Effects of individualist and collectivist group norms and choice on intrinsic motivation

Previous research suggests that the positive effect of personal choice on intrinsic motivation is dependent on the extent to which the pervading cultural norm endorses individualism or collectivism (Iyengar and Lepper in J Pers Soc Psychol 76:349–366, 1999). The present study tested effects of personal choice on intrinsic motivation under situationally-induced individualist and collectivist group norms. An organizational role-play scenario was used to manipulate individualist and collectivist group norms in participants from a homogenous cultural background. Participants then completed an anagram task under conditions of personal choice or when the task was either assigned to them by an in-group (company director) or out-group (experimenter) social agent. Consistent with hypotheses, when the group norm prescribed individualism participants in the personal choice condition exhibited greater intrinsic motivation. When the group norm prescribed collectivism, participants’ assigned to the task by the company director were more intrinsically motivated. The implications of results for theories of intrinsic motivation are discussed.     

The impact of individualist and collectivist group norms on evaluations of dissenting group members

Two experiments were conducted to investigate the impact of individualist and collectivist norms on evaluations of dissenting group members. In the first experiment (N = 113), group norms prescribing individualism or collectivism were manipulated and participants were asked to evaluate a group member who expressed an attitude dissenting from or concordant with the group. In line with predictions, group members with concordant attitudes were evaluated more positively than group members with dissenting attitudes when norms prescribed collectivism. However, for high identifiers, we found an attenuation of the preference for concordant over dissenting attitudes when norms prescribed individualism. These findings were replicated in a second experiment (N = 87), where dissent was operationalized in a way that did not reveal the content of the attitude. The discussion focused on the importance of individualist norms for broadening latitudes of acceptable group member behavior.     

Emotions in collectivist and individualist contexts

A theory of cultural differences in emotions was tested in a questionnaire study. Hypotheses about the differences between emotion in individualist and collectivist contexts covered different components of emotion: concerns and appraisals, action readiness, social sharing, and belief changes. The questionnaire focused on 6 types of events that were rated as similar in meaning across cultures. Participants were 86 Dutch individualist respondents and 171 Surinamese and Turkish collectivist respondents living in the Netherlands. As compared with emotions in individualist cultures, emotions in collectivist cultures (a) were more grounded in assessments of social worth and of shifts in relative social worth, (b) were to a large extent taken to reflect reality rather than the inner world of the individual, and (c) belonged to the self-other relationship rather than being confined to the subjectivity of the self.     

The twofold face of fatalism: collectivist fatalism and individualist fatalism

Fatalism has been a central framework for understanding the psychological processes in cultures with pronounced collectivism that are economically poorly developed. In this context, fatalism emerges as cognitive schema defined by passive and submissive acceptance of an irremediable destiny, governed by some natural force or the will of some God. This image has now lost such a clear profile. But currently, fatalism also accompanies the life of people from individualist cultures, who live in a highly developed, or even opulent, economic context. In this case, fatalism is like some mood of uncertainty, insecurity, and helplessness following the events that characterize the society of global risk. In this paper, we propose a theory to develop the two faces of fatalism.     

Agreement in personality judgments within and between nonoverlapping social groups in collectivist cultures

The social context hypothesis states that people behave differently in different social groups because group norms and context-specific interpersonal relationships uniquely affect behavior. Consequently, a person who is a member of different, nonoverlapping social groups (i. e., the members of different groups are unacquainted) should be judged consensually on personality traits within each group; however, between groups there should be less agreement in judgments. This research focused on cultural moderation of the social context effect in two collective cultures (China and Mexico) with different norms for interpersonal relationships. Among Chinese, there was greater consensus in trait judgments within groups than between groups, whereas in Mexico, agreement within and between groups was equivalent. Culturally based relationship norms that affect cross-context consistency of behavior and, in turn, the consistency of trait judgments across groups were described.     

Beliefs about aggression in British students from individualist and collectivist cultures

This study assessed the hypothesis that people from an individualist culture (100 British Anglo‐Saxon students) would show higher instrumental (I) and lower expressive (E) beliefs about aggression than those from a collectivist culture (100 British Asian students). The hypothesis was not supported and, at an individual level, there was no association between cultural orientation and beliefs about aggression. Asians showed higher I beliefs about their aggression than did Anglo‐Saxons, and the typical sex differences in I and E beliefs were more pronounced in the Asian than the Anglo‐Saxon sample. The study also assessed the relationship between I and E beliefs and instrumental and expressive personality traits in the two cultures. Moderate associations were found between I and E beliefs and the corresponding instrumental and expressive personality traits, which were unrelated to measures of cultural orientation. These findings show that despite superficial similarities in measures of cultural orientation, beliefs about aggression, and gender stereotypic traits, they are relatively unrelated constructs. Aggr. Behav. 31:000–000, 2005. © 2005 Wiley‐Liss, Inc.     

