Mechanisms of source confusion and discounting in short-term priming: 1. Effects of prime duration and prime recognition

Huber, Shriffrin, Lyle, and Ruys (2001) measured short-term repetition priming effects in perceptual identification with two-alternative forced-choice testing. There was a preference to choose repeated words following passive viewing of primes and a preference against choosing repeated words following active responding to primes. In this present study, we explored conditions of prime processing that produce this pattern of results. Experiment 1 revealed that increased prime duration under passive viewing instructions produces the active priming pattern. Experiment 2 assessed memory for primes: With poor recognition of primes, there was a strong preference for repeated words; however, with good recognition of primes, this preference was eliminated. These results are modeled by a computational theory of optimal decision making, responding optimally with unknown sources of evidence (ROUSE). In ROUSE, a preference for repeated words results from source confusion between primes and choice words. A reversal in the direction of preference arises from the discounting of words known to have also appeared as primes.     

Mechanisms of source confusion and discounting in short-term priming 2: effects of prime similarity and target duration

D. E. Huber, R. M. Shiffrin, K. B. Lyle, and K. I. Ruys (2001) tested two-alternative, forced-choice (2-AFC) perceptual identification in a short-term priming task. For repetition priming, passive viewing of primes resulted in a preference to choose repeated words, but actively responding to primes resulted in a preference against choosing repeated words. These results were explained with a computational model, responding optimally with unknown sources of evidence (ROUSE), using the offsetting mechanisms of source confusion and discounting. An analysis of ROUSE revealed conditions under which discounting efficacy should diminish, causing a preference for primed words even with active prime processing. Two new studies confirm 2 such conditions: very short target flash durations and very low similarity between primes and primed choice words. These a priori predictions contrast with the a posteriori data fits of a multinomial model developed by R. Ratcliff and G. McKoon (2001).     

Primes and flankers: Source confusions and discounting

Visual identification of briefly presented target words is affected by the presence of nondiagnostic prime words that immediately precede the target, flanker words simultaneously presented adjacent to the target, and visual masks that immediately follow the target in the same location. Priming is duration dependent: In a forced choice target identification task, brief primes produce a strong preference to choose the primed alternative, whereas long primes have the opposite effect. The ROUSE model (Huber, Shiffrin, Lyle, & Ruys, Psychological Review 108:149?C182, 2001) predicts this interaction by positing that prime features are confused with target features and that evidence regarding the prime features is discounted less for short primes and more for long primes, when both are compared with the optimal level. In the present study, we augmented the typical short-term priming experiment by adding flankers that appeared simultaneously with the target and remained for a short or long duration. In the experiment, we replicated previous priming effects and produced novel effects of flanker duration. ROUSE accounted for both the priming and flanker findings with the previously posited processes, but with different quantitative parameters for flankers: Relative to optimal levels of discounting, all flanker features were underdiscounted, but longer flankers were discounted more than short flankers.     

Prime diagnosticity in short-term repetition priming: is primed evidence discounted, even when it reliably indicates the correct answer?

The authors conducted 4 repetition priming experiments that manipulated prime duration and prime diagnosticity in a visual forced-choice perceptual identification task. The strength and direction of prime diagnosticity produced marked effects on identification accuracy, but those effects were resistant to subsequent changes of diagnosticity. Participants learned to associate different diagnosticities with primes of different durations but not with primes presented in different colors. Regardless of prime diagnosticity, preference for a primed alternative covaried negatively with prime duration, suggesting that even for diagnostic primes, evidence discounting remains an important factor. A computational model, with the assumption that adaptation to the statistics of the experiment modulates the level of evidence discounting, accounted for these results.     

Confusion and compensation in visual perception: effects of spatiotemporal proximity and selective attention

The authors investigated spatial, temporal, and attentional manipulations in a short-term repetition priming paradigm. Brief primes produced a strong preference to choose the primed alternative, whereas long primes had the opposite effect. However, a 2nd brief presentation of a long prime produced a preference for the primed word despite the long total prime duration. These surprising results are explained by a computational model that posits the offsetting components of source confusion (prime features are confused with target features) and discounting (evidence from primed features is discounted). The authors obtained compelling evidence for these components by showing how they can cooperate or compete through different manipulations of prime salience. The model allows for dissociations between prime salience and the magnitude of priming, thereby providing a unified account of "subliminal" and "supraliminal" priming.     

