Perceptions of women related to food choice

Male and female subjects (predominately white) provided impression ratings of body shape, personality traits, and total caloric consumption for a female target based on her preference for a low fat or high fat diet. Results showed that meal type significantly affected impression ratings: the target who preferred low fat foods was viewed more favorably than the one who preferred high fat fare. Compared with male subjects, female subjects perceived the target who preferred a high fat diet to be significantly less conscientious. Males were significantly more accurate than females in their caloric estimations of targets' total daily consumption. The results will be discussed in terms of the social pressure on women to restrict not only their weight to acceptable levels, but their food consumption as well.Portions of this paper were presented at the meeting of the Eastern Psychological Association, Providence, Rhode Island, April 14–17, 1994.The authors wish to thank Justina Bradley, Loraina Ghiraldi, and two anonymous reviewers for their thoughtful comments on an earlier version of this paper. Melissa Van Brocklin's help during the data collection was also greatly appreciated.     

Sex-role identity as a moderator of the polarization effect in person perception

Male and female subjects with different sex-role identities (Androgynous, Masculine, Feminine, Undifferentiated) rated likability of male and female stimulus persons in the impression formation paradigm. Under certain conditions all the female subjects and feminine males manifested a polarization effect; that is, they made more polar ratings of opposite-sexed stimulus persons in contrast to same-sexed stimulus persons. On the other hand, under certain conditions Masculinetyped males rated male stimulus persons more negatively than female stimulus persons. Results were discussed in terms of moderating effects on the polarization phenomenon and possible explanatory mechanisms.     

The informational and facilitative effects of an audience upon expression and the evaluation of humorous stimuli

A study was conducted to investigate the facilitative and informational effects of an audience upon a subject's expressive behavior (i.e., smiling and laughing) and his rating of cartoon stimuli. Forty-eight male and 48 female subjects were shown single frame cartoons accompanied by audience laughter and were asked to rate the cartoons for funniness and liking. Two aspects of the audience were varied: the appropriateness of the audience setting for the expression of laughter (the audience was identified as viewing the cartoons in a classroom or party condition) and the consistency of the audience's laughter (either consistently high for both good and poor quality cartoons, or varied, high for good cartoons and low for poor cartoons). The findings show that male subjects discriminated most between good and poor cartoons when the audience laughter was in an appropriate (party) setting and was varied with cartoon quality. They discriminated least (gave similar ratings to good and poor cartoons) to a party audience that expressed consistently high laughter. No convergence in rating of good and poor cartoons was found in the inappropriate classroom conditions. These results support the hypothesis that male subjects use the audience laughter as information about cartoon quality either averaging or discounting the audience laughter with the perceived quality of the cartoon. For female subjects, on the other hand, the party audience and consistently high laughter elevated observed expressions of mirth and elevated cartoon ratings. The fact that variables which increased expressive behavior also increased ratings is consistent with the two-part hypothesis that female subjects base their cartoon ratings on their feeling states, and that these feelings states reflect the pooled impact of the quality of the cartoons and the subject's expressive behavior. There was no overall difference in amount of audience influence for male and female subjects. Thus, male and female subjects differ in the way they are influenced by an audience rather than in how much they are influenced.     

What If the Energizer Bunny Were Female? Importance of Gender in Perceptions of Advertising Spokes-Character Effectiveness

An experiment was designed to determine whether and in what way gender makes a difference in the ratings of advertising spokes-characters. It was hypothesized and results confirmed that gender and product type affect the likability of spokes-characters and perceptions of target audience. A male spokes-character is perceived as more appropriate for a male-oriented product; however, a female spokes-character and a male product created the impression that the product was not quite so male oriented. It was also hypothesized that the spokes-character with the most positive ratings would be the most memorable. Results did not bear this out.     

Fears about Seeking Therapeutic Help: The Effect of Sex of Subject, Sex of Professional, and Title of Professional

96 subjects were asked to imagine that they had gone to their GP for help with an emotional problem. The subjects were further asked to imagine that the GP had referred them to either a male or female counsellor, clinical psychologist or psychiatrist. Whilst in role, subjects were asked to rate their concern about 15 possible fears of therapy, and to indicate their preference for a male or female therapist. There was little support for the hypothesis that female subjects would have lower fear ratings than male subjects. Equivocal support was found for the hypothesis that there would be an overall preference for female therapists. Results partially supported the hypothesis that fear ratings would be highest with respect to psychiatrists; the interaction of the sex of subject and the title of professional variables indicated that this was particularly so when the psychiatrist was female. The implications for counselling are briefly discussed, with regard to preparing clients for therapy.     

