Double Denial in Attitude Formation1

While expressing their attitude toward an object, people sometimes deny both the probability of attributes that would speak against the attitude and the value of these attributes. We term this kind of functioning double denial. Double denial is incompatible with expectancy-value models of attitude formation. In eight studies of attitudes, values, and beliefs, there was clear evidence for double denial. The evidence was particularly strong for items measuring salient beliefs and for items and groups of participants yielding belief ratings that strongly correlated with attitudes. The results are interpreted in terms of the social functions of values and beliefs in the construing of arguments pro or con an attitude object. It is concluded that beliefs and values are dynamic entities, continually shaped in argumentation, and that expectancy-value models of attitude are inadequate to account for the relationships among attitudes, beliefs and values.     

AFFECTED BY NATURE: A HERMENEUTICAL TRANSFORMATION OF ENVIRONMENTAL ETHICS

The value‐action gap poses a considerable challenge to normative environmental ethics. Because of the wide array of empirical research results that have become available in the fields of environmental psychology, education, and anthropology, ethicists are at present able to take into account insights on what effectively motivates proenvironmental behavior. The emotional aspect apparently forms a key element within a transformational process that leads to an internalization of nature within one's identity structure. We compare these findings with studies on environmental activists, which appear to a significantly lesser degree hampered by the value‐action gap, thereby attempting to understand what provides them with the drive to act more consistently on their moral attitudes. Hermeneutics is found to play a crucial role in the processes that lead to lasting and consistent motivation toward proenvironmental behavior. An empirically informed hermeneutical approach could therefore provide a promising impetus for contemporary environmental ethics.     

Attitude extremity,consensus and diagnosticity

Studied the effects of attitude extremity on perceived consensus and willingness to ascribe trait terms to others with either pro or anti nuclear attitudes. Results showed that attitude extremity affected consensus estimates. Trait attributions revealed a clear effect for valence, especially for the extreme attitude groups. Subjects with extreme attitudes also ascribed more traits to both pro and anti others than subjects with relatively moderate attitudes.     

Prosperity Beliefs and Value Orientations: Fueling or Suppressing Entrepreneurial Activity

Entrepreneurs tend to think differently than nonentrepreneurs. Among the differences are values prizing achievement and self‐direction, while downplaying tradition and conformity. Religion is an important correlate to human values. Nevertheless, previous research has failed to explore adequately the connections among religious beliefs, human values, and entrepreneurial outcomes. The purpose of this study is to test these relationships with a focus on beliefs that God rewards the faithful with material prosperity. We test eight hypotheses using a national survey of working adults. Results of a multigroup path model reveal that value orientations of self‐enhancement, openness to change, and conservation are associated with entrepreneurial attitudes of opportunity recognition and risk willingness. These attitudes likewise correlate with new business creation. Prosperity beliefs moderate the impact of values and entrepreneurial attitudes on the likelihood of starting a new business, but prosperity beliefs by themselves show little direct impact on entrepreneurial attitudes or action.     

Values,expectations, and the prediction of social action: An expectancy-valence analysis

Two studies were conducted to test hypotheses about the relationship of values to action within the context of expectancy-valence theory. In these studies, university students who had previously completed the Rokeach Value Survey answered questionnaires that related to social movement organizations and that contained attitude items, expectancy items, and measures of willingness to assist these organizations. It was predicted that (1) value rankings from the Rokeach Value Survey will be systematically related to attitudes toward social movement organizations; (2) both attitudes and outcome expectancies (subjects' estimates of how helpful their action will be) will be correlated with measures of willingness to act on behalf of an organization; and (3) attitudes and expectancies will jointly account for more of the variance in action measures than either attitudes or expectancies can account for independently. Results showed that hypotheses were consistently supported across two measures of action, two contrasting organizations, hypothetical and actual commitments to act, and two subject samples. These results extend the scope of the expectancy-valence approach by incorporating general values (conceived as motives) into the analysis, and they have practical implications for social movement strategies.The authors gratefully acknowledge the assistance of John Mann and John Crosbie in compiling and analyzing the data reported here.     

