共查询到20条相似文献,搜索用时 46 毫秒
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既有文献对消费者延迟选择影响因素的研究, 主要集中于决策复杂度、决策者特质或情绪, 少有对决策场景进行深入探讨。互联网购物时代, PC端与手机端已成为重要的消费场景。针对手机端是否会加快消费者决策过程的问题目前也存在不一致的结论。本文引入决策双系统理论, 力图解释以往看似冲突的结论。消费者的购买决策模式, 不仅会受到决策任务(产品价格)的影响, 还会受到决策场景(购买终端)影响。当场景与决策任务使消费者启动的思维模式相一致时, 会提升决策流畅度, 降低延迟选择。本文发现, 移动端(PC端)与低(高)价格产品更容易激发相容的经验性(理性)思维, 降低延迟选择倾向。反之, 则会同时启动两种相左的决策思维, 增加延迟选择倾向。本文从场景启动与价格启动视角, 将以往消费者单一的决策思维模式, 拓展到多因素启动的思维模式相容性问题; 同时本文通过探究延迟选择问题, 对价格策略与场景化营销带来启示。 相似文献
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Liaquat A. Channa 《Reflective Practice》2017,18(3):358-368
This article presents letter writing as a form of arts-based inquiry and reflective practice. The author argues that letter writing can be employed to develop a reflective space for autobiographical reflection. The letter featured here captures and demonstrates the shuffling, shifting, and shaping processes of the author’s researcher identity through letter writing, and is informed by the theoretical underpinnings of reflective practice. It records and investigates the experiences that the author underwent during a compulsory course in the first year of a doctoral program at a North American university. Three interrelated themes are identified in the letter: the researcher identity in crisis, the nature of research, and future researcher identity. It is concluded that letter writing can facilitate the self-evolution, self-introspection, self-awareness, and identity change that emerges with, and through, reflection. Letter writing as a reflective practice offers the benefits of developing self-knowledge, independent thought, critical thinking, and deconstructive understanding of one’s experiences. 相似文献
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Lawrence G. Space 《Behavior research methods》1981,13(4):595-606
The application of computers to the functions traditionally carried out by a psychometrician or psychologist is examined. Diagnosis, psychotherapy, interviewing, psychological testing, test interpretation, and report writing are reviewed. The advantages and disadvantages of using computers in assessment applications are discussed. Patient and professional acceptance of automated psychological services is reviewed, as well as the parameters to consider in the development of computerized interviewing and testing. Brief comments are made regarding suitable computer systems for these applications. It is argued that computers can provide a cost-effective enhancement to the delivery of mental health services. 相似文献
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John Searle and Susanna Siegel have argued that cases of aspect-switching show that visual experience represents a richer range of properties than colours, shapes, positions and sizes. I respond that cases of aspect-switching can be explained without holding that visual experience represents rich properties. I also argue that even if Searle and Siegel are right, and aspect-switching does require visual experience to represent rich properties, there is reason to think those properties do not include natural-kind properties, such as being a tomato. 相似文献
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The thesis that we can visually perceive causal relations is distinct from the thesis that visual experiences can represent causal relations. I defend the latter thesis about visual experience, and argue that although they are suggestive, the data provided by Albert Michotte's experiments on perceptual causality do not establish this thesis. Turning to the perception of causality, I defend the claim that we can perceive causation against the objection that its arcane features are unlikely to be represented in experience. 相似文献
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Twenty‐one second‐grade subjects received divergent‐thinking training and 20 matched subjects received training in solving mathematical word problems. All subjects were then given five tasks: telling stories, writing stories, writing poems, writing mathematical word problems, and making collages. Experts evaluated the creativity of each product. The divergent‐thinking groups scored significantly higher than controls on the story‐telling, story‐writing, and poetry‐writing tasks. The lack of correlations among scores on the five tasks, however, suggests that several task‐specific factors, rather than one general factor, led to observed group differences. This is consistent with previous research using subjects untrained in divergent thinking in showing that divergent thinking is not a general trait. 相似文献
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Ss with a strong fear of snakes were taught to increase and decrease their skin resistance during practice sessions with a continuous visual display. Ss were not aware that they were increasing or decreasing their levels of skin resistance and attempted only to influence the magnitude of the multimeter display, the polarity of which was controlled by the experimenter. The study used a within-subjects reversal design to investigate whether bidirectional control could be acquired over skin resistance level. To investigate whether this acquired control could affect the magnitude of elicited pre-conditioned autonomic responses, a pre- and post-training comparison was made between the GSRs elicited during test sessions in which Ss viewed slides of snakes while attempting to influence their electrodermal activity with the assistance of the visual display. The results suggest that Ss are able to acquire voluntarily bidirectional control of their level of skin resistance with continuous visual feedback and that this control can either depress or facilitate the magnitude of pre-conditioned emotional responses as a function of visual feedback. 相似文献
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Markus Kiefer Stefanie Schuler Carmen Mayer Natalie M. Trumpp Katrin Hille Steffi Sachse 《Advances in cognitive psychology / University of Finance and Management in Warsaw》2015,11(4):136-146
Digital writing devices associated with the use of computers, tablet PCs, or
mobile phones are increasingly replacing writing by hand. It is, however,
controversially discussed how writing modes influence reading and writing
performance in children at the start of literacy. On the one hand, the easiness
of typing on digital devices may accelerate reading and writing in young
children, who have less developed sensory-motor skills. On the other hand, the
meaningful coupling between action and perception during handwriting, which
establishes sensory-motor memory traces, could facilitate written language
acquisition. In order to decide between these theoretical alternatives, for the
present study, we developed an intense training program for preschool children
attending the German kindergarten with 16 training sessions. Using closely
matched letter learning games, eight letters of the German alphabet were trained
either by handwriting with a pen on a sheet of paper or by typing on a computer
keyboard. Letter recognition, naming, and writing performance as well as word
reading and writing performance were assessed. Results did not indicate a
superiority of typing training over handwriting training in any of these tasks.
