACSM) exercise guidelines across scale responses. The purpose of this study was to examine mean scores of intention and behavior and detail the proportion of participants meeting ACSM's exercise guidelines for each TPB construct response category (i.e. 1–7). Participants were university undergraduates (N=585) who completed measures of the TPB and a 2-week follow-up of exercise behavior. Results were evaluated using effect sizes (d,w) and p-levels, and provided general support for the linear effects of affective and instrumental attitude, but PBC and subjective norm were identified as having specific thresholds. Further, thresholds of positive, but not negative, exercise social cognition were identified for meeting ACSM's criteria with the exception of affective attitude. Threshold analysis was discussed as a novel way of analyzing TPB data by providing additional information about the expected success of intervention efforts focused on TPB constructs.     

Integration of five health behaviour models: common strengths and unique contributions to understanding condom use

The purpose of this research was to select from the health belief model (HBM), theories of reasoned action (TRA) and planned behaviour (TPB), information-motivation-behavioural skills model (IMB) and social cognitive theory (SCT) the strongest longitudinal predictors of women's condom use and to combine these constructs into a single integrated model of condom use. The integrated model was evaluated for prediction of condom use among young women who had steady versus casual partners. At Time 1, all constructs of the five models and condom use were assessed in an initial and a replication sample (n?=?193, n?=?161). Condom use reassessed 8 weeks later (Time 2) served as the main outcome. Information from IMB, perceived susceptibility, benefits, and barriers from HBM, self-efficacy and self-evaluative expectancies from SCT, and partner norm and attitudes from TPB served as indirect or direct predictors of condom use. All paths replicated across samples. Direct predictors of behaviour varied with relationship status: self-efficacy significantly predicted condom use for women with casual partners, while attitude and partner norm predicted for those with steady partners. Integrated psychosocial models, rich in constructs and relationships drawn from multiple theories of behaviour, may provide a more complete characterisation of health protective behaviour.     

Motivation is not enough: prediction of risk behavior following diagnosis of coronary heart disease from the theory of planned behavior.

Perceived behavioral control (PBC) and intention, the proximal predictors from the theory of planned behavior (TPB), were used to predict cardiovascular risk behaviors in 597 patients 1 year after diagnosis with coronary heart disease. The outcome measures were self-report measures of exercise plus objective measures of fitness (distance walked in 6 min) and cotinine-confirmed smoking cessation. In multivariate analyses incorporating both PBC and intention, PBC predicted exercise, distance walked, and smoking cessation, but intention was not a reliable independent predictor of any health behavior measured. Thus, the effective theoretical component of the TPB was PBC. Similar predictions could derive from social-cognitive theory. In coronary patients, behavioral change needs to address issues of action implementation rather than motivational factors alone.     

Integration of five health behaviour models: Common strengths and unique contributions to understanding condom use

The purpose of this research was to select from the health belief model (HBM), theories of reasoned action (TRA) and planned behaviour (TPB), information–motivation–behavioural skills model (IMB) and social cognitive theory (SCT) the strongest longitudinal predictors of women's condom use and to combine these constructs into a single integrated model of condom use. The integrated model was evaluated for prediction of condom use among young women who had steady versus casual partners. At Time 1, all constructs of the five models and condom use were assessed in an initial and a replication sample (n?=?193, n?=?161). Condom use reassessed 8 weeks later (Time 2) served as the main outcome. Information from IMB, perceived susceptibility, benefits, and barriers from HBM, self-efficacy and self-evaluative expectancies from SCT, and partner norm and attitudes from TPB served as indirect or direct predictors of condom use. All paths replicated across samples. Direct predictors of behaviour varied with relationship status: self-efficacy significantly predicted condom use for women with casual partners, while attitude and partner norm predicted for those with steady partners. Integrated psychosocial models, rich in constructs and relationships drawn from multiple theories of behaviour, may provide a more complete characterisation of health protective behaviour.     

Children's Decisions About Substance Use: An Application and Extension of the Theory of Reasoned Action1

This research examines the applicability of Fishbein and Ajzen's (1975) theory of reasoned action (TRA) to intentions to use cigarettes and alcohol among 5th- and 6th-grade students. It also addresses the question of unidimensionality of outcome beliefs and referent norms. Results suggest that the TRA model describes children's decision making well, although the ability of income and race to add to prediction, net of the effects of attitude and perceived norm, are contrary to the theory's prediction. In addition, we find support for multidimensional components of both attitude and norm for both behaviors.     

Biases in the perceived prevalence and motives of severe acute respiratory syndrome prevention behaviors among Chinese high school students in Hong Kong

In two studies conducted in Hong Kong during and immediately after the outbreak of severe acute respiratory syndrome (SARS), participants displayed several social cognitive biases when they estimated the prevalence of and inferred the motives underlying SARS preventive behaviors. First, participants who practiced preventive behaviors (practicers) consistently estimated that more people practiced such behaviors than did non-practicers (false consensus bias). Second, for some preventive behaviors, participants believed that their own behaviors were more motivated by prosocial concerns (relative to self-interest) than were other practicers (pluralistic ignorance). Finally, non-practicers underestimated the importance of prosocial concerns underlying some preventive behaviors (actor-observer bias). We discussed the relevance of these social cognitive biases to health education and to Hong Kong people's psychological reactions to SARS.     