Time perspective and environmental engagement: A meta-analysis

Environmental issues entail both a social conflict (private vs. public interests) and a temporal conflict (short- vs. long-term interests). This paper focuses on the role temporal concerns play in influencing environmental engagement by quantitatively integrating results of studies that assessed the associations between time perspective and proenvironmental attitudes and behaviors. The meta-analysis included a total of 19 independent samples and 6,301 participants from seven countries (Australia, Brazil, Germany, Mexico, New Zealand, Norway, and the United States). Results showed that the associations between time perspective and proenvironmental behaviors were higher than those for proenvironmental attitudes. Supporting predictions, the associations between future time perspective and proenvironmental behaviors were strong and nontrivial compared to those for the combined past-present time perspective. The findings indicate that future time perspective seems to play an important role in influencing individuals' attitudes and behaviors towards the environment. Implications of the findings for theory and practice are discussed.     

Salience of Anti-Abortion Beliefs and Commitment to an Attitudinal Position: On the Strength,Structure, and Predictive Validity of Anti-Abortion Attitudes1

The role of beliefs in attitude formation and the impact of commitment to an attitude on its predictive validity were studied in the context of anti-abortion attitudes. Undergraduates (N= 152), identified as pro-choice or pro-life, expressed their beliefs, attitudes, intentions, and restriction preferences with respect to making abortion illegal. In addition, they indicated their commitment to their positions and their willingness to distribute a pro- or anti-abortion petition. Salient beliefs—identified in a pilot study—were found to predict attitudes, intentions, restriction preferences, and petition choice significantly better than nonsalient beliefs. Salient beliefs also discriminated significantly between pro-choice and pro-life respondents, providing useful information about the cognitive underpinnings of anti-abortion attitudes. In addition, accuracy of predictions increased significantly with commitment, even when attitude extremity was statistically controlled. These findings support the summation theory of attitude (Fishbein, 1963) and demonstrate the importance of attitude strength in determining the structure and predictive validity of attitudes.     

Attitude accessibility,attitude-behavior consistency,and the strength of the object-evaluation association

Two experiments were conducted in order to examine the accessibility of attitudes from memory as a function of the manner of attitude formation. The findings of the first experiment indicated that subjects could respond more quickly in a response-time task to inquiries about their attitudes when the attitudes were based upon direct behavioral experience with the attitude objects than when they were based upon nonbehavioral experience. It was suggested that, relative to indirect experience, behavioral experience may facilitate the attitude formation process and increase attitude accessibility once the attitude is formed. A second experiment found support for both of these notions. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency. It was suggested that the strength of the object-evaluation association is a critical determinant of accessibility, which, in turn, acts as a central factor in the process by which attitudes affect later behavior. It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.     

Similarities and Differences Between African Americans’ and European Americans’ Attitudes,Knowledge, and Willingness to Communicate About Organ Donation1

While little is known about African Americans’ attitudes and knowledge about organ donation, even less is known about how African Americans’ attitudes, values, and beliefs affect their behavior and behavioral intentions regarding organ donation; or how African Americans’ views are similar to or different from those of European Americans. Adults working 2 sites of a national corporation were randomly selected to complete a survey about organ donation willingness, intention to sign an organ donor card, knowledge and attitudes toward organ donation, and level of altruism. Results indicate that African Americans differ significantly from Whites on several individual attitude and knowledge items. However, the basic relationship between knowledge, attitudes, values, and behaviors regarding organ donation between the 2 groups appears the same. Furthermore, these results indicate that future organ donation promotion campaigns must focus on increasing basic knowledge and countering myths about organ donation for both populations.     

On the Relationship Between Attitude Involvement and Attitude Accessibility: Toward a Cognitive-Motivational Model of Political Information Processing

A model of the relationship between attitude involvement and attitude accessibilitywas developed and tested. The model specifies that attitude involvement leads to selective(biased) issue-related information-gathering strategies, which in turn produce extreme andunivalent (unambivalent) attitudes. Finally, attitudes associated with univalent and extremeunderlying structures should occasion relatively little decision conflict and thus should be highlyaccessible. Questionnaire response data gathered in a national telephone survey and from twosamples of undergraduates revealed that both attitude extremity and attitude ambivalence onselected political issues mediated the relationship between attitude involvement and attitudeaccessibility. Some findings indicated that selective processing mediated the relationshipbetween attitude involvement and attitude extremity and ambivalence. Discussion focuses on theprocesses linking involvement to accessibility, the factors that moderate theambivalence-accessibility relationship, and the relevance of the model to media-based primingeffects and tothe nature of public opinion and the survey response.     