Associative priming in a masked perceptual identification task: Evidence for automatic processes

Two experiments investigated the influence of automatic and strategic processes on associative priming effects in a perceptual identification task in which prime-target pairs are briefly presented and masked. In this paradigm, priming is defined as a higher percentage of correctly identified targets for related pairs than for unrelated pairs. In Experiment 1, priming was obtained for mediated word pairs. This mediated priming effect was affected neither by the presence of direct associations nor by the presentation time of the primes, indicating that automatic priming effects play a role in perceptual identification. Experiment 2 showed that the priming effect was not affected by the proportion (.90 vs. .10) of related pairs if primes were presented briefly to prevent their identification. However, a large proportion effect was found when primes were presented for 1000 ms so that they were clearly visible. These results indicate that priming in a masked perceptual identification task is the result of automatic processes and is not affected by strategies. The present paradigm provides a valuable alternative to more commonly used tasks such as lexical decision.     

Associative and phonological priming effects after letter search on the prime

Responses to target words typically are faster and more accurate after associatively related primes (e.g., "orange-juice") than after unrelated primes (e.g., "glue-juice"). This priming effect has been used as an index of semantic activation, and its elimination often is cited as evidence against semantic access. When participants are asked to perform a letter search on the prime, associative priming typically is eliminated, but repetition and morphological priming remain. It is possible that priming survives letter search when it arises from activity in codes that are represented before semantics. This experiment examined associative and phonological priming to determine whether priming from phonologically related rhymes would remain after letter search (e.g., "moose-juice"; rhyming items were orthographically dissimilar). When participants read the primes, equivalent associative and phonological priming effects were obtained; both effects were eliminated after letter search. The impact of letter search on semantic and phonological access and implications for the structural arrangement of lexical and semantic memory are discussed.     

Associative and repetition priming with the repeated masked prime technique: No priming found

Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from mc.psychonomicjournals. org/content/supplemental.     

Does jugde activate COURT? Transposed-letter similarity effects in masked associative priming

Transposed-letter (TL) nonwords (e.g., jugde) can be easily misperceived as words, a fact that is somewhat inconsistent with the letter-position-coding schemes employed by most current models of visual word recognition. To examine this issue further, we conducted four masked semantic/associative priming experiments, using a lexical decision task. In Experiment 1, the related primes could be words, TL-internal nonwords, or replacement-letter (RL) nonwords (e.g., judge, jugde, or judpe, respectively; the target would be COURT). Relative to an unrelated condition, masked TL-internal primes produced a significant semantic/associative priming effect, an effect that was only slightly smaller than the priming effect for word primes. No effect, however, was observed for RL-nonword primes. In Experiment 2, the TL-nonword primes were created by switching the two final letters of the primes (e.g., judeg). The results again showed a semantic/associative priming effect for word primes, but not for TL-final nonword primes or for RL-nonword primes. Experiment 3 replicated the associative/semantic priming effect for TL-internal nonword primes, with, again, no effect for TL-final nonword primes. Finally, Experiment 4 again failed to yield a priming effect for TL-final nonword primes. The implications of these results for the choice of a letter-position-coding scheme in visual word recognition models are discussed.     

联想启动与知觉启动的比较研究

采用快速命名方法探讨不同加工水平对联想启动效应的影响。被试分别在深、浅加工条件下学习一系列颜色词,然后完成颜色命名和再认任务,并设立词命名任务,以比较联想启动和知觉启动的异同。结果表明,在颜色命名任务中,深、浅加工条件下均可形成对颜色词的启动效应,但浅加工条件下的再认成绩明显低于深加工,出现了联想启动和再认的分离现象。词命名表现出与颜色命名相似的结果,但它们在有意识回忆方面仍存在一定的差异,提示知觉表征系统单独并不能支持联想启动,联想启动可能是多个记忆系统共同作用的结果。     

Leading,but not trailing,primes influence temporal order perception: further evidence for an attentional account of perceptual latency priming