Students' ratings of occupational dimensions of traditionally male and traditionally female occupations

The purpose of the present study was to investigate four traditionally male occupations and four traditionally female occupations on a number of dimensions which people use to judge the prestige or importance of a job. Workers were pictured on one form in their traditional roles and on a second form in nontraditional roles. Results indicated a tendency for subjects to give lower ratings to workers in nontraditional jobs. More importantly, for the two “objective” dimensions, money and education, boys and girls agreed on job ratings; however, on the two more “subjective” dimensions, respect and importance to the community, boys gave higher ratings to the male jobs, while girls gave higher ratings to the female jobs.     

The effects of nonverbal cues on gender differences in perceptions of sexual intent

The effects of several nonverbal cues on perceptions of male and female stimulus persons' sexuality were examined. Based on the findings of Abbey (“Sex Differences in Attributions for Friendly Behavior: Do Males Misperceive Females' Friendliness?” Journal of Personality and Social Psychology, 1982, 42, 830–838) and other investigators, we hypothesized that in general males would attribute more sexuality to both male and female targets than would females. Furthermore, we hypothesized that males' and females' perceptions of sexual intent would be most divergent in situations in which the nonverbal cues were most ambiguous (e.g., causal touch, moderate interpersonal distance). To test this hypothesis, the effects of three nonverbalcues were examined: interpersonal distance, eye contact, and touch. Males rated female targets as more seductive, sexy, and promiscuous, and expressed more sexual attraction to the opposite-sexed target, than females did for both ambiguous and nonambiguous nonverbal cues. Males' ratings of the male targets' sexuality were higher than females' ratings in two of the three studies. Also, across the three studies both female and male subjects rated the female target higher than the male target on the sexual traits. The implications of these findings for future research are discussed.     

An empirical examination of sex differences in scoring preschool children's aggression

Sex differences in adults’ observations and ratings of children’s aggression was studied in a sample of preschool children (N = 89, mean age = 44.00 months, SD = 8.48). When examining the direct observations made by trained observers, male observers, relative to female observers, more frequently recorded aggressive bouts, especially of boys. On rating scales assessing aggression, trained male raters also gave higher aggressive ratings than female raters. Lastly, we compared the ratings of trained female raters and female teachers on the same scale and found no differences. Results are discussed in terms male raters’ and observers’ prior experiences in activating their experiential schemata where males’ greater experience in aggression, relative to that of females, leads them to perceive greater levels of aggression.     

Effects of self-attributed and other-attributed gaze on interpersonal evaluations between males and females

Male and female subjects were placed together in pairs for 10 min to get to know each other and talk about anything they wished. After the conversation, an experimenter gave the participants false feedback about the amount of gaze between them during the conversation. One subject (designated Self) was reported by the experimenter to have gazed at the Other at a higher level than usual for most people, at an average level, or at a lower level than usual for most people. After the conversation and the false feedback manipulation, subjects evaluated each other on a rating form. Results of the experiment showed that females gave males the most favorable ratings when they had ostensibly gazed at the males at a high level. Males were most favorable toward females when they thought they had given the females low levels of gaze. When considering the gaze of the other person, both male and female subjects rated a low gazing partner as least attentive and a high gazing partner as most sincere. Males rated low gazing females as least attractive. Females rated males with high reported gaze as least attractive. The research was discussed in terms of Bem's theory that attitudes are a function rather than a cause of behavior. Results were integrated with past research and suggestions for further study were made.     

Context Effects in Performance Evaluation: The Impact of Ratee Sex and Performance Level on Performance Ratings and Behavioral Recall

We extend the research on context effects in performance evaluation by examining the impact of ratee sex and context performance level as moderators of context effects in performance ratings and in the recall of performance information. Subjects (N= 269) rated the performance of an average performer (male or female) alone or following a low or high performing context (male or female). We found significant differences in the magnitude of contrast effects for an average target ratee as a function of both target ratee sex and performance level. These differences were found for both performance ratings and the evaluative content of performance information recalled.     

Interactive Effects of Exercise Status and Observer Gender on the Impressions Formed of Men

The present study was designed to examine whether men and women differ in the impressions they form of men based on exercise status. Male and female participants (N?=?183) rated a male exercise or control target on both physical and personality variables. Analysis of the physical characteristics revealed a significant condition by gender interaction where male participants rated the control target as significantly less fit (as compared to the exercise target) than did female participants. Analyses also revealed exercise status main effects for both physical and personality characteristics; exercisers were viewed in a more positive light than control targets. The present findings revealed that exercise status might have differential effects on impression formation depending on the gender of the people who are forming the impression.     

Dogmatism and information gathering in personality impression formation

Subjects were assigned the task of forming an impression of another person with information being gathered from two conflicting sources. One half were given a positive first impression, and one half were given a negative first impression before allowing them to select additional information. Final ratings were made when Ss indicated that they had taken sufficient information. Dogmatic Ss took in less information before passing “final judgment,” gave more extreme stability ratings, expressed greater liking for their agreed-with source, and showed a trend toward a preference for explaining away impression-discrepant information rather than to withhold judgment.     

Observational goals and schema activation: A theoretical framework for behavior perception

A framework for behavioral observation is described in which the processing of a stream of behavior is influenced by an individual's prior knowledge about behavior, organized into cognitive “schemas.” It is proposed that observational goals determine the selection of goal-relevant schemas which, in turn, influence the observer's processing of an actor's behavior. Subjects watched a series of videotaped sequences featuring a female actor with instructions either to form an impression of her or to remember the details of the tasks she engaged in. They were then asked to answer questions that were either consistent or inconsistent with these instructions. Subjects were also instructed to unitize the actions or events that occurred in the sequence (D. A. Newtson, Journal of Personality and Social Psychology, 1973, 28 28–38). According to the unitizing measure, subjects observing with different goals attended to different behavioral features. Further, impression-forming subjects were apparently more influenced by their implicit theories of personality than were task-learning subjects when asked to give ratings of the actor's personality, and task-learning subjects were relatively more accurate in recalling task-related details. Implications of this framework and these results for research in behavioral unitization and implicit personality theory are discussed.     

Gender-related effects in the perception of anger expression

The purpose of the study was to investigate the influence of sex of stimulus person, sex type of subject, and sex of subject on the social perception of anger expression. One hundred and sixty-six female and 100 male subjects completed a questionnaire that consisted of 10 vignettes depicting the expression of anger by either a female or a male stimulus person. For each vignette, subjects rated the psychological balance, expected frequency of behavior, perceived degree of anger, and appropriateness of behavior. Overall, female stimulus persons were rated higher on all dependent measures, but only male raters significantly differentiated between male and female stimulus persons. Generally, female subjects gave higher ratings, but viewed angry behavior as less appropriate than did male subjects. Ratings were also found to be related to subjects' scores on Extended Personal Attributes Questionnaire scales that involved socially undesirable traits. Post hoc analysis indicated that the type of anger response (“aggressive” or “nonaggressive”) was also an important variable, especially for the female subjects.     

Gender-Related Stereotypes of Transformational and Transactional Leadership

This study investigated gender differences in transformational and transactional leadership, and gender-related stereotypes for these forms of leadership. Results indicated that there were no differences in the way the primarily Caucasian subordinates evaluated their actual male and female managers. There were, however, differences in ratings of stereotypic male versus stereotypic female leaders on transformational and transactional leadership, but only by female respondents. Finally, congruence between ratings of actual managers and ratings of stereotypic managers was found primarily for male respondents. Results suggest that stereotypes may be one explanation for gender differences found in prior research on transformational and transactional leadership.     

LANGUAGE ATTITUDES OF ITALO-AUSTRALIAN AND GREEK-AUSTRALIAN BILINGUALS*

The purpose of this research was to investigate differences in the perception of speakers as a function of their language and sex. Forty-two Italo-Australian and 56 Greek-Australian young people listened to male and female speakers in each of their two languages, using Lambert et al's. (1960) guise method. Results indicated few differences in Italo-Australian subjects' ratings of speakers as a function of language, while Greek-Australian subjects, in general, rated Greek guises more positively than English guises. In addition, Italo-Australian subjects rated female subjects more positively than male speakers irrespective of language, but Greek-Australian subjects reversed this pattern.     

Television sex roles in the 1980s: Do viewers' sex and sex role orientation change the picture?

This study investigated viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation. Young adult viewers (N=677) rated television characters and themselves using the Personal Attributes Questionnaire (PAQ). Viewers were classified as feminine, masculine, androgynous, or undifferentiated in their PAQ orientations. The television characters were four men and four women who shared the lead and a working relationship on crime action shows. Results indicated that viewers rated all the male characters as stereotypical masculine, but only one female character as stereotypical feminine. Viewer sex and sex role orientations did affect ratings. Viewer sex had a greater impact on the ratings of female characters than on the ratings of male characters. Female viewers tended to rate female characters as higher in instrumental and masculine traits than male viewers did. Results based on sex role orientation of the viewer were inconsistent across characters, but in general, undifferentiated viewers rated both male and female characters as low in expressive and instrumental traits compared to how androgynous viewers rated them. Further, a masculine sex role orientation appeared to block perception of expressive traits in both male and female characters.This research was supported in part by a University of Akron faculty research grant.