Attitude,perceived behavioral control,and intention to adopt risky behaviors

The theory of planned behavior (TPB, Ajzen, 1985) has proved its efficiency in predicting different behaviors among road users (Sheeran & Orbell, 2000). The present study examined the TPB factors explaining risk taking among vulnerable road users (e.g., cyclists). We presumed that attitude, social norms, and perceived behavioral control (PBC) would predict cyclists’ intention to adopt a risky behavior in two traffic contexts considered as risk-conducive (i.e., run the red-light, turn left).Participants (N = 224, M_age = 23.34) filled in an online scenario-based questionnaire describing two traffic situations conducive to risk taking and including measures for cyclists’ intentions to adopt risky behaviors in these specific contexts, TPB factors, and self-perceived efficacy.TPB factors explained 49% and 65% of the variance in the intention to cross the red light, respectively the intention to turn left, with positive attitude and high PBC as the best predictors. Implications of the results were discussed.     

The Proposition of a General Version of the Theory of Planned Behavior: Predicting Ecological Behavior1

The present paper explores whether the theory of planned behavior (TPB) must abandon the notion that perceived behavioral control (PBC) has a direct influence on behavior. In a cross‐sectional survey of 895 Swiss residents, our hypothesis was tested by means of structural equation models. Applied specifically, PBC turned out to be a significant direct predictor of one's performance. A general version of the TPB based on aggregated measures, however, revealed PBC's direct influence on behavior to be nonsignificant and, presumably, a non‐universally applicable and thus nongeneralizable part of the theory. Intention determined 51% to 52% of people's ecological behavior, which supports the claim of a strong attitude‐behavior relation. Attitude, subjective norms, and PBC, the 3 TPB components, account for 81% of intention's variance.     

Predicting the Use of Complementary Medicine: A Test of the Theories of Reasoned Action and Planned Behavior1

The present study employed the theory of reasoned action (TRA) and its extension, the theory of planned behavior (TPB), to investigate the factors underlying intentions and actual use of homeopathy over a 1‐month period. The study was prospective in design; 349 respondents completed a TPB questionnaire during the first phase of data collection, and 139 respondents were contacted (by telephone) in Phase 2 to provide information regarding their use of homeopathy. The findings provided support for the TPB as a predictor of intentions and use of homeopathy, and demonstrated that the model significantly enhanced the predictive utility of the TRA. Attitudes, subjective norms, and perceived control emerged as significant predictors of intention (R²= .49), while intention predicted behavior (R²= .56). In addition, past behavior significantly contributed to the prediction of intention and behavior.     

Predictors of smoking cessation in Taiwan: using the theory of planned behavior

This study aimed to explore the factors predicting the intention to quit smoking and the subsequent behavior 6 months later using the theory of planned behavior (TPB). Data were obtained from 145 smokers who attended a smoking cessation clinic in a community hospital. All participants completed a questionnaire which included demographic information, TPB-based items, perceived susceptibility and previous attempts to quit. The actual quitting behavior was obtained by follow-up phone calls 6 months later. The TPB constructs explained 34% of the variance in intention to quit smoking. By adding perceived susceptibility, the explained variance was significantly improved to 40%. The most important predictors were perceived behavior control and perceived susceptibility, followed by attitude. Subjective norm did not contribute to the prediction of intention. Attitude and perceived behavior control contributed to the prediction of actual quitting behavior, but intention, subjective norm and perceived susceptibility did not. Our findings support that the TPB is generally a useful framework to predict the intention to quit smoking in Taiwan. The inclusion of perceived susceptibility improved the prediction of intention. With regards to successfully quitting, attitude and perceived behavior control played more crucial roles than other TPB constructs. Smoking cessation promotion initiatives focusing on reinforcing cessation belief, enhancing a smoker’s perception of their capability to quit smoking, and persuading smokers that they can overcome cessation barriers to cessation could make subsequent interventions more effective.     

The role of self-efficacy in predicting rule-following behaviors in shelters for homeless youth: a test of the theory of planned behavior

Through a prospective study of 70 youths staying at homeless-youth shelters, the authors tested the utility of I. Ajzen's (1991) theory of planned behavior (TPB), by comparing the constructs of self-efficacy with perceived behavioral control (PBC), in predicting people's rule-following behavior during shelter stays. They performed the 1st wave of data collection through a questionnaire assessing the standard TPB components of attitudes, subjective norms, PBC, and behavioral intentions in relation to following the set rules at youth shelters. Further, they distinguished between items assessing PBC (or perceived control) and those reflecting self-efficacy (or perceived difficulty). At the completion of each youth's stay at the shelter, shelter staff rated the rule adherence for that participant. Regression analyses revealed some support for the TPB in that subjective norm was a significant predictor of intentions. However, self-efficacy emerged as the strongest predictor of intentions and was the only significant predictor of rule-following behavior. Thus, the results of the present study indicate the possibility that self-efficacy is integral to predicting rule adherence within this context and reaffirm the importance of incorporating notions of people's perceived ease or difficulty in performing actions in models of attitude-behavior prediction.