Presenting a masked prime leading a target influences the perceived onset of the masking target (perceptual latency priming; Scharlau & Neumann, in press). This priming effect is explained by the asynchronous updating model (Neumann, 1982; Scharlau & Neumann, in press): The prime initiates attentional allocation toward its location, which renders a trailing target at the same place consciously available earlier. In three experiments, this perceptual latency priming by leading primes was examined jointly with the effects of trailing primes in order to compare the explanation of the asynchronous updating model with the onset-averaging and the P-center hypotheses. Experiment 1 showed that an attended, as well as an unattended, prime leads to perceptual latency priming. In addition, a large effect of trailing primes on the onset of a target was found. As Experiment 2 demonstrated, this effect is quite robust, although smaller than that of a leading prime. In Experiment 3, masked primes were used. Under these conditions, no influence of trailing primes could be found, whereas perceptual latency priming persisted. Thus, a nonattentional explanation for the effect of trailing primes seems likely.     

Prime and prejudice: co-occurrence in the culture as a source of automatic stereotype priming

It has been argued that stereotype priming (response times are faster for stereotypical word pairs, such as black-poor, than for non-stereotypical word pairs, such as black-balmy) is partially a function of biases in the belief system inherent in the culture. In three priming experiments, we provide direct evidence for this position, showing that stereotype priming effects associated with race, gender, and age can be very well explained through objectively measured associative co-occurrence of prime and target in the culture: (a) once objective associative strength between word pairs is taken into account, stereotype priming effects disappear; (b) the relationship between response time and associative strength is identical for social primes and non-social primes. The correlation between associative-value-controlled stereotype priming and self-report measures of racism, sexism, and ageism is near zero. The racist/sexist/ageist in all of us appears to be (at least partially) a reflection of the surrounding culture.     

Temporal parameters and time course of perceptual latency priming

Visual stimuli (primes) reduce the perceptual latency of a target appearing at the same location (perceptual latency priming, PLP). Three experiments assessed the time course of PLP by masked and, in Experiment 3, unmasked primes. Experiments 1 and 2 investigated the temporal parameters that determine the size of priming. Stimulus onset asynchrony was found to exert the main influence accompanied by a small effect of prime duration. Experiment 3 used a large range of priming onset asynchronies. We suggest to explain PLP by the Asynchronous Updating Model which relates it to the asynchrony of 2 central coding processes, preattentive coding of basic visual features and attentional orienting as a prerequisite for perceptual judgments and conscious perception.     

Effects of repetition priming on recognition memory: testing a perceptual fluency-disfluency model

Five experiments explored the effects of immediate repetition priming on episodic recognition (the "Jacoby-Whitehouse effect") as measured with forced-choice testing. These experiments confirmed key predictions of a model adapted from D. E. Huber and R. C. O'Reilly's (2003) dynamic neural network of perception. In this model, short prime durations pre-activate primed items, enhancing perceptual fluency and familiarity, whereas long prime durations result in habituation, causing perceptual disfluency and less familiarity. Short duration primes produced a recognition preference for primed words (Experiments 1, 2, and 5), whereas long duration primes produced a preference against primed words (Experiments 3, 4, and 5). Experiment 2 found prime duration effects even when participants accurately identified short duration primes. A cued-recall task included in Experiments 3, 4, and 5 found priming effects only for recognition trials that were followed by cued-recall failure. These results suggest that priming can enhance as well as lower familiarity, without affecting recollection. Experiment 4 provided a manipulation check on this procedure through a delay manipulation that preferentially affected recognition followed by cued-recall success.     

The kinds of information that support novel associative object priming and how these differ from those that support item priming

We investigated how the information that supports novel associative and item object priming differs under identical study/test conditions. In Experiments 1 and 2, participants rated the meaningfulness of sentences linking two object pictures at study. At test, they performed either a size judgement or an associative recognition memory task on intact, recombined and novel picture (Experiment 1) or word (Experiment 2) associations. Associative priming was modulated by subjective meaningfulness of the encoded links, and depended on study/test perceptual overlap. In contrast, item priming was neither affected by the meaningfulness of the sentences nor by study/test changes in the stimulus presentation format. Associative priming and recognition were behaviourally dissociated, and associative recognition was probably too slow to have seriously contaminated associative priming. In Experiment 3, participants performed a perceptually oriented task during both experimental phases, and both associative and item priming were observed. These results suggest that associative priming depends on stored associative semantic and perceptual information when the test task requires flexible retrieval of associative information. Under the same conditions, item priming may only require activation of items' semantic properties. When both study and test tasks stress perceptual processing, retrieval of perceptual information is sufficient to support both kinds of priming.     