Children's social groups and intergroup prejudice: Assessing the influence and inhibition of social group norms

A simulation group study examined whether the effects of group norms on 7‐ and 9‐year‐old children's intergroup attitudes can be moderated by a contrary school norm. Children learnt that their school had an inclusion norm, were assigned to a group with an outgroup inclusion or exclusion norm, and indicated their ingroup and outgroup attitudes under teacher surveillance or not. Results revealed reduced outgroup liking when the group had an exclusion norm, but that the effect was moderated when the school had an inclusion norm, especially among the older children. The participants’ ingroup liking was also reduced, but teacher surveillance had no effect on attitudes. The findings are discussed in relation to possible strategies to moderate social group norm effects.     

Impact of an individualist vs. collectivist context on the social valorization of internal explanations

The theory of the norm of internality emphasizes the role of Western individualism in the normativity of internal explanations. The present study examines the link between the social value accorded to targets expressing internal vs. external explanations and individualist vs. collectivist contexts. Sixty-three male and female French management sciences students evaluated two targets (internal vs. external) in a simulated recruitment situation. The job vacancy was partially manipulated to create individualist vs. collectivist contexts. Participants were asked to state whether or not they would recruit the targets and to describe the targets on traits relating to social utility (market value) and social desirability (likeability). As expected, the results showed that the effect of the targets' internality on recruitment judgments and perceived social utility was stronger in the individualist context than in the collectivist context. However, the analysis also revealed that the participant's gender moderated the impact of the context on the evaluation of the targets. The results showed that the context strongly affected the men's judgments, whereas it had no effect on the women's judgments.     

Strength of identification and intergroup differentiation: the influence of group norms

The present study aimed at showing that the relationship between identification and ingroup bias is moderated by salient group norms that prescribe or proscribe differentiation in an intergroup context. A study (N=191) in which level of identification and group norms were manipulated showed that high identifiers acted more in accordance with a salient differentiation norm compared to low identifiers. When a fairness norm was made salient, however, the expected difference was not obtained. The results are discussed in the context of the inconsistent relationships between ingroup bias and identification found in previous research. ©1997 John Wiley & Sons, Ltd.     

Social science as dialogue: narcissism,individualist and collectivist values,and religious interest in iran and the united states

This investigation most importantly sought to illustrate the use of social science to promote cross-cultural dialogue. Fukuyama (1992) explained contemporary cultural trends in terms of a triumphant individualism that would overcome all other forms of social life, including what he described as the “fundamentalist resentment” of Iran. Lasch (1979) more pessimistically diagnosed Western social arrangements in terms of an emerging “culture of narcissism.” In this study, Iranian and American university students responded to measures of narcissism, individualist and collectivist values, religious interest, and psychological adjustment (identity, self-actualization, and self-consciousness). Variables related to a sense of community (collectivist values, religious interest, and identity) correlated negatively with narcissism in both societies, as did self-actualization. These data supported a moderate position between the polarized extremes of Fukuyama and Lasch and more importantly demonstrated how social scientific methods might be useful in creating a “space” for conducting a “dialogue between civilizations.”     

Organizational citizenship behavior in work groups: a group norms approach

Although the relationship between unit-level organizational citizenship behavior (OCB) and unit outcomes has been well established in recent years, the conceptual development of OCB at the unit level of analysis has not been adequately addressed. In an effort to fill this conceptual gap and to spur future research, the authors apply the literature on group norms to the concept of OCB. The resulting framework suggests a cyclical relationship between individual- and group-level processes and ultimately offers an explanation for how OCB norms are established and maintained in work groups. The authors demonstrate how this framework incorporates past research on the relationship between unit-level OCB and unit outcomes and how it extends previous research by suggesting multiple directions for future efforts related to unit-level OCB.     

Social science as dialogue: narcissism, individualist and collectivist values, and religious interest in iran and the united states

This investigation most importantly sought to illustrate the use of social science to promote cross-cultural dialogue. Fukuyama (1992) explained contemporary cultural trends in terms of a triumphant individualism that would overcome all other forms of social life, including what he described as the “fundamentalist resentment” of Iran. Lasch (1979) more pessimistically diagnosed Western social arrangements in terms of an emerging “culture of narcissism.” In this study, Iranian and American university students responded to measures of narcissism, individualist and collectivist values, religious interest, and psychological adjustment (identity, self-actualization, and self-consciousness). Variables related to a sense of community (collectivist values, religious interest, and identity) correlated negatively with narcissism in both societies, as did self-actualization. These data supported a moderate position between the polarized extremes of Fukuyama and Lasch and more importantly demonstrated how social scientific methods might be useful in creating a “space” for conducting a “dialogue between civilizations.”     