In contrast, handwriting training was superior to typing training in word
writing, and, as a tendency, in word reading. The results of our study,
therefore, support theories of action-perception coupling assuming a
facilitatory influence of sensory-motor representations established during
handwriting on reading and writing. 相似文献
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My purpose is to take a close look at the nature of visual content. I discuss the view that visual experiences have only existential contents, the view that visual experiences have either singular or gappy contents, and the view that visual experiences have multiple contents. I also consider a proposal about visual content inspired by Kaplan's well known theory of indexicals. I draw out some consequences of my discussion for the thesis of intentionalism with respect to the phenomenal character of visual experience. 相似文献
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With increased interest in process analysis of writing has come an expanded role for computers. Records of written and verbal protocols are made by capturing keystrokes and speech, playing them back on videotape, and then coding, second by second, the duration, frequency, and effort of various writing subprocesses as they unfold. In this paper we introduce a new approach to analyzing think-aloud and resource allocation protocols in writing research and describe how analyses of them can add to current models of writing. 相似文献
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早期ERP效应与视觉注意空间等级的脑调节机制 总被引:10,自引:2,他引:8
通过事件相关电位(ERP)记录研究注意的空间等级的脑内时程动态变化。视觉搜索任务的目标受不同大小提示范围的启动。提示范围增大时,识别目标的反应时延长,P1波幅增大而N1波幅减小,该效应在短间隔条件下尤为明显。P1增大反映了促进目标识别时,适当注意范围的空间等级变化需要额外的运算资源。而N1波幅减小则可能扩散了空间注意倾斜。研究结果提供了以下电生理学证据:注意空间等级的改变调节了早期视皮层的神经活动,并激活了视觉搜索中至少2个时间重叠的ERP成分。 相似文献
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H onisett , J., and O ldfield , R. C. Movement and distortion in visual patterns during prolonged fixation. Scand. J. Psychol ., 1960, 2 , 49–55.—Observations are reported from which it appears that if fixation upon a single point in a complex visual field is maintained for periods of half a minute or more a proportion of normal individuals experience movement of the whole field or of parts of it. Changing distortions of form and pattern can result. Some types of this movement are, it is thought, improbably due to intrinsic or extrinsic ocular changes, and more resemble the autokinetic phenomenon. It is suggested that eye-movements and their visual consequences are indispensable to the maintenance of a stable coordinate system in the visual world. 相似文献
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A survey of academic psychologists was taken to determine present use of computers in instruction, willingness to use good education software, and kinds of potential uses of computers in psychology courses. A majority of the respondents reported using computers in instruction. Respondents indicated substantial willingness to adopt computer-based courseware. Respondents believed that a variety of uses, including classroom demonstrations and student experiments, would facilitate student learning. The results of the survey are compared with the instructional modules the task force is developing. 相似文献
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Sung Woo Kahng Kyong‐Mee Chung Katharine Gutshall Steven C. Pitts Joyce Kao Kelli Girolami 《Journal of applied behavior analysis》2010,43(1):35-45
Visual inspection of single‐case data is the primary method of interpretation of the effects of an independent variable on a dependent variable in applied behavior analysis. The purpose of the current study was to replicate and extend the results of DeProspero and Cohen (1979) by reexamining the consistency of visual analysis across raters. We recruited members of the board of editors and associate editors for the Journal of Applied Behavior Analysis to judge graphs on a 100‐point scale of experimental control and by providing a dichotomous response (i.e., “yes” or “no” for experimental control). Results showed high interrater agreement across the three types of graphs, suggesting that visual inspection can lead to consistent interpretation of single‐case data among well‐trained raters. 相似文献
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Most lab-control programs for small (4K) computers must be written in assembly or machine language, making it necessary for the user to expend considerable time and effort both in learning assembly-programming skills and in writing programs. One of the most frequently used small laboratory computers (the PDP-8 series) can, however, be programmed to provide sophisticated control using an algebraic language (FOCAL) in as little as 4K memory locations. The FOCAL language includes a special program sequence, FNEW, which provides capacity for a single user-defined function written in machine language. This paper describes an implementation of the FNEW sequence that permits execution of multiple user-written machine language subprograms within a FOCAL program. Use of this capability in the context of process-control problems in the behavioral laboratory is discussed and illustrated. 相似文献
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An experiment was performed to investigate whether the duration of exposure and the size of the test objects are factors critical for obtaining a training effect in peripheral visual acuity. Contrary to previous results it is shown that considerable improvement may be obtained even under conditions of flash stimulation, provided that the test object used for training is sufficiently small to be just discriminable. The results are interpreted in terms of shifts in the maximum momentary level of attention from the central to the peripheral area of the visual field. 相似文献