How to switch on and switch off semantic priming effects for natural and artifactual categories: activation processes in category memory depend on focusing specific feature dimensions

"Semantic priming" refers to the phenomenon that people react faster to target words preceded by semantically related rather than semantically unrelated words. We wondered whether momentary mind sets modulate semantic priming for natural versus artifactual categories. We interspersed a category priming task with a second task that required participants to react to either the perceptual or action features of simple geometric shapes. Focusing on perceptual features enhanced semantic priming effects for natural categories, whereas focusing on action features enhanced semantic priming effects for artifactual categories. In fact, significant priming effects emerged only for those categories thought to rely on the features activated by the second task. This result suggests that (a) priming effects depend on momentary mind set and (b) features can be weighted flexibly in concept representations; it is also further evidence for sensory-functional accounts of concept and category representation.     

On the locus of priming and inverse priming effects

Visual stimuli that are made invisible by a following mask can affect overt motor responses and nonmotor processing. Previous studies have compared the effects of primes that were perceptually similar to the subsequent stimulus with those of primes that were perceptually similar to an alternative stimulus. The present study examined the effect of congruent primes that are perceptually dissimilar to the target (or the cue) but are nonetheless associated with the same response (or the same task) as the later stimulus. Positive and inverse priming effects (negative compatibility effects) were studied in a target priming paradigm (Experiments 1 and 2) and in a cue priming paradigm (Experiments 3 and 4). The results showed stronger priming effects with similar primes than with dissimilar congruent primes. However, the effects of perceptually dissimilar congruent primes differed from those of dissimilar incongruent primes. These findings suggest that a substantial part of both positive target and cue priming effects is produced at levels of processing that are not affected by perceptual similarity. The version of inverse priming effects examined in this study, however, seems to arise from perceptual processing that is affected by the similarity between a prime and the stimulus that follows the mask.     

辅音和元音知觉中的启动效应差异

采用启动范式,在两个实验中分别考察了辅音范畴和元音范畴知觉中的启动效应。启动音是纯音和目标范畴本身,目标音是辅音范畴和元音范畴连续体。结果发现辅音范畴连续体知觉的范畴反应百分比受到纯音和言语启动音影响,辅音范畴知觉的反应时只受言语启动音影响;元音范畴连续体知觉的范畴反应百分比不受两种启动音影响,但元音范畴知觉的反应时受到言语启动音影响。实验结果表明辅音范畴和元音范畴知觉中的启动效应存在差异,这为辅音和元音范畴内在加工机制的差异提供了新证据。     

Identity primes produce facilitation in a colour naming task

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.     

Distinguishing familiarity from fluency for the compound word pair effect in associative recognition

We examined whether processing fluency contributes to associative recognition of unitized pre-experimental associations. In Experiments 1A and 1B, we minimized perceptual fluency by presenting each word of pairs on separate screens at both study and test, yet the compound word (CW) effect (i.e., hit and false-alarm rates greater for CW pairs with no difference in discrimination) did not reduce. In Experiments 2A and 2B, conceptual fluency was examined by comparing transparent (e.g., hand bag) and opaque (e.g., rag time) CW pairs in lexical decision and associative recognition tasks. Lexical decision was faster for transparent CWs (Experiment 2A) but in associative recognition, the CW effect did not differ by CW pair type (Experiment 2B). In Experiments 3A and 3B, we examined whether priming that increases processing fluency would influence the CW effect. In Experiment 3A, CW and non-compound word pairs were preceded with matched and mismatched primes at test in an associative recognition task. In Experiment 3B, only transparent and opaque CW pairs were presented. Results showed that presenting matched versus mismatched primes at test did not influence the CW effect. The CW effect in yes-no associative recognition is due to reliance on enhanced familiarity of unitized CW pairs.