Understanding Public Attitudes Toward Tobacco Harm Reduction: The Role of Attitude Structure1

The present research examines whether and to what extent the underlying structure of attitudes toward harm reduction and specific reduced‐exposure products contributes to an understanding of public attitudes toward harm reduction. Past research has focused on the extent to which some attitude objects are primarily affective or cognitive. Using survey data from a 5‐state Upper Midwest sample, we tested the relevance of 4 pertinent properties of attitudes for predicting overall attitudes toward tobacco harm reduction: affective and cognitive bases of attitudes; knowledge; experience with smoking and reduced‐harm products; and affective/cognitive consistency. We found that feelings about harm reduction are most predictive of overall attitudes toward harm reduction and specific reduced‐harm products. Theoretical and policy implications are discussed.     

Mood and belief-value correlation

This is an investigation of belief-value distortion as measured by the correlation between sets of beliefs and values for a given attitude object. Correlations were computed for each subject separately. Initial mood levels and mood changes subsequent to ratings of attitudes to nuclear power were investigated in the first two studies. In Study 1 mood changes were positively correlated with attitude. In Study 2, mood levels were positively correlated both with attitude, optimism, and tendency towards extreme belief-value correlations (belief-value distortion). In a third study, attitudes were studied both towards nuclear power and alcohol. There were no clear relations between the two fields of contents. Mood changes were small and inconsistent. However, tendency to act correlated with both optimism and belief-value distortion, also with the level of attitude kept constant. A model relating mood, optimism, belief-value distortion, and action is suggested.     

Value Relevance and the Value-Attitude Relation: Value Expressiveness Versus Halo Effects

This study examined whether considering the relevance of values to an attitude issue differentiated between two processes potentially underlying the relations between undergraduates' general value priorities and their attitudes toward capital punishment and affirmative action: value expressiveness, whereby attitude express values, and halo effects, whereby attitudes affect perception of values. In line with findings that indicate the attitudes of low self-monitors (SMs) are value expressive, while those of high SMs are not, the impact of value relevance on the value-attitude relation differed for high and low SMs. Low SMs' attitudes were correlated only with those values deemed relevant to an attitude issue, while high SMs' attitudes were related to both relevant and irrelevant values. Regression analyses revealed that controlling for the relation between low SMs' attitudes and irrelevant values slightly increased the relation between their attitudes and relevant values. Controlling for the relation between high SMs' attitudes and irrelevant values, in contrast, decreased the strength of the relation between their attitudes and relevant values. This suggest the magnitude of the relation between attitudes and relevant values, after controlling for the extent to which attitudes are tied to irrelevant values, may reflect the extent to which attitudes are value expressive. The implications of these findings for the methods used to change values and attitudes are also discussed.     

The Awareness of Consequences Scale: An Exploration,Empirical Analysis,and Reinterpretation

The value–belief–norm model assumes that egoistic, social‐altruistic, and biospheric value orientations causally influence how people cognitively structure beliefs regarding adverse environmental consequences. Empirical studies have administered the Awareness of Consequences (AC) scale to differentiate between these 3 orientations. We report an analysis that challenges previous work in the field. Evidence is presented that indicates the AC scale should be reinterpreted as a measure of beliefs supporting environmental action and beliefs supporting environmental inaction. The beliefs supporting environmental action appear to be differentiable according to beliefs in the positive consequences from environmental protection and the seriousness of environment harm. This has major implications for the value–belief–norm model and its application.     

When feeling right leads to being right in the reporting of implicitly-formed attitudes,or how I learned to stop worrying and trust my gut

Previous research indicates that attitudes can form via the implicit (unconscious) detection of covariations between attitude objects and other valenced stimuli (Olson & Fazio, 2001, 2002). We posit that due to the lack of awareness of their origins, attitudes resulting from implicit evaluative conditioning are more affective in nature and resemble gut intuitions more than rational beliefs. This suggests that circumstances exist when individuals will be more likely to express implicitly-formed attitudes, and across a correlational study and 2 experiments, the present research demonstrates factors that increase conditioning-consistent decision-making. Specifically, we demonstrate that feelings of intuitiveness and expertise, both of which can foster a sense that one can “trust one's gut,” lead one to express attitudes recently formed through an implicit evaluative conditioning procedure. We conclude that while implicit attitude formation may be a pervasive phenomenon, implicitly formed attitudes may be expressed only under certain conditions.     