Individualist and collectivist norms: when it's ok to go your own way

We conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collectivist behaviour. It was reasoned that, overall, collectivist behaviour benefits the group and would be evaluated more positively than would individualist behaviour. However, it was further predicted that this preference would be attenuated by the specific content of the group norm. Namely, when norms prescribed individualism, we expected that preferences for collectivist behaviour over individualist behaviour would be attenuated, as individualist behaviour would, paradoxically, represent normative behaviour. These predictions were supported across two studies in which we manipulated norms of individualism and collectivism in an organizational role‐play. Furthermore, in Study 2, we found evidence for the role of group identification in moderating the effects of norms. The results are discussed with reference to social identity theory and cross‐cultural work on individualism and collectivism. Copyright © 2002 John Wiley & Sons, Ltd.     

Social influence in newly formed groups: The roles of personal and social intentions, group norms, and social identity

Intentions to participate in a group activity in newly formed groups were followed over time. Two forms of intentions were examined: traditional behavioral intention to take part in a group-based act (personal intention), and social intentions to act as an agent of the group (social intention). In addition, the study explored other group process variables as distinctive predictors of ‘social identification’. The paper concludes with a discussion of the role of social intentions, linking the findings to social identification development and maintenance over time.     

Depression socialization within friendship groups at the transition to adolescence: the roles of gender and group centrality as moderators of peer influence

Tests of interpersonal theories of depression have established that elevated depression levels among peers portend increases in individuals' own depressive symptoms, a phenomenon known as depression socialization. Susceptibility to this socialization effect may be enhanced during the transition to adolescence as the strength of peer influence rises dramatically. Socialization of depressive symptoms among members of child and adolescent friendship groups was examined over a 1-year period among 648 youth in grades six through eight. Sociometric methods were utilized to identify friendship groups and ascertain the prospective effect of group-level depressive symptoms on youths' own depressive symptoms. Hierarchical linear modeling results revealed a significant socialization effect and indicated that this effect was most potent for (a) girls and (b) individuals on the periphery of friendship groups. Future studies would benefit from incorporating child and adolescent peer groups as a developmentally salient context for interpersonal models of depression.     

Group properties and outcomes: a study of group norms in self-help groups for widows and widowers

Despite the nearly universally shared agreement among group therapists about the importance of group norms, empirical studies have rarely demonstrated a positive relationship between specific norms in psychotherapy groups and patient benefit. The study explored this relationship by examining the linkages between norms, a specific therapeutic process, and patient outcome. Examined were seventy-two spousal bereavement groups. Subjects' responses to a thirty-one item behavioral inventory were used to define norms; outcomes were based upon Time 1/Time 2 differences on a series of eleven measures indexing depression, anxiety, somatic symptoms, abuse of psychotropic medication, coping mastery, well-being, self-esteem, target problem rating, several measures of role stress and strain, and stigma. The findings suggest that normative characteristics were linked to a process, reciprocal social exchange, that influences positive outcomes. The results are preliminary, since they only serve to demonstrate such a relationship can exist.     

Moral mires and the grip of the group: Morality as internalized group norms

I argue that morality is a set of internalized group norms. It is a reliable guide in a complex social world where group status and membership are not guaranteed by birth, but have to be asserted and maintained continuously. Morality is acquired through the process of socialization when children learn in their experience with peers, from observation of adults, and by instructional stories, such as fairy tales. Failure to internalize group norms results in a clinical condition of Psychopathy, or Antisocial Personality Disorder. Research into Antisocial Personality Disorder suggests that likely pathways of group norm internalization are states of arousal associated with social situations.     

Pro-norm and anti-norm deviance within and between groups

Participants evaluated other individuals who deviated in either an anti- or pro-normative direction relative to normative members. In Study 1, in-group gender-normative members were rated more positively than deviant members. The pro-norm deviant was viewed as more attractive than the anti-norm deviant. In Study 2 anti-norm in-group deviants were evaluated more negatively than anti-norm out-group deviants even though both held identical attitudes. In both studies, despite objective equivalence, pro-norm deviance was perceived as less "atypical" than anti-norm deviance. Judgments and reactions to deviance depend on group membership and the direction of deviance, not just its magnitude. Evaluations of deviants are also related to perceivers' identification with their own group. These findings are consistent with our model of subjective group dynamics.