Attitudes Toward Industrial Pollution, Strategies for Protecting the Environment, and Environmental-Economic Trade-offs

Attitudes toward industrial pollution, environmental-economic trade-offs, and endorsement of various strategies and activities to protect the environment were examined in a community sample. Environmental attitudes were measured using seven distinct factors organized around four cognitive themes: commercialist-expansionist-emphasizing industrial concerns even at the expense of environmental considerations; reformist-emphasizing the need and possibility of environmental quality; radical-emphasizing pessimism over the possibility of environmental quality, given the present economic and policital system; and finally, denial that the community has been harmed by pollution. Examination of the relationship between pollution attitudes and endorsement of the various proenvironmental activities yielded a pattern consistent with a cognitive, syllogistic model of the organization of attitudes. Those emphasizing a commercialist position neither favored nor regarded the various environmental activities as effective. Those who emphasized reform endorsed the various activities as both favorable and effective. Denial was associated with opposition to the various activities. Finally, those taking a radical position favored the various strategies but were not convinced of their efficacy.     

Attitude and Norm Accessibility and Cigarette Smoking

Social norms and attitudes play a critical role in adolescent smoking initiation and maintenance. Focus theory predicts that making a norm more salient—and thereby temporarily increasing its accessibility from memory—will increase the influence of the norm on behavior for as long as the norm remains salient. Likewise, the process model of the attitude–behavior relationship predicts that accessible attitudes are more predictive of behavior. The present research examining the role of the chronic accessibility of smoking related normative beliefs and attitudes in predicting smoking behavior in college students. Attitude and norm accessibility independently accounted for significant variability in smoking behavior beyond that accounted for by traditional measures of attitude and subjective norm.     

Expectancy-Value Models of Attitude: Measurement and Combination of Evaluations and Beliefs1

Two studies investigated methodological issues arising from the use of the Fishbein-Ajzen expectancy-value model of attitudes. Different expectancy-value models— based on manipulations of scoring procedure (bi-polar vs. uni-polar scoring of beliefs) and combinatorial rule (multiplication vs. addition of value and expectancy components) -were explicitly compared. Although they used different attitudinal items and samples, both studies obtained significantly lower correlations with overall attitude by using the multiplicative/bi-polar belief model than by using multiplicative/uni-polar belief and additive models. Linear transformations of the belief component had a dramatic effect on the multiplicative model, but had no impact on the additive model. The findings are discussed in terms of their practical and theoretical importance.     

Nuclear Waste: Facts,Fears, and Attitudes1

This study examined the effects of a television documentary about the safety of the Sellafield nuclear reprocessing plant in the Northwest of England upon public attitudes. In a study of 805 respondents from four districts in the Southwest of England, we assessed attitudes and beliefs both before and after the documentary about Sellafield. Results indicated a significant attitude change in a more antinuclear direction. Respondents who had seen or heard about the events at Sellafield tended to be more antinuclear after the broadcast. Finally, respondents living close to the existing nuclear power stations in the Southwest of England tended to see the events at Sellafield as less serious than the remaining respondents. Furthermore, this difference in perceived seriousness between respondents living near a nuclear power station and the remaining respondents was much more pronounced in ratings of the environmental risks of the local nuclear power stations in Southwest England.     

Symbolic Politics and the Prediction of Attitudes Toward Federal Regulation of Reduced‐Exposure Tobacco Products1

The present study relies on symbolic politics theory to predict public attitudes toward the federal regulation of conventional tobacco products (a familiar attitude object) and reduced‐exposure tobacco products (a relatively novel attitude object). We predicted that attitudes toward most forms of regulation would be more strongly influenced by symbolic beliefs about the role of government in society than by self‐interested concerns, with the exception of taxation. We predicted that the financial consequences of taxation policies would be less ambiguous for those who are affected, resulting in a stronger relationship between self‐interest and policy attitudes. The results strongly supported our hypotheses, suggesting a process by which symbolic beliefs and self‐interested concerns influence attitude formation. Theoretical and policy implications